| Thu 7 Jun 2007, 11:47 | | DSY - Discovery - Destiny Health Forms Marketing A |
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DSY
DSY
DSY - Discovery - Destiny Health Forms Marketing Alliance With AEGON Direct
Marketing Services, Inc
DISCOVERY HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number: 1999/007789/06)
ISIN: ZAE000022331
Share Code: DSY
("Discovery")
Destiny Health Forms Marketing Alliance
With AEGON Direct Marketing Services, Inc.
Further to the strategy articulated at our interim results (22 February
2007), whereby we communicated that Destiny Health ("Destiny") would pursue
select growth opportunities in the United States, we are pleased to
announce Destiny have formed a marketing alliance with AEGON Direct
Marketing Services, Inc. (AEGON-DMS), an AEGON company. In terms of this
agreement, Destiny is entitled to market its wellness-based healthcare plan
in the United States using the AEGON-DMS distribution channels, with the
product being underwritten by Stonebridge Life Insurance Company, an AEGON
company. Destiny will initially focus on Illinois, Wisconsin, Colorado and
Michigan, with the option to expand into additional states in due course.
The agreement is effective immediately, and is not expected to have a
material impact on profits in the short-term.
Contact:
Beachhead Media & Investor Relations
Patrick Lawlor 011 214 2410/ 082 459 6709 / patrick@bmsa.co.za
About Destiny Health
Destiny Health`s innovative wellness-based healthcare plan is designed to
make people healthier and enhance and protect their lives, by balancing
health insurance coverage with incentives that motivate active
participation in health care and reward healthy behaviors.
Destiny Health`s wellness-based strategy is modeled after Destiny Health`s
parent company, Discovery Holdings Ltd., an international life and health
insurance company that has successfully enrolled over two million members
in its health plan since 1992. Combined, Destiny Health and Discovery are
the largest providers of wellness-based healthcare plans in the world.
Destiny Health has forged partnerships with some of the most respected and
recognized names in the health and wellness field to help extend the reach
of its wellness-based health plan. Destiny Health Empowerment Plan members
enjoy robust perks through partnerships with Life Time Fitness, Curves and
other regional and local fitness facilities. To learn more, visit
www.destinyhealth.com.
About AEGON
AEGON is one of the world`s largest life insurance and pension companies,
and a provider of investment products. AEGON empowers local business units
to identify and provide products and services that meet the evolving needs
of customers, using distribution channels best suited to local markets.
AEGON takes pride in balancing a local approach with the power of an
expanding global operation.
With headquarters in The Hague, the Netherlands, AEGON companies employ
approximately 29,000 people worldwide. AEGON`s businesses serve millions of
customers in over twenty markets throughout the Americas, Europe, and Asia,
with major operations in the United States, the Netherlands and the United
Kingdom.
Respect, quality, transparency and trust constitute AEGON`s core values as
the company continually strives to meet the expectations of customers,
shareholders, employees and business partners. AEGON is driven to deliver
new thinking with the ambition to be the best in the industry. AEGON
operates through various subsidiaries, including AEGON Direct Marketing
Services and Stonebridge Life Insurance Company.
About AEGON Direct Marketing Services, Inc.
AEGON Direct Marketing Services, Inc. is a premier direct marketer of life
and supplemental health insurance products and fee-based programs. It has
extensive experience in developing product-specific direct response
campaigns and designing products specifically for the direct response and
point-of-sale channels. ADMS markets its products through two distinct
channels: directly to consumers and through endorsements of sponsoring
partners such as financial institutions, associations, employer groups,
auto dealers, and retailers. AEGON Direct Marketing Services, Inc. is an
AEGON company. For more information, visit the ADMS website at
www.aegondms.com.
About Stonebridge Life Insurance Company
Stonebridge Life Insurance Company offers families straightforward and
convenient ways to protect their financial assets. Stonebridge Life
Insurance Company offers term and whole life insurance plans directly to
consumers via mail, phone, and the Internet. Stonebridge Life has been
protecting families across America for over 30 years and as of May 30,
2007, is rated A+ (Superior; 2nd of 15) for financial strength by AM Best
Company, one of the most respected independent analysts of the insurance
industry. Stonebridge Life Insurance Company is an AEGON company.
Sandton
7 June 2007
Sponsor
RAND MERCHANT BANK (A division of FirstRand Bank Limited)
Date: 07/06/2007 11:47:03 Produced by the JSE SENS Department.
