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Fri 22 May 2009, 14:00 TBS - Tiger Brands Limited - Sale of NestlE South Africa Mayonnaise Business
TBS
TIIH                                                                            
TBS - Tiger Brands Limited - Sale of NestlE South Africa Mayonnaise Business    
TIGER BRANDS LIMITED                                                            
"Tiger Brands"                                                                  
(Incorporated in the Republic of South Africa)                                  
(Registration number 1944/017881/06)                                            
Share code: TBS                                                                 
ISIN: ZAE000071080                                                              
The following is a joint announcement for information purposed released by Tiger
Brands Limited and NestlE (South Africa) (Proprietary) Limited                  
"SALE OF NESTLE SOUTH AFRICA MAYONNAISE BUSINESS                                
NestlE, the world`s leading Nutrition, Health and Wellness company, has         
concluded the sale of its South African Crosse & Blackwell mayonnaise business  
to Tiger Brands Limited.                                                        
The sale agreement signed on 22 May 2009 will transfer ownership and management 
of NestlE`s Crosse & Blackwell mayonnaise production plant in Bellville, Cape   
Town, to Tiger Brands Limited. The transaction is subject to regulatory         
approvals.                                                                      
The sale is the result of a closed bidding process and follows several months of
discussion with a range of potential partners - including a number of black-    
owned business consortiums, which expressed an interest in entering the food    
manufacturing business.                                                         
After several rounds of discussion and a due diligence process with a short-list
of four potential bidders, Tiger Brands was found to be the most suitable       
consortium in meeting three key NestlE requirements:                            
-    Ensuring the continued survival and growth of the Crosse & Blackwell       
    mayonnaise brand;                                                           
-    Ensuring a secure future for the approximately 100 employees currently     
employed at the plant; and                                                  
-    Ensuring a favourable return for NestlE shareholders.                      
"The sale of an asset of this nature is not a decision that is taken lightly. In
line with our business objective of focussing on value added Nutrition, Health  
and Wellness products, we regularly review the composition of our portfolio, in 
particular, products and/or categories that are not in line with our long term  
strategic direction. The sale of our mayonnaise business accords with this      
approach." said NestlE South Africa Chairman and Managing Director Yves         
Manghardt.                                                                      
Tiger Brands CEO, Peter Matlare said that, being such an extremely well-        
established brand in South African homes, Crosse & Blackwell mayonnaise would be
a welcome addition to the Tiger Brands stable.                                  
Peter Matlare said the acquisition of the Crosse & Blackwell business was       
entirely consistent with the expressed strategy of Tiger Brands in seeking      
appropriate local acquisition opportunities that involve leading brands.  Tiger 
Brands will continue to evaluate local and other African opportunities."        
Bryanston                                                                       
Date:          22 May 2009                                                      
Sponsor                                                                         
JP Morgan Equities Limited                                                      
Date: 22/05/2009 14:00:02 Produced by the JSE SENS Department.                  
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