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Mon 20 Aug 2007, 16:20 SBG - Simeka BSG - Acquisition Of Premium Ideas (P
SBG
 SBG                                                                             
    SBG - Simeka BSG - Acquisition Of Premium Ideas (PTY) LTD And Further       
                        Cautionary Announcement                                 
                                                                                

    SIMEKA BSG LIMITED                                                          
    (Incorporated in the Republic of South Africa)                              
    (Registration No. 2003/012583/06)                                           
Share code: SBG    ISIN code: ZAE000074878                                  
    ("Simeka BSG" or "the company")                                             
                                                                                
    ACQUISITION OF PREMIUM IDEAS (PTY) LTD ("PREMIUM IDEAS") AND FURTHER        
CAUTIONARY ANNOUNCEMENT                                                     
                                                                                
    INTRODUCTION                                                                
    Simeka BSG shareholders are advised that Simeka BSG has concluded an        
agreement for the acquisition of 91,24% of the issued share capital of      
    Premium Ideas ("the PI acquisition") for a purchase consideration of up to  
    R135,163,150.00 ("consideration price").                                    
                                                                                
The effective date of the acquisition is 1 June 2007.                       
                                                                                
    PREMIUM IDEAS                                                               
    Premium Ideas provides fulfilment and packaging solutions for high-         
security, high-value smart card applications of all cards, cell phones,     
    DVDs, CDs and related products as well as  scratch vouchers.                
                                                                                
    RATIONALE                                                                   
Simeka BSG wishes to maximise the synergies between Premium Ideas and other 
    businesses owned or controlled by Simeka BSG, in particular Motoma          
    Mithratech (Pty) Ltd and to some extent Spec Systems which offer secure     
    printing solutions for smart cards and scratch vouchers.  This will enable  
the group to secure in house a larger portion of the value chain, with the  
    positive impact on profitability expected to be reflected in the May 2008   
    annual results and going forward.  The operating and profit margins on      
    Premium Idea`s long-term contracts are not expected to decline from the     
previous years.                                                             
                                                                                
    The acquisition adds further depth and management capacity to Simeka BSG`s  
    "Assembly and Manufacturing" cluster.  It is intended, on integration of    
Premium Ideas, to rebrand this cluster as "Secure Print and Payment         
    Solutions".                                                                 
                                                                                
    Specifically the acquisition will allow Simeka BSG to:                      
-    Extend its service to existing clients by offering an end-to-end       
         printing and fulfilment solution for smart cards and scratch vouchers; 
         capitalise on Premium Idea`s long-established client base of major     
         corporates, specifically in the telecommunications arena, to cross-    
sell the group`s full range of services and products;                  
    -    leverage Premium Ideas` strong presence in Nigeria and its growth      
         opportunities in the rest of Africa; and                               
    -    take advantage of existing licensing rights held by Premium Ideas in   
Nigeria.                                                               
                                                                                
    This transaction will enhance Simeka BSG`s BEE profile as the majority      
    shareholding of Premium Ideas is black owned.                               

    TERMS OF THE ACQUISITION                                                    
    The purchase consideration for Premium Ideas is a maximum of                
    R135,163,150.00 to be settled as follows:                                   
-    within 30 days of the transaction becoming unconditional ("the         
         Transaction date"):                                                    
    -    R40,000,000.00 in cash                                                 
    -    R33,989,284.00 to be paid by the issue of 19,989,706 Simeka BSG shares 
at a price of R1,70 per share;                                         
                                                                                
    within 30 days of the approval of the audited financials of Premium Ideas   
    for the financial year ended 30 June 2008, subject to the under mentioned   
terms:                                                                      
    -    a maximum of R27,978,568 in cash;                                      
    -    a maximum of R33,989,284 to be paid by the issue of 19,530,676 Simeka  
         BSG shares at a price of R1,70 per share;                              

    The purchase consideration shall be reduced in the event that any of the    
    following events take place prior to 30 June 2008:                          
    -    if the major contract is terminated prior to its 3 year term for any   
reason, then the purchase consideration will be adjusted in relation   
         to the loss of profits at an operating margin of 20% unless such lost  
         contract is substituted; and/or                                        
                                                                                
-    the gross revenue earned by Premium Ideas in terms of the major        
         contract is less than R90 million for the financial year ended 30 June 
         2008, in which case the purchase consideration shall be reduced by the 
         percentage by which the gross revenue target is not achieved; and/or   

    -    the operating margin for the work done in respect of the major         
         contract for the financial year ended 30 June 2008 is less than 20%,   
         in which case the purchase consideration shall be reduced by the       
percentage by which the operating margin target is not achieved; and   
                                                                                
    -    Premium Ideas has not made up the above shortfalls from other sources  
         of revenue during the said financial years.                            

    CONDITIONS TO THE ACQUISITION                                               
    The acquisition is subject to the following conditions:                     
    -    the net asset value assumed on acquisition shall not be less than      
R20,000,000.00;                                                        
    -    the satisfactory completion of a due diligence by Simeka BSG;          
    -    the requisite regulatory approvals including the JSE Limited, the SRP  
         and the competition authorities;                                       
-    the conclusion of employment and restraint of trade agreements by key  
         executives of Premium Ideas; and                                       
    -    the major and material contracts in Premium Ideas being valid, binding 
         and in force for at least 3 years.                                     

    FINANCIAL EFFECTS OF THE MERGER                                             
    A detailed announcement in respect of the financial effects of the PI       
    acquisition will be published on SENS on completion of the due diligence to 
the satisfaction of Simeka BSG.                                             
                                                                                
    FURTHER CAUTIONARY ANNOUNCEMENT                                             
    Shareholders are advised to continue exercising caution when dealing in the 
company`s shares, pending further announcements including detailed          
    financial effects of the PI acquisition.                                    
                                                                                
    Rosebank                                                                    
20 August 2007                                                              
    Designated advisor                                                          
    Java Capital (Proprietary) Limited                                          
Date: 20/08/2007 16:20:31 Produced by the JSE SENS Department.                  
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