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Wed 21 Nov 2007, 9:28 OLI - O-line Holdings - Private Placing And Listin
JSE
 OLI                                                                             
OLI - O-line Holdings - Private Placing And Listing Of O-Line On The            
                   Alternative Exchange Of The JSE Limited                      
O-line Holdings Limited                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number 2006/034685/06)                                            
JSE share code:  OLI                                                            
ISIN Number:  ZAE000110730                                                      
("O-line" or "the O-line group" or "the company")                               
PRIVATE PLACING AND LISTING OF O-LINE ON THE ALTERNATIVE EXCHANGE OF THE JSE    
LIMITED                                                                         
This abridged pre-listing statement is not an invitation to the public to       
subscribe for shares in O-line. It is issued in compliance with the Listings    
Requirements of the JSE Limited for the purpose of providing information to the 
public and investors with regard to O-line.                                     
INTRODUCTION AND HISTORY                                                        
BDO QuestCo (Proprietary) Limited ("BDO QuestCo") has been authorised to        
announce that, subject to the achievement of the required spread of public      
shareholders, the JSE Limited ("JSE") has formally approved the listing of 150  
000 000 ordinary shares, with a par value of 0.0001 cent each, in the share     
capital of O-line on the Alternative Exchange ("Alt x") of the JSE from the     
commencement of trade on Monday, 26 November 2007. The shares will trade under  
the abbreviated name "O-line", with share code "OLI" and ISIN ZAE000110730.     
An amount of up to R48 139 531 before expenses will be raised by O-line in terms
of the subscription for 48 139 531 new O-line shares at an issue price of 100   
cents per O-line share ("the offer"). The R48 139 531 will be used by O-line for
capital expenditure and working capital to finance future growth. Further       
details relating to the subscription are set out in paragraph 9 and 10 below.   
O-line was incorporated as a public company on 7 November 2006 under the name   
Silver Meadow Trading 148 Limited with registration number 2006/034685/06. The  
name was changed to O-line Holdings Limited on 17 October 2007. O-line remained 
dormant until 28 June 2007 when it purchased 100% of the issued share capital of
Hardware Industries (Proprietary) Limited ("Hardware Industries") and its wholly
owned subsidiaries, O-line Support Systems (Proprietary) Limited ("O-line       
Support Systems"), O-line Coatings (Proprietary) Limited ("O-line Coatings"), O-
line Support Systems (Pretoria) (Proprietary) Limited ("O-line Support Systems  
Pretoria") and Cape Support Systems (Proprietary) Limited ("Cape Support        
Systems") in preparation for its listing on the JSE. O-line and Hardware        
Industries are both holding companies. The operations of the Group occur in O-  
line Support Systems and O-line Coatings.                                       
O-line Support Systems was established in 1982 as a small supplier of standard  
wiring channels, cable ladders and trays, mechanical supports, concrete anchor  
channels, cable clamps, hangers and a limited range of power skirting with      
service outlets and accessories throughout Southern Africa and these            
internationally tried and tested products still make up the backbone of the     
business. The company has developed into a leading supplier of cable management 
and structural support systems in Southern Africa and other parts of the globe, 
namely in Algeria, Democratic Republic of Congo, Ghana, Kenya, Nigeria,         
Singapore, Hong Kong, Mauritius, Madagascar, Seychelle, Russia (Kazakstan) and  
Turkey. When the British GKN Group of companies stopped operation of their      
Engineering Services Division at the end of 1984, O-line took the opportunity to
acquire the rights of GKN Sankey`s local patents, thereby adding a number of new
products to its range. During the past three years, O-line Support Systems has  
achieved an annual compounded revenue growth rate of 24% and has come to employ 
in excess of 300 people. This growth is the result of the current management    
team`s inspiration for innovation and constant striving to produce products that
give customers added value.                                                     
Rapid but controlled growth necessitated the move from O-line Support Systems   
old premises near Johannesburg`s old produce market in Newtown to the O-line    
group`s current premises at 14/16 Prop Street, Selby Extension, 11 Johannesburg,
which houses O-line`s administrative headquarters and warehouse.   Today, a     
sophisticated distribution network, consisting of O-line`s subsidiaries, namely,
O-line Support Systems Pretoria and Cape Support Systems, branch offices and    
stockists in all main centres, ensures that O-line brand products are a         
household name throughout Southern Africa and in parts of the international     
arena. The company focuses on supplying both the commercial and the industrial  
markets in these regions.                                                       
OVERVIEW OF O-LINE                                                              
The O-line group designs, manufactures and supplies quality products that meet  
the needs, wants and requirements of the cable management and structural support
systems industry both locally and abroad for the construction, mining and       
petroleum industries.                                                           
O-line Support Systems has developed into a leading supplier of cable management
and structural support systems in Southern Africa and other parts of the Global 
arena. O-line`s (Support Systems) internationally tried and tested products     
still make up the backbone of the business.                                     
The key to the company`s success is a passion for innovation, a culture of      
accountability and a consistent channel of open communication. O-line prides    
itself in the fact that its range features innovative use of the latest         
technologies thereby positioning its products as a best choice.                 
INDUSTRY OVERVIEW                                                               
General                                                                         
The construction boom, led by the economic upturn assisted by South African     
infrastructure demands, is gathering momentum and, therefore, the outlook for   
the construction industry should remain positive approaching 2010 and for some  
years thereafter. As a result of the recent sustained period of economic growth,
fiscal and monetary stability in South Africa and the country`s improved        
international profile, together with the concomitant downstream benefits in     
respect of spending the country`s ageing infrastructure cannot cope. Adding to  
this are the increasing demands of the private sector, specifically heavy       
industry. Public sector investment in areas of mining and petrochemicals        
together with projects such as the 2010 FIFA World Cup soccer stadiums, span all
major infrastructure sectors, with road, rail, harbours and electricity being   
the most predominant. The South African construction market is estimated at R100
billion. In the event that investment targets are achieved, this sector could   
double in size over the next decade. This is a significant challenge and the    
construction industry has committed itself to provide assistance in alleviating 
capacity and skills constraints in every way possible. The national treasury has
forecast that GFCF will climb from its current 18.6% (the highest it has been in
two decades) to 19% in 2008. Government`s long-term target is to have GFCF as   
high as 25% of gross domestic product - the benchmark level of first world      
countries. In support of its targeted 6% growth as anticipated in the           
Accelerated and Shared Growth Initiative for South Africa, Government has       
committed itself to increase spending over the next three years.                
Over the medium term, which runs until the 2009/2010 fiscal year, infrastructure
expenditure (including maintenance programmes) will total R415.8 billion. This  
is R6.1 billion higher than the estimate given in October 2006 and comes from   
additional spending being allocated to public transport (largely to support the 
hosting of the 2010 FIFA World Cup), water infrastructure and sanitation. A     
significant portion of the money to be spent in this period will go to five     
services: water (R27.2 billion), municipal and Eskom electricity projects (R71.3
billion), housing (R29.6 billion), roads (R62.1 billion) and ports (R16.5       
billion). In addition to South Africa`s astounding growth possibilities there is
the addition of heavy industry expansions taking place throughout Africa, which 
is dependant on the utilisation of South African resources and capabilities in  
turn increasing the construction industry demands even further. Using the South 
African market as a stable base, the O-line group wants to expand its export    
business into Southern Africa. Strategic expansion into key markets will be     
facilitated by the opening of O-line divisions in Angola, Mozambique and Namibia
and possibly the Democratic Republic of Congo in the future. O-line`s primary   
supply into Angola and Mozambique has been industrial and heavy industry related
followed by Namibia consisting of both commercial and industrial activities.    
Within the Industrial sector O-line`s highest growth potentials will be achieved
in the Mining, Petrochemical and Power sectors.                                 
O-line reflected substantial growth during the year ended 2007 and is           
forecasting this growth to continue during 2008. The company is the leading     
supplier to these Industrial sectors and has a solid track of success, although 
O-line last supplied products to the South African Power sector in the late     
1990`s due to little requirement for maintenance upgrades. O-line has refreshed 
its knowledge within this sector and plans on playing an important role in the  
refurbishment and establishment of new power stations brought about by          
infrastructure demands. The key strength of the Mining, Petrochemical and Power 
division is the company`s ability to meet stringent requirements from both local
and international project houses. O-line has strong research and development    
capabilities which have resulted in the development of several corrosion        
solutions accompanied by improved loading on Ladder Systems for a variety of    
customers.                                                                      
PROJECTS UNDERTAKEN                                                             
Petrochemical                                                                   
The Petrochemical industry has been a high priority of O-line since its         
conception and O-line has become an important ingredient in the management of   
both Electrical and Instrumentation routing for all projects and day to day     
requirements. O-line boasts a well established blue chip clientele with the     
largest being Sasol Technology (Proprietary) Limited . O-line believes its      
biggest challenge is yet to come in the role the company hopes to play in the   
proposed Sasol 4 or known to many as the Mafuta Project. Key clients include    
Sasol Technology (Proprietary) Limited, Caltex (Proprietary) Limited and Energem
Nigeria Limited.                                                                
The mining industry                                                             
Platinum                                                                        
A significant percentage of O-line`s project revenue has come from the supply of
carrying systems to the Platinum Mining Industry. Platinum has lead the mining  
industry with the largest expenditure and O-line expects this growth to         
continue. O-line boasts blue chip clients such as Anglo Platinum and Impala     
Platinum. The most recent project was the Potgietersrus Platinum 600KTPM project
where O-line assisted with a complex installation. Key customers include Anglo  
Platinum Limited, Anglo Platinum Limited and Impala Platinum Mining Limited.    
Copper                                                                          
O-line started it success story in the Copper sector with the Palaborwa Mining  
Company for whom the company installed ladder rack which has been standing for  
in excess of 25 years. The company also participated in three projects in the   
infamous Zambian Copper Belt. The Dual Duplex Process was first introduced a    
year ago for the Mopani Copper Mines Project. O-line expects strong growth      
within this sector due to high international demand specifically from countries 
outside South Africa. O-line awaits the newly proposed DCP Copper Cobalt Project
to be awarded through Bateman Minerals and Metals (Proprietary) Limited which   
will allow for expansion into the Democratic Republic of Congo. Key clients     
include Konkola Copper Mining (Proprietary) Limited, Mopani Copper Mine         
(Proprietary) Limited and Lumwana Copper Mine (Proprietary) Limited.            
Other Mineral Sectors                                                           
Economic factors have brought about increased demand for various other minerals 
such as Iron Ore, Chrome, Illumanite, Zinc, Coal, Diamonds and Gold resulting in
numerous new projects within these sectors. O-line has participated in the      
manufacture and supply of management systems and structural supports to various 
high profile projects in all these sectors. Growth in these areas is expected to
double bringing with it increased demand for O-line`s products. The company will
endeavour to capitalise on these opportunities in the expansion of the          
organization and brand. Key clients include Kumba Resources (Proprietary)       
Limited, De Beers Diamond Mining (Proprietary) Limited, Exxaro (Proprietary)    
Limited, Rio Tinto (Proprietary) Limited and Xstrata SA (Proprietary) Limited.  
Utilities Industry                                                              
A lack of infrastructure spending has thrown the Southern African Power Supply  
Industry into turmoil. The demand for electricity has reached an all time high  
resulting in expansion and proposed projects for existing and new solutions to  
the problem. Although this sector has had little movement over the past years   
government largest infrastructure expenditure within this sector will lie in    
power generation in the next few years. O-line has played a significant role in 
the supply of carrying systems during the construction of existing power        
stations. The company is currently refreshing its knowledge in order to have the
ability to assist in the supply of Cable Management in the refurbishment of     
existing and proposed new power stations. Key clients in this sector include    
Eskom (Proprietary) Limited and Pebble Bed Modular Reactor (Proprietary) Limited
SA.                                                                             
Commercial and general construction                                             
The general construction industry within the Electrical and Instrumentation     
division plays an important role for O-line, outside of heavy industry. This    
involves the everyday requirements of shopping centres, office blocks as well as
larger projects such as casinos and stadiums, harbours etc. O-line has          
participated in this area via supply to various prestigious contracts through   
both electrical contractors and consultants. The company has submitted various  
bids for the supply of carrying systems to the new soccer stadiums on the       
Electrical and Instrumentation portions as well as the Gautrain and more        
recently Transnet Limited SA for whom tests of various corrosion coatings are   
being conducted.                                                                
MAJOR AND CONTROLLING SHAREHOLDERS AND SHAREHOLDER SPREAD                       
The current major shareholders of O-line are as follows:                        
Name       Number of                  Percentage                                
          shares        Number of    shareholding                               
beneficially  shares       of O-line                                  
          held -        beneficially                                            
          Direct        held -                                                  
                        Indirect                                                
R.I. Jay   30 000 000    15 000 000   45%                                       
E.A. Jay   10 000 000    5 000 000    15%                                       
G.S.       20 000 000    -            20%                                       
Smart                                                                           
E.A.C.     1 000 000     19 000 000   20%                                       
Verseput                                                                        
R.I. Jay, E.A. Jay, G.S. Smart, E.A.C. Verseput are, directly or indirectly,    
beneficially interested in 5% or more of the issued ordinary share capital of O-
line at the last practicable date.                                              
R.I. Jay, E.A. Jay, G.S. Smart, E.A.C. Verseput  will be directly or indirectly 
beneficially interested in 5% or more of the issued share capital of O-line     
following the private placement. The company will have a public shareholding of 
at least 100 shareholders who will hold a minimum of 10% of the issued ordinary 
shares on the day of listing.                                                   
R.I Jay is currently a controlling shareholder of O-line. R.I Jay will no longer
be a controlling shareholder of O-line following the private placement.         
DIRECTORS                                                                       
The full names, ages, business address and occupations of the directors of O-   
line are set out below:                                                         
Full name           Age    Occupation     Business address                      

Graeme Shaw Smart   38     Managing       14/16 Prop Street                     
                          Director       Selby Ext 11                           
                                         Johannesburg                           
2001                                   
                                                                                
Edzard Adolf Carl   50     Manufacturing  14/16 Prop Street                     
Verseput                   Director       Selby Ext 11                          
Johannesburg                           
                                         2001                                   
                                                                                
Gary Alfred Driver  55     Financial      14/16 Prop Street                     
Director       Selby Ext 11                           
                                         Johannesburg                           
                                         2001                                   
                                                                                
Edwin Andrew Jay    48     Independent    7 Edridge Road                        
                          Chairman       Forest Town                            
                                                                                
Richard Ian Jay     46     Non-executive  4 Edridge Road                        
director       Forest Town                            
All of the directors are South African citizens.                                
The directors of O-line:                                                        
-    have considered all statements of fact and opinion in the pre-listing      
statement;                                                                      
-    accept, collectively and individually, full responsibility for the accuracy
of such statements; and                                                         
-    certify that, to the best of their knowledge and belief, there are no      
omissions of facts or considerations which would make any statements of fact or 
opinion contained in this abridged pre-listing statement false or misleading and
that all reasonable enquiries to ascertain such facts have been made and that   
this abridged pre-listing statement contains all information required in terms  
of the JSE Listings Requirements.                                               
SHARE CAPITAL AND DIVIDENDS                                                     
Authorised and issued share capital                                             
O-line`s authorised and issued share capital and share premium, taking into     
account the private placement at an issue price of 100 cents per share and the  
listing costs, which are to be offset against the share premium, are set out    
below:                                                                          
Share capital                               R                                   
Authorised:                                                                     
Ordinary share capital                                                          
1 000 000 000 ordinary shares of 0.0001     1 000                               
cent each                                                                       
Total authorised share capital              1 000                               
                                                                                
Issued:                                                                         
150 000 000 ordinary shares of 0.0001 cent  150                                 
each                                                                            
Share premium                               149 999 950                         
                                           150 000 100                          
Less share issue expenses                   2 860 469                           
Total issued share capital and premium      147 139 631                         
                                                                                
All the authorised and issued shares are of the same class and rank pari passu  
in every respect. Subject to the minimum capital amount of R48 139 531 being    
raised and the shareholder spread requirements of the JSE Listings Requirements 
being achieved, the entire share capital of O-line will be listed on the JSE on 
Monday, 26 November 2007. The shares will be issued in dematerialised form.     
Dividends                                                                       
O-line intends to adopt a competitive dividend policy, which should reflect the 
growth, long-term earnings and cash flow of O-line, while maintaining an        
appropriate dividend cover. The Board intends to adopt a target dividend cover  
of approximately 4 times. There is, however, no assurance that a dividend will  
be paid out and any dividend proposed by the Board in respect of any financial  
period will be dependent upon the operating results, financial position,        
investment strategy, capital requirements and other factors. It is currently    
anticipated that most of the cash available and cash generated by the business  
will be invested in the continued growth of its activities.                     
EXTRACTS OF FINANCIAL INFORMATION                                               
The pro forma consolidated historical income statement of the Group for the year
ended 30 June 2007 and the consolidated profit forecasts of the Group for the   
years ending 30 June 2008 and 2009, the preparation of which is the             
responsibility of the directors, are set out below. The financial information   
should be read with the assumptions and the reporting accountants reports as set
out in the detailed O-line pre-listing statement.                               
Year ended 30     Year ending 30   Year ending 30          
                     June 2007         June 2008        June 2009               
                     R                 R                R                       
                     Pro forma         Forecast         Forecast                
Revenue growth                       21.3%            35.7%                   
  year on year                                                                  
  Sales              146 355 930       178 200 000      241 900 000             
  Cost of sales      (94 772 239)      (117 433 000)    (163 746 000)           

  Gross profit       51 583 691        60 767 000       78 154 000              
  Other income       30 013 858        1 842 000        1 900 000               
  Operating          (33 175 291)      (37 215 000)     (45 047 000)            
expenses                                                                      
  EBIT               48 422 258        25 394 000       35 007 000              
  Finance costs      (876 523)         (840 000)        (1 008 000)             
                                                                                
Profit before      47 545 735        24 555 000       33 999 000              
  taxation                                                                      
  Taxation           (5 269 706)       (7 121 000)      (9 860 000)             
                                                                                
Profit after       42 276 029        17 434 000       24 139 000              
  taxation                                                                      
                                                                                
  Illustrative       150 000 000       150 000 000      150 000 000             
shares in issue                                                               
  on listing                                                                    
  Basic and          28.18             11.62            16.09                   
  diluted                                                                       
earnings per                                                                  
  share (cents)                                                                 
  Headline and       8.29              11.62            16.09                   
  diluted                                                                       
headline                                                                      
  earnings per                                                                  
  share (cents)                                                                 
  Reconciliation                                                                
of earnings and                                                               
  headline                                                                      
  earnings                                                                      
  Profit after       42 276 029        17 434 000       24 139 000              
taxation                                                                      
  Less: Negative                                                                
  goodwill                                                                      
  arising on the     (29 590 187)      -                -                       
acquisition of                                                                
  Hardware                                                                      
  Industries                                                                    
  Less: Profit on                                                               
sale of fixed      (256 178)         -                -                       
  assets                                                                        
                                                                                
  Headline           12 429 664        17 434 000       24 139 000              
earnings                                                                      
*Once off negative goodwill amounting to R29.59 million is included in other    
income in the financial year ended 30 June 2007. The goodwill was created and   
recognised on the restructuring of the group for listings purposes. The holding 
company purchased the underlying entities at less than the fair market value of 
the assets owned by the subsidiaries.                                           
THE PRIVATE PLACEMENT                                                           
An amount of R48 139 531, based on an offer price of 100 cents per O-line       
ordinary share, before share issue and listing expenses, will be raised by the  
company by the issue of 48 139 531 ordinary shares for cash to selected private 
individuals, corporations and institutions.                                     
The purpose of the placement and the listing are to:                            
-    enhance investor and general public awareness of the O-line group, its     
activities and specialised skills;                                              
-    raise additional working capital for the improvement of manufacturing and  
associated processes;                                                           
-    raise capital to grow its existing business;                               
-    provide the Group with capital to expand the On-line brand into Africa     
alongside existing partners in Angola, Namibia and Mozambique and possibly the -
-    Democratic Republic of Congo in the future;                                
-    have the flexibility of listed shares in order to allow the company to take
advantage of potential acquisition opportunities;                               
-    broaden O-line`s shareholder base and to obtain the spread of shareholders 
required for the listing of O-line`s ordinary shares on the Altx; and           
-    afford members of the investing public, clients and business associates of 
-    O-line the opportunity to participate directly in the income stream        
    derived by O-line, as well as in the future capital growth of its assets.   
RESULTS OF THE PRIVATE PLACEMENT AND LISTING DATE                               
Applications in excess of R450 000 000 were received during the private         
placement process. The 48 139 531 O-line shares have been placed with strategic 
institutional shareholders and private client portfolios.                       
150 000 000 O-line shares will be listed on the Altx at 9:00 on Monday, 26      
November 2007.                                                                  
COPIES OF THE PRE-LISTING STATEMENT                                             
This abridged pre-listing statement is a summary of the full pre-listing        
statement and has been prepared and issued in relation to the private placing   
and the listing of O-line on the Alt x. It contains the salient features of the 
pre-listing statement dated 16 November 2007, which should be read in its       
entirety for a full appreciation thereof.                                       
Copies of the full pre-listing statement, in English, may be obtained during    
office hours at the following addresses:                                        
the registered office of the company: 14/16 Prop Street, Selby Ext 11,          
Johannesburg;                                                                   
the office of the designated and corporate advisor to O-line, BDO QuestCo: 13   
Wellington Road, Parktown; and                                                  
the office of the transfer secretary, Computershare Investor Services 2004      
(Proprietary) Limited: Ground Floor, 70 Marshall Street, Johannesburg.          
Johannesburg                                                                    
21 November 2007                                                                
                                                                                
Designated advisor to                     Attorneys                             
O-line                                                                          
BDO QuestCo                               Edwin Jay                             
                                         Attorneys                              
                                                                                
                                                                                
Date: 21/11/2007 09:28:23 Produced by the JSE SENS Department.                  
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howsoever arising, from the use of SENS or the use of, or reliance on,          
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Profile Group (Pty) Ltd. has taken care in preparing all information on this website, but does not accept any liability for errors or out-of-date information.
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