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Mon 20 Aug 2007, 12:00 KEL - Kelly Group Limited - Chief executives newsl
KEL
 KEL                                                                             
    KEL - Kelly Group Limited - Chief executives newsletter                     
                                                                                
    KELLY GROUP LIMITED                                                         
(Incorporated in the Republic of South Africa)                              
    (Registration number: 1999/026249/06)                                       
    ISIN: ZAE000093373                                                          
    Share Code: KEL                                                             

    CHIEF EXECUTIVE`S NEWSLETTER                                                
                                                                                
    Dear Stakeholder                                                            

    This is the first in what is intended to be a regular series of newsletters 
    designed to keep our shareholders and others with an interest in the group  
    informed about developments at Kelly.  I hope you will find it useful.      

    Performance overview                                                        
    Nine months into our first year as a JSE-listed company, our core staffing  
    businesses in South Africa, led by our flagship Kelly brand are all         
performing strongly on the back of a buoyant market.  Turnover and EBITDA   
    continue to grow at half year levels over the previous year.  The           
    efficiency drive by the group has led to significant productivity gains     
    which continue to improve the group`s EBITDA margin.  On the permanent      
placement side, revenue was up between 40% and 50% driven by a volume       
    increase of above 30% and real productivity of 16%.  Outsource revenue      
    continued to grow strongly between 25% and 35%, average head-count rose by  
    23% and productivity improved by about 13%.  (These figures have not been   
reviewed or audited by the company`s auditors.)                             
                                                                                
    The only South African operation which did not meet expectations was        
    Renwick but I am confident that it will show a quick turnaround under its   
new managing director Georgina Barrick.  Her appointment has also freed the 
    group`s deputy chief executive Vuyi Radebe, who had been looking after      
    Renwick on an interim basis, to focus on the development of our business    
    process outsourcing enterprise, where there are exciting growth             
opportunities.                                                              
                                                                                
    As I noted when we published our interim results in May, our American       
    business is currently down due to the completion of a major project.  The   
division will still be a major contributor to the overall performance but   
    full year EBITDA will be down on the previous year.  The underlying core    
    business is moving in the right direction aided by a strong productivity    
    improvement drive, a renewed focus on core activities and a reduction in    
overheads.                                                                  
    Thanks to the strong showing from our South African operations, we remain   
    on track to meet our full-year EBITDA expectations.                         
                                                                                
In the meantime, we remain focused on our immediate strategic priorities,   
    which are to continue optimising our existing businesses, drive             
    efficiencies, keep costs down, and improve our client and candidate         
    acquisition channels, while reviewing a number of strategic acquisition     
opportunities on an ongoing basis.                                          
                                                                                
    Empowerment shareholders                                                    
    The group outlined their empowerment strategy in the prospectus at the      
listing of the Kelly Group.  A broad base empowerment consortium consisting 
    of the Safika Group and Ditikeni Investment Company has acquired the 10% of 
    shares from Brait Private Equity Funds, thereby finalising the group`s      
    empowerment transactions.                                                   

    The Kelly Group now has an effective black ownership of 33.8% made up as    
    follows:                                                                    
    * Kelly Black Management Trust                    3.0%                      
* Temo Capital 2 (Pty) Ltd                                                  
      (Chairman`s indirect investment)                2.0%                      
    * Safika Group                                   23.8%                      
    * Ditikeni Investment Company                     5.0%                      
-----                      
      Total Black Ownership                          33.8%                      
                                                     =====                      
    Brait Private Equity Fund now holds 10.9% shares in the Kelly Group and     
management, staff and directors hold 22.4% direct and indirect effectively. 
                                                                                
    Kelly scoops Top Women Award                                                
    At the annual Top Women Awards held last week, Kelly was presented with the 
award for the top engendered company in the private sector.  The award was  
    given to Kelly in recognition of its commitment to the empowerment of women 
    in the workplace.                                                           
                                                                                
Kelly Group execs to lead APSO                                              
    Elias Monage, the company`s group human resource executive, has been        
    appointed president of the Association of Personnel Service Organisations   
    of South Africa (APSO).  He joins Bev Jack, the company`s group skills      
executive, who sits on the APSO board as vice president.  APSO was          
    established in 1976 to safeguard the interests of all sections in the       
    industry.  It represents members in their dealings with the government and  
    promotes adherence to the highest ethical standards in business.            

    Services SETA grading for Kelly                                             
    The Kelly Group has become the first in our industry to receive the         
    Services SETA`s three-star customer service grading.  This indicates that   
Kelly complies with the highest international standards and service levels. 
    The underlying systems to achieve this grading were already in place before 
    the Services SETA`s audit took place, and it is reassuring to know that our 
    existing systems already conform to the highest international standards.    

    Topping the polls                                                           
    For the fourth consecutive year, Kelly`s Johannesburg and Pretoria          
    operations were voted the best employment agency by readers of The Star and 
the Pretoria News.                                                          
                                                                                
    Annual results                                                              
    The group`s results for the year to September will be published before 30   
November 2007.  There will be a presentation on the results in Johannesburg 
    on the day the results are published and in Cape Town the following day.    
    If you would like to attend either of these presentations, please e-mail    
    your details to our investor relations office at kellygroup@dpapr.com.      

    Yours sincerely                                                             
    Grenville Wilson                                                            
    Chief executive                                                             

    Sandton                                                                     
    20 August 2007                                                              
                                                                                
Merchant bank and sponsor                                                   
    RAND MERCHANT BANK (A division of FirstRand Bank Limited)                   
Date: 20/08/2007 12:00:01 Produced by the JSE SENS Department.                  
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