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Mon 23 Jul 2007, 17:26 PMA / PMN / PMAP - Primedia - Withdrawal Of Appeal
PMA   PMAP  PMN
 PMA                                                                             
PMA / PMN / PMAP - Primedia - Withdrawal Of Appeal By Prudential Portfolio      
    Managers (Proprietary) Limited To The Ruling Of The Executive Committee     
    Of The Securities Regulation Panel                                          
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
Registration number 1993/003355/06                                              
Share code:  PMA & ISIN:  ZAE000035119                                          
Share code:  PMN & ISIN:  ZAE000035127                                          
Share code:  PMAP & ISIN: ZAE000080529                                          
("Primedia")                                                                    
WITHDRAWAL OF APPEAL BY PRUDENTIAL PORTFOLIO MANAGERS (PROPRIETARY) LIMITED     
TO THE RULING OF THE EXECUTIVE COMMITTEE OF THE SECURITIES REGULATION PANEL     
Shareholders are referred to announcements by the Securities Regulation         
Panel ("SRP") dated 18 July 2007 and Primedia dated 17 July 2007.               
In the latter announcement, Primedia advised that an appeal had been lodged     
by Prudential Portfolio Managers (Proprietary) Limited ("Prudential")           
against the ruling of the Executive Committee of SRP regarding the schemes      
of arrangement in terms of Section 311 of the Companies Act No 61 of 1973       
proposed by a consortium of investors led by the Mineworkers Investment         
Company(Proprietary) Limited, the Isaac Kirsh Family Trust No. 2, the           
William Kirsh Family Trust and, if applicable, their respective family          
entities (collectively "the Consortium"), acting through Red Pen 2 General      
Trading (Proprietary) Limited ("Newco"), to acquire the entire issued           
ordinary and N ordinary share capital of Primedia. This ruling stated inter     
alia, "that the proposed offer by the Consortium complies with Rule 11.1 of     
the Rules in that the intended offer prices made for the ordinary and N         
ordinary shares of Primedia are comparable as contemplated in Rule 11.1."       
("the ruling").                                                                 
Prudential has now informed the SRP in writing of the withdrawal of its         
appeal against the ruling.                                                      
Prudential has advised that it still intends to appeal the award of costs       
associated therewith.                                                           
As announced on 18 July 2007, other interested parties with locus standi        
will still be afforded the opportunity to make additional or new written        
and/or oral submissions to the SRP in accordance with the timetable outlined    
in that announcement.                                                           
Sandton                                                                         
23 July 2007                                                                    
Transaction arranger and debt advisor to Newco                                  
Capitau Advisory Limited                                                        
Merchant bank to Newco and transaction sponsor                                  
Rand Merchant Bank, a division of FirstRand Bank Limited                        
Legal advisor to Newco                                                          
MJ King Inc.                                                                    
M & A Tax, Corporate Law and Competition advisors to Newco                      
KPMG Services (Proprietary) Limited                                             
Investment bank, independent expert and sponsor to Primedia                     
Investec Bank Limited                                                           
Legal advisor to Primedia                                                       
Edward Nathan Sonnenbergs Inc.                                                  
Reporting accountants and auditors of Primedia                                  
Deloitte & Touche                                                               
Date: 23/07/2007 17:26:21 Produced by the JSE SENS Department.
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