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Thu 30 Aug 2007, 16:12 DLG - Dialogue - Acquisition by Dialogue of a cont
DLG
 DLG                                                                             
DLG - Dialogue - Acquisition by Dialogue of a controlling interest in CallForce 
                Direct (Pty) Limited and reminder of cautionary announcement    
Dialogue Group Holdings Limited                                                 
(formerly Africa`s Best 364 Limited)                                            
(Incorporated in the Republic of South Africa)                                  
(Registration number 2005/039219/06)                                            
Share code: DLG & ISIN: ZAE000083820                                            
("Dialogue" or "the Group")                                                     
ACQUISITION BY DIALOGUE OF A CONTROLLING INTEREST IN CALLFORCE DIRECT (PTY)     
LIMITED AND REMINDER OF CAUTIONARY ANNOUNCEMENT                                 
1.   Introduction                                                               
Bridge Capital is authorised to announce that Dialogue has entered into     
    agreements dated 28 August 2007 to acquire a 51% interest in CallForce      
    Direct (Pty) Limited ("CallForce Direct") from the existing shareholders    
    for a maximum amount of R18.55 million ("the acquisition").                 
2.   CallForce Direct                                                           
    CallForce Direct is a staffing company focusing on permanent and temporary  
    staff recruitment, placement and management for call centres. It has been   
    in operation for over eight years and is considered to be the largest       
competitor to the three other primary staffing companies operating within   
    the call centre industry.                                                   
    CallForce Direct provides typical recruitment and selection services to     
    many large financial institutions and telecoms companies. They currently    
have 1,300 staff under management and operate from Johannesburg and Durban. 
3.   Rationale for the acquisition                                              
    As local clients increase their call centre capacity they are likely to     
    follow international trends and outsource between 40% and 60% of that       
requirement, retaining the balance in-house. It is in supplying that in-    
    house component that Dialogue is interested in acquiring a stake in         
    CallForce Direct.                                                           
    For international clients wanting to offshore work to South Africa, some of 
this capacity will be fully outsourced and some will be within "captives`"  
    or local in-house operations - often for regulatory purposes. There is a    
    further opportunity for the Group to provide staff into these international 
    in-house operations based in South Africa and deepen its relationship with  
its international clients.                                                  
    The provision of staff to in-house operations not yet ready to outsource    
    fully is an excellent way of establishing relationships with potential      
    Group clients. The acquisition, as part of a defined Group strategy,        
further expands the range of outsourced services that the Dialogue can      
    provide to its local and international clients.                             
4.   Details of the acquisition                                                 
4.1  Acquisition consideration                                                  
The aggregate acquisition consideration is R18.55 million payable upon the  
    fulfilment of the conditions precedent set out under 4.2 below. Of the      
    aggregate acquisition consideration, an amount of R1 million is payable     
    through the issue of new Dialogue shares and the balance is payable in      
cash.  The acquisition consideration will be funded out of Dialogue`s       
    existing cash resources.                                                    
    The acquisition represents a Category 3 transaction in terms of the JSE     
    Listings Requirements.                                                      
4.2  Conditions precedent                                                       
    The acquisition is subject to, inter alia, the fulfilment of the following  
    conditions precedent:                                                       
    -    Completion of a comprehensive due diligence review of CallForce Direct 
to Dialogue`s satisfaction;                                            
    -    Approval of the final terms of the acquisition by the Dialogue board   
         of directors;                                                          
    -    Conclusion of comprehensive transaction and shareholders agreements;   
-    All statutory and regulatory approvals including but not limited to    
         the JSE and the Competition Commission, if required;                   
    -    Conclusion of appropriate service and restraint agreements with the    
         senior management members of CallForce Direct.                         
4.3  Effective date                                                             
    The effective date of the acquisition will be the first day of the month    
    following the month in which the last remaining condition precedent is      
    fulfilled.                                                                  
4.4  Options                                                                    
    Following implementation of the acquisition, the remaining 49% of CallForce 
    Direct will be held by its managing director ("the minority shareholder").  
    Appropriate option arrangements have been agreed which will facilitate      
Dialogue possibly acquiring a further 29.4% of CallForce Direct in due      
    course.  In this regard, the minority shareholder is entitled to put 29.4%  
    of her 49% shareholding in CallForce Direct to Dialogue for a 2-month       
    period post the release of the final audited financial statements for each  
of the 2007 and 2008 CallForce Direct financial year-ends. The strike price 
    of the option will be based on a historic price earnings ratio of 7.5 and   
    the payment will be settled in cash, unless agreed otherwise by both        
    parties, within 30 working days of the option being exercised.              
Similarly, the minority shareholder has an option to acquire Dialogue`s 51% 
    interest, exercisable in each of March 2010 and 2012, based on price        
    earnings multiple of 6.5 applied to the most recent year`s audited profits  
    and payable in cash.                                                        
4.5  Articles of association                                                    
    Pursuant to the acquisition, CallForce Direct will become a subsidiary of   
    Dialogue.  In accordance with paragraph 9.16 of the JSE Listings            
    Requirements, the articles of association of CallForce Direct will be       
amended to conform to Schedule 10 of the JSE Listings Requirements.         
5.   Pro forma financial effects of the acquisition                             
    Set out in the table below are the unaudited pro forma financial effects of 
    the acquisition on Dialogue`s audited results for the six months ended 30   
June 2007. The unaudited pro forma financial effects are presented for      
    illustrative purposes only, to provide information on the impact of the     
    acquisition.  The unaudited pro forma financial effects are the             
    responsibility of Dialogue`s directors.  Due to the nature of the unaudited 
pro forma financial effects, they may not give a fair presentation of       
    Dialogue`s financial position and the results of its operations after the   
    acquisition.                                                                
                              Before the   After the     Percentage             
acquisition  acquisition   change                 
                              (1)                        (%)                    
    Earnings per share        2.8          3.1(2)        +11.1                  
    (cents)                                                                     
Headline earnings per     2.8          3.1(2)        +11.1                  
    share (cents)                                                               
    Net asset value per       25.1         25.5(3)       +1.9                   
    share (cents)                                                               
Net tangible asset        25.1         18.0(3)       (28.2)                 
    value per share (cents)                                                     
Notes:                                                                          
1.   Extracted from the published unaudited interim results of Dialogue for the 
six months ended 30 June 2007.                                              
2.   Earnings and headline earnings per share in the "After the acquisition"    
    column have been based on the following assumptions:                        
-    The acquisition was effective 1 January 2007;                              
-    Dialogue holds 51% of the issued share capital of CallForce Direct, hence -
    49% minorities have been taken into account;                                
-    CallForce Direct`s results used in the preparation of the pro forma        
    financial effects were extracted from their unaudited management accounts   
for the six months ended 30 June 2007.                                      
-    The weighted average number of Dialogue shares in issue is 210 000 000     
    before and 210 500 000 after the acquisition;                               
-    Interest foregone on the cash utilised by Dialogue to fund the acquisition 
at a pre-tax rate of 8% per annum was taken into account.                   
3    Net asset value and net tangible asset value per share in the "After the   
    acquisition" column have been based on the following assumptions:           
-    The acquisition was effective 30 June 2007;                                
-    The balance sheet of CallForce Direct used in the preparation of the pro   
    forma financial effects was extracted from their unaudited management       
    accounts as at 30 June 2007;                                                
C    The total number of Dialogue shares in issue is 210 000 000 before and 210 
500 000 after the acquisition.                                              
6.   Reminder of cautionary announcement                                        
    Shareholders are reminded of the cautionary announcement released on SENS   
    on Friday, 27 July 2007 wherein it was announced that Dialogue is involved  
in discussions which if successfully concluded could have an impact on the  
    price at which Dialogue shares trade.  These discussions are ongoing.       
    Accordingly, shareholders are advised to continue to exercise caution when  
    dealing in their Dialogue shares until a further announcement is made.      
Johannesburg                                                                    
30 August 2007                                                                  
Corporate Advisor and Designated Advisor: Bridge Capital Advisors (Pty) Limited 
Date: 30/08/2007 16:12:01 Produced by the JSE SENS Department.                  
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