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Thu 26 Mar 2009, 15:45 SFH - SA French - Trading Update
SFH
SFH                                                                             
SFH - SA French - Trading Update                                                
S A FRENCH LIMITED                                                              
Incorporated in the Republic of South Africa                                    
(Registration number 1982/009174/06)                                            
Share code: SFH  ISIN: ZAE000108890                                             
("SA French" or "the company")                                                  
TRADING UPDATE                                                                  
In terms of the Listings Requirements of JSE Limited, companies are required    
to publish a trading statement as soon as they become reasonably certain that   
the financial results for the period to be reported on will differ by more      
than 20% from that of the previous corresponding period. Accordingly, a         
review of the interim financial results for the six months ended 31 December    
2008 by management has indicated that SA French will report a loss per share    
of between 2.43 and 3.81 cents per share and a headline loss per share of       
between 1.46 and 2.84 cents per share for the period.                           
Due to the nature of SA French`s business, it is relevant to announce trading   
updates using net asset value per share and hence the company will be           
adopting this measure for financial periods commencing on/after 1 July 2009.    
Accordingly, a review of the interim financial results as at 31 December 2008   
by management has indicated that SA French will report net asset value per      
share of between 34.11 and 36.16 cents per share for the period.                
Trading conditions, particularly in the area of new equipment sales remain      
difficult. Positively however, SA French made considerable progress during      
the interim period in growing its rental fleet. As recorded in our trading      
update of 1 August 2008 and in our annual financial statements, SA French has   
concluded a contract for the sale, delivery and erection of two large cranes    
on the Medupi power station. Due to specific financing and guarantee            
arrangements on the Medupi cranes, the sale of these cranes was recorded in     
the interim financial statements. All cash flows relating to the sale of        
these cranes were completed and recorded prior to 31 December 2008. The SA      
French board had previously anticipated that this sale would only be recorded   
in the second half of the June 2009 financial year.                             
The financial information on which this trading statement is based has not      
been reviewed or reported on by the company`s auditors. SA French`s interim     
financial results are expected to be released on SENS on or about 31 March      
2009.                                                                           
Johannesburg                                                                    
26 March 2009                                                                   
Designated Adviser                                                              
Merchantec (Proprietary) Limited                                                
Date: 26/03/2009 15:45:03 Produced by the JSE SENS Department.                  
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