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Mon 15 Oct 2007, 10:17 SBG - Simeka BSG Limited - Acquisition of Premium
SBG
 SBG                                                                             
SBG - Simeka BSG Limited - Acquisition of Premium Ideas (Pty) Ltd               
SIMEKA BSG LIMITED                                                              
(Incorporated in the Republic of South Africa)                                  
(Registration No. 2003/012583/06)                                               
Share code: SBG & ISIN code: ZAE000074878                                       
("Simeka BSG" or "the company")                                                 
ACQUISITION OF PREMIUM IDEAS (PTY) LTD ("PREMIUM IDEAS")                        
INTRODUCTION                                                                    
Simeka BSG shareholders are referred to the cautionary announcement released on 
20 August 2007 regarding the acquisition by Simeka BSG of 91,24% of the issued  
share capital of Premium Ideas for a maximum consideration of R135 million.     
Shareholders are hereby advised that Simeka BSG has successfully negotiated the 
acquisition of the remaining minority shareholding in Premium Ideas, resulting  
in Simeka BSG now acquiring 100% of the issued share capital of Premium Ideas   
for a maximum purchase consideration of R144,0 million.                         
REVISED PAYMENT TERMS OF THE ACQUISITION                                        
The maximum purchase consideration of R144,0 million is to be settled as        
follows:                                                                        
-    within 30 days of the transaction becoming unconditional ("the Transaction 
date"):                                                                     
    -    R43,200,000 in cash                                                    
    -    R28,800,000 to be paid by the issue of 18,580,645 Simeka BSG shares at 
         a price of R1,55 per share;                                            
-    within 30 days of the approval of the audited financials of Premium Ideas -
    for the financial year ended 30 June 2008:                                  
    -    a maximum of R43,200,000 in cash;                                      
    -    a maximum of R28,800,000 to be paid by the issue of 18,580,645 Simeka  
BSG shares at a price of R1,55 per share.                              
FINANCIAL EFFECTS OF THE ACQUISITION                                            
The pro forma financial effects of the Premium Ideas acquisition set out in the 
table below are the responsibility of the company`s directors and have been     
prepared for illustrative purposes only, to show how the terms of the Premium   
Ideas acquisition would have affected Simeka BSG`s results for the financial    
year ended 31 May 2007. Due to their nature, the pro forma financial effects may
not fairly present the company`s financial position, changes in equity, results 
of operations or cash flows.                                                    
                                  Before    After     Percentage                
                                                      Change                    
Earnings per share ("EPS")         11,9      13,3      12,0%                    
(cents)                                                                         
Headline earnings per share        12,0      13,4      11,8%                    
("HEPS")                                                                        
Net asset value per share ("NAV")  65,0      75,8      16,6%                    
(cents)                                                                         
Net tangible asset value per       4,2       (18,3)    (538,2%)                 
share ("NTAV") (cents)                                                          
Notes:                                                                          
1.   The "Before" column reflects the EPS, HEPS, NAV and NTAV as disclosed in   
    Simeka BSG`s results for the financial year ended 31 May 2007.              
2.   The "After" column reflects what the NAV and NTAV would have been at 31 May
    2007 had the Premium Ideas acquisition taken place on 31 May 2007 and what  
the EPS and HEPS would have been had the Premium Ideas acquisition taken    
    place on 1 June 2006.                                                       
3.   The calculation in the "After" column is based on 415 085 000 weighted in  
    issue and to be issued Simeka BSG shares for the purposes of calculating    
EPS and HEPS and 405 206 000 shares in issue for the purposes of            
    calculating NAV and NTAV.                                                   
Rosebank                                                                        
15 October 2007                                                                 
Designated advisor                                                              
Java Capital (Proprietary) Limited                                              
Advisors to Premium Ideas                                                       
April 27 Corporate Finance (Proprietary) Limited                                
Date: 15/10/2007 10:17:01 Produced by the JSE SENS Department.                  
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