| Mon 27 Aug 2007, 13:15 | | TLM - Telemasters Holdings Limited - Update Report |
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TLM
TLM
TLM - Telemasters Holdings Limited - Update Report: TeleMasters widens offering
TELEMASTERS HOLDINGS LIMITED
formerly Sinvent Investments 96 (Pty) Ltd
(Incorporated in the Republic of South Africa)
(Registration Number: 2006/015734/06)
JSE Code: TLM
ISIN: ZAE000093324
("TeleMasters" or "the Company")
UPDATE REPORT: TeleMasters Widens Offering
Specialist JSE listed Business Communication Strategies player, TeleMasters,
recently announced an evolved strategic direction and approach to the business
communications market.
TeleMasters has significantly exceeded estimated growth figures in the six
months since it listed on the JSE Limited, most recently declaring a net profit
return 38.95% higher than forecast. The company has been operating in the South
African telecoms sector for the last decade, and has accumulated over 2 500
clients through a mix of cellular Least Cost Routing (LCR) and general
telecommunications consulting services.
"One of the key`s to TeleMasters success has been our ability to offer a savings
guarantee," says Mario Pretorius, TeleMasters MD. "To be able to guarantee cost
savings is a significant differentiator in the communications environment, one
which has been particularly well received by corporate clients. The market
continues, however, to evolve and we have further developed our savings
guarantee mind-set to ensure our growth remains sustainable and dynamic looking
forward."
TeleMasters will increasingly be focusing on the development of Business
Communication Strategies in partnership with client companies. Its historical
LCR focus will fall within the ambit of the company`s ability to drive the full
audit and re-design of its client`s telecommunications strategies - the end
result still being guaranteed cost savings.
"Our approach is to partner with companies to fully unpack their existing
infrastructure and system design, and then create a path forward that ensures
their Business Communication Strategy is 100% aligned to delivery on their over-
arching business strategy," says Pretorius. "Once the telecommunications audit
has been completed and the business strategy developed, TeleMasters will develop
a specific `prescription` for the company that selects the optimum service
providers and networks for a particular strategy."
A typical corporate telecommunications bill sees around 70% of cost going to
cellular service providers - hence the compounding popularity of LCR solutions
in the market. LCR is only one aspect of the wider business communications
environment, however, and companies focusing solely on LCR cost reductions may
still be missing significant opportunities to create a strong, long term
foundation for future business growth.
"It`s critical that companies realise that LCR is only one element of an
effective Business Communication Strategy," says Pretorius. "Organisations also
have to take into account the personal use of company lines (some 40% of office
calls are for non-business use), and must also consider which of all the
possible technology options out there will best support their business structure
and strategy."
TeleMasters covers 25 different technologies when developing a new Business
Communications Strategy. This wide range of technology options must dovetail
with the development of strategic human resources policies, another part of
business that falls well outside of conventional LCR focus.
"Yes, you can put technological measures in place that stop staff making
personal calls, but you also need to conduct education and awareness campaigns
around telecommunications management within the organisation to ensure that
behaviour change takes place on a strong foundation," Pretorius concludes.
"Truly effective Business Communications Strategies must effectively marry
internal communications, business support and new business generation
dimensions. Our new positioning is simply our way of expanding the full range of
our expertise to formally incorporate these dimensions and make them available
to the market."
Centurion
27 August 2007
Designated Advisor
River Group
Date: 27/08/2007 13:15:01 Produced by the JSE SENS Department.
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