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Thu 15 May 2008, 15:25 CLI - Clientele Limited - Abridged pre-listing sta
JSE
GEN                                                                             
CLI - Clientele Limited - Abridged pre-listing statement of Clientele           
Clientele Limited                                                               
(Formerly, Newshelf 901 (Proprietary) Limited)                                  
(Incorporated in the Republic of South Africa)                                  
(Registration number 2007/023806/06)                                            
Share code: CLI                                                                 
ISIN code: ZAE000117438                                                         
("Clientele" or "the Company" or "the group")                                   
ABRIDGED PRE-LISTING STATEMENT OF CLIENTELE                                     
The purpose of this abridged Pre-listing Statement is to provide relevant       
information to shareholders of Clientele Life Assurance Company Limited         
("Clientele Life") in compliance with the Listings Requirements of the JSE      
Limited ("JSE") in connection with the listing of the shares of Clientele on    
the JSE.                                                                        
This abridged Pre-listing Statement is not an invitation to the public to       
subscribe for shares nor an announcement directly soliciting subscription for   
or inviting purchases of Clientele shares by the public.                        
The document which includes the full Pre-listing Statement is available only    
in English and copies thereof may be obtained on request at the relevant        
addresses indicated in paragraph 8 below.                                       
1. INTRODUCTION AND PURPOSE OF THIS ABRIDGED PRE-LISTING STATEMENT              
Further to the initial announcement of 17 March 2008 regarding the              
restructuring of Clientele Life ("the restructuring") and subsequent updating   
announcements, the scheme of arrangement in terms of section 311 of the         
Companies Act, 1973 (Act 61 of 1973), as amended, proposed by Clientele         
between Clientele Life and its shareholders ("the scheme"), has now been        
implemented. Accordingly, Clientele is the new holding company of Clientele     
Life.                                                                           
The purpose of this abridged Pre-listing Statement is to provide relevant       
information to shareholders of Clientele Life and to the general public in      
compliance with the Listings Requirements of the JSE in connection with the     
listing of the shares of Clientele on the JSE under the Code "CLI" and ISIN:    
ZAE000117438 with effect from the commencement of trading on the JSE on         
Monday, 19 May 2008.                                                            
This abridged Pre-listing Statement is not an invitation to the public to       
subscribe for shares nor an announcement directly soliciting subscription for   
or inviting purchases of Clientele shares by the public.                        
The document which includes the full Pre-listing Statement of Clientele is      
available only in English and copies thereof may be obtained on request at the  
relevant addresses indicated in paragraph 8 below.                              
2. IMPLICATIONS OF THE RESTRUCTURING                                            
Clientele Life, presently the major part of the Clientele group, is a company   
that conducts long-term insurance business. Being a long-term insurance         
business and, as such, operating within clearly defined and regulated           
parameters, it does not have sufficient flexibility to pursue opportunities,    
other than those that fall strictly within the field of long-term insurance,    
particularly in the financial services arena. The restructuring now affords     
the Clientele group with the aforementioned opportunities and the ability to    
lever off two highly regarded brands namely, "Clientele" and "IFA" and thus     
the ability to offer alternative but complementary products. Furthermore,       
combining the efficiencies and distribution know-how to new businesses should   
add value to the group and its stakeholders.                                    
In summary, the restructuring:                                                  
- provides the Clientele group with flexibility to pursue opportunities that    
are not strictly related to long-term insurance and thus should not or cannot   
be pursued in a life insurance company;                                         
- enhances the ability to facilitate the establishment of a short-term          
insurance business on a selective basis, an objective that the board of         
Clientele wishes to pursue. Due to regulatory and other constraints, a          
subsidiary of Clientele Life cannot hold a licence to conduct short-term        
insurance business;                                                             
- mitigates the limited ability that long-term insurance companies have to      
secure debt funding. Additionally, raising capital within Clientele Life has    
an impact on capital adequacy requirements and thus the ability of that         
company to pay dividends. The restructuring will assist in alleviating these    
constraints should the new initiatives require additional capital in due        
course;                                                                         
- reduces the constraint factor that a long-term insurance company such as      
Clientele Life has in regard to certain asset spreading requirements that       
limit its ability to fully reflect the value of its subsidiaries;               
- mitigates the potential risks that may accompany new business initiatives     
outside the long-term insurance sector which can now be ring-fenced so as not   
to affect Clientele Life and its policyholders.                                 
3. HISTORY AND BUSINESS                                                         
Clientele was incorporated in Pretoria, South Africa under the name Newshelf    
901 (Proprietary) Limited on 23 August 2007 with registration number            
2007/023806/07. With effect from 25 January 2008, the name of the company       
changed to Clientele Limited and the company converted to a public limited      
liability company. Clientele is the holding company of Clientele Life and the   
Clientele group of companies.                                                   
Clientele Life, presently the major part of the Clientele group, is a company   
that conducts long-term insurance business. It has developed a comprehensive    
understanding of the wide ranging needs for financial protection of lower to    
middle income earning South Africans. Simplicity, efficiency and convenience    
extend to the Clientele Life range of products and services. These include the  
Lasting Dignity Life Cash Back Plan, which is Clientele Life`s flagship         
product offering affordable, easy-to-access cover to provide for final          
expenses on the death of a policyholder or family member and the Saver and      
Protector Plan, designed to provide efficient long-term savings and             
protection.                                                                     
Clientele Life has grown to become a relatively low cost, high-tech life        
assurance company distributing its products via the medium of television and    
print advertising, referral marketing and other direct selling methods,         
thereby eliminating most intermediary commissions and costly infrastructure.    
Its market includes a wide spectrum of South Africans seeking the convenience   
and quick response to a broad range of easy to understand cost-effective        
financial protection products.                                                  
The user-friendly client-centred products and service of Clientele Life are     
well-known to policyholders, many of whom feel more comfortable dealing         
directly with Clientele Life as a result of application procedures which are    
both brief and courteous due to well-trained and closely monitored systems and  
procedures.                                                                     
Clientele Life is a direct marketer and direct seller of long-term insurance    
products. Its products are distributed through four distribution channels, one  
of which is a network of Independent Field Advertisers ("IFAs") who refer       
people to and invite people to attend IFA presentations presented by duly       
registered presenters. By referring people to presentations, IFAs become        
eligible, based on certain criteria, to earn referral fees from policies taken  
out by such persons. The products marketed under the IFA brand include the IFA  
Life Cash Back Plan and the IFA Saver and Protector Plan.                       
4. RECENT RESULTS AND PROSPECTS FOR THE GROUP                                   
The group`s main operating subsidiary, Clientele Life, presently accounts for   
the entire profit of the group. Accordingly, in the shorter to medium term and  
until such time as the group`s initiatives in complementary financial services  
businesses come to fruition and become profitable, the prospects of the group   
will be driven by Clientele Life.                                               
The most recent reported results of Clientele Life for the six months of        
Clientele Life to 31 December 2007 was influenced by the introduction of the    
National Credit Act ("NCA"), changes in banking system collection mechanisms    
and a weakening of investment markets in November and December 2007. These      
changes affected net production, persistency and investment returns for the     
six-month period.                                                               
This had an effect on Clientele Life`s results which nevertheless reflected a   
healthy increase in headline earnings. Net recurring premium income for the     
period of R379 million (2006: R285 million) increased by 33%. The group earned  
R61 million (2006: R38 million) of other income which represented an increase   
of 58% and was comprised mainly of recurring income, prior to the allocation    
of related expenses, from its IFA distribution channel. Fair value gains on     
financial assets for the six months were significantly lower than that of the   
corresponding period in 2006 and at R35 million was R45 million short of the    
comparative gains of R80 million. Within these fair value gains, R9 million     
was attributable to shareholders which was R19 million lower than previous      
year. This was as a result of the weaker financial markets in November and      
December 2006. Policyholders` benefits of R80 million (2006: R53 million)       
increased by 52%. Administration expenses per policy continued to be well-      
controlled and the relatively low average annual administration cost per        
policy was in line with actuarial assumptions. Together, acquisition costs and  
administration expenses for the period increased by 29% in comparison to the    
33% increase in net recurring premium income. The transfer to policyholder      
liabilities under insurance contracts decreased significantly for the period    
mainly due to policyholder investment performance which had been affected by    
lower market returns. The effective tax rate for the period increased in        
comparison to the comparative period due to the change in mix of income with    
significantly less investment income this period. Headline earnings per share   
increased by 27% from 156,89 cents to 199,45 cents for the period under         
review. The results translated into an annualised after-tax return on average   
shareholders` interests of 85%.                                                 
Value of New Business for the six months amounted to R159 million (2006: R169   
million) and had been affected by the introduction of the NCA and changes in    
banking collection mechanisms. These changes had the most impact in the first   
quarter of the financial year and good progress has been made in responding to  
these changes. Embedded Value increased from R876 million after adjusting for   
dividends and related Secondary Taxation of Companies at 30 June 2007 to        
R1 billion at 31 December 2007. This translated into an annualised return on    
Embedded Value of 40% which, although lower than the same period last year,     
was still pleasing off a significantly higher base.                             
Recent initiatives                                                              
Whilst at this stage not financially material to the group, the following       
represent some potentially exciting new ventures:                               
Clientele Legal                                                                 
On 1 November 2007, Clientele Life through its newly formed wholly-owned        
subsidiary, Clientele Short Term (Proprietary) Limited, launched a personal     
legal expense insurance product by means of a cell captive arrangement. The     
same distribution methods and know-how that are currently utilised in           
Clientele Life and IFA division will be adopted to market the product. The      
operations are conducted in a division of Clientele Short Term (Proprietary)    
Limited, named Clientele Legal.                                                 
Clientele Loans Direct                                                          
On 19 December 2007, an agreement was signed with Direct Axis (SA)              
Proprietrary Limited to establish a direct personal loans business for the      
benefit of Clientele Life customers. Clientele will own 70% of Clientele Loans  
Direct and it is expected that the business will be launched during July 2008.  
5. FINANCIAL INFORMATION                                                        
Being recently incorporated, Clientele has no trading history. Historical       
financial information of Clientele and the report thereon of                    
PricewaterhouseCoopers Inc, the auditors and reporting accountants, are         
contained, respectively, in Appendix 2 and Appendix 3 to the full Pre-listing   
Statement of Clientele referred to in paragraph 8 below.                        
As Clientele Life is the main operating subsidiary of the Clientele group       
accounting for the major part of group profit, the following unaudited pro      
forma financial effects, which have been prepared by and are the                
responsibility of the directors of Clientele, are presented for illustrative    
purposes only to show the effects of the restructuring and, because of their    
nature, may not give a fair reflection of the Company`s financial position or   
the effect of future earnings.                                                  
The report of PricewaterhouseCoopers Inc, the reporting accountants, on the     
unaudited pro forma financial effects is provided in Appendix 5 to the full     
Pre-listing Statement of Clientele referred to in paragraph 8 below.            
                                         Before           After                 
                                        (before          (after                 
                                  restructuring   restructuring                 
and de facto    and de facto    Percentage   
                               sub division)(5) sub division)(5)       change   
Market value per share (cents)           7 500(2)          750(3)          N/A  
Embedded value per share (cents)      3 262,20(1)       324,67(4)        (0,5)  
Headline earnings per share (cents)     199,45(1)        18,40(4)        (7,7)  
Earnings per share (cents)              199,45(1)        18,40(4)        (7,7)  
Net asset value per share (cents)       430,81(1)        41,54(4)        (3,6)  
Net tangible asset value per                                                    
share (cents)                          430,81(1)        41,54(4)        (3,6)   
Notes:                                                                          
1. Extracted from the published summarised unaudited group results of           
Clientele Life for the six months ended 31 December 2007.                       
2. The price of the shares of Clientele Life on the JSE at the close of         
trading on the JSE on the last practicable date prior to the finalisation of    
this abridged Pre-listing Statement, namely, 14 May 2008.                       
3. Taking account of the de facto sub division referred to in note 5 below and  
the price of Clientele Life shares at the close of trading on the JSE on the    
last practicable date prior to the finalisation of this abridged Pre-listing    
Statement, namely, 14 May 2008, the illustrative share price (all other things  
being equal) at which the shares of Clientele could be expected to commence     
trading on the JSE assuming that the listing of the shares of Clientele was     
also to take place on 14 May 2008.                                              
4. Following the illustrative de facto sub division of Clientele Life shares    
referred to in note 5 below and expensing of estimated restructuring costs.     
5. In terms of the restructuring, shareholders of Clientele Life have           
effectively `exchanged` their shares in Clientele Life for new shares in        
Clientele in the ratio of ten new Clientele shares for every one Clientele      
Life share previously held. Thus, their shares in Clientele Life will have      
been subjected to a de facto sub division. Clientele Life shareholders thus     
retain proportionately the same percentage interest in Clientele as they did    
in Clientele Life.                                                              
6. DIRECTORS                                                                    
The names, ages, nationalities, business addresses and capacities of the        
directors of Clientele are as follows:                                          
Name, age and                                                                   
nationality              Business                                               
address       Capacity                                  
Gavin Quentin Routledge  Heroncrest    Chairman of the board and independent    
(52) South African       Winery Road   non-executive member of group audit      
                        Firgrove,     and investment committees and             
7130          chairman of the group remuneration        
                                      committee                                 
Gavin John Soll          Clientele     Executive, member of risk and            
(45) South African       House         compliance, investment, product and      
Morningview   actuarial committees                      
                        Office Park                                             
                        Corner Rivonia                                          
                        and Alon Roads                                          
Morningside, 2196                                       
Patrick Jocelyn Anthony  14 Fife Avenue Non-executive, independent, chairman    
Cunningham               Clynton        of group audit committee, member of     
(71) South African       Sandton, 2196  group remuneration and risk and         
compliance committees                    
Adrian Dominic `T hooft  Hollard        Non-executive                           
Enthoven                 Office Park                                            
(38) South African       22 Oxford Road                                         
Parktown Ridge                                          
                        Parktown, 2193                                          
Brenda-Lee Frodsham      Clientele House Executive, member of the group         
(35) South African       Morningview     actuarial and product committees       
Office Park                                             
                        Corner Rivonia                                          
                        and Alon Roads                                          
                        Morningside, 2196                                       
Iain Bruce Hume          Clientele House Executive, chairman of the investment  
(41) South African       Morningview     committee, member of group actuarial   
                        Office Park     and risk compliance committees          
                        Corner Rivonia                                          
and Alon Roads                                          
                        Morningside, 2196                                       
Basil William Reekie     Clientele House Executive, chairman of the group       
(35) British             Morningview     product and actuarial committees,      
Office Park     member of risk and compliance           
                        Corner Rivonia  and investment committees               
                        and Alon Roads                                          
                        Morningside, 2196                                       
Further details pertaining to the directors and senior management of            
Clientele, are set out in the full Pre-listing Statement which is available     
as detailed in paragraph 8 below.                                               
7. SHARE CAPITAL                                                                
The authorised share capital of Clientele is R15 million, comprising            
750 000 000 ordinary shares of a nominal value of 2 cents each.                 
Pursuant to the restructuring, the JSE has granted a listing under the Code     
"CLI" and the ISIN: ZAE000117438 by way of an introduction of 323 500 000       
ordinary shares of a nominal value of 2 cents each in Clientele in the "Life    
Insurance" sector of the JSE lists under the abbreviated name "Clientele",      
with effect from the commencement of trading on the JSE on Monday,              
19 May 2008.                                                                    
Clientele does not have any share premium on its books and there are            
presently no treasury shares.                                                   
The shares of Clientele will only be traded on the JSE as dematerialised        
shares.                                                                         
8. Availability of full Pre-listing Statement                                   
The document which includes the full Pre-listing Statement is available         
only in English and copies thereof may be obtained at the respective            
addresses of the following entities during normal business hours on business    
days from:                                                                      
- the registered office of Clientele                                            
 Clientele House                                                                
 Morningview Office Park                                                        
Corner Rivonia and Alon Roads                                                  
 Morningside, 2196;                                                             
- PricewaterhouseCoopers Corporate Finance (Pty) Limited                        
 3rd Floor, East Wing                                                           
2 Eglin Road                                                                   
 Sunninghill, 2157; and                                                         
- Computershare Investor Services (Proprietary) Limited                         
 Ground Floor                                                                   
70 Marshall Street                                                             
 Johannesburg, 2001.                                                            
Johannesburg                                                                    
15 May 2008                                                                     
Corporate adviser and sponsor                                                   
PricewaterhouseCoopers                                                          
Corporate Finance (Pty) Ltd                                                     
(Registration number 1970/003711/07)                                            
Attorneys                                                                       
Edward Nathan Sonnenbergs Inc.                                                  
Registration number 2006/018200/21                                              
Auditors and reporting accountants                                              
PricewaterhouseCoopers                                                          
Chartered Accountants (SA)                                                      
Registered Accountants and Auditors                                             
(Registration number 1998/012055/21)                                            
Date: 15/05/2008 15:25:10 Produced by the JSE SENS Department.                  
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