| Thu 14 May 2009, 8:59 | | PHM - Phumelela Gaming & Leisure Limited - Voluntary announcement - Phumelela |
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PHM
PHM
PHM - Phumelela Gaming & Leisure Limited - Voluntary announcement - Phumelela
Gold enterprises media release: strategic agreement signed with Dragonfish
Phumelela Gaming & Leisure Limited
(Incorporated in the Republic of South Africa)
(Registration number 1997/016610/06)
Share code: PHM ISIN: ZAE000039269
VOLUNTARY ANNOUNCEMENT - PHUMELELA GOLD ENTERPRISES MEDIA RELEASE: Strategic
agreement signed with Dragonfish
Phumelela Gold Enterprises (PGE) and Dragonfish, the independent B2B division of
888 Holdings Plc, are delighted to announce the signing of a strategic agreement
that potentially could provide a significant boost to South African horseracing.
The strategic agreement between PGE and Dragonfish will not only assist in
strengthening South African horseracing as an international brand but should
contribute to stakes in this country through potentially increased profitability
for PGE.
In terms of the agreement, South African races will be screened live on the
internet through Dragonfish licensees and 888.com, whose customers will be able
to take tote bets on these races with TAB utilising their Dragonfish licensee or
888 accounts.
Dragonfish offers a market-leading e-payments service and back-end software that
allow swift integration into 888`s shared wallet, cashier and customer support
systems.PGE`s agreement with Dragonfish is also a boost for the partnership
between PGE and Racing UK (RUK), a group of 30 UK racecourses. PGE holds the
international broadcast rights to RUK races, which will also be web streamed
live on Dragonfish licensee and 888 platforms to customers resident outside the
UK and Ireland.
PGE`s racing content will accordingly be exposed to 888`s huge online global
customer base and plans to add horseracing content from other countries to
Dragonfish licensees and 888 platforms into the future.
The agreement will enable Dragonfish to provide a comprehensive sports-book and
online gaming offering through PGE in South Africa when the necessary
regulations are in place.
Gabi Campos, Managing Director of Dragonfish, commented: "Horseracing is the
largest sector in worldwide sports betting, and we are delighted to work with a
global leader in this area. Phumelela has a huge user-base in South Africa, and
this deal will ensure that they have the best tools available with which to
provide their customers with a cutting edge online gaming offering."
Rian du Plessis, Group CEO, Phumelela: "As a recognised world leader in
harnessing the latest technology to globalise horseracing, we are very happy to
sign with a partner that can provide us with market-leading technology to expand
our offering worldwide. Working with Dragonfish going forward will help us to
diversify our online offering and build on our current success."
About Phumelela Gold Enterprises (PGE):
> Phumelela Gold Enterprises (PGE) is a joint venture between South African
horseracing and tote betting operators Phumelela and Gold Circle. PGE is managed
by Phumelela and owns the domestic and international broadcast and information
rights to South African horseracing. PGE also sets fixtures for all South
African racecourses and owns and manages Tellytrack, South Africa`s domestic
horseracing TV channel.
> PGE has acquired the worldwide betting-related broadcast rights to 30 of the
UK`s 60 racecourses (the Racing UK rights), including ten of the 12 "Super"
tracks from Racing UK (RUK).
> PGE, in partnership with Racing UK and the UK Tote (Totesport), offers a daily
racing-betting package to the global market on South African-based TV channel
Racing International, which is beamed via satellite across six continents.
About Dragonfish:
> Dragonfish is the brand name for 888 Holdings Plc`s B2B business and is a
separate division within 888.
> Dragonfish is a leading provider of Total Gaming Services - Games &
Technology; Operations; Marketing and ePayments - with a unique heritage within
one of the world`s leading B2C brands, 888. Games covered by Dragonfish include
Casino, Poker, Bingo, Sports and Quickplay
> Dragonfish has unsurpassed operations and marketing knowledge in the gaming
industry. Please see http://www.dragonfishtech.com for further details, or
contact through sales@dragonfishtech.com
About 888:
888 Holdings is one of the world`s most popular online gaming entertainment
companies and is licensed and regulated by the Government of Gibraltar, where
its main headquarters are located. Included among its many online gaming
establishments are Casino-on-Net and Pacific Poker
More information, contact:
Robert Garner
Phumelela GM Marketing & Communications
+27 11 681 1884
rgarner@phumelela.com
14 May 2009
Sponsor to Phumelela: Investec Bank Limited
Date: 14/05/2009 08:59:14 Produced by the JSE SENS Department.
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