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Wed 26 Sep 2007, 13:13 DON - The Don - JSE-listed all-suite hotel Don Gro
DON
 DON                                                                             
DON - The Don - JSE-listed all-suite hotel Don Group converts R5.3-million loss 
                to R5.1-million Profit at Year-end 30 June 2007                 
Press Release                                                                   
The Don Group Limited                                                           
Incorporated in the Republic of South Africa                                    
(Registration Number 1946/023123/06)                                            
Share code: DON & ISIN: ZAE000008462                                            
("The Don")                                                                     
Issued by The Don Group                                                         
Contact:  Thabiso Tlelai                                                        
JSE-listed All-Suite Hotel Don Group converts R5.3-million loss to              
R5.1-million Profit at Year-end 30 June 2007                                    
The JSE-listed all-suite hotel Don Group today posted a profit of R5.1-million  
for the financial year ended 30 June 2007. This represents a swing of more than 
R10-million in performance from a loss at 30 June 2006 of R5.3-million.         
Chief Executive officer Thabiso Tlelai said that this outstanding achievement   
vindicated his belief that the potential of the Don Group`s nine all- suite     
hotels in Cape Town, Johannesburg, Sandton and Pretoria at last was being fully 
realised.                                                                       
Tlelai took over as CEO and controlling shareholder of the Group in 2000, when  
the then 14 suite hotels were saddled with liabilities exceeding R100-million.  
"This financial year`s performance is the first real proof of the inherent      
strength of the group. In retrospect, the numerous legacy impediments to profit 
growth with which we had to contend over the last six years really were         
daunting. The numbers we report today are the first unencumbered by any historic
problems and fully vindicate the faith in the Don suite-hotel concept held by   
the board, the staff and shareholders.                                          
"Our small group is now beginning to pack a real competitive punch," Tlelai     
said.                                                                           
With the resignation of non-executive chairperson Dr Danisa Baloyi earlier in   
the year ("her contribution to Don`s development and achievements thus far is   
acknowledged"), Don appointed two new directors:  Ms Salukazi Dakile-Hlongwane, 
who becomes non-executive chairperson, and Wayne Roderick Wright. Other non-    
executive directors are Max Maisela and Professor Francois Viruly.              
Based on a core asset base of the nine suite hotels, Tlelai and Salukazi Dakile-
Hlongwane say that in the coming financial reporting period "management is      
intent on maximising income and profit growth. The promise held out to the      
hospitality industry by stabilised economic growth, the 2010 World Cup (Don     
Group has been granted FIFA accreditation for the event), and burgeoning tourism
point to opportunities in                                                       
which Don fully intends to share. The positive results have given management and
staff a solid platform from which to achieve that objective,                    
"The most worrying aspect is the possibility of worsening inflation.            
Nevertheless, through tried and tested management and operational tools,        
including an effective cost master programme, and a dedicated staff, Don has    
every confidence of improving on the achievements of 2006-2007."                
Commenting on the financial results, Tlelai and Salukazi Dakile-Hlongwane said: 
"The most pleasing feature that closed the financial year ended 30 June 2007 has
been the significant improvement in operating profit: up 74 percent to R15.3-   
million from R8.8-million in the previous year.                                 
"The growth path in operating profit is reflected by the results for the last   
three financial years - 2005: R3.9-million; 2006: R8.8-million and 2007: R15.3- 
million."                                                                       
The conversion of substantial loss to substantial profit created by the         
operating profit platform "is testimony to the inherent strength of the Don     
Group as the premier JSE-listed all-suite hotel group. The Group has now dealt  
with a once-off legacy impediment of a tax liability of R2-million in respect of
a matter going back many years. This was a prime contributor to the R5.3-million
loss reported in the prior year.                                                
"The swing from loss to profit translates into a headline profit of 1,74 cents  
compared with a prior year loss of 1,61 cents.                                  
"Again, it is instructive to see how shaking off historic problems affected     
financial performance by rating bottom line results over the last three years - 
2005: R300 000 profit; 2006: R5.3-million loss; 2007: R5.1-million profit.      
"Net asset value improved to 25,4 from 23,7 cents per share."                   
The Group had also moved from a cash negative to a cash positive position.      
"The current result squares neatly with the comment made a year ago in which we 
said the removal of historic impediments would leave the road open to the       
Group`s management turning its energy to improving financial performance and    
continued profit growth. The basis for this achievement rests on the 27 percent 
rise in revenue to R62.6 million from R49.3 million.                            
"The main contributors were modest increases in suite rates, as well as good    
rate yield management," the directors said.                                     
The foundation of Don`s objective of incremental profit growth was its product: 
well-designed, superbly furnished studio, one-, two- and three-bedroomed suites 
complete with well-equipped self-catering kitchens, supported by dining and     
beverage services.                                                              
"There are few competitors in the hospitality market able to offer self-catering
and conventional hotel facility options at rates based not on per person but on 
"key to the door" rates.                                                        
"Accordingly, great attention has been given to improving the quality of the    
product. Capital expenditure of R3.2-million focused on upgrading property has  
been incurred, particularly on the Don Beach Road Hotel in Cape Town. These new-
look premises, to be re-launched in October, set a new standard for a Don Suite 
Hotel.                                                                          
"The other eight suite hotels in Johannesburg, Sandton and Pretoria are all     
receiving upgrading and improvement attention, for which R10-million, funded    
from internal resources, has been                                               
budgeted," the directors said.                                                  
ends                                                                            
Date: 26/09/2007 13:13:01 Produced by the JSE SENS Department.                  
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