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Wed 7 Nov 2007, 13:54 BLU - Blue Label Telecoms - Announcement of a stra
JSE
 BLU                                                                             
BLU - Blue Label Telecoms - Announcement of a strategic relationship between    
Blue Label Telecoms and Microsoft Corporation                                   
Blue Label Telecoms And Microsoft Corporation                                   
(Previously Friedshelf 776 (Proprietary) Limited)                               
(Incorporated in the Republic of South Africa)                                  
(Registration number 2006/022679/07)                                            
JSE Share code: BLU & ISIN: ZAE000109088                                        
("Blue Label Telecoms" or "the Company")                                        
Announcement of a strategic relationship between Blue Label Telecoms and        
Microsoft Corporation                                                           
1.   Introduction                                                               
Potential investors are referred to the Blue Label Telecoms abridged pre-   
    listing statement, released on SENS on Friday, 26 October 2007 ("the        
    Listing Announcement") for the terms of the proposed listing of Blue Label  
    Telecoms.                                                                   
Potential investors are advised that, subsequent to the release of the      
    Listing Announcement and the Pre-Listing Statement, Microsoft Corporation   
    ("Microsoft") and Blue Label Telecoms have entered into agreements to       
    establish a strategic relationship in terms of which:                       
-    Microsoft will acquire approximately 12% of the issued share capital of    
    Blue Label Telecoms by way of a purchase and subscription for shares in the 
    forthcoming listing of Blue Label Telecoms ("the Investment Agreement");    
    and                                                                         
-    Microsoft and Blue Label Telecoms will collaborate on a preferred          
    partnership basis to drive services and products in developing economies    
    and to exercise commercially reasonable efforts to provide mutual           
    assistance to one another in exploring new business opportunities ("the     
Collaboration Agreement").                                                  
    There has been no change to the information provided in the Pre-Listing     
    Statement other than that disclosed in this announcement.                   
2.   Rationale and salient terms of the collaboration agreement                 
The strategic relationship entered into between Blue Label Telecoms and     
    Microsoft brings to the fore a congruence between Blue Label Telecoms`      
    stated strategy of establishing a global transactional services platform in 
    emerging markets with Microsoft`s intention to deliver products, services   
and advertising, through the Blue Label Telecoms distribution network.  The 
    main purpose of the collaboration agreement is for Microsoft and Blue Label 
    Telecoms to derive revenue (through an agreed revenue share model) by the   
    channeling of advertising into Blue Label Telecom`s distribution base.      
Microsoft will support Blue Label Telecoms` effort to increase its global   
    footprint of contact points with customers through an accelerated           
    deployment of a distribution and sales network that includes enhanced-      
    feature point of sale ("POS"), mobile and other devices and the associated  
support and service platforms.  Microsoft will provide Blue Label Telecoms  
    with advertising services as well as access and licenses to various web-    
    based and mobile technologies and services.                                 
    Blue Label Telecoms and Microsoft will exercise commercially reasonable     
efforts to provide mutual assistance to one another in exploring new        
    business opportunities.                                                     
3.   Terms of the Investment Agreement                                          
    Microsoft will acquire approximately 12% of the issued share capital of     
Blue Label Telecoms through:                                                
    -    the acquisition by Microsoft of approximately 7.5% of the fully        
         diluted ordinary share capital of Blue Label Telecoms after the        
         Private Placing and the Investment Agreement at the Private Placing    
Price, of which approximately 5.5% will be from the Offer for Sale and 
         the Further Allotment Option and approximately 2% from other Blue      
         Label Telecoms Shareholders ("the Microsoft Share Acquisition"); and   
    -    a specific issue of Blue Label Telecoms ordinary shares for cash to    
Microsoft at the Private Placing Price, representing approximately     
         4.5% of the aggregate fully diluted ordinary shares in issue after the 
         Private Placing and the Investment Agreement ("the Microsoft Share     
         Issue").                                                               
4.   Conditions precedent to the Investment and Collaboration Agreement         
    The Investment and Collaboration Agreement are conditional upon the listing 
    of the Blue Label Telecoms Shares on the main board of the JSE Limited.     
5.   Forecast and pro forma financial information                               
There is no material change, being greater than 3%, to the forecast and the 
    pro forma financial information disclosed in paragraph 23 of the Pre-       
    Listing Statement as a result of the Investment Agreement. The impact of    
    the Collaboration Agreement on the forecast and pro forma financial         
information has not been considered. The forecast and the pro forma         
    financial information is the responsibility of the Directors of Blue Label  
    Telecoms. The impact of the investment agreement on the forecast and pro    
    forma financial information has been reviewed by the Reporting Accountants  
and Auditors.                                                               
6.   Salient dates and times                                                    
    The salient dates in relation to the listing of the Blue Label Telecoms     
    Shares on the JSE remain unchanged. The Private Placing opened at 09:00 on  
Monday, 29 October 2007 and is expected to close at 12:00 on Thursday, 8    
    November 2007. Applicants to the Private Placing, who have submitted their  
    applications prior to the release of this announcement, will be allowed to  
    revise or resubmit their applications before 12:00 on Thursday, 8 November  
2007.                                                                       
Johannesburg,                                                                   
7 November 2007                                                                 
Investment bank   Legal advisor         Reporting Accountants and Auditors      
and sponsor                                                                     
Investec Limited  JAVA Capital          PricewaterhouseCoopers                  
Date: 07/11/2007 13:54:15 Produced by the JSE SENS Department.                  
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