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Mon 6 Aug 2007, 16:40 PMA / PMN / PMAP - Primedia Limited - Results of t
PMA   PMAP  PMN
 PMA                                                                             
PMA / PMN / PMAP - Primedia Limited - Results of the Scheme Meetings            
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
Registration number 1993/003355/06                                              
Share code:  PMA & ISIN:  ZAE000035119                                          
Share code:  PMN & ISIN:  ZAE000035127                                          
Share code:  PMAP & ISIN:  ZAE000080529                                         
("Primedia" or the "Company")                                                   
RESULTS OF THE SCHEME MEETINGS                                                  
1.   INTRODUCTION                                                               
    Further to the announcement published on the Securities Exchange News       
Service ("SENS") of the JSE Limited on 5 July 2007 in which                 
    shareholders were advised that a consortium of investors, acting            
    through Red Pen 2 General Trading (Proprietary) Limited ("Newco"), had      
    notified the board of directors of Primedia ("the board") of its firm       
intention to:                                                               
    -    make an offer to acquire all the ordinary shares ("ordinary            
         shares") and N ordinary shares ("N ordinary shares") in the            
         issued share capital of Primedia; and                                  
-    make an offer to acquire all the non-redeemable, cumulative, non-      
         participating preference shares ("preference shares") in the           
         issued share capital of Primedia, (collectively, "Primedia             
         shares");                                                              
in accordance with and as contemplated by the Securities Regulation         
    Code on Takeovers and Mergers and the Rules of the Securities               
    Regulation Panel ("SRP") ("SRP Code"), to be effected by way of             
    schemes of arrangement in terms of section 311 of the Companies Act,        
No 61 of 1973, as amended, proposed by Newco between:                       
    -    Primedia and its ordinary shareholders ("ordinary scheme");            
    -    Primedia and its N ordinary shareholders ("N ordinary scheme");        
         and                                                                    
-    Primedia and its preference shareholders ("preference scheme"),        
         (collectively, "the schemes").                                         
    Investec Bank Limited is authorised to announce that, at the ordinary       
    scheme meeting, the N ordinary scheme meeting and the preference            
scheme meeting (collectively, "the scheme meetings") held on Monday, 6      
    August 2007:                                                                
    -    the ordinary scheme was approved by 99.0% of the votes exercised       
         by the scheme members present in person, by proxy or represented       
at the ordinary scheme meeting;                                        
    -    the N ordinary scheme was approved by 85.3% of the votes               
         exercised by the scheme members present in person, by proxy or         
         represented at the N ordinary scheme meeting; and                      
-    the preference scheme was approved by 100.0% of the votes              
         exercised by the scheme members present in person, by proxy or         
         represented at the preference scheme meeting.                          
    Application will be made to the High Court of South Africa                  
(Witwatersrand Local Division) ("the court") on 14 August 2007 to           
    sanction the schemes. The Court is located in the High Court Building,      
    von Brandis Square, corner Pritchard and von Brandis Streets,               
    Johannesburg. Any shareholder will be entitled to attend at Court on        
that day in person or represented by counsel and may, if that               
    shareholder so wishes, oppose the sanctioning of any of the schemes.        
2.   CONDITIONS PRECEDENT                                                       
    The ordinary scheme conditions as set out in pages 63 to 66 of the          
circular to all shareholders posted on or about 16 July 2007 ("the          
    circular"), are unfulfilled other than conditions 4.1.1, 4.1.5 (in          
    regard to the regulatory approval by the Independent Communications         
    Authority of South Africa), 4.1.11 and 4.1.16 which have been               
fulfilled, condition 4.1.15 which has been waived and conditions            
    4.1.17 and 4.1.18 which have been rendered irrelevant due to the            
    waiver of condition 4.1.15 as aforesaid.                                    
    The N ordinary scheme conditions and preference scheme conditions as        
set out on pages 78 and 90 respectively of the circular are                 
    unfulfilled other than condition 4.1.1 in each case, which has been         
    fulfilled.                                                                  
3.   SCHEME CHAIRMAN`S REPORT                                                   
In terms of the order of court granted on 10 July 2007, the                 
    chairperson of the scheme meetings is required to report the results        
    of the scheme meetings to the court at 10:00 on Tuesday, 14 August          
    2007, or so soon thereafter as counsel may be heard.                        
Copies of the chairperson`s report on the scheme meetings will be           
    available on request, free of charge, from Tuesday, 7 August 2007           
    during normal business hours from the company secretary of Primedia at      
    its registered office at Primedia Place, 5 Gwen Lane, Sandton, 2196 or      
from the offices of legal advisor to Primedia, Edward Nathan                
    Sonnenbergs, 150 West Street, Sandton, 2196.                                
4.   FURTHER ANNOUNCEMENT/S                                                     
    A further announcement/s regarding the outcome of the application to        
the Court and the final salient dates and times of the schemes will         
    also be made to all shareholders in due course.                             
Sandton                                                                         
6 August 2007                                                                   
Transaction arranger and debt advisor to Newco                                  
Capitau Advisory Limited                                                        
Merchant bank to Newco and transaction sponsor                                  
Rand Merchant Bank, a division of FirstRand Bank Limited                        
Legal advisor to Newco                                                          
MJ King Inc.                                                                    
M & A Tax, Corporate Law and Competition advisors to Newco                      
KPMG Services (Proprietary) Limited                                             
Investment bank, independent expert and sponsor to Primedia                     
Investec Bank Limited                                                           
Legal advisor to Primedia                                                       
Edward Nathan Sonnenbergs Inc.                                                  
Reporting accountants and auditors of Primedia                                  
Deloitte & Touche                                                               
Date: 06/08/2007 16:40:01 Produced by the JSE SENS Department.
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