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Mon 29 Oct 2007, 7:15 SFH - S A French Limited - Abridged Prospectus
JSE
 SAF.                                                                            
SFH - S A French Limited - Abridged Prospectus                                  
S A FRENCH LIMITED                                                              
Incorporated in the Republic of South Africa                                    
(Registration number 1982/009174/06)                                            
Share code: SFH & ISIN: ZAE000108890                                            
("SA French" or "the company")                                                  
ABRIDGED PROSPECTUS                                                             
Relating to a private placement of shares by way of:                            
-    an offer by the company for the subscription of 50 million ordinary shares 
    in the share capital of SA French at an issue price of 100 cents per        
    ordinary share;                                                             
-    an offer for sale by an existing shareholder of SA French, of 10 million   
    ordinary shares in the issued share capital of the company at a price of    
    100 cents per ordinary share (collectively hereinafter, "the private        
    placement"); and                                                            
-    the subsequent listing of the ordinary shares of SA French on the          
    Alternative Exchange ("AltX") of JSE Limited.                               
    This abridged prospectus is not an invitation to the general public to      
    subscribe for or to purchase ordinary shares in SA French, but is issued in 
compliance with the Listings Requirements of JSE Limited ("JSE") only. The  
    private placement is made to selected institutions, corporations and        
    individuals only.                                                           
    The information in this abridged prospectus has been extracted from a full  
prospectus issued by SA French on 29 October 2007 ("the detailed            
    prospectus"), copies of which are available as set out in paragraph 10      
    below. At the date of listing, the authorised share capital of SA French    
    will comprise 500 million ordinary shares having a par value of 1 cent      
each. After the private placement and at the date of the listing, the       
    issued share capital of SA French will consist of 165 million ordinary      
    shares of 1 cent each.                                                      
1.   BACKGROUND AND HISTORY                                                     
SA French is an independent South African company which has been the        
    supplier, in South Africa, of tower cranes manufactured by Potain since its 
    incorporation in 1982. Potain is the world`s leading tower crane            
    manufacturer and an integral contributor to the success of the Manitowoc    
Crane Group, which is listed on the New York Stock Exchange.                
    The company has diversified into the supply and service of a range of       
    complementary material handling products from some of Europe`s leading      
    manufacturers. It holds distribution rights to Merlo telescopic handlers    
and self loading concrete mixers, Torgar material and passenger hoists and  
    Ausa dumpers and rough terrain forklifts. A recent addition to the products 
    being represented by the company is the Ormig `pick and carry` machine.     
    SA French has a 25-year record in sales, service and hire of equipment      
throughout Southern Africa. The company is able to distinguish itself from  
    its competitors by providing service support for all of the equipment that  
    it supplies. It does this by carrying a full range of spare parts as well   
    as having trained service technicians with the expertise to repair and      
service machines, thus reducing downtime and providing its clients with the 
    support they have come to expect from the company.                          
    In order to consistently meet the specific needs of its clients, SA French  
    maintains an in-house engineering capability, for repairs and modifications 
to the equipment that it supplies. An example of this is its design of      
    tower crane anchors, the modification of dumper skips and the conversion of 
    materials hoists to accommodate passengers.                                 
    SA French`s current plans include the expansion of its inventory in order   
to service the booming Southern African mining, power generation and        
    construction markets and to reduce the current 12-month lead time for new   
    stock.                                                                      
    The material handling industry is currently experiencing significant        
growth, largely due to the buoyant conditions within the construction,      
    power generation and mining industries of Southern Africa. This is being    
    driven by a number of factors, inter alia, significant Government           
    investment in infrastructure, the global demand for natural resources,      
together with the effect of Governments` "use it or lose it" mineral rights 
    policy.                                                                     
    A listing on AltX will improve SA French`s ability to further its strategy  
    of providing a professional service economically, timeously and with        
consistency, which is key to its proven growth record.                      
2.   RATIONALE FOR LISTING                                                      
    SA French intends to list on the AltX as a strategic step that will allow   
    the company to grow its market share by funding additional inventory and    
staff, facilitating the working capital requirements of the existing        
    business as well as facilitating potential acquisition opportunities of     
    synergistic lifting businesses.                                             
3.   PROSPECTS                                                                  
The directors of SA French are of the opinion that the company has exciting 
    prospects within Southern Africa, for the following reasons:                
    There is currently substantial planned spending by public corporations in   
    the heavy civils sector which includes power generation, electricity        
distribution, sea ports, airports, as well as rail and harbours. Over R400  
    billion is earmarked for infrastructural development over a five-year       
    period, the bulk of which will reside within the Government sector, in      
    corporations such as Eskom and Transnet, both operating under severe time   
constraints. In order to finish projects timeously, larger, more complex,   
    more efficient and more expensive cranes are typically required to carry    
    out the work. The resulting increased price implications feed positively    
    into SA French`s bottom line.                                               
In addition to the requirement for larger cranes for the accelerated        
    completion of projects, and in line with the aforementioned boom in the     
    heavy civils sector, SA French is experiencing a further boost in terms of  
    the market`s requirement for larger, more complex cranes, as projects       
become bigger and more complex themselves. The directors of SA French have  
    ensured that the company is well positioned to supply contractors who have  
    a growing desire to build bigger, taller buildings, using bigger, more      
    specialised cranes.                                                         
There is also a substantial increase in anticipated spending by the private 
    sector, primarily in mining and downstream refining processes. It is        
    reported that Sasol is planning a new coal-to-liquids refinery.             
    Government`s `use it or lose it` policy relating to mineral rights has had  
the effect that a number of mining houses in Southern Africa are in the     
    process of developing new mining prospects.                                 
    By maintaining its current market share in the construction and mining      
    sector, while increasing its involvement in the civil engineering projects, 
and managing margin as well as volume, SA French should achieve             
    significantly higher contributions while simultaneously improving its       
    bottom line.                                                                
4.   THE PRIVATE PLACEMENT                                                      
4.1  Salient features                                                           
4.1.1 The salient features of the private placement are as follows:             
      Offer price per ordinary share (cents)     100                            
      Par value per ordinary share (cent)        1                              
Premium per ordinary share (cents)         99                             
      Number of ordinary shares offered by the   50 000 000                     
      company for subscription in terms of the                                  
      private placement                                                         
Issue consideration to be received by the   R50 million                   
      company before expenses                                                   
      Number of ordinary shares offered for      10 000 000                     
      sale by the vendor in terms of the                                        
private placement                                                         
      Total consideration to be received by the  R10 million                    
      vendor                                                                    
4.1.2 The opening and closing dates of the private placement are as follows:    
2007                 
      Opening date of the private placement at   Monday, 29 October             
      09:00 on                                                                  
      Closing date of private placement at       Tuesday, 30 October            
09:00 on                                                                  
      Anticipated listing date on AltX at        Wednesday, 7 November          
      commencement of trade on                                                  
5.   SUMMARY OF THE HISTORICAL AND FORECAST INCOME STATEMENTS                   
The summarised historical and forecast financial information of SA French   
    for the financial year ended 30 June 2007 and the financial years ending 30 
    June 2008 and 30 June 2009, the preparation of which is the responsibility  
    of the directors, is set out below. The forecast financial information is   
contained in the detailed prospectus referred to in paragraph 10 below and  
    has been reviewed and reported on by the reporting accountants. Such report 
    is contained in the detailed prospectus and will be available for           
    inspection.                                                                 
Extracts from the historical and forecast group income statements           
                                  Audited      Forecast      Forecast           
                                  2007         2008          2009               
                                  R`000        R`000         R`000              
Revenue                       120 970      190 554       265 513            
    Cost of sales                 (90 487)     (143 203)     (199 061)          
    Gross profit                  30 483       47 351        66 452             
    Other income                  3 998        -             -                  
Operating costs               (14 115)     (17 671)      (22 866)           
    Operating profit              20 366       29 680        43 586             
    Investment revenue            146          2 600         3 800              
    Gain on acquisition of        33           -             -                  
reserves in subsidiary                                                      
    Finance costs                 (1 254)      (1 549)       (1 698)            
    Profit before taxation        19 291       30 731        45 688             
    Taxation                      (6 605)      (8 912)       (13 249)           
Profit for year               12 686       21 819        32 439             
    Pro forma weighted average    115 000 000  148 333 333   165 000 000        
    ordinary shares in issue                                                    
    Pro forma weighted average    11.0         14.7          19.7               
earnings per ordinary share                                                 
    (cents)                                                                     
    Pro forma ordinary shares in  115 000 000  165 000 000   165 000 000        
    issue                                                                       
Pro forma dividends per       8.7          2.6           3.9                
    ordinary share (cents)                                                      
Notes:                                                                          
1.   The pro forma weighted average number of ordinary shares in issue at 30    
June 2007 is based on the increase in and the sub-division of the ordinary  
    shares in issue into 115 000 000 ordinary shares in issue as set out in     
    paragraph 21.3 of the detailed prospectus.                                  
2.   The assumptions on which the forecast group income statements are based are
set out in paragraph 11.2 of the detailed prospectus.                       
3.   The above forecast group income statement takes into account the effects of
    the anticipated issue of ordinary shares detailed in paragraph 21 of the    
    detailed prospectus.                                                        
4.   The anticipated dividend policy of SA French will initially be to maintain 
    a dividend cover of 5.                                                      
6.   DIRECTORS                                                                  
    The full names, ages, qualifications and designations of the directors are  
as follows:                                                                 
                                                                                
                                                                                
   Name                    Age    Qualification    Designation                  
Quentin Cecil           55     Prof Eng         Executive                    
   Alexander van Breda            Technician,      Chairman                     
                                  CPFA                                          
   Warwick van Breda       27     LLB, LLM         Operations                   
Director                     
   Johannes Christiaan     49     Hons B Compt,    Financial                    
   Prinsloo                       CTA              Director                     
   Jabulani Doctor Xaba    35     LMI (ECSA)       Executive                    
Director                     
   Whyti Mmetja Matlala    29     -                Executive                    
                                                   Director                     
   John Michael Poluta     35     CA(SA)           Non-executive                
Director                     
   Leetile Benjamin        34     B Com            Non-executive                
   Mophatlane                                      Director                     
    The business address of the executive directors is 131 Fitter Road,         
Spartan, 1619.                                                              
    The business address of the non-executive directors is 57 Buckingham        
    Avenue, Craighall Park, 2196.                                               
    All directors are South African citizens.                                   
7.   SHARE CAPITAL                                                              
    The authorised and issued share capital of SA French, taking into account   
    the private placement and listing costs as set out in paragraph 13.1 of the 
    detailed prospectus, which are to be offset against the share premium, are  
set out below:                                                              
                                                       Rand                     
   Authorised                                                                   
   500 million ordinary shares of 1 cent each          5 000 000                
Issued, before the private placement                                         
   115 million ordinary shares of 1 cent each          1 150 000                
   Share premium                                       -                        
   Issued, after the private placement                                          
165 million ordinary shares of 1 cent each          1 650 000                
   Share premium                                       47 294 000               
                                                       48 944 000               
8.   MAJOR SHAREHOLDERS                                                         
Other than directors there are no shareholders, save as set out in the      
    table below, who were, directly and/or indirectly beneficially interested   
    in 5% or more of the issued ordinary share capital of SA French at the last 
    practicable date and who will, as far as the directors of SA French are     
aware, hold 5% or more of the issued ordinary share capital of SA French    
    following the private placement:                                            
                             Percentage  Percentage   Number of                 
                             held before held after   shares                    
Name of shareholder       private     private      after                     
                             placement   placement    private                   
                                                      placement                 
   The SA French Group       68          40           66 200 000                
Trust*                                                                       
   The SAF Economic          9           6            10 350 000                
   Empowerment Trust                                                            
   Mowana Investments        23          16           26 450 000                
(Proprietary) Limited                                                        
* Directors                                                                     
9.   LISTING ON THE JSE                                                         
    Subject to the achievement of the required spread of public shareholders in 
terms of the Listings Requirements of the JSE being obtained pursuant to    
    the private placement, the JSE has granted a listing of 165 000 000         
    ordinary shares in the share capital of SA French on AltX. It is            
    anticipated that the listing of the ordinary shares of SA French will       
become effective from commencement of business on Wednesday, 7 November     
    2007. The shares will trade under the abbreviated name "SA French", with    
    the share code "SFH" and ISIN ZAE000108890.                                 
10.  COPIES OF THE PROSPECTUS                                                   
Copies of the prospectus, in English, may be obtained during business       
    hours, prior to the closing of the private placement from SA French, the    
    Designated Adviser and the transfer secretaries, details of which are set   
    out in below:                                                               
-    SA French, 131 Fitter Road, Spartan, 1619;                             
    -    Merchant Sponsors (Proprietary) Limited, 2nd Floor, North Block, Hyde  
         Park Office Tower, Corner 6th Road and Jan Smuts Avenue, Hyde Park,    
         Johannesburg, 2196;                                                    
-    Computershare Investor Services 2004 (Proprietary) Limited, Ground     
         Floor, 70 Marshall Street, Johannesburg, 2001.                         
Johannesburg                                                                    
29 October 2007                                                                 
Designated Adviser                                                              
Merchant Sponsors (Proprietary) Limited                                         
Corporate adviser                                                               
Merchantec (Proprietary) Limited                                                
Auditors and independent reporting accountants                                  
Anderson Rochussen van der Bijl Inc.                                            
Limited assurance provider                                                      
Grant Thornton                                                                  
Attorneys                                                                       
Fluxmans Inc.                                                                   
Date: 29/10/2007 07:15:05 Produced by the JSE SENS Department.                  
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