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Tue 1 Sep 2009, 8:00 TBS - Tiger Brands - Tiger Brands Phase II Black Economic Empowerment
TBS
TIIH                                                                            
TBS - Tiger Brands - Tiger Brands Phase II Black Economic Empowerment           
Transaction                                                                     
Tiger Brands Limited                                                            
(Incorporated in the Republic of South Africa)                                  
(Registration number: 1944/017881/06)                                           
Share code: TBS                                                                 
ISIN: ZAE000071080                                                              
("Tiger Brands" or "the Company")                                               
TIGER BRANDS PHASE II BLACK ECONOMIC EMPOWERMENT TRANSACTION                    
1. INTRODUCTION                                                                 
Tiger Brands is pleased to announce the second phase of its Broad-Based Black   
Economic Empowerment ("BEE") strategy to introduce direct black ownership to    
the Company ("the Phase II BEE Transaction"). In furthering its commitment to   
BEE, Tiger Brands is proposing, subject to the fulfilment, inter alia, of the   
conditions precedent set out in paragraph 7 below, to facilitate the            
subscription of a further 10% ownership interest in its enlarged issued         
ordinary share capital (as defined below) by black participants. The black      
participants include strategic black partners, black managers and general staff 
employed by Tiger Brands and its wholly-owned subsidiaries ("the Tiger Brands   
Group"), the Thusani Trust (which is currently focused on assisting with the    
tertiary education requirements of the immediate families of the black          
employees of the Tiger Brands Group), and the Tiger Brands Foundation, a new    
trust established for the benefit of broad-based regional and community groups. 
The Phase II BEE Transaction follows the successful implementation of the first 
phase of Tiger Brands` BEE strategy in October 2005, in terms of which Tiger    
Brands transferred approximately 4% of its then issued share capital to a broad 
base of empowerment shareholders comprising Tiger Brands` black managers and    
other staff, as well as the Thusani Trust ("the Phase I Staff Empowerment       
Transaction").                                                                  
The total value of the Phase II BEE Transaction is R2.8 billion, based on the   
volume weighted average share price ("VWAP") of R155.86 per Tiger Brands        
ordinary share ("Tiger Brands ordinary share") on the JSE Limited ("JSE")       
calculated for the 30 trading days ending at the close of trading on Friday,    
28 August 2009 ("Last Practicable Date").                                       
It is intended that the Tiger Brands ordinary shares to be issued as a          
consequence of the Phase II BEE Transaction, will comprise 18 136 133 Tiger     
Brands ordinary shares, being 10% of Tiger Brands` enlarged issued ordinary     
share capital post implementation of the Phase II BEE Transaction (net of       
treasury shares held by Tiger Consumer Brands Limited ("TCBL") and assuming     
that no further Tiger Brands ordinary shares are issued between the Last        
Practicable Date and the date on which the new shares are listed) ("Tiger       
Brands` enlarged issued share capital"). The new issued shares will be          
issued to the following black participants ("the BEE Participants"):            
- the strategic black partner Brimstone Investment Corporation Limited          
("Brimstone"), which will hold, through a ring-fenced special purpose vehicle   
("SPV"), 1 813 613 Tiger Brands ordinary shares, being 1% of Tiger Brands`      
enlarged issued share capital;                                                  
- the strategic black partner Mapitso Consortium Investments (Proprietary)      
Limited ("Mapitso") (which largely comprises current and former black           
non-executive directors of Tiger Brands), which will hold, through an SPV,      
1 813 613 Tiger Brands ordinary shares, being 1% of Tiger Brands` enlarged      
issued share capital;                                                           
- the Tiger Brands Black Managers Trust No. II ("the Black Managers Trust II"), 
a trust in the course of formation and an employee share ownership scheme in    
terms of the Codes of Good Practice on BEE, issued by the Department of Trade   
and Industry in terms of section 9 of the Broad Based Black Economic            
Empowerment Act, 2003 ("BEE Codes"), which will hold 2 835 427 Tiger Brands     
ordinary shares, being 1.56% of Tiger Brands` enlarged issued share capital;    
- the Tiger Brands General Staff Trust ("the General Staff Trust"), an employee 
share ownership scheme in terms of the BEE Codes, which will subscribe for      
791 800 Tiger Brands ordinary shares, being 0.44% of Tiger Brands` enlarged     
issued share capital;                                                           
- the Thusani Trust ("the Thusani Trust"), a broad-based ownership scheme in    
terms of the BEE Codes, which will hold, through an SPV, 1 813 613 Tiger        
Brands ordinary shares, being 1% of Tiger Brands` enlarged issued share         
capital; and                                                                    
- the Tiger Brands Foundation ("the Tiger Brands Foundation"), a trust in the   
course of formation and a broad-based ownership scheme in terms of the BEE      
Codes, which will hold, through an SPV, 9 068 067 Tiger Brands ordinary shares, 
being 5% of Tiger Brands` enlarged issued share capital.                        
2. RATIONALE AND TIGER BRANDS BEE STRATEGY                                      
Tiger Brands is firmly committed to BEE in South Africa. The Company believes   
that meaningful participation by black people in the mainstream economy is      
essential to sustaining South Africa`s economic and democratic structures.      
Tiger Brands follows a BEE strategy aimed at achieving:                         
- black ownership;                                                              
- a meaningful number of black senior management within the Tiger Brands Group; 
- a staff complement that reflects South Africa`s diverse demographic profile;  
- the transfer of skills to black employees;                                    
- procurement policies that recognise the principles of BEE;                    
- a growing and economically active customer base incorporating previously      
disadvantaged groupings in South Africa; and                                    
- social development programmes that are primarily directed at developing and   
empowering previously disadvantaged groupings.                                  
Through the Phase I Staff Empowerment Transaction, Tiger Brands has             
demonstrated its commitment to BEE and made substantial progress towards the    
proposed ownership requirements of the BEE Codes.                               
The Phase II BEE Transaction builds on the success of the Phase I Staff         
Empowerment Transaction and achieves a number of Tiger Brands` key objectives   
in line with its BEE strategy, namely:                                          
- approximately 30% black ownership, excluding mandated investments and foreign 
operations, in terms of the BEE Codes;                                          
- benefiting a broad base of community and regional groups;                     
- assisting in retaining existing black staff;                                  
- attracting top black professional and management skills to the Company;       
- preserving and enhancing Tiger Brands` current business in South Africa;      
- ensuring Tiger Brands is competitive in South Africa in the context of BEE;   
and                                                                             
- furthering the assistance for the social and compassionate needs of Tiger     
Brands` black employees and their immediate families.                           
3. DETAILS OF BEE PARTICIPANTS                                                  
3.1 Brimstone: 1% of Tiger Brands` enlarged issued share capital                
Brimstone is a black controlled and managed investment company incorporated and 
domiciled in South Africa which employs approximately 3,900 employees in its    
subsidiaries and in excess of 16,000 employees in its associates. Brimstone has 
been listed on the JSE since 1998. It seeks to achieve above average returns    
for its shareholders by investing in wealth creating businesses and entering    
into strategic alliances to which it contributes capital, innovative ideas,     
management expertise, impeccable empowerment credentials and a value driven     
corporate identity.                                                             
Brimstone has historically played a key role in enhancing the empowerment       
achievements of Tiger Brands through Brimstone`s shareholding interests in      
Oceana Group Limited, Sea Harvest Corporation Limited and the Scientific Group  
(Proprietary) Limited.                                                          
3.2 Mapitso: 1% of Tiger Brands` enlarged issued share capital                  
Mapitso is a newly formed black owned and controlled investment company, the    
principal shareholders of which are experienced business people who have a      
strong relationship with Tiger Brands through their current and former status   
as non-executive directors of Tiger Brands.                                     
Key shareholders in Mapitso are as follows:                                     
Afropulse 468 (Proprietary) Limited (held 100% by                               
Neethianandan Padayachee)                                            :17.5%     
Chris Nissen Family Trust                                            :11.0%     
An SPV in the course of changing its name to Johnson Family          :18.0%     
Investments (Proprietary) Limited (held 100% by the                             
Johnson Family Trust)                                                           
Kenosi Investment Holdings (Proprietary) Limited (held 100%                     
by Khotso Mokhele)                                                   :17.5%     
Smartvest Investments (Proprietary) Limited (held 72.16%                        
by Bheki Sibiya)                                                    :25.0%      
Vunani Group (Proprietary) Limited (held 8.9% by Chris Nissen)       :11.0%     
3.3 The Black Managers Trust II: 1.56% of Tiger Brands` enlarged                
issued share capital                                                            
The Black Managers Trust II is a trust to be formed for the benefit of current  
as well as future black managers of the Tiger Brands Group.                     
The objective of establishing the Black Managers Trust II is to ensure          
meaningful participation in the Phase II BEE Transaction by black managers      
permanently employed by the wholly-owned subsidiaries of Tiger Brands, as well  
as to assist in the attraction and retention of key black managers. The Black   
Managers Trust II replicates the success of the original Tiger Brands Black     
Managers Trust, which acquired 2.72% of Tiger Brands` then issued ordinary      
share capital in the Phase I Staff Empowerment Transaction.                     
An internal Tiger Brands sub-committee of the board will be established to      
formulate the criteria to determine the level of participation of the black     
managers in the Black Managers Trust II.                                        
3.4 The General Staff Trust: 0.44% of Tiger Brands` enlarged                    
issued share capital                                                            
The General Staff Trust was formed in 2005 for the purpose of holding shares    
awarded to Tiger Brands` general staff as part of the Phase I Staff Empowerment 
Transaction, and is now being amended to cater for an additional award of       
shares to current general staff permanently employed by wholly-owned            
subsidiaries of Tiger Brands (other than those members of general staff who     
participate in any other Tiger Brands equity or cash settled share scheme, the  
original Black Managers Trust or the Black Managers Trust II).                  
In the Phase I Staff Empowerment Transaction, general staff each received 50    
Tiger Brands ordinary shares. In order to further its objective to promote an   
inclusive, equitable and diversity-friendly working environment where share     
ownership by its employees is encouraged at all levels, the board believes it   
is important for general staff also to participate in the context of the Phase  
II BEE Transaction. Accordingly, eligible members of general staff will each be 
awarded 100 Tiger Brands ordinary shares by the General Staff Trust in terms of 
the Phase II BEE Transaction.                                                   
3.5 The Thusani Trust: 1% of Tiger Brands` enlarged issued share capital        
The Thusani Trust is a trust formed in 2005 solely for the purpose of providing 
benefits on a social and compassionate needs basis to black employees and their 
immediate families. The trustees of the Thusani Trust have determined that the  
trust will currently focus on the funding of the cost of tertiary education of  
the immediate families of qualifying black employees.                           
The Thusani Trust indirectly acquired 0.94% of Tiger Brands` then issued        
ordinary share capital in terms of the Phase I Staff Empowerment Transaction.   
In 2008, through the Thusani Trust, a total of 144 students who passed Matric,  
and would have struggled to afford tertiary education, were sent to             
universities and other institutions of higher learning (2007: 132).             
The success of the Thusani Trust has been such that Tiger Brands recognises the 
need for the continued support for the Thusani Trust, and accordingly intends   
to allocate additional shares to the Thusani Trust pursuant to the Phase II BEE 
Transaction.                                                                    
It is intended that this trust will be a 100-year trust.                        
3.6 The Tiger Brands Foundation: 5% of Tiger Brands` enlarged issued share      
capital                                                                         
The beneficiaries of the Tiger Brands Foundation will be non-fee paying schools 
of black learners in South Africa, vulnerable groups in society as well as      
projects that promote sustainable livelihoods in the areas in which the non-fee 
paying schools exist, or such other beneficiaries as may be determined by the   
trustees from time to time.                                                     
It is intended that this trust will be a 100-year trust.                        
4. BLACK SHAREHOLDING IN THE SOUTH AFRICAN OPERATIONS OF TIGER BRANDS           
EmpowerLogic (Proprietary) Limited, an accredited empowerment status            
verification agency, has conducted an initial scoring of Tiger Brands` black    
ownership initiatives in accordance with Code 100 of the BEE Codes. It is       
estimated that, after implementation of the Phase II BEE Transaction, Tiger     
Brands will have an effective black ownership of approximately 30%, if mandated 
investments and foreign operations, as defined in the BEE Codes, are excluded   
from Tiger Brands` enlarged issued share capital.                               
5. MECHANICS OF THE PHASE II BEE TRANSACTION                                    
The Phase II BEE Transaction will be implemented through a specific issue of    
ordinary shares (with a par value of R0.10 each) for cash by Tiger Brands       
(equal to 10% of Tiger Brands` enlarged issued share capital). The subscription 
price at which each of the BEE Participants will subscribe for their respective 
Tiger Brands ordinary shares will depend on the commercial terms and funding    
structure relevant to each BEE Participant.                                     
The Phase II BEE Transaction will, inter alia, require shareholder approval for 
the specific issue of shares for cash to the BEE Participants, the sanctioning  
of financial assistance by Tiger Brands in relation to the Phase II BEE         
Transaction, and potential specific repurchases of certain of such shares from  
the BEE Participants in terms of the relevant subscription and relationship     
agreements, pursuant to a general meeting of shareholders to be convened for    
this purpose, at which meeting approval of 75% of Tiger Brands shareholders     
present or represented by proxy and entitled to vote (excluding the BEE         
Participants) will be required. The implementation date of the Phase II BEE     
Transaction is expected to be during October 2009.                              
5.1 Brimstone and Mapitso ("the Strategic Black Partners" or "SBPs")            
Each Strategic Black Partner will capitalise its wholly-owned SPV with an       
amount equal to R13.4 million (its "Equity Contribution") which will be used by 
the SPV to subscribe for its Tiger Brands ordinary shares. The subscription     
price per Tiger Brands ordinary share will be R7.40 per share, being an amount  
equal to 5% of the "Discounted Value" per Tiger Brands ordinary share ("the SBP 
Subscription Price"). The Discounted Value is calculated as being the 30 day    
VWAP of a Tiger Brands ordinary share as at the Last Practicable Date less a    
discount of 5%, being an amount of R148.07 per share ("Discounted Value").      
The Tiger Brands ordinary shares will be issued to the SBP SPVs in terms of     
article 3.2 of Tiger Brands` articles of association and on the terms and       
conditions and with the rights and restrictions contained in the relevant       
subscription and relationship agreement concluded between the SPV and Tiger     
Brands including, inter alia, a condition that, from the date on which the SPV  
subscribes for its Tiger Brands ordinary shares up until 31 December 2017, or   
sooner if accelerated in terms of the relevant subscription agreement ("the End 
Date") ("the Transaction Term"), the SPV will not be entitled to any            
distributions (as defined in the subscription and relationship agreement, which 
includes dividends) ("Distributions") other than a 15% trickle Distribution.    
At the End Date, Tiger Brands will be entitled to repurchase a certain number   
of Tiger Brands ordinary shares from the SPV at the SBP Subscription Price. The 
number of such shares will be calculated in terms of a repurchase formula,      
which may be summarised as follows:                                             
The total Discounted Value of the Tiger Brands ordinary shares held by the SPV  
(less the amount of the Equity Contribution) will be increased over the         
Transaction Term by a rate equal to 85% of the prevailing prime interest rate   
("the Hurdle Rate"). From the above value will be deducted an amount equal to   
85% of the Tiger Brands Distributions not received by the SPV as a result of    
the condition referred to above (also increased over the Transaction Term by    
the Hurdle Rate). The above resultant value will be divided by the market value 
of one Tiger Brands ordinary share at the End Date as reduced by the SBP        
Subscription Price per share.                                                   
After the End Date and the aforementioned repurchase, if any, the Strategic     
Black Partners will retain their remaining Tiger Brands ordinary shares which   
they will hold free of restrictions.                                            
5.2 The Black Managers Trust II (or "BMT II")                                   
The Black Managers Trust II will subscribe for its Tiger Brands ordinary shares 
directly, on the same terms, mutatis mutandis, as those which apply to the      
Strategic Black Partners, except that the Black Managers Trust II will:         
- subscribe for its Tiger Brands ordinary shares at par;                        
- be entitled to receive a 10% trickle Distribution in relation to its Tiger    
Brands ordinary shares during the Transaction Term; and                         
- not be required to make an equity contribution (Tiger Brands will make a      
donation to the Black Managers Trust II to enable it to subscribe for its Tiger 
Brands ordinary shares at par value).                                           
At the End Date, Tiger Brands will be entitled to repurchase a certain number   
of Tiger Brands ordinary shares from the Black Managers Trust II at par value.  
The number of such shares will be calculated in terms of a repurchase formula,  
which may be summarised as follows:                                             
The total Discounted Value of the Tiger Brands ordinary shares held by the BMT  
II (less the aggregate par value paid for such shares) will be increased over   
the Transaction Term by the Hurdle Rate. From the above value will be deducted  
an amount equal to 90% of the Distributions not received by the BMT II as a     
result of the above condition attaching to the ordinary shares issued to the    
BMT II (also increased over the Transaction Term by the Hurdle Rate). The above 
resultant value will be divided by the market value of one Tiger Brands         
ordinary share at the End Date as reduced by the par value per share at which   
such shares were originally subscribed for by the BMT II.                       
After the End Date and the aforementioned repurchase, if any, the Black         
Managers Trust II will retain its remaining Tiger Brands ordinary shares, which 
will be distributed to the black managers in accordance with their vested       
rights.                                                                         
5.3 The General Staff Trust                                                     
The General Staff Trust was formed to cater for the award of Tiger Brands       
ordinary shares to eligible general staff under the Phase I Staff Empowerment   
Transaction, and is being amended to cater for the award of 100 shares each to  
eligible general staff in the Phase II BEE Transaction. The General Staff Trust 
will be funded by a donation to be made by TCBL. The trust will use this        
donation to subscribe directly for its Tiger Brands ordinary shares at the 30   
trading day VWAP of a Tiger Brands ordinary share determined at the close of    
business on the Last Practicable Date, being an amount of R155.86 per share.    
The eligible general staff will not be entitled to dispose of their Tiger       
Brands shares for a period of five years from the date on which such shares     
were awarded, but they will receive the dividends declared by Tiger Brands on   
these shares after the listing date.                                            
5.4 The Thusani Trust and the Tiger Brands Foundation                           
The Thusani Trust and the Tiger Brands Foundation will, through their           
respective SPVs, subscribe for their Tiger Brands ordinary shares at the        
Discounted Value (i.e. R148.07 per share). This subscription will be funded by  
Tiger Brands subscribing for an appropriate number of preference shares to be   
issued by each respective SPV to Tiger Brands ("the Tiger Brands preference     
shares"). The Tiger Brands preference shares will be issued for a 20-year term  
and will carry a cumulative preference share cash dividend at a variable rate   
equal to 85% of the prevailing prime rate (subject to a review of the           
preference share dividend rate by Tiger Brands at the end of year 8 and again   
at the end of year 14. The Thusani Trust and the Tiger Brands Foundation may    
elect to refinance the Tiger Brands preference shares at these dates if they    
believe the rates not to be market related). During the 20-year period while    
the Tiger Brands preference shares are outstanding, the SPVs will on-declare    
15% of any dividend income received on their respective Tiger Brands ordinary   
shares to the Thusani Trust and the Tiger Brands Foundation. The balance of     
any dividends received by the SPVs will be used to service the dividend         
payments due in respect of, and to redeem, the Tiger Brands preference shares.  
If a portion of the Tiger Brands preference shares is still outstanding at      
the end of the 20-year term, the SPVs will have the option to refinance the     
outstanding preference share debt or dispose of a sufficient number of Tiger    
Brands ordinary shares to repay the then outstanding debt.                      
6. SHAREHOLDING STRUCTURE POST IMPLEMENTATION                                   
A diagram of the structure of the BEE Participants` shareholding in             
Tiger Brands` enlarged issued share capital will be set out in the announcement 
to be published in the press on the business day following release of this SENS 
announcement, which will also be posted on Tiger Brands` website.               
7. CONDITIONS PRECEDENT TO THE PHASE II BEE TRANSACTION                         
The Phase II BEE Transaction will become operative and be implemented once the  
following conditions precedent, inter alia, have been fulfilled:                
- the shareholders of Tiger Brands in general meeting passing the ordinary and  
special resolutions required to implement the Phase II BEE Transaction as will  
be fully set out in a circular to Tiger Brands shareholders, and any such       
special resolutions being registered by the Companies and Intellectual Property 
Registration Office;                                                            
- Tiger Brands in its sole and unfettered discretion approving in writing the   
results of its due diligence investigation into the SBPs, which shall include   
without limitation -                                                            
- ensuring that each of the SBP`s SPVs has or will be capitalised by way of     
ordinary share capital and/or interest-free shareholder loans with an amount    
not less than the Equity Contribution for its Tiger Brands ordinary shares; and 
- receipt of a certificate from an accredited empowerment status verification   
agency, to the satisfaction of Tiger, regarding the BEE status of the SBPs;     
- all of the transaction agreements being entered into and becoming             
unconditional in all respects; and                                              
- the unconditional approval of the JSE or if such approval is conditional, on  
such conditions as are acceptable to Tiger Brands in its sole discretion.       
8. COST TO SHAREHOLDERS                                                         
The cost of the Phase II BEE Transaction, calculated in accordance with the     
statement on share based payments in terms of International Financial Reporting 
Standards ("IFRS 2"), is R367.5 million and equates to 1.4% of the Tiger Brands 
market capitalisation (net of treasury shares) of R25.8 billion on the JSE as   
at the Last Practicable Date. It is important to note that this cost will be    
charged to the Company`s income statement, part upfront and part over a number  
of years, and does not reflect a cash cost.                                     
9. UNAUDITED PRO FORMA FINANCIAL EFFECTS                                        
The pro forma financial effects set out below have been prepared to assist      
Tiger Brands ordinary shareholders to assess the impact of the Phase II BEE     
Transaction on the Earnings Per Share ("EPS"), Headline Earnings Per Share      
("HEPS"), Diluted Earnings Per Share ("Diluted EPS"), Diluted Headline Earnings 
Per Share ("Diluted HEPS"), Net Asset Value ("NAV") and Tangible Net Asset      
Value ("TNAV") per Tiger Brands ordinary share. The material assumptions are    
set out in the notes following the table. These pro forma financial effects     
have been disclosed in terms of the Listings Requirements of the JSE ("Listings 
Requirements") and do not constitute a representation of the future financial   
position of Tiger Brands on implementation of the Phase II BEE Transaction. The 
pro forma financial effects are the responsibility of the board and are         
provided for illustrative purposes only, and, because of their nature, may not  
fairly present Tiger Brands` financial position, changes in its equity, results 
of operations or cashflows.                                                     
 Before implementation of      After implementation of         Percentage       
         the Phase II BEE             the Phase II BEE             change       
              Transaction                  Transaction                          
(cents)                      (cents)                (%)       
EPS                  631.2                       473.8              (24.9)      
HEPS                 627.3                       470.0              (25.1)      
Diluted EPS          628.4                       471.7              (24.9)      
Diluted HEPS         624.5                       467.9              (25.1)      
NAV per share      3 773.3                     3 785.8                 0.3      
TNAV per share     2 720.9                     2 738.6                 0.7      
Notes:                                                                          
- The EPS, HEPS, Diluted EPS, Diluted HEPS, NAV and TNAV per Tiger Brands       
ordinary share "Before the implementation of the Phase II BEE Transaction" are  
based on the published unaudited interim results of Tiger Brands for the six    
months ended 31 March 2009 ("the Interim Results").                             
- The EPS, HEPS, Diluted EPS and Diluted HEPS "After the implementation of the  
Phase II BEE Transaction" are based on the assumption that the Phase II BEE     
Transaction was implemented on 1 October 2008.                                  
- The NAV and TNAV per Tiger Brands ordinary share "After the implementation of 
the Phase II BEE Transaction" are based on the assumption that the Phase II BEE 
Transaction was implemented on 31 March 2009.                                   
- The EPS and HEPS "After the implementation of the Phase II BEE Transaction"   
are based on 157 654 800 weighted average number of Tiger Brands ordinary       
shares in issue (156 863 000 weighted average number of Tiger Brands ordinary   
shares in issue as per the Interim Results (net of treasury and empowerment     
shares) plus 791 800 Tiger Brands ordinary shares issued to the trustees of the 
General Staff Trust in terms of the Phase II BEE Transaction).                  
- The Diluted EPS and Diluted HEPS "After the implementation of the Phase II    
BEE Transaction" are based on 158 345 800 weighted average diluted number of    
Tiger Brands ordinary shares (157 554 000 weighted average diluted number of    
Tiger Brands ordinary shares in issue as per the Interim Results (net of        
treasury and empowerment shares) plus 791 800 Tiger Brands ordinary shares      
issued to the trustees of the General Staff Trust in terms of the Phase II BEE  
Transaction).                                                                   
- The NAV and TNAV per Tiger Brands ordinary share "After the implementation of 
the Phase II BEE Transaction" are based on 157 811 800 Tiger Brands ordinary    
shares in issue (157 020 000 Tiger Brands ordinary shares in issue as per the   
Interim Results (net of treasury and empowerment shares) plus 791 800 Tiger     
Brands ordinary shares issued to the trustees of the General Staff Trust in     
terms of the Phase II BEE Transaction).                                         
10. IMPORTANT DATES AND TIMES                                                   
                                                                      2009      
Last day for receipt of forms of proxy for the                                  
general meeting by 10:30 on                               Monday, 5 October     
General meeting to be held at 10:30 on                 Wednesday, 7 October     
Announcement of results of the                                                  
general meeting on SENS on                             Wednesday, 7 October     
Announcement of results of the                                                  
general meeting in the press on                         Thursday, 8 October     
If the transaction is approved and implemented:                                 
Special resolutions lodged with the Companies and                               
Intellectual Property Registration Office on            Thursday, 8 October     
Expected listing date of the new                                                
Tiger Brands ordinary shares on the JSE on              Thursday,15 October     
Notes:                                                                          
- The abovementioned times and dates are South African times and dates, and are 
subject to change. Any such change will be released on SENS and published in    
the South African press.                                                        
- If the date of the general meeting is adjourned or postponed, forms of proxy  
must be received by no later than 48 hours prior to the time of the adjourned   
or postponed general meeting, provided that for the purposes of calculating the 
latest time by which forms of proxy must be received, Saturdays, Sundays and    
South African public holidays will be excluded.                                 
11. RELATED PARTY TRANSACTIONS                                                  
Current and former non-executive directors of Tiger Brands have a combined      
shareholding in Mapitso in excess of 35%. Accordingly, the issue of Tiger       
Brands ordinary shares to Mapitso`s SPV is deemed to be an issue of shares to a 
related party in terms of the Listings Requirements.                            
Brimstone is deemed to be a material shareholder in relation to Tiger Brands,   
as a result of its shareholding of more than 10% in Sea Harvest Corporation     
Limited`s issued share capital at the time when Sea Harvest Corporation Limited 
was a subsidiary of Tiger Brands (within the preceding 12 months of this        
announcement). Tiger Brands disposed of its shareholding in Sea Harvest         
Corporation Limited to a consortium, which included Brimstone, with effect from 
28 May 2009. Accordingly, the issue of Tiger Brands ordinary shares to          
Brimstone`s SPV is deemed to be an issue of shares to a related party in terms  
of the Listings Requirements.                                                   
Tiger Brands has appointed PriceWaterhouseCoopers as an independent             
professional expert to provide a fairness opinion as to whether the issue of    
Tiger Brands ordinary shares to each of Brimstone`s SPV and Mapitso`s SPV,      
respectively, is fair to Tiger Brands shareholders.                             
Messrs B Sibiya and K Mokhele and Mmes U Johnson will, due to their interests   
in Mapitso, refrain from voting on the resolutions to the extent that these     
relate to the issue of shares to Mapitso`s SPV, and have instructed their       
associates, if relevant, to do the same.                                        
12. CIRCULAR TO SHAREHOLDERS                                                    
A circular setting out the full details of the Phase II BEE Transaction will be 
posted to Tiger Brands shareholders in due course.                              
Bryanston                                                                       
1 September 2009                                                                
Investment bank and transaction sponsor                                         
Standard Bank                                                                   
Attorneys and corporate law advisers                                            
Edward Nathan Sonnenbergs                                                       
Independent reporting accountants and auditors                                  
Ernst & Young                                                                   
Sponsor                                                                         
J.P. Morgan Equities Limited                                                    
Independent expert to Tiger Brands                                              
PricewaterhouseCoopers Corporate Finance (Pty) Limited                          
Transactional Communication Adviser                                             
Brunswick                                                                       
Tel:                 + 27 11 502 7300                                           
Rob Pinker               083 326 7794                                           
Taryn Wulfsohn           083 273 1301                                           
Clemmie Raynsford        082 887 4593                                           
Date: 01/09/2009 08:00:01 Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
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