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Fri 31 Oct 2008, 14:46 RDI - Rockwell Recommends Shareholders Reject Hostile Pala Bid
RDI
RDI                                                                             
RDI - Rockwell Recommends Shareholders Reject Hostile Pala Bid                  
ROCKWELL DIAMONDS INCORPORATED                                                  
(A company incorporated in accordance with the laws of British Columbia, Canada)
(Incorporation number BCO354545)                                                
(Formerly Rockwell Ventures Inc.)                                               
(South African registration number: 2007/031582/10)                             
Share code on the JSE Limited: RDI    ISIN: CA77434W1032                        
Share code on the TSX: RDI   CUSIP Number: 77434W103                            
Share code on the OTCBB:   RDIAF                                                
("Rockwell")                                                                    
ROCKWELL RECOMMENDS SHAREHOLDERS REJECT HOSTILE PALA BID                        
Inadequate Bid Significantly Undervalues Rockwell`s Upside Potential            
September 22, 2008, Vancouver, B.C. - Rockwell Diamonds Inc. ("Rockwell" or the 
"Company") (TSX: RDI; JSE: RDI; OTCBB: RDIAF) today announced that its Board of 
Directors, based on the recommendation of its Special Committee of independent  
directors, unanimously recommends that Rockwell shareholders reject the         
unsolicited offer (the "Offer") by Pala Investments Holdings Limited ("Pala") to
acquire all of the outstanding shares of Rockwell for $0.36 per share.  After   
careful consideration, including consultation with its independent financial and
legal advisors, Rockwell`s Board concluded that the Offer significantly         
undervalues Rockwell and is not in the best interests of its shareholders.      
In its Directors` Circular, filed today with securities regulators and mailed to
security holders, Rockwell`s Board strongly recommends that all Rockwell        
shareholders reject the Offer and not tender their shares.                      
"The Offer significantly undervalues Rockwell and would deprive our shareholders
of significant upside potential from the strong production growth we anticipate 
over the next months and years," said John Bristow, President, Chief Executive  
Officer and director of Rockwell.  "Our track record and strategic plan point to
superior value creation for our shareholders than the inadequate premium offered
by Pala.  Our Special Committee and Board of Directors unanimously determined   
that the Offer is inadequate and unfair.  There is no rationale for accepting   
the Pala bid and many reasons to reject it."                                    
Mr. Bristow further commented that "the highly conditional nature of Pala`s     
Offer, the misleading claims made in their conference call on September 16, 2008
and in their Offering Circular, and Pala`s apparent lack of understanding of    
Rockwell`s business, leads to questions regarding the seriousness of Pala`s     
Offer and their intent to follow through."                                      
Reasons for Recommendation                                                      
The Board believes that the Offer should be rejected for the following reasons, 
as are described in more detail in the Directors` Circular available on SEDAR:  
The Offer significantly undervalues Rockwell`s assets and growth potential.     
Rockwell is a producer of diamonds of high value in excess of US$1,700 per      
carat, with a strong upward trend.                                              
Rockwell enjoys low production costs with tight cost control despite an         
inflationary environment.                                                       
Rockwell has a number of fully financed brownfields projects coming on stream   
which will lead to an increase in production from the current run rate of       
approximately 23,000 carats per annum to 70,000 carats per year in 2011.        
The Company has strong management expertise and a supportive BEE partner in     
African Vanguard Resources.                                                     
Rockwell benefits from transparent and multi-faceted marketing and beneficiation
arrangements.                                                                   
The Special Committee`s independent financial advisor, RBC Capital Markets, has 
determined that the price of $0.36 per share offered by Pala is inadequate, from
a financial point of view, to shareholders.                                     
The Offer is highly conditional and gives Pala broad discretion to abandon the  
bid.                                                                            
There is substantial uncertainty with respect to Pala`s intentions.  Pala is a  
financial investor with no experience running a diamond company operating in    
South Africa.  The Board believes that the Offer is designed to create value for
Pala rather than the Company`s other shareholders.                              
The Offer does not treat holders of Rockwell securities fairly and does not     
comply with the applicable securities laws in South Africa.  In particular, the 
Offer violates the South African requirements that the Offer be made to holders 
of convertible securities, and for the bid to not be subject to conditions that 
are dependent on subjective assessment.                                         
Rockwell continues to pursue alternatives to maximize shareholder value, and the
Board believes that tendering shares to the Offer before these alternatives are 
fully explored may diminish the likelihood of a better transaction emerging.    
The timing of the Offer is opportunistic given the recent decline in Rockwell`s 
share price as a result of the overall decline in share prices of diamond       
companies and the impact of the recent Wouterspan labour dispute.  The Rockwell 
share price traded at the Offer price of $0.36 as recently as July 14, 2008 and 
as high as $0.59 (or 64% more than the Offer) as recently as March 13, 2008.    
The timing of the Offer is opportunistic because it is designed to deny         
shareholders the near term benefits of increased production and decreased       
operating costs expected to result from the Company`s investment in its         
brownfields operations.                                                         
The Offer has been rejected by all of Rockwell`s directors and senior officers  
who together own 11.08% of the Company`s shares (assuming the exercise of all   
warrants and options owned by such directors and senior officers).              
"With a proven track record of resource growth and a strong and experienced     
management team, we believe Rockwell is poised to deliver superior shareholder  
returns.  The Board of Directors is pursuing various options to maximize        
shareholder value, which include advancing Rockwell`s growth and acquisition    
strategy, increasing production and discussions with other third parties.  We   
believe that given sufficient time to evaluate alternative options, the Company 
may be able to source superior value-creating opportunities," said Mr. Bristow. 
Rockwell`s Board advises shareholders not to be misled by the claims that Pala  
made on a conference call on September 16, 2008.  On this call and in its news  
releases, Pala has made a variety of claims against Rockwell and its management 
that are without foundation.  In the Board`s view, these claims suggest that    
Pala`s understanding of the Company`s business is flawed and that their methods 
of valuing Rockwell`s business are not credible.  Schedule A attached to this   
news release contains responses to some of the more spurious claims made by     
Pala.                                                                           
Rockwell is mailing its Directors` Circular to shareholders today, which sets   
forth the formal recommendation of the Board to reject the Offer.               
The directors of Rockwell, accept responsibility for the information contained  
in this announcement and confirm that to the best of their knowledge and belief 
(having taken all reasonable care to ensure that such is the case) the          
information contained in this announcement is in accordance with the facts and, 
where appropriate, does not omit anything likely to affect the import of such   
information.                                                                    
The Company will host a telephone conference call on Monday, September 22 at    
10:00 a.m. Eastern Time (7:00 a.m. Pacific; 3:00 p.m. London; 4:00 p.m.         
Johannesburg) to discuss Board`s recommendation. The conference call may be     
accessed by dialing 719-457-2655 or toll free 888-339-3503 in North America,    
toll free 0-800-404-7656 in United Kingdom or toll free 080-09-97290 in South   
Africa.                                                                         
For further details on Rockwell Diamonds Inc., please visit the Company`s       
website at www.rockwelldiamonds.com or contact Investor Services at (604) 684-  
6365 or within North America at                                                 
1-800-667-2114.                                                                 
John Bristow                                                                    
President and CEO                                                               
David Copeland, P.Eng., a qualified person under National Instrument 43-101, who
is also the Chairman and a Director of Rockwell, has reviewed and approved this 
news release.                                                                   
Forward Looking Statements                                                      
This release includes certain statements that may be deemed "forward-looking    
statements". Other than statements of historical fact may be forward-looking    
statements, including, but not limited to, statements in this release about the 
expected upside potential of holding Rockwell shares, anticipated increases in  
the Company`s level of production, decreases in operating costs and increases in
the price of diamonds, the upward trend in the value of diamonds produced by    
Rockwell, and the likelihood of a better transaction emerging. Although the     
Company believes the expectations expressed in such forward-looking statements  
are based on reasonable assumptions, including, but not limited to assumptions  
regarding the success of the Company`s brownfields expansion efforts, the       
Company`s cost structure, and matters that would affect a third party`s decision
to enter into an alternative transaction with the Company, such statements are  
not guarantees of future performance and actual results or developments may     
differ materially from those in the forward-looking statements. Factors that    
could cause actual results to differ materially from those in forward-looking   
statements include market prices, exploitation and exploration successes,       
changes in and the effect of government policies regarding mining and natural   
resource exploration and exploitation, availability of capital and financing,   
geopolitical uncertainty and political and economic instability, and general    
economic, and market or business conditions. The Company undertakes no          
obligation to update forward-looking statements except to the extent required by
law.  For more information on Rockwell, investors should review Rockwell`s      
annual Form 20-F filing with the United States Securities and Exchange          
Commission www.sec.com and its home jurisdiction filings that are available at  
www.sedar.com.                                                                  
Canada                                                                          
31 October 2008                                                                 
Sponsor                                                                         
Sasfin Capital                                                                  
(A division of Sasfin Bank Limited)                                             
Schedule A                                                                      
Specific responses of Rockwell to claims made by Pala during its conference call
held on September 16, 2008, and in Pala`s news releases are set out below.      
Pala Claim          Rockwell`s Response                                         
1.  Pala claimed    The Board believes that this claim                          
that Rockwell is    demonstrates that Pala does not understand                  
failing to deliver  the nature of Rockwell`s business.                          
on diamond prices.  Pala included in its presentation                           
                   accompanying the September 16, 2008                          
conference call, a comparison of a linear                    
                   regression of prices achieved by Rockwell for                
                   the months of January to July 2008 with price                
                   increases quoted by De Beers.  The Board                     
views this comparison as misleading.  The                    
                   very nature of alluvial diamond mining is the                
                   variability of stones recovered leading to                   
                   periods with average returns interspersed                    
with very high value stones. The results for                 
                   the year to date compared with the prior year                
                   shows a different trend with average prices                  
                   recovered increasing from $1,657 per carat in                
the 2007 calendar year to $1,881 per carat in                
                   the year to date in calendar 2008. This                      
                   latter number increases to $2,465 per carat                  
                   when the month of September 2008 is included.                

                   It is the Board`s view that the use of De                    
                   Beers` pricing, which is based on a universe                 
                   of transactions that is many times larger                    
than that of Rockwell, is statistically                      
                   unsound.                                                     
                                                                                
2.  Pala claimed    The Board believes that this claim further                  
that Rockwell has   demonstrates that Pala does not properly                    
no control over     understand the nature of running a mining                   
costs.              operation or the environment in South Africa,               
                   which is an area with unique inflationary                    
pressures.  These inflationary pressures                     
                   include power cost increases, the disruption                 
                   caused by power outages as well as general                   
                   inflation of mining input costs running at                   
record levels.                                               
                   A survey of cost escalation experienced by a                 
                   number of major South African mining companies               
                   over the last 12 months shows 20%.  Management               
believes that the cost control measures                      
                   outlined in its Directors` Circular and the                  
                   downward trend in quarterly operating costs                  
                   support the conclusion that cost control                     
performance by the Company has been good.                    
3.  Pala claimed    This claim suggests that Pala underestimated                
that Rockwell       the complexity of the South African approval                
mismanaged the      process, which involves the Department of                   
process of          Minerals and Energy, Competition Commission,                
progressing the     Department of Water Affairs, Department of the              
Saxendrift          Environment, Department of Labour, and several              
transaction         other central and local government authorities.             
through the                                                                     
Ministerial         Rockwell and its Black Economic Empowerment                 
Consent and         partner managed the process diligently and made             
Competition         all possible efforts and attempts to expedite               
Commission          the finalisation of the acquisition.  The                   
approval process.   transaction timeline was impacted by delays at              
                   the Department of Minerals and Energy in                     
                   processing and managing the transaction, which               
involved a multi-faceted legal and commercial                
                   process of mineral rights conversion, review of              
                   a comprehensive social and labour plan,                      
                   environmental management plan, and mine plan,                
transfer of ten sets of mineral rights held in               
                   three companies into a special purpose vehicle,              
                   and Ministerial consent to conclude the                      
                   process.  It is common for such delays to occur              
in many jurisdictions, particularly in South                 
                   Africa.                                                      
                                                                                
                   It is the Board`s view that the suggestion that              
management either misrepresented or                          
                   misunderstood the true process is simply not                 
                   true.                                                        
4.  Pala claimed    This claim suggests that Pala does not properly             
that Rockwell has   understand the nature of running operations                 
mismanaged its      with unionised labour.                                      
labour relations.                                                               
                   As part of the transition from being a                       
privately owned operation to becoming a public               
                   company, Rockwell`s labour force became                      
                   unionised and an inevitable period of                        
                   adjustment led to the strike action in August                
this year.  Management proactively engaged with              
                   its employees and Union representatives from                 
                   the outset and as a result was able to achieve               
                   a wage settlement in line with inflation and                 
operational protocols beneficial to the Company              
                   and its employees.  Local operations of                      
                   competitors have suffered much longer                        
                   stoppages, and in some cases strike action has               
led to closures.                                             
                                                                                
5.  Pala claimed    Rockwell adheres to a high standard of                      
that Rockwell`s     corporate governance and given that Rockwell`s              
management is       directors and officers own an aggregate of                  
entrenched and      11.08% of Rockwell`s shares (assuming the                   
that its interests  exercise of all warrants and options owned by               
lie elsewhere.      such directors and senior officers), their                  
interests are aligned with the Company`s other               
                   shareholders.                                                
                                                                                
                   Rockwell has fully disclosed the nature of its               
arrangements with Flawless Diamond Trading                   
                   House in the Directors` Circular.  Flawless                  
                   charges a fixed commission of 1% on all sales                
                   with no other remuneration. This arrangement                 
benefits Rockwell and is at a lower cost than                
                   the available alternatives.                                  
                                                                                
                   Details of the arrangements with Steinmetz                   
group have also been publicly disclosed by                   
                   Rockwell in the Directors` Circular and                      
                   management believes these arrangements benefit               
                   the Company.  All diamond sales involve a                    
robust internal and external arms length                     
                   valuation process.                                           
                                                                                
6.  Pala claims     From a legal standpoint, Rockwell`s Board                   
that the Rockwell   satisfies the requirements of Canadian                      
Board is not        securities laws in terms of required                        
independent.        independence in Board and committee                         
                   composition.                                                 

                   From a practical standpoint, all the Company`s               
                   non-executive directors are independent                      
                   professionals with considerable experience and               
standing in the mining and investment                        
                   community, with reputations that speak for                   
                   themselves and go beyond the confines of the                 
                   Company`s business.                                          

                   For example, Dr Mark Bristow, who is the Chair               
                   of the                                                       
                   Special Committee and the brother of CEO John                
Bristow, is a well respected international                   
                   mining executive in his own right who sits on                
                   various boards and is CEO of publicly listed                 
                   Randgold Resources.  Equally, Hunter Dickinson               
is an internationally recognized management and              
                   advisory group which provides services to a                  
                   significant number of public and private                     
                   companies.                                                   

7.  Pala claims     While Rockwell faces similar liquidity risks as             
that Rockwell is    other mining companies at a comparable stage of             
facing a liquidity  development, its financial position is sound.               
risk.                                                                           
                   Cash on hand on August 31, 2008 was $10                      
                   million.  The Company recently received                      
                   proceeds from a diamond sale as well as the                  
sale of the recently recovered large diamond                 
                   (189.6 carats), which will provide further                   
                   funds and reserves to more than adequately                   
                   cover the working capital and capital                        
expenditures of the Company.  The Company also               
                   has a debt facility in place with Standard Bank              
                   which may be drawn upon as necessary.                        
                                                                                
8.  Pala claims     The Directors` Circular provides a detailed                 
that Rockwell has   overview of the various meetings that Rockwell              
not engaged with    management has had with Pala since Pala became              
their suggestions   a shareholder, and the reasons why management               
for value           and the Board decided not to pursue the various             
creation.           transactions or strategies suggested by Pala at             
                   these meetings.  At all times, Pala`s                        
                   suggestions were taken seriously and carefully               
considered by management and the Board.  It is               
                   Pala`s own intentions and conduct which is                   
                   questionable.                                                
                                                                                
9.  Pala claims it  Pala alleged publicly that they complied with               
was wrongly denied  all requirements necessary to enable Pala to                
the opportunity to  vote in person at the Company`s shareholders`               
vote at the         meeting held on September 15, 2008 and that                 
Company`s recent    Pala was wrongly denied the opportunity to vote             
Shareholders`       at this meeting.                                            
meeting.                                                                        
                   Rockwell and the independent scrutineer at the               
meeting took all necessary steps to review the               
                   documentation submitted by Pala in support of                
                   its position, and confirmed that Pala had not                
                   in fact satisfied the legal requirements                     
necessary to entitle Pala to vote at the                     
                   meeting.  Rockwell`s transfer agent has                      
                   confirmed that it did not receive a legal proxy              
                   from Pala in advance of the meeting, and in                  
fact this proxy was submitted by the nominee of              
                   Pala`s broker a full two days after the meeting              
                   took place.                                                  
Date: 31/10/2008 14:46:37 Produced by the JSE SENS Department.                  
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