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Mon 14 Jul 2008, 14:44 BLU - Blue Label Telecoms - Trading Update And Announcement Of A Strategic
BLU
BLU                                                                             
BLU - Blue Label Telecoms - Trading Update And Announcement Of A Strategic      
                             Relationship In Mexico                             
Blue Label Telecoms Limited                                                     
(Incorporated in the Republic of South Africa)                                  
(Registration number 2006/022679/06)                                            
Share code: BLU & ISIN: ZAE000109088                                            
(Blue Label or the group)                                                       
TRADING UPDATE AND ANNOUNCEMENT OF A STRATEGIC RELATIONSHIP IN MEXICO           
Trading update                                                                  
Shareholders of Blue Label are advised that the group anticipates an increase in
the following:                                                                  
-    earnings and headline earnings of between 20% and 30% when compared to the 
    forecast earnings and headline earnings reported in the pre listing         
    statement (PLS);                                                            
-    pro forma earnings and headline earnings of between 7% and 12%  when       
compared to the forecast pro forma earnings and headline earnings in the    
    PLS.                                                                        
The PLS included the following unaudited pro forma and forecast financial       
information:                                                                    
-    the unaudited forecast for the year ending 31 May 2008, which represents   
    the group`s forecast performance, taking into account the restructuring and 
    the capital raised on listing effective 14 November 2007;                   
-    the unaudited pro forma forecast for the year ending 31 May 2008, which    
represents the group`s forecast performance, taking into account the        
    restructuring and the capital raised on listing effective 1 June 2007       
    (being the beginning of the period, and the date from which the majority of 
    the group`s subsidiaries became wholly owned);                              
-    the unaudited pro forma income statement for the year ended 31 May 2007,   
    which represents the group`s historical performance, taking into account    
    the restructuring  effective 1 June 2006;                                   
-    the unaudited pro forma and forecast "basic" and "core" financial          
information reflects the adjustments in respect of non-recurring            
    expenditure arising from the listing and the amortisation of intangible     
    assets.                                                                     
The information in the underlying table illustrates the group`s trading update  
in comparison with the unaudited pro forma and forecast financial information   
referred to above:                                                              
Comparison of 31 May      31 May 2008     31 May 2008     % increase to 31      
2008 results to 31 May    forecast per    TRADING UPDATE  May 2008              
2008 forecast.            PLS             RANGE           forecast              
(Unaudited)                                                                     
Earnings and headline     144             173 - 187       20% - 30%             
earnings attributable to                                                        
equity holders                                                                  
R`millions                                                                      
Core earnings             234             257 - 281       10% - 20%             
R`millions                                                                      
EPS and HEPS (cents)      26.30           29.36 - 31.74   12% - 21%             
Core EPS (cents)          42.68           43.62 - 47.69   2% - 12%              
Comparison of 31 May      31 May 2008     31 May 2008     % increase to 31      
2008 pro forma results    pro forma       pro forma       May 2008              
to 31 May 2008 pro forma  forecast per    TRADING UPDATE  pro forma             
forecast.                 PLS             RANGE           forecast              
(Unaudited)                                                                     
Earnings and headline     250             267 - 280       7% - 12%              
earnings attributable to                                                        
equity holders                                                                  
R`millions                                                                      
Core earnings             340             367 - 384       8% - 13%              
R`millions                                                                      
EPS and HEPS (cents)      33.61           34.84 - 36.54   4% - 9%               
Core EPS (cents)          45.81           47.89 - 50.11   5% - 10%              
Comparison of 31 May                      31 May 2008     %                     
2008 pro forma results    31 May 2007     pro forma       increase to 31        
to 31 May 2007            pro forma per   TRADING UPDATE  May 2007 pro          
historical pro forma.     PLS             RANGE           forma                 
(Unaudited)                                                                     
Earnings and headline     90              267 - 280       197% - 211%           
earnings attributable to                                                        
equity holders                                                                  
R`millions                                                                      
Core earnings             124             367 - 384       196% - 210%           
R`millions                                                                      
EPS and HEPS (cents)      15.51           34.84 - 36.54   125% - 136%           
Core EPS (cents)          21.31           47.89 - 50.11   125% - 135%           
The increase in Blue Label`s earnings per share (EPS), headline earnings per    
share (HEPS) and core EPS is attributable to the following factors:             
-    Revenue contributed by the Telecommunication distribution segment has      
    increased due to organic growth and an increase in consumer demand for      
prepaid airtime;                                                            
-    Effective asset management, including the successful application of cash   
    raised on listing and cash generated through operations has enhanced the    
    group`s liquidity and ability to generate revenue. The group has also       
generated additional finance income due to the increase in interest rates;  
    and                                                                         
-    The restructuring and consolidation of Blue Label`s subsidiaries has       
    resulted in the achievement of economies of scale as well as operational    
and technological efficiencies.                                             
This trading statement has not been reviewed or reported on by the group`s      
external auditors.                                                              
Pro forma reconciliation                                                        
Blue Label Telecoms` financial results for the financial year ended 31 May 2008,
which are expected to be announced on or about 26 August 2008, will include a   
reconciliation of the group`s unaudited pro forma financial information for the 
year ended 31 May 2008 with the actual results for the financial year ended 31  
May 2008.                                                                       
Strategic relationship in Mexico                                                
Blue Label Mexico                                                               
Shareholders are advised that Blue Label Telecoms has jointly established Blue  
Label Mexico, with Nadhari S.A. de C.V., a Mexican company that has expertise in
the strategic and operational development of products and services within       
emerging markets.                                                               
Blue Label Mexico has been created to pursue opportunities which are            
complimentary to Blue Label`s current areas of business. The establishment of a 
business presence in Mexico is an important step in the group`s goal of creating
a transaction based distribution network in the emerging markets of Latin       
America.                                                                        
It is intended that Blue Label Mexico will serve as a platform for the sale and 
distribution of secure electronic tokens of value, including Microsoft products,
services and advertisements, pursuant to the strategic relationship between Blue
Label and Microsoft Corporation.                                                
Senior members of Blue Label`s South African management and technology teams are
actively involved in the introduction and implementation of Blue Label business 
strategies, processes and technologies in Mexico. Blue Label Mexico will        
commence business on 1 September 2008.                                          
14 July 2008                                                                    
Sponsor: Investec Bank Limited                                                  
Date: 14/07/2008 14:44:54 Produced by the JSE SENS Department.                  
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