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Tue 26 Jun 2007, 12:32 BRC - Brandcorp - Increased scheme consideration
BRC
 BRC                                                                             
BRC - Brandcorp - Increased scheme consideration, proposed salient dates and    
withdrawal of cautionary                                                        
BRANDCORP HOLDINGS LIMITED                                                      
(Incorporated in the Republic of South Africa)                                  
(Registration No. 1992/006647/06)                                               
Share code: BRC     ISIN number: ZAE000013611                                   
("Brandcorp")                                                                   
INCREASED SCHEME CONSIDERATION, PROPOSED SALIENT DATES AND WITHDRAWAL OF        
CAUTIONARY                                                                      
INCREASED SCHEME CONSIDERATION                                                  
Shareholders are referred to the announcement published by Brandcorp on 21 May  
2007 ("the firm intention announcement") in which shareholders were advised that
Main Street 565 (Proprietary) Limited ("the proposer") had submitted to the     
board of directors of Brandcorp ("the board") a firm intention to make an offer 
("the offer") to acquire all of the issued ordinary shares in Brandcorp (other  
than the treasury shares held Interbrand (Proprietary) Limited and any shares   
held by the proposer to the extent that it holds Brandcorp shares) (the "scheme 
shares") for a cash consideration of 1700 cents per scheme share ("the previous 
scheme consideration").                                                         
Shareholders are advised that on 25 June 2007 the proposer submitted to the     
board an amended firm intention letter in terms of which the proposer has agreed
to increase the cash consideration payable per scheme share from 1700 cents to  
1740 cents ("the increased scheme consideration"). Other than in respect of the 
increased scheme consideration, the terms and conditions of the offer, details  
of which are set out in the firm intention announcement (and which will be      
contained in the scheme circular to be posted to Brandcorp shareholders on or   
about 4 July 2007) remain unchanged.                                            
FUNDING AND CASH CONFIRMATION                                                   
Ethos will underwrite all the funding required to settle the increased scheme   
consideration (which in aggregate amounts to R1 363 285 772) and has provided   
the SRP with the necessary supplementary cash confirmation letter (in terms of  
Rule 2.3.2(b) and Rule 21.7 of the SRP Code on Takeovers and Mergers) in respect
of the increased scheme consideration.                                          
MARKET AND FINANCIAL INFORMATION                                                
Information regarding the price at which Brandcorp shares traded immediately    
prior to the publication of Brandcorp`s cautionary announcement, the firm       
intention announcement and this announcement in relation to the increased scheme
consideration is set out in the table below.                                    
                           Before the       Offer         Premium (%)           
scheme (cents)   consideration                        
                                          (cents)                               
Market price on 24 April    1 401(1)         1740          24%                  
2007                                                                            
30-day VWAP to 24 April     1 308(2)                       33%                  
2007                                        1740                                
Market price on 18 May 2007 1 611(3)                       8%                   
                                          1740                                  
30-day VWAP to 18 May 2007  1 443(4)                       21%                  
                                          1740                                  
Market price on 22 June     1 651 (5)                      5%                   
2007                                        1740                                
30-day VWAP to 22 June 2007 1 632 (6)                      7%                   
                                          1740                                  
                                                                                
Notes:                                                                          
1.   Closing price of Brandcorp shares on the JSE on 24 April 2007, being the   
    last trading day prior to publication of the cautionary announcement.       
2.   The volume weighted average price ("VWAP") at which Brandcorp shares traded
    on the JSE for the 30 trading days up to and including 24 April 2007.       
3.   Closing price of Brandcorp shares on the JSE on 18 May 2007, being the last
    trading day prior to publication of the firm intention to make an offer.    
4.   The VWAP at which Brandcorp shares traded on the JSE for the 30 trading    
    days up to and including 18 May 2007.                                       
5.   Closing price of Brandcorp shares on the JSE on 22 June 2007, being the    
    last trading day prior to publication of this announcement relating to the  
    increased scheme consideration.                                             
6.   The VWAP at which Brandcorp shares traded on the JSE for the 30 trading    
days up to and including 22 June 2007.                                      
IMPORTANT DATES AND TIMES                                                       
                                                        2007                    
Court grants application to convene the scheme meeting                          
on                                                       Tuesday, 3 July        
Post scheme circular                                     Wednesday, 4 July      
Last day to trade in Brandcorp shares in order to be                            
recorded in the register to vote at the scheme meeting                          
(see note 2 below) on                                    Wednesday, 18 July     
Voting record date to vote at the scheme meeting by      Wednesday, 25 July     
close of trading on                                                             
Last day for receipt of proxies for the scheme meeting   Thursday, 26 July      
by 10h00 (see note 3 below) on                                                  
Scheme meeting to be held at 10h00 on                    Monday, 30 July        
Publication of results of scheme meeting on SENS on      Monday, 30 July        
Receive approval from Competition Authorities (see                              
note 5 below) on                                         Monday, 30 July        
Publication of results of scheme meeting in the press                           
on                                                       Tuesday, 31 July       
Court hearing to sanction the scheme (hereinafter                               
referred to as "the return date") on                     Tuesday, 7 August      
Results of scheme published on SENS on                   Tuesday, 7 August      
Register order with Registrar on                         Wednesday, 8 August    
Results of scheme published in the press on              Wednesday, 8 August    

If the scheme is sanctioned and becomes effective                               
                                                                                
Final date                                               Wednesday, 8 August    
Last day to trade in order to participate in the                                
scheme consideration (see note 6 below)                  Friday, 10 August      
Suspension of listing of Brandcorp shares at                                    
commencement of trading on                               Monday, 13 August      
Scheme consideration record date, being the date on      Friday, 17 August      
which scheme participants must be recorded in the                               
register to receive the scheme consideration, by close                          
of trading on                                                                   
Operative date of the scheme at the commencement of                             
trading on                                               Monday, 20 August      
Scheme consideration posted to certificated scheme                              
participants (if documents of title are received on or                          
prior to 12:00 on the scheme consideration record                               
date) on or about                                                               
                                                        Monday, 20 August       
Dematerialised scheme participants` accounts (held at                           
their CSDP or broker) updated on or about                                       
                                                        Monday, 20 August       
Termination of listing of Brandcorp shares at the                               
commencement of trading on or about                                             
Tuesday, 4 September    
                                                                                
Notes:                                                                          
1.   All dated and times may be changed by mutual agreement between Brandcorp   
and the proposer and/or may be subject to certain regulatory and court      
    approvals. Any change will be published in the press and on SENS.           
2.   Brandcorp shareholders should note that as transactions in shares are      
    settled in the electronic settlement system used by STRATE, settlement of   
trades takes place five business days after such trade.  Therefore persons  
    who acquire Brandcorp shares after Wednesday, 18 July 2007 will not be      
    eligible to vote at the scheme meeting, but will, provided the scheme is    
    approved and they acquire the Brandcorp shares prior to Friday, 10 August   
2007, participate in the scheme consideration.                              
3.   If a form of proxy is not received by the time and date shown above, it may
    be handed to the chairman of the scheme meeting not later than 10 minutes   
    before the scheme meeting is due to commence or recommence.                 
4.   All times given in this circular are local times in South Africa.          
5.   To the extent that approval from the Competition Authorities is not        
    obtained on or before the return date and should the scheme be sanctioned,  
    an announcement will be made on SENS and in the press advising scheme       
participants of the final date and the scheme consideration record date and 
    the expected operative date.                                                
6.   Brandcorp share certificates may not be dematerialised after Friday, 10    
    August 2007.                                                                
WITHDRAWAL OF CAUTIONARY ANNOUNCEMENT                                           
In light of the aforegoing, Brandcorp shareholders are advised that caution is  
no longer required to be exercised by them when dealing in Brandcorp shares.    
Rosebank                                                                        
26 June 2007                                                                    
Independent advisor, corporate law advisors                                     
and sponsor to Brandcorp                                                        
Java Capital (Proprietary) Limited                                              
Corporate advisor to the proposer                                               
Hyde Park Capital                                                               
Attorneys and tax advisor to the proposer                                       
Webber Wentzel Bowens                                                           
Attorneys to Brandcorp and attorneys to the scheme                              
Fluxmans Incorporated                                                           
Date: 26/06/2007 12:32:00 Produced by the JSE SENS Department.
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