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Mon 15 Jun 2009, 8:59 RDI - Rockwell - Executive Directors Cite Strong Fundamentals In Final
RDI
RDI                                                                             
RDI - Rockwell - Executive Directors Cite Strong Fundamentals In Final          
                   Appeal For Support                                           
ROCKWELL DIAMONDS INCORPORATED                                                  
(A company incorporated in accordance with the laws of British Columbia,        
Canada)                                                                         
(Incorporation number BCO354545)                                                
(Formerly Rockwell Ventures Inc.)                                               
(South African registration number: 2007/031582/10)                             
Share code on the JSE Limited: RDI    ISIN: CA77434W1032                        
Share code on the TSX: RDI   CUSIP Number: 77434W103                            
Share code on the OTCBB:   RDIAF                                                
("Rockwell")                                                                    
ROCKWELL EXECUTIVE DIRECTORS CITE STRONG FUNDAMENTALS IN FINAL APPEAL FOR       
SUPPORT                                                                         
June 12, 2009, Vancouver, BC - The Executive Directors of Rockwell Diamonds     
Inc. (TSX: RDI; JSE: RDI; OTCBB: RDIAF) today made a final appeal for voting    
support and reiterated their belief that Rockwell shareholders will see         
through Pala Investment Holdings Limited`s  thinly disguised cashless take-     
over and understand that there is a hidden agenda.  The Executive Directors     
trust that shareholders understand the fundamental strengths of Rockwell`s      
business and will not turn over control to Pala`s hand-picked nominees in       
order to give them a mandate to dismantle shareholder protections.              
John Bristow, CEO and an Executive Director, commented                          
"Shareholders will take comfort when we formally file updated independent       
geological reports within the next 45 days. These reports will show that        
management continues to technically define and upgrade resources replacing      
mined resources. The Company`s overall mineral resources have remained mostly   
unchanged even after 2008 mining at Wouterspan, Holpan, Klipdam and             
Saxendrift, while resources in the indicated category at Holpan/Klipdam         
showed a 100% increase as a result of confirmatory drilling early in the        
year.  At Saxendrift, geological compilation, re-modelling and                  
reclassification resulted in a 92% increase in indicated resources (with only   
a 45% reduction in inferred resources for a significant net overall             
increase). A recompilation of data and re-modelling of mineral resources for    
the Niewejaarskraal project resulted in 42% increase in overall mineral         
resources (although the 30% previously classified as indicated was downgraded   
to the inferred category. See summary table below.)                             
Diamond sales are ongoing and the international diamond market is showing       
signs of improvement in terms of trading activity and firmer sales prices and   
the Company continues to meet its financial commitments and has room left in    
its credit line, all contrary to what Pala would have shareholders believe.     
Following the credit crunch and the precipitous decline in diamond prices       
through late 2008, we as Executive Directors have been open in saying that      
Rockwell should raise funds to bolster its balance sheet.  Our situation is     
no different from that of other alluvial producers who have, with few           
exceptions, been severely impacted by the precipitous decline in prices. In     
this respect, we were astonished that the audit committee which includes        
Pala`s general counsel would publicly decry rather than welcome the fact that   
Haywood Securities Inc. has offered to support the Fair Rights Offering as a    
competitive back-stop to that offered by Pala."                                 
David Copeland, Chairman and an Executive Director, added                       
"It is clear that Pala initiated this second contest, at a great cost to our    
shareholders, in another attempt to seize control of your diamonds using the    
guise of leadership when Pala already purports to speak to the majority of      
the board while providing no details of the "restructure" plans referred to     
in its circular. Pala complains about leadership without offering anything to   
explain what Pala would have done differently over the recent market            
difficulties despite having its general counsel on Rockwell`s board and so      
shareholders must be only too aware that they have heard nothing about that     
from the majority directors who have let Pala do their talking for them.        
Two of your three Executive Directors draw no compensation other than           
ordinary directors fees and this fight has never been about anyone keeping      
their jobs - it is about the need to ensure the long term success of Rockwell   
and in the process stop an aggressive minority shareholder from taking          
advantage of tough times in the diamond business to seize control of what       
they, and other shareholders, recognize as a professionally  assembled          
portfolio of very valuable assets that produce a unique array of scarce and     
valuable fancy and large gemstone quality diamonds."                            
The Executive Directors of Rockwell have established a purpose-specific web     
site where additional information, including the Executive Directors`           
Information Circular and Proxy, is available to shareholders relating to the    
issues concerning the Special Meeting at www.executivedirectorsrockwell.com.    
THE FUTURE OF ROCKWELL DIAMONDS INC. WILL BE DETERMINED BY THE OUTCOME OF       
THIS VOTE. DO NOT ALLOW A DISSIDENT MINORITY SHAREHOLDER TO TAKE CONTROL OF     
ROCKWELL AND YOUR INVESTMENT.                                                   
THE EXECUTIVE DIRECTORS URGE YOU TO VOTE ONLY THE GREEN PROXY                   
AS RECOMMENDED ON THE GREEN PROXY.                                              
Tania Marshall, Pr.Sci.Nat., an independent Qualified Person, is responsible    
for the estimates for Holpan/Klipdam, Wouterspan, Saxendrift and                
Niewejaarskraal. Dr Marshall has reviewed the technical information in this     
release.  Technical Reports by Dr. Marshall and Rockwell`s in-house Qualified   
Person will be filed at www.SEDAR.com within 45 days.                           
For further details on the mineral resources at Kwartelspan and Zwemkuil-       
Mooidraai, see Rockwell News Release dated March 12, 2007.                      
Mineral Resources as at February 28, 2009                                       
Property             Category       Volume       Grade                          
                                   (cubic       (carats per                     
meters)      100 cubic                       
                                                meters)                         
Wouterspan           Indicated      5,025,500    0.70                           
                    Inferred       37,774,000   0.70                            
Holpan               Indicated      1,137,300    0.74                           
                    Inferred       5,937,000    0.74                            
Klipdam              Indicated      1,135,200    0.91                           
                    Inferred       2,816,000    0.91                            
Saxendrift           Indicated      5,063,099    1.01                           
                    Inferred       4,358,143    0.72                            
Niewejaarskraal      Inferred       20,630,500   0.84                           
Zwemkuil-Mooidraai   Inferred       1,640,000    0.95                           
Kwartelspan          Inferred       1,384,577    1.50                           
The comments of the Executive Directors in this news release and on the         
website are solely their own and not of any other director. For general         
information about Rockwell please visit its own website at                      
www.rockwelldiamonds.com or contact Investor Services at (604) 684-6365 or      
within North America at 1-800-667-2114. Investor Services deals with Company    
information and is not authorized to discuss matters or answer questions        
relating to the contested special shareholders meeting.                         
Questions relating to the Executive Directors` positions in respect of the      
special meeting should be directed to the Laurel Hill Advisory Group by email   
at rockwellinfo@laurelhillag.com or by phone Toll Free at 1-888-882-6737 in     
North America, 00-800-8655-1111 in Europe or 0-800-982-179 in South Africa or   
Collect at 1-416-637-4661.                                                      
No regulatory authority has approved or disapproved the information contained   
in this news release                                                            
FORWARD LOOKING STATEMENT                                                       
This release includes certain statements that may be deemed "forward-looking    
statements".  Other than statements of historical fact all statements in this   
release that address future production, reserve or resource potential,          
exploration drilling, exploitation activities and events or developments that   
Rockwell expects are forward-looking statements. Although Rockwell believes     
the expectations expressed in such forward-looking statements are based on      
reasonable assumptions, such statements are not guarantees of future            
performance and actual results or developments may differ materially from       
those in the forward-looking statements. Factors that could cause actual        
results to differ materially from those in forward-looking statements include   
market prices, exploitation and exploration successes, changes in and the       
effect of government policies regarding mining and natural resource             
exploration and exploitation, availability of capital and financing, and        
general economic, market or business conditions. Investors are cautioned that   
any such statements are not guarantees of future performance and those actual   
results or developments may differ materially from those projected in the       
forward-looking statements. For more information on Rockwell, Investors         
should review Rockwell`s annual Form 20-F filing with the United States         
Securities and Exchange Commission www.sec.com and Rockwell`s home              
jurisdiction filings that are available at www.sedar.com.                       
INFORMATION CONCERNING ESTIMATES OF INDICATED AND INFERRED RESOURCES            
This news release also uses the terms `indicated resources` and `inferred       
resources`.  Rockwell Diamonds Inc advises investors that although these        
terms are recognized and required by Canadian regulations (under National       
Instrument 43-101 Standards of Disclosure for Mineral Projects), the U.S.       
Securities and Exchange Commission does not recognize them. Investors are       
cautioned not to assume that any part or all of the mineral deposits in these   
categories will ever be converted into reserves.  In addition, `inferred        
resources` have a great amount of uncertainty as to their existence, and        
economic and legal feasibility. It cannot be assumed that all or any part of    
an Inferred Mineral Resource will ever be upgraded to a higher category.        
Under Canadian rules, estimates of Inferred Mineral Resources may not form      
the basis of feasibility or pre-feasibility studies, or economic studies        
except for Preliminary Assessment as defined under 43-101. Investors are        
cautioned not to assume that part or all of an inferred resource exists, or     
is economically or legally mineable.                                            
Canada                                                                          
15 June 2009                                                                    
Sponsor                                                                         
Sasfin Capital (A division of Sasfin Bank Limited)                              
Date: 15/06/2009 08:59:02 Produced by the JSE SENS Department.                  
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