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Fri 31 Oct 2008, 9:35 BRT/TBS - Brimstone/Tiger Brands - Joint announcem
BRT   TBS   BRN
BRT   TIIH                                                                      
BRT/TBS - Brimstone/Tiger Brands - Joint announcement regarding the acquisition 
of 73.16% of Sea Harvest Corporation Limited                                    
BRIMSTONE INVESTMENT CORPORATION LIMITED                                        
(Incorporated in the Republic of South Africa)                                  
(Registration number 1995/010442/06)                                            
Share Code: BRT                                                                 
ISIN Number: ZAE000015277                                                       
Share Code: BRN                                                                 
ISIN Number: ZAE000015285                                                       
("Brimstone")                                                                   
TIGER BRANDS LIMITED                                                            
(Incorporated in the Republic of South Africa)                                  
(Registration number 1944/017881/06)                                            
Share code: TBS                                                                 
ISIN: ZAE000071080                                                              
("Tiger Brands")                                                                
JOINT ANNOUNCEMENT REGARDING THE ACQUISITION BY A BRIMSTONE LED CONSORTIUM OF   
73.16% OF SEA HARVEST CORPORATION LIMITED ("SEA HARVEST") FROM TIGER BRANDS AND 
CAUTIONARY ANNOUNCEMENT TO BRIMSTONE AND TIGER BRANDS SHAREHOLDERS              
1    Introduction                                                               
Further to the cautionary announcement released by Brimstone on 17 October 2008,
Brimstone and Tiger Brands shareholders are advised that a consortium led by    
Brimstone, which includes key members of Sea Harvest management (the            
"Consortium"), have submitted an offer (the "Offer") to purchase 78 753 841 Sea 
Harvest ordinary shares held by Tiger Brands, representing 73.16% of the total  
number of Sea Harvest ordinary shares in issue. The Offer has been accepted by  
Tiger Brands and is subject to certain conditions precedent, which are set out  
in paragraph 6 below (the "Transaction").                                       
In terms of the Securities Regulation Code on Takeovers and Mergers, once the   
Transaction has been completed, a comparable mandatory offer will be required to
be made to all remaining Sea Harvest shareholders (the "Mandatory Offer").      
The current shareholders of Sea Harvest are Tiger Brands (73.16%), Brimstone    
(21.52%) and Sea Harvest employees (5.32%). It is envisaged that the Consortium 
will hold 100% of the Sea Harvest ordinary shares in issue after the successful 
conclusion of the Transaction, the Mandatory Offer and the restructuring        
described in paragraph 5 below (the "Restructuring").                           
Brimstone intends to increase its effective shareholding in Sea Harvest to at   
least 55% after the conclusion of the Transaction, the Mandatory Offer and the  
Restructuring.                                                                  
2        Nature of the Sea Harvest business                                     
Sea Harvest is a deep-sea trawler fishing and value-added fish processing       
company ideally situated close to the highly productive fishing grounds of the  
cold Benguela Current Ecosystem. Established in 1964, Sea Harvest is based in   
Saldanha Bay on the West Coast of South Africa, approximately 140km from Cape   
Town.                                                                           
The principal business of Sea Harvest is deep sea trawling, primarily for the   
two Cape Hake species, the processing of its catch into frozen and chilled      
seafood products, and the marketing of its production both locally and          
internationally. Sea Harvest employs approximately 2,200 people and operates a  
fleet of 14 fresh fish trawlers and one factory freezer ship.                   
The modern processing facilities, built on a deep water quay, have over         
20,000mSquared of production space. The facilities incorporate state of the art 
processing techniques and equipment. The primary processing plant produces a    
wide range of natural products, both chilled and frozen, for the retail and food
service markets. The further processing plant specialises in the adding of      
flavours, sauces, crumbs and batters to carefully selected raw materials. It is 
an efficient and cost effective operation with ongoing development of new       
technology and processes for the marketing of differentiated products. A        
25,000m3 mobile racked cold store adjacent to the processing plants ensures     
swift temperature controlled product transfer.                                  
3    Rationale for the Transaction                                              
Brimstone currently holds 21.52% of the issued Sea Harvest ordinary shares and  
has held a strategic equity interest in Sea Harvest since 1998. Brimstone has   
from time to time indicated a desire to increase its shareholding in Sea        
Harvest. It also enjoys a put option against Tiger Brands in respect of its     
current shareholding in Sea Harvest, which option will fall away upon the       
Transaction taking place. The Transaction enables Tiger Brands to assist        
Brimstone in achieving its objectives and will result in a significant increase 
in Sea Harvest`s empowerment shareholder base. The Transaction will be the      
largest empowerment transaction to have taken place in the South African fishing
industry.                                                                       
Brimstone is familiar with the operations of Sea Harvest and is positive about  
the long-term outlook of the South African fishing industry. Strong             
international and local demand for Sea Harvest`s products, as well as strong    
rand diversification, makes Sea Harvest an attractive asset. The Consortium has 
significant empowerment credentials and believes that it is well placed to      
assist Sea Harvest in strengthening its position as a market leader, a view     
shared and endorsed by Tiger Brands.                                            
4    Consideration and financing for the Transaction                            
The purchase consideration for the Transaction is R541 million, to be settled in
cash, which amount will escalate at a pre-determined rate from the effective    
date of 1 October 2008 until payment is made upon fulfilment of all conditions  
precedent.                                                                      
Brimstone will lead and arrange the financing for the Transaction. The long-term
funding structure of the Transaction and the Restructuring will comprise a      
combination of equity and third party debt financing.                           
 5    The Restructuring                                                         
Brimstone is in the process of establishing a new company which is to be the    
entity which represents the interests of the Consortium and which will be the   
acquiring entity in terms of the Transaction.  The optimal legal, ownership and 
funding structure for the Transaction might result in the acquiring entity      
further restructuring its operations in order to align itself with the          
Consortium`s long term objectives.                                              
6    Conditions precedent                                                       
The Transaction is subject to, inter alia, the following conditions precedent:  
a)   a comprehensive due diligence investigation incorporating, but not limited 
    to, environmental, commercial, financial, tax, insurance, legal and         
    technical issues;                                                           
b)   Competition Commission or Competition Tribunal approval by not later than  
150 days following the date of registration of the merger filing in respect 
    of the Transaction (which period may be extended by a further 60 days at    
    the election of either the Consortium or Tiger Brands);                     
c)   if required in terms of the JSE Limited Listings Requirements ("Listings   
Requirements"), approval of the Transaction by the shareholders of          
    Brimstone in general meeting, in which case irrevocable letters of          
    undertaking will be required from its key management shareholders, holding  
    approximately 30% of the voting rights in Brimstone, that they will vote in 
favour of the Transaction;                                                  
d)   Brimstone attaining satisfaction that all the fishing rights, quotas and   
    licences held by Sea Harvest and any of its associates and subsidiaries,    
    have been or will be transferred to one or more entities forming part of    
the reconstituted Sea Harvest group;                                        
e)   the Consortium having received binding, albeit conditional, commitments    
    from one or more funding institutions for debt funding on terms acceptable  
    to the Consortium;  and                                                     
f)   the conclusion of comprehensive legal agreements between the Consortium and
    Tiger Brands, containing such terms as are typically included in            
    transactions of this nature.                                                
All conditions other than for (b), (c) and (f) are for the benefit of Brimstone 
and may be waived by Brimstone. If any of the conditions precedent are not      
fulfilled or waived by the stipulated date for fulfilment thereof (or any       
extension thereof agreed in writing), the agreement that results from the       
acceptance of the Offer shall automatically fail and be of no further force or  
effect.                                                                         
7    Categorisation of the Transaction for Brimstone and circular to Brimstone  
    shareholders                                                                
In terms of the Listings Requirements, the Transaction will be categorised as   
either a Category 1 or Category 2 transaction for Brimstone. Pursuant to this,  
and if the Transaction is categorised as a Category 1 transaction, a circular   
providing information on the Transaction and incorporating a notice convening a 
general meeting at which Brimstone shareholder approval for the Transaction will
be sought, will be posted to Brimstone shareholders in due course.              
8    Categorisation of the Transaction for Tiger Brands and small related party 
    transaction                                                                 
In terms of the Listings Requirements, the Transaction will be categorised as a 
small related party transaction for Tiger Brands.                               
Accordingly, Tiger Brands is required to appoint an independent professional    
expert to provide an opinion confirming that the terms and conditions of the    
Transaction are fair to Tiger Brands shareholders (the "Fairness Opinion").  The
Transaction will therefore be subject to obtaining the Fairness Opinion.        
Details of the Fairness Opinion will be announced by Tiger Brands as soon as    
practicable after the publication of this announcement and the Fairness Opinion 
statement will lie for inspection at the registered offices of Tiger Brands for 
a period of 28 days from the date on which the announcement regarding the       
Fairness Opinion is released on SENS.                                           
9    Pro forma financial effects and information contained in the comprehensive 
    legal agreements                                                            
a    Brimstone                                                                  
    The pro forma financial effects of the Transaction on Brimstone`s earnings, 
    headline earnings, net asset value and net tangible asset value per share   
    will be provided in a further announcement, after the final capital         
structure, proposed shareholding and funding arrangements have been         
    confirmed. Any material information further to the Offer contained in the   
    final transaction documents will also be included in a further              
    announcement.                                                               
b    Tiger Brands                                                               
    The pro forma financial effects of the Transaction on Tiger Brands          
    earnings, headline earnings, net asset value and net tangible asset value   
    per share will be provided in a further announcement.                       
10   Cautionary announcement                                                    
    Brimstone and Tiger Brands shareholders are therefore advised to exercise   
    caution when dealing in their respective Brimstone and Tiger Brands         
    securities until a further announcement is made.                            
Cape Town                          Bryanston                                   
31 October 2008                                                                 
  Investment bank and sponsor to         Sponsor to Tiger Brands                
  Brimstone                              JP Morgan Equities Limited             
Nedbank Capital                                                               
                                                                                
  Legal advisers to Brimstone            Legal advisers to Tiger                
  Cliffe Dekker Hofmeyr                  Brands                                 
Edward Nathan Sonnenbergs              
Date: 31/10/2008 09:00:01 Produced by the JSE SENS Department.                  
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