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Wed 12 Dec 2007, 8:30 ELI - Ellies - Acquisition of the business conducted by Reeflite(Pty) Ltd
ELI
 ELI                                                                             
ELI - Ellies - Acquisition of the business conducted by Reeflite(Pty) Ltd       
              ("Reeflite") ("The Reeflite Business")                            
Ellies Holdings Limited                                                         
(formerly Everlight Investments (Pty) Ltd)                                      
(Incorporated in the Republic of South Africa)                                  
(Registration number:  2007/007084/06)                                          
JSE code: ELI & ISIN:  ZAE000103081                                             
("Ellies"")                                                                     
ACQUISITION OF THE BUSINESS CONDUCTED BY REEFLITE(PTY) LTD ("REEFLITE")         
("THE REEFLITE BUSINESS")                                                       
Further to the announcement on 14 November 2007 and the renewal of              
cautionary contained in the further announcement on 4 December 2007,            
shareholders of Ellies are advised that Ellies has concluded an agreement to    
acquire, through its wholly owned subsidiary Ellies (Proprietary) Limited,      
with effect from 1 May 2008 and subject to certain suspensive conditions,       
the Reeflite business("the acquisition") from Reeflite.                         
The Reeflite business                                                           
The Reeflite business was established in 1995 and manufactures, imports and     
distributes a range of industrial lighting luminaries.                          
The company`s head office is in Chamdor, Krugersdorp with branches in Cape      
Town and KwaZulu Natal and has 106 employees.                                   
The Reeflite business offers a range of products including, amongst others,     
locally manufactured white GRP (glassfibre) floodlights and indoor fittings     
(such as low bays and high bays used for factory lighting) and imported         
fluorescent fittings and die cast aluminium floodlights.                        
All fittings imported from China are equipped with control gear in the          
Reeflite factory. Control gear for other fittings are imported from Europe.     
As an additional service to certain of Reeflite`s customers, a range of         
fluorescent channels are supplied.                                              
The Reeflite business supplies products to most electrical wholesalers in       
South Africa, Namibia, Swaziland, Zambia, the Democratic Republic of Congo      
and Malawi, electrical contractors, end users and electrical independent        
consultants.                                                                    
A large portion of Reeflite`s lights are manufactured locally which is in       
line with Ellies` philosophy of promoting South African-made products           
thereby facilitating  job creation and contributing to business growth in       
South Africa.                                                                   
Rationale for the acquisition                                                   
There are synergies arising from integration of Reeflite`s products and         
customer base with the Ellies range of products and customer base. The          
acquisition will allow the range of Reeflite products to be sold to             
retailers and integrated into the Ellies Corporate Division`s offering which    
services businesses, townhouse complexes and cluster developments.              
The acquisition will enable Ellies to grow its customer base by supplying       
its domestic electrical products to Reeflite`s wholesale customers,             
currently an unexplored market for Ellies. Reeflite`s lighting products will    
now also be available at all Ellies branches in Southern Africa. Ellies`        
offering of engineering and powder-coating facilities should also streamline    
efficiencies in the Reeflite business` costing structure.                       
Terms of the acquisition                                                        
Reeflite has sold to Ellies with effect from 1 May 2008 (the "effective         
date") the Reeflite business comprising all the assets used in connection       
with the Reeflite business on the effective date and certain stipulated         
liabilities.                                                                    
The acquisition is conditional upon the fulfilment of certain conditions,       
including, inter alia,                                                          
-    the satisfactory outcome of a due diligence investigation to be            
    conducted by Ellies;                                                        
-    the receipt of any approvals for the conclusion or implementation of       
the acquisition required in terms of any applicable law, statute or         
    regulation (including in terms of the Competition Act No 89 of 1998 and     
    the JSE Listings Requirements);                                             
-    written approval of the board.                                             
Subject to the over-achievement, of certain profit warranties, set out          
below, the maximum purchase consideration is R38 381 150 which shall be         
settled by the issue to Reeflite of a maximum of 5 550 575 ordinary shares      
in Ellies and the payment in cash to Reeflite of a maximum of R27 280 000.      
Profit warranties and adjustment to the purchase price                          
R21 331 150 of the purchase consideration (being the difference between the     
purchase consideration payable on achieving the profit warranty and the         
minimum purchase consideration payable) is subject to the achievement by the    
Reeflite business of a stipulated net profit after tax for the 12 months        
from the effective date, failing the achievement of which, certain of the       
consideration shares conditionally allotted and issued will revert back to      
Ellies and the purchase consideration reduced accordingly.                      
The minimum purchase consideration payable is R10 230 000, which shall be       
settled by the issue to Reeflite of 1 278 750 ordinary shares in Ellies and     
the payment in cash to Reeflite of R7 672 500.                                  
Financial effects and renewal of cautionary                                     
The financial effects of the acquisition will be published in due course.       
Ellies shareholders are advised to continue to exercise caution when trading    
in Ellies shares until the publication of a further announcement.               
Johannesburg                                                                    
12 December 2007                                                                
Designated Advisor                                                              
Java Capital (Proprietary) Limited                                              
Date: 12/12/2007 08:30:01 Produced by the JSE SENS Department.                  
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