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Mon 25 Feb 2008, 8:07 AVU - Avusa Limited - Abridged Pre-Listing Statement
AUA
 AUA                                                                             
AVU - Avusa Limited - Abridged Pre-Listing Statement                            
Avusa Limited                                                                   
(formerly Avusa Opco Holdings Limited)                                          
(Incorporated in the Republic of South Africa)                                  
(Registration number 2008/002461/06)                                            
Share code: AVU & ISIN: ZAE000115895                                            
("Avusa" or "the company")                                                      
ABRIDGED PRE-LISTING STATEMENT                                                  
This abridged pre-listing statement is not an invitation to subscribe for       
shares in Avusa, but is issued in compliance with the Listings Requirements of  
the JSE Limited ("JSE") for the purpose of providing information to the public  
with regard to Avusa.                                                           
Subject to the fulfilment of certain suspensive conditions, the JSE has granted 
a listing to Avusa in the Consumer Services - Publishing sector under the       
abbreviated name "Avusa", share code "AVU", ISIN code "ZAE000115895", with      
effect from the commencement of business on Monday, 31 March 2008. The listing  
of Avusa is by way of introduction.                                             
1.   Introduction to Avusa                                                      
Avusa was incorporated on 1 February 2008 to acquire and hold all of the        
directly-held operating media and entertainment assets of ElementOne Limited    
(formerly Avusa Limited) ("ElementOne").                                        
Upon listing, Avusa`s business will consist of the following business units:    
-    Media;                                                                     
-    Entertainment;                                                             
-    Retail;                                                                    
-    Books and Maps; and                                                        
-    Music and Manufacturing.                                                   
Further details on these business units are presented below:                    
Media                                                                           
Media comprises more than 20 national, regional and community newspapers, over  
25 magazines in consumer, business and specialist fields, as well as digital    
and broadcast enterprises. The business unit is home to the Sunday Times, The   
Times, Sowetan, Sunday World, Business Day, Financial Mail, Daily Dispatch and  
The Herald. Magazine brands include SA Home Owner, Longevity, Elle, Elle        
Decoration and Soccer Life. The digital and broadcast enterprises include I-Net 
Bridge, Career Junction, Summit Television and Learning Channel.                
Entertainment                                                                   
The Entertainment business unit includes Nu Metro Theatres, Popcorn Cinema      
Advertising, Nu Metro Home Entertainment, Nu Metro Interactive and Nu Metro     
Distribution. Nu Metro Theatres operates cinema multiplexes in South Africa,    
and shows the latest releases from Hollywood, Bollywood and independent         
studios. Popcorn Cinema Advertising is Nu Metro`s cinema advertising sales      
division. Home Entertainment markets and distributes primarily DVD product into 
the rental and retail trade and holds prestigious distribution licences for     
20th Century Fox, Disney, Warner, the BBC, Universal and various independent    
studios. Nu Metro Interactive distributes interactive games into the South      
African market. Nu Metro Distribution is responsible for film distribution in   
the South African market.                                                       
Retail                                                                          
Retail consists of Exclusive Books, Van Schaik Bookstores and the Africa        
business. Exclusive Books is South Africa`s leading book retailer, with 46      
stores in upmarket shopping centres and at major South African airports. Van    
Schaik is a national chain of 44 academic bookstores.                           
The Africa business unit houses the group`s initiatives in Kenya and Nigeria.   
It owns the Business Day newspaper in Nigeria and operates cineplexes and media 
stores. Compact Disc Technologies Nigeria has two moulding lines for the        
manufacture of VCD and CD product to meet local and export demand.              
Books and Maps                                                                  
Struik Publishing has five major publishing imprints: Struik, Struik            
Christian Books, Zebra, Oshun and Two Dogs. Books and Maps also includes South  
Africa`s largest trade book distributor and warehousing facility, Booksite      
Afrika. Map Studio is the biggest compiler and publisher of maps on the         
African continent, while MAPIT is at the forefront of digital mapping, and      
services fleet and logistics managers, satellite navigation providers, and      
vehicle and asset trackers. Books and Maps also has operations in the United    
Kingdom, Australia and New Zealand.                                             
Music and Manufacturing                                                         
The Gallo Music Group, custodian of an archive of more than 80 years of South   
African music, is a leading producer, publisher and distributor of recorded     
music. The Music business unit holds a 40% interest in Warner Music Gallo       
Africa, a company which has the exclusive South African rights to Warner        
Music`s international repertoire.                                               
CDT, the foremost manufacturer of CD and DVD product in Africa,                 
maintains state-of-the-art equipment and systems which have been                
internationally recognised.                                                     
2. Purpose of listing on the JSE                                                
The board of directors of ElementOne is of the opinion that the separate        
listing of its operating media and entertainment assets will facilitate the     
unlocking of shareholder value. It will also enable the management of Avusa to  
focus on the core operations of the business with a view to enabling Avusa to   
enhance its position as a significant integrated media and entertainment        
company.                                                                        
The unbundling by ElementOne to its shareholders of its shares held in Avusa by 
way of a distribution in specie in terms of section 46 of the Income Tax Act,   
1962 (Act 58 of 1962), as amended, in the ratio of one Avusa share for every    
one ElementOne share held at the close of business on the record date will      
allow investors to attribute appropriate individual share price ratings to      
ElementOne and Avusa, aligned to the specific dynamics of the respective        
companies.                                                                      
3. Prospects                                                                    
The markets in which Avusa will operate after its listing, are currently        
experiencing economic cycle changes.                                            
The company, however, has young, talented executives and employees, supported   
by strong brands and an array of established and new businesses, all ready to   
deliver the next phase of value growth.                                         
Avusa is well positioned for further value creation as an integrated media and  
entertainment group with an exciting platform from which to pursue both         
organic and acquisitive growth opportunities.                                   
4. Directors                                                                    
The names, ages, qualifications, nationalities, business addresses and          
positions/occupations of the directors of Avusa are set out below:              
Name, age, qualifications and                        Position/                  
nationality                     Business address     Occupation                 
Mashudu Elias Ramano (54)*#     94 Jan Smuts Avenue  Independent non-executive  
(South African)                 Saxonwold, 2196      chairperson of             
                                                    the Avusa board             
Prakash Chandra Desai (53)      4 Biermann Avenue    Group chief executive      
BCom, BCompt (Hons), CA(SA)     Rosebank, 2196       officer of Avusa           
(South African)                                                                 
Howard Benatar (42)             4 Biermann Avenue    Chief financial officer    
BCom, BAcc, CA(SA)              Rosebank, 2196       of Avusa                   
(South African)                                                                 
Martin Dods Brand (64)*#        13 Bridlewood        Independent non-executive  
(South African)                 Welgelee Road        director of Avusa          
                               Constantia, 7806                                 
Laura Mokgadi Machaba-Abiodun   225 Bell Drive       Independent non-executive  
(47)*#                          Noordheuwel          director of Avusa          
BCom (Law), H Dip Ed (post-     Krugersdorp, 1756                               
graduate),                                                                      
MBA, MA, OCM (Harvard)                                                          
Tommy Richard Alpheus Oliphant  5 Spreeu Road        Independent non-executive  
(62)*#                          Sunward Park         director of Avusa          
MAP                             Boksburg, 1459                                  
(South African)                                                                 
Thomas Alexander Wixley (67)*#  316a Killarney Mall  Independent non-executive  
BCom, CA(SA)                    Riviera Road         director of Avusa          
(South African)                 Killarney, 2041                                 
* Non-executive                                                                 
# Independent                                                                   
5. Share capital of Avusa                                                       
At the listing date the authorised share capital of Avusa will comprise         
1 000 000 000 ordinary shares with a par value of 0,1 cent each. The company    
will have an issued share capital of R103 821 comprising 103 821 159 ordinary   
shares with a par value of 0,1 cent each and a share premium of approximately   
R1 billion. All shares rank pari passu in all respects.                         
6. Pre-listing statement                                                        
An electronic version of the full pre-listing statement can be downloaded       
from the Avusa website at www.avusa.co.za from Monday, 25 February 2008, being  
the date that the pre-listing statement will be issued. Copies of the           
pre-listing statement are available in English only and may be obtained during  
normal business hours from the date of issue until Tuesday, 18 March 2008 from  
the company`s registered office, the sponsor and the transfer secretaries at    
the addresses set out below:                                                    
Avusa                                 4 Biermann Avenue                         
                                     Rosebank                                   
                                     Johannesburg, 2196                         
Nedbank Capital                       Block F, 3rd Floor, 135 Rivonia Road      
Sandown                                    
                                     Sandton, 2196                              
Computershare Investor Services       Ground Floor                              
                                     70 Marshall Street                         
Johannesburg, 2001                         
7.Salient dates and times                                                       
Shareholders are referred to the unbundling announcement released on SENS, and  
published in the press, which announcement sets out the salient dates and       
times.                                                                          
Johannesburg                                                                    
25 February 2008                                                                
Investment bank and sponsor                                                     
NEDBANK CAPITAL                                                                 
Legal advisers                                                                  
WERKSMANS ATTORNEYS                                                             
Reporting accountants and auditors                                              
Deloitte                                                                        
Deloitte & Touche                                                               
Registered Auditors                                                             
Date: 25/02/2008 08:07:12 Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.
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