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Thu 4 Oct 2007, 10:34 DLG - Dialogue - Introduction of the MSG consortiu
DLG
 DLG                                                                             
DLG - Dialogue - Introduction of the MSG consortium as a 25.1% BEE              
                    shareholder and withdrawal of cautionary announcement       
Dialogue Group Holdings Limited                                                 
(formerly Africa`s Best 364 Limited)                                            
(Incorporated in the Republic of South Africa)                                  
(Registration number 2005/039219/06)                                            
Share code: DLG & ISIN: ZAE000083820                                            
("Dialogue" or "the group")                                                     
INTRODUCTION OF THE MSG CONSORTIUM AS A 25.1% BEE SHAREHOLDER AND WITHDRAWAL    
OF CAUTIONARY ANNOUNCEMENT                                                      
1    Introduction                                                               
Further to the cautionary announcement dated 7 September 2007, shareholders     
are advised that Dialogue has entered into an agreement dated 2 October 2007    
with the MSG Consortium ("the Consortium") in terms of which the Consortium     
will subscribe for 70 373 832 new ordinary shares representing 25.1% of the     
enlarged Dialogue share capital for a total consideration of R 113 301 870      
("subscription consideration"), ("the transaction").                            
2    Rationale for the transaction                                              
The group has, since its inception, sought to be an outstanding contributor     
to empowerment in South Africa.  With Dialogue`s already very strong            
employment equity credentials, the transaction will further ensure that         
Dialogue meets its BEE ("Black Economic Empowerment") aspirations at all        
levels including black share ownership.  The Consortium members have already    
and will continue to make a significant contribution to the development of      
Dialogue.                                                                       
The Dialogue board is further confident that the transaction, which will        
result in the group`s total BEE ownership exceeding 30%, will further           
underpin the strong relationships that exist between Dialogue, its corporate    
clients and Government.                                                         
The funds raised will be used to finance the acquisition of controlling         
interests in each of Continuity SA (Pty) Limited and CallForce Direct (Pty)     
Limited as previously announced and to provide additional capital for further   
strategic growth and expansion of the group`s operating capabilities.           
3    Overview of the transaction                                                
3.1 The MSG Consortium                                                          
The Consortium is a black owned investment company which is led by MSG Afrika   
Investment Holdings (Pty) Limited ("MSG Afrika"), an 80% shareholder in the     
Consortium and Tlhalefang Investments (Pty) Limited ("Tlhalefang                
Investments"), a 20% shareholder in the Consortium.                             
MSG Afrika                                                                      
MSG Afrika is a black owned investment company with interests in The Jupiter    
Drawing Room (Advertising), Telkom Media (Pay Television), Capricorn FM         
(Radio), Clear Channel Merafe (Outdoor) and the Quarto Press (Printing),        
amongst others.  Given Mkhari, Simphiwe Mdlalose and Andile Khumalo comprise    
the executive team and along with Investec Bank Limited are the shareholders    
of MSG Afrika.                                                                  
Tlhalefang Investments                                                          
Tlhalefang Investments is a black owned human resources consulting group        
focused on the call centre market. Tlhalefang Investments is jointly owned      
and managed by Kopano Mangena and Don Seokane.  It also owns 40% in             
Interaction Call Centres (Pty) Limited, a subsidiary of Dialogue.               
3.2 The transaction                                                             
On implementation of the transaction, the Consortium will subscribe for 70      
373 832 new Dialogue shares at a subscription consideration of 161 cents per    
share.  The subscription consideration represents a 7.5% discount to the        
volume weighted average traded price for the 30 trading days prior to the       
date of the agreement.                                                          
In recognition of the level of discount granted to the Consortium and the       
potential funding guarantee referred to in paragraph 3.4 below, a lock-in and   
restraint period of a maximum of 3 years will apply to the shares acquired by   
the Consortium.                                                                 
3.3. Payment of the subscription consideration                                  
In terms of the transaction, the subscription consideration which amounts to    
R113 301 870 will be payable by the Consortium to Dialogue in cash after all    
conditions precedent have been fulfilled and against delivery of the shares.    
3.4. Funding guarantee                                                          
The Industrial Development Corporation has formally approved the funding        
required by the Consortium to effect the transaction.                           
In order to facilitate the transaction, the Dialogue board has agreed,          
subject to statutory and regulatory requirements, to the provision of a         
guarantee to the Consortium`s funders in respect of a maximum amount of         
R4 532 075, representing 4% of the subscription consideration.                  
3.5. Conditions precedent                                                       
The implementation of the transaction will be subject to, inter alia, the       
fulfilment of the following conditions precedent:                               
*    all statutory and regulatory requirements and approvals including but      
    not limited to the JSE and the Companies Act, 61 of 1973 as amended;        
*    approval of the transaction by Dialogue shareholders in general meeting.   
    As the transaction is classified as a related party transaction in terms    
of the JSE Listings Requirements, MSG Afrika and Tlhalefang Investments     
    will be precluded from voting their existing Dialogue shares; and           
*    the Dialogue Board being satisfied with the terms of the guarantee to be   
    furnished.                                                                  
4    Pro forma financial effects of the transaction                             
Set out in the table below are the unaudited pro forma financial effects of     
the transaction on Dialogue`s unaudited interim results for the six months      
ended 30 June 2007.  The unaudited pro forma financial effects are presented    
for illustrative purposes only, to provide information on how the transaction   
may have impacted on the results and financial position of Dialogue.  The       
unaudited pro forma financial effects are the responsibility of Dialogue`s      
directors.  Due to the nature of the unaudited pro forma financial effects,     
they may not fairly present Dialogue`s financial position and the results of    
its operations after the transaction.                                           
                                    Before the   After the      Percentage      
                                    transaction  transaction    change          
(1)                         (%)             
Earnings per share (cents)           2.8          3.2(2)         +14.3          
Headline earnings per share (cents)  2.8          3.2(2)         +14.3          
Net asset value per share (cents)    25.1         58.5(3)        +133.1         
Net tangible asset value per share   25.1         58.5(3)        +133.1         
(cents)                                                                         
Notes:                                                                          
1    Extracted from the published unaudited interim results of Dialogue for     
the six months ended 30 June 2007.                                          
2    Earnings and headline earnings per share in the "After the transaction"    
    column have been based on the following assumptions:                        
    A.   The transaction was effective 1 January 2007;                          
B.   The weighted average number of Dialogue shares in issue is 210 000     
         000 before and 280 373 832 after the transaction;                      
    C.   Interest earned on the subscription amount less transaction costs      
         at an effective after-tax rate of 5.68% per annum was taken into       
account.                                                               
3.   Net asset value and net tangible asset value per share in the "After the   
    transaction" column have been based on the following assumptions:           
    A.   The transaction was effective 30 June 2007;                            
B.   The total number of Dialogue shares in issue is 210 000 000 before     
         and 280 373 832 after the transaction.                                 
5    Related party                                                              
As Given Mkhari and Kopano Mangena are non-executive directors of Dialogue      
and MSG Afrika and Tlhalefang Investments already own shares in Dialogue, the   
transaction is classified as a related party transaction in terms of the JSE    
Listings Requirements.                                                          
Dialogue is in the process of appointing an independent professional expert     
to evaluate whether the terms of the transaction are fair.  The fairness        
opinion will be announced in due course and will lie for inspection at the      
company`s registered office for a period of 28 days from the date of posting    
the circular referred to in paragraph 6 below.                                  
6    Circular to shareholders                                                   
A circular to shareholders setting out full details of the transaction and      
incorporating a notice convening a general meeting to consider and, if deemed   
appropriate, to approve the transaction will be circulated to shareholders      
within 28 days following the date of this announcement.                         
7    Withdrawal of cautionary announcement                                      
The cautionary announcement published by Dialogue on 7 September 2007 is        
hereby withdrawn.                                                               
Johannesburg                                                                    
4 October 2007                                                                  
Corporate Advisor and Designated Advisor:                                       
Bridge Capital Advisors (Pty) Limited                                           
Date: 04/10/2007 10:34:31 Produced by the JSE SENS Department.                  
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