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Fri 26 Oct 2007, 16:55 BLU - Blue Label Telecoms Limited - Abridged pre-l
JSE
 BLU                                                                             
BLU - Blue Label Telecoms Limited - Abridged pre-listing statement              
BLUE LABEL TELECOMS LIMITED                                                     
(Previously Friedshelf 776 (Proprietary) Limited)                               
(Incorporated in the Republic of South Africa)                                  
(Registration number 2006/022679/07)                                            
JSE Share code: BLU & ISIN: ZAE000109088                                        
("Blue Label Telecoms" or "the Company")                                        
Abridged Pre-Listing Statement                                                  
This abridged Pre-Listing Statement relates to:                                 
(i)  Offer for Subscription: a private placing to Qualifying Investors of a     
    maximum value of R1,000,000,000 of new Blue Label Telecoms Shares priced    
between R5.75 and R6.75 per share in terms of an Offer for Subscription     
    ("Offer for Subscription"). The Offer for Subscription includes a           
    preferential placement to selected Blue Label Group business associates and 
    selected individual investors in terms of which cash has been received for  
Blue Label Telecoms Shares to the value of R200,000,000 and accordingly the 
    remaining Offer for Subscription will be for a maximum value of             
    R800,000,000;                                                               
(ii) Offer for Sale: a private placing to Qualifying Institutions of a maximum  
value of R376,467,352 of Blue Label  Telecoms Shares priced between R5.75   
    and R6.75 per share in terms of an Offer for Sale by certain Blue Label     
    Telecoms Shareholders ("Offer for Sale");                                   
    (Collectively i) and ii) represent "the Private Placing") and;              
(iii) the subsequent listing of Blue Label Telecoms on the JSE Limited ("JSE"). 
    Based on the Private Placing price range, the maximum number of Blue Label  
    Telecoms Shares available in terms of the Private Placing is 239,385,626    
    and the minimum number of Blue Label Telecoms Shares available is           
203,921,089.                                                                
    This abridged Pre-Listing Statement is not an invitation to the general     
    public to subscribe for Blue Label Telecoms Shares.                         
    The purpose of this abridged Pre-Listing Statement is to provide            
parties participating in the Private Placing and members of the             
    investment community with information relating to Blue Label Telecoms,      
    its operations, directors , and financial information, and is not           
    intended to be a full Pre- Listing Statement.                               
1.   Introduction                                                               
    Subject to obtaining a spread of shareholders acceptable to the JSE, the    
    JSE has formally approved the listing of a maximum of 800,000,000 Blue      
    Label Telecoms Shares, being ordinary shares with a par value of R0.000001  
each. The shares are due to be listed in the "Telecommunications sector -   
    Mobile Telecommunications" of the main board of the JSE, under the          
    abbreviated name "BlueTel" code "BLU" and ISIN ZAE000109088. It is          
    anticipated that the listing will be effective from commencement of trade   
on the JSE on Wednesday, 14 November 2007.                                  
    The proposed listing of the Blue Label Telecoms Shares on the JSE is        
    conditional upon the raising of a minimum amount of capital of              
    R700,000,000, before listing expenses, in terms of the Offer for            
Subscription, and a minimum amount of capital of R200,000,000, before       
    listing expenses, in terms of the Offer for Sale. The minimum amount of     
    capital to be raised will first be satisfied from the Offer for             
    Subscription and the balance from the Offer for Sale.                       
2.   Overview                                                                   
    Blue Label Telecoms, its subsidiaries, associates and joint ventures ("the  
    Blue Label Group") produces and distributes a wide variety of prepaid       
    secure electronic tokens of value and provides transactional services.  The 
Group`s prepaid products and service offerings include prepaid airtime,     
    prepaid electricity, third party bill payments, electronic funds transfer,  
    gift vouchers, loyalty programmes, stored value cards, location based       
    services and other prepaid tokens of value (both physical and virtual) that 
are allied to the telecommunications, utilities, insurance, financial       
    services and transport industries.                                          
    The Blue Label Group is one of the leading distributors of prepaid airtime  
    in South Africa.  The Group`s distribution channels extend to supplying the 
foremost retailers and wholesalers, petroleum forecourts, independent       
    retailers and directly to end-users.                                        
    The success of the Blue Label Group within South Africa led to its          
    expansion offshore and the implementation of its business model in other    
emerging market economies in both Africa and India.                         
    The Blue Label Group`s extensive distribution network in South Africa       
    embraces over 100,000 points of sale to which prepaid products are supplied 
    on a daily, weekly or monthly basis, determined with reference to product   
type, market demand and the geographic locality of the point of sale.       
    The Blue Label Group has five key focus areas:                              
    Blue Label Group key focus areas:                                           
    Telecommunications         Distribution of physical and                     
distribution               virtual prepaid airtime of the                   
                               South African Mobile Network                     
                               Operators  and Telkom, and                       
                               distribution of starter packs                    
in South Africa                                  
    International              International distribution of                    
    telecommunications         physical and virtual prepaid                     
    distribution               airtime in India and  Africa                     
Technology                 Technological  innovation,                       
    platforms                  development and support for                      
                               the operations of the Blue                       
                               Label Group                                      
Call centers               Outbound and inbound call                        
                               centers to service companies                     
                               within the Blue Label Group as                   
                               well as third parties and to                     
sell Blue Label Group and                        
                               third party products                             
    Other related              Other related services of the                    
    services                   Blue Label Group, leveraging                     
off its existing products and                    
                               distribution network, as well                    
                               as the development of new                        
                               mobile services to take to                       
market                                           
    The Blue Label Group`s vision is to be a leading player in the secure       
    electronic transaction and electronic product vending and processing space  
    by being the provider of choice to end-consumers, corporates and            
government.                                                                 
    The Blue Label Group intends to continue growing both organically and       
    acquisitively. As a publicly traded company, Blue Label Telecoms will be    
    better placed to aggressively expand its operations both locally and        
internationally                                                             
                                                                                
    The Blue Label Group will be restructured prior to the listing in terms of  
    which it will acquire the majority of the outside interests in the Blue     
Label Group companies and in terms of which it will dispose of the non-core 
    assets held by the Blue Label Group which will not form part of the listing 
    ("the Restructuring").                                                      
3.   Rationale                                                                  
The proposed listing on the JSE will enable the Company to:                 
-    fund its current and future operations by having access to capital markets;
-    enhance market awareness of Blue Label Telecoms;                           
-    raise capital to settle parts of the purchase considerations for recent    
acquisitions made as part of the Restructuring;                             
-    recapitalise its balance sheet through the settlement of shareholder and   
    third party loans;                                                          
-    attract and retain high quality people by affording Blue Label Telecoms    
staff the opportunity to participate in the future growth of Blue Label     
    Telecoms;                                                                   
-    recapitalise the current working capital in the Blue Label Group;          
-    improve the Group`s buying power with trade partners through enhanced      
credibility; and                                                            
-    raise funding for the potential future expansion of the Blue Label Group.  
4.   Directors                                                                  
    The full names, addresses and functions of the directors are set out below: 
Name                       Business address    Occupation/ function           
  Laurence Michael Nestadt   21 West Street      Chairperson                    
                             Houghton            (Non-Executive) *              
  Brett Marlon Levy          75 Grayston Drive   Joint Chief Executive          
Sandton             Officer                        
  Mark Steven Levy           75 Grayston Drive   Joint Chief Executive          
                             Sandton             Officer                        
  Mark Vivian Pamensky       75 Grayston Drive   Chief Operating                
Sandton             Officer                        
  David Bryan Rivkind        75 Grayston Drive   Chief Financial                
                             Sandton             Officer                        
  Sidney Ellerine            51 West Street      Director                       
Houghton            (Non-Executive)                
  Gary David Harlow          6 Cowie Road        Director                       
                             Forest Town         (Non-Executive) *              
                             Johannesburg                                       
Reitumetse Jackie Huntley  1 Scott Street      Director                       
                             Rutherford Estate   (Non-Executive) *              
                             1st Floor,                                         
                             Building A                                         
Unit A1, Waverley                                  
                                                                                
  Neil Norman Lazarus        55 Morsim Road,     Director                       
                             Hyde Park           (Non-Executive) *              

  Joe Mthimunye              Ground Floor,       Director                       
                             Block C             (Non-Executive)                
                             Grinaker LTA Park                                  
204 Rivonia Road                                   
                             Morningside                                        
                                                                                
  Herbert Cedrick Theledi    Unit 103, 1st       Director                       
floor               (Non-Executive)                
                             122 Pybus Road                                     
                             Sandton                                            
  Lucy ("Pani") Mamage       PIC Building        Director                       
Tyalimpi                   Glenfield Office    (Non-Executive) *              
                             Park                                               
                             Corner Oberon /                                    
                             Glenwood Road                                      
Faerie Glen                                        
                             Pretoria                                           
    * Independent directors                                                     
    The Board comprises 4 executive directors and 8 non-executive directors.    
All non-executive directors have been appointed on a rotational basis, and  
    are obliged to retire and are eligible for re-election by Blue Label        
    Telecoms Shareholders at least once every three years in accordance with    
    the Articles of Association of Blue Label Telecoms.  All the Directors are  
citizens of South Africa.                                                   
5.   Financials                                                                 
    The pro forma information set out below is intended to assist in the        
    assessment of the Company but is provided for illustrative purposes only.   
The table below reflects:                                                   
-    The unaudited pro forma profit history for the Blue Label Group for the    
    year ended 31 May 2007, adjusted for the  Restructuring for the full year   
    from 1 June 2006 to 31 May 2007;                                            
-    the unaudited forecast consolidated income statement of the Blue Label     
    Group for the year ending 31 May 2008; assuming the Restructuring will be   
    implemented on 15 November 2007  and                                        
-    the unaudited pro forma forecast consolidated income statement for the year
ending 31 May 2008, assuming the Restructuring and listing were effective   
    from 1 June 2007.                                                           
    The pro forma forecast has been prepared to show the impact of the          
    Restructuring and the Listing on the Blue Label Group forecast for the year 
ending 31 May 2008 and on the basis the Private Placing occurred at mid     
    range price of R6.25. The accounting policies applied in preparing the pro  
    forma financial information are consistent with that applied by the Blue    
    Label Group.                                                                
This unaudited pro forma financial information is presented for             
    illustrative purposes only and because of its nature may not fairly reflect 
    the results of the Blue Label Group going forward.  This information should 
    be read in conjunction with, and is qualified in its entirety by reference  
to the financial statements and financial information from which it is      
    prepared and the related notes to the pro forma financial information as    
    set out in the Pre-Listing Statement. The pro forma financial information   
    is the responsibility of the directors.                                     
Unaudited          Unaudited         Unaudited          
                        pro forma          forecast          pro forma          
                        Year ended         Year ending       forecast           
                        31 May 2007        31 May 2008       Year ending        
(R)                (R)               31 May 2008        
                                                             (R)                
 Revenue                                                                        
                        9,018,907,940      10,932,271,991    11,105,521,752     
Other income                                                                   
                        45,675,210         34,943,212        33,825,747         
 Changes in inventories                                                         
 of finished goods      (8,540,516,503)    (10,275,501,631)  (10,403,297,563)   
Employee compensation                                                          
 and benefit expense    (162,534,806)      (272,751,047)     (269,054,393)      
 Depreciation,                                                                  
 amortisation and                                                               
impairment charges     (64,654,773)       (52,258,256)      (66,933,448)       
                                                                                
 Other expenses         (103,060,451)      (124,605,223)     (126,582,457)      
                                                                                

 Operating profit       193,816,617        242,099,046       273,479,638        
 Finance costs -                                                                
 funding                (76,780,293)       (68,383,063)      (4,367,184)        
Finance costs -                                                                
 accounting standards                                                           
 adjustment             (58,384,327)       (72,104,589)      (72,104,589)       
                                                                                
Finance income         94,280,970         165,794,843       172,950,352        
 Share of profit of                                                             
 associates             (8,495,380)        28,983            (3,570,114)        
                                                                                
Net profit for year                                                            
 before taxation        144,437,587        267,435,220       366,388,103        
                                                                                
 Taxation               (55,512,097)       (99,614,002)      (115,950,040)      

 Net profit for the                                                             
 year                   88,925,490         167,821,218       250,438,063        
 Attributable to:                                                               
Equity holders of                                                              
 parent                 90,452,752         144,199,007       249,787,037        
 Minority interest                                                              
                        (1,527,262)        23,622,211        651,026            

 Core net profit for                                                            
 the year               124,269,514        234,072,137       340,403,798        
 EPS (cents)                                                                    
15.51              26.30             33.61              
                                                                                
 HEPS (cents)           15.51              26.30             33.61              
                                                             45.81              
Core EPS (cents)       21.31              42.68                                
 Weighted average                          548,372,858       743,127,787        
 number of shares       583,127,787                                             
    Full notes and assumptions of the pro forma income statement and the pro    
forma profit forecast are set out in the Pre-Listing Statement.             
6.   Salient dates and times                                                    
    The Private Placing opens at 09:00 on Monday, 29 October 2007 and is        
    expected to close at 12:00 on Thursday, 8 November 2007. Indications of     
interest for the purposes of the Private Placement process referred to in   
    this announcement will be received up until 12:00 on Thursday, 8 November   
    2007.                                                                       
    Abridged Pre-Listing Statement       Friday, 26 October 2007                
published on SENS                                                           
    Opening Date of the Private          Monday, 29 October 2007                
    Placing (09:00)                                                             
    Closing Date of the Private          Thursday, 8 November 2007              
Placing (12:00)                                                             
    Proposed Listing Date on the JSE     Wednesday, 14 November 2007            
    (08:30) ("the Listing Date")                                                
    * All references to time are to local time in South Africa.                 
7.   Pre-Listing Statement                                                      
    Copies of this Pre-Listing Statement may be obtained from the corporate     
    offices of Blue Label Telecoms, the sponsors or transfer secretaries, at    
    the addresses detailed below, from                                          
Monday, 29 October 2007:                                                    
  Blue Label         Investec Bank        Computershare                         
  Telecoms           Limited              Investor Services                     
  75 Grayston Drive  Second Floor         2004 (Pty) Ltd                        
Morningside        100 Grayston Drive   Ground Floor                          
  Extension 05       Sandown              70 Marshall                           
  Sandton            Sandton              Street                                
  2196               2196                 Johannesburg                          
2001                                  
    Johannesburg,                                                               
    26 October 2007                                                             
                                                                                
Bookrunner, investment bank and sponsor                                     
    Investec Limited                                                            
                                                                                
    Attorneys                                                                   
ENS                                                                         
                                                                                
    Financial communications advisor                                            
    Brunswick                                                                   

    Joint financial advisor                                                     
    Aloecap                                                                     
                                                                                
Auditors and reporting accountants                                          
    PWC                                                                         
Date: 26/10/2007 16:55:53 Produced by the JSE SENS Department.                  
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JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.                                          
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