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Mon 17 Sep 2007, 15:08 PMA/PMN/PMAP - Primedia - Imminent Fulfilment Of T
PMA   PMAP  PMN
 PMA                                                                             
PMA/PMN/PMAP - Primedia - Imminent Fulfilment Of The Remaining Conditions       
Precedent And Revised Salient Dates And Times Announcement                      
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
Registration number 1993/003355/06                                              
Share code:  PMA & ISIN:  ZAE000035119                                          
Share code:  PMN & ISIN:  ZAE000035127                                          
Share code:  PMAP & ISIN:  ZAE000080529                                         
("Primedia" or the "Company")                                                   
IMMINENT FULFILMENT OF THE REMAINING CONDITIONS PRECEDENT AND REVISED           
SALIENT DATES AND TIMES ANNOUNCEMENT                                            
1.   Imminent fulfilment of the final conditions precedent                      
    Shareholders are referred to the circular posted on or about                
    16 July 2007, embodying the schemes of arrangement proposed by Red Pen      
    2 General  Trading (Proprietary) Limited ("Newco"), between:                
-    Primedia and its ordinary shareholders ("ordinary scheme");            
    -    Primedia and its N ordinary shareholders ("N ordinary scheme");        
         and                                                                    
    -    Primedia and its preference shareholders ("preference scheme"),        
(collectively, "the schemes"), in terms of which Newco will            
         acquire all the ordinary shares, N ordinary shares and non-            
         redeemable, cumulative, non-participating preference shares            
         (collectively "Primedia shares") in the issued share capital of        
Primedia and to the subsequent announcements published on SENS on      
         6 August 2007 and 14 August 2007 advising of the sanction of the       
         schemes and regarding the undermentioned outstanding conditions        
         precedent.                                                             
Shareholders are advised that Newco has obtained the requisite              
    approvals from the Competition Authorities and the Independent              
    Communications Authority of South Africa.                                   
    In addition, shareholders are reminded that the schemes are still           
subject to receipt of the required approval from the South African          
    Exchange Control Authorities, which approval, Newco believes, is            
    imminent.                                                                   
    The Order of Court sanctioning each scheme will be registered by the        
Companies and Intellectual Property Registration Office of South Africa     
    after fulfilment of the abovementioned outstanding condition precedent.     
2.   Final ordinary scheme consideration                                        
    Based on the "revised salient dates and times" set out hereunder, the       
amount of the final consideration payable to Primedia ordinary              
    shareholders on Friday 28 September 2007 is R26.94, being the ordinary      
    scheme consideration of R26.67 per Primedia ordinary share, increased       
    with reference to notional interest at the prime rate plus 2 percentage     
points from and including 4 September 2007 to but excluding the             
    implementation date, being Friday 28 September 2007.                        
3.   Final N ordinary scheme consideration                                      
    Based on the "revised salient dates and times" set out hereunder, the       
amount of the final consideration payable to Primedia N ordinary            
    shareholders on Friday 28 September 2007 is R25.88, being the N             
    ordinary scheme consideration of R25.62 per Primedia ordinary share,        
    increased with reference to notional interest at the prime rate plus 2      
percentage points from and including 4 September 2007 to but excluding      
    the implementation date, being Friday 28 September 2007.                    
4.   Final preference scheme consideration                                      
    Based on the "revised salient dates and times" set out hereunder, the       
amount of the final consideration payable to Primedia preference            
    shareholders on Friday 28 September 2007 is R109.73, being the              
    accumulated and unpaid dividends thereon as at (but excluding) the          
    implementation date, being Friday 28 September 2007, plus R105.00 per       
Primedia preference share.                                                  
5.   Revised salient dates and times                                            
    In order to minimise further increases in transaction costs, Newco has      
    approached the JSE to approve a shortened implementation timetable in       
relation to the schemes.  Based on Newco`s belief that the approval by      
    the South African Exchange Control Authorities is imminent, the revised     
    salient dates and times in respect of the schemes are set out below.        
    The revised dates and times relate to each of the ordinary scheme, N        
ordinary scheme and preference scheme and must be read in the context       
    of the scheme(s) applicable to you.                                         
                                              2007                              
    Last day to trade in Primedia shares in   Wednesday 19 September            
order to be recorded on the register on                                     
    the record date for the schemes on                                          
    Expected date for suspension of the       Thursday 20 September             
    listing of the Primedia shares on the                                       
JSE, from commencement of trade on the                                      
    JSE on                                                                      
    Record date to participate in the         Thursday 27 September             
    schemes, by 17h00 on the JSE on                                             
Last date and time for forms of           Thursday 27 September             
    surrender and transfer to be received by                                    
    the transfer secretaries (for the                                           
    purposes of enabling scheme                                                 
considerations to be paid or credited on                                    
    the implementation date), by 12h00 on                                       
    Implementation date of the schemes at     Friday 28 September               
    the commencement of business on                                             
Date from which the scheme                Friday 28 September               
    considerations will be made available or                                    
    posted to certificated scheme                                               
    participants (subject to documents of                                       
title to Primedia shares having been                                        
    received on or prior to the record date                                     
    for the schemes) on                                                         
    Date from which the scheme                Friday 28 September               
considerations will be credited/updated                                     
    to the accounts of the relevant CSDPs or                                    
    own name registered dematerialised                                          
    scheme participants, as the case may be,                                    
of dematerialised scheme participants on                                    
    Strate                                                                      
    Termination of listing of Primedia        Monday 1 October                  
    shares on the JSE                                                           
Notes:                                                                      
    1.   No dematerialisation or re-materialisation of Primedia share           
         certificates will take place between Thursday 20 September 2007        
         and Thursday 27 September 2007, both days inclusive.                   
2.   All references to times in this document relate to South African       
         local times unless otherwise stated.                                   
    6.   Further announcement                                                   
         Shareholders will be notified through SENS and in the South            
African press once the remaining conditions precedent to the           
         schemes have been fulfilled.  Confirmation of, or any changes to       
         the abovementioned dates, will be set out therein.                     
    Sandton                                                                     
17 September 2007                                                           
    Transaction arranger and debt advisor to Newco                              
    Capitau Advisory Limited                                                    
    Merchant bank to Newco and transaction sponsor                              
Rand Merchant Bank, a division of FirstRand Bank Limited                    
    Legal advisor to Newco                                                      
    MJ King Inc.                                                                
    M & A Tax, Corporate Law and Competition advisors to Newco                  
KPMG Services (Proprietary) Limited                                         
    Investment bank, independent expert and sponsor to Primedia                 
    Investec Bank Limited                                                       
    Legal advisor to Primedia                                                   
Edward Nathan Sonnenbergs Inc.                                              
Date: 17/09/2007 15:08:02 Produced by the JSE SENS Department.                  
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