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Mon 12 Oct 2009, 9:35 HUG - Huge Group Limited - Trading statement
HUG
HUG                                                                             
HUG - Huge Group Limited - Trading statement                                    
HUGE GROUP LIMITED                                                              
(Registration number 2006/023587/06)                                            
Share code: HUG     ISIN: ZAE000102042                                          
("Huge" or "the Group" or "the company")                                        
TRADING STATEMENT                                                               
In terms of paragraph 3.4(b) of the JSE Limited Listings Requirements, a listed 
company is required to publish a trading statement as soon as it is satisfied   
that a reasonable degree of certainty exists that the financial results for the 
period to be reported upon next will differ, by at least 20%, from the financial
results for the corresponding period in the prior year.                         
Huge is currently finalising its financial results for the interim period dated 
31 August 2009 ("1HY10") which results are expected to be announced during      
November 2009.                                                                  
Shareholders are accordingly hereby advised that a reasonable degree of         
certainty exists that the company`s earnings per share ("EPS") and headline     
earnings per share ("HEPS") will be 110% to 130% lower than the 26,18 (EPS) and 
26,18 (HEPS) cents reported for the half year ended 31 August 2009.             
The main reasons for the decrease in EPS and HEPS can be attributed to:         
Revenue Effects                                                                 
*    A reduction in cellular airtime and other revenue of R14 million from R262 
    million for 1HY09 to R253 million for 1HY10. Weighted average daily         
    cellular airtime revenue is down by R75 000 per average calling day from    
R1.918 million per average calling day to R1.843 million per average        
    calling day. There were 131.5 weighted calling days during 1HY10 versus 132 
    weighted calling days during 1HY09. This has had the effect of reducing     
    gross profit by R2.8 million based on current discounts received from the   
mobile network operators, with the after tax impact on earnings amounting   
    to R2.016 million. An increased focus on sales coupled with the             
    appointments of a Managing Director: Sales and a Managing Director: Channel 
    and Distribution at Huge Telecom (Pty) Limited, should result in an         
improvement during 2HY10.                                                   
Gross Profit Effects                                                            
*    The contractual seasonality or timing patterns of mobile network contracts,
    with a contract period of 24 months, has had the effect of reducing         
connection incentive bonuses earned during 1HY10 by R13 million from R43    
    million in 1HY09 to R29 million during the period under review.  This       
    difference is expected to reverse in 1HY11. This has had the effect of      
    reducing gross profit by R13 million with an after tax impact on earnings   
of R9.4 million.                                                            
*    Stock of airtime revenue on 6 000 unallocated SIM cards of R11.5 million   
    has been written off during 1HY10.  The after tax impact of this write off  
    on earnings is R8.28 million. All 6 000 unallocated SIM cards have now been 
allocated to customers.                                                     
Operating Expenses Effects                                                      
*    Operating expenses during 1HY10 have increased by R11.6 million when       
    compared to 1HY09 as a result of:                                           
*    An increase in salary expenses of R 6.5 million. Huge Telecom has      
         resolved to invest in human capital to advance its medium term growth  
         aspirations.                                                           
    *    Non-recurring restraint of trade bonuses of R2.4 million paid to staff 
(and not directors of the Company) in the prior half year but          
         amortised during the current half year.                                
    *    An increase in bad debts of R 2.6 million when compared to the same    
         period last year, mainly due to the weaker economic climate. The bad   
debt ratio of 1.7% is however stable and within an acceptable range.   
    *    Legal fees are R 2 million higher than the prior period. These fees    
         are considered non-recurring.                                          
    *    Consulting and audit fees are R 1 million higher. The 2009 year end    
audit was particularly complex as a result of the accounting treatment 
         of certain transactions.  The increase in fees is expected to be non-  
         recurring.                                                             
    *    Depreciation and amortisation is R 1 million higher due to high        
capital expenditure in the prior year. The Company`s infrastructure    
         was upgraded and vastly improved and this is expected to positively    
         contribute to the future success of the Company.                       
    *    The after tax impact of these items of operating expenses was R8.352   
million.                                                               
Other Effects on Earnings                                                       
*    The impairment of derivative contracts currently held by the Company       
    negatively impacted pre tax earnings by R 6.3 million in the current period 
due to downward movements in the Huge share price.  The total possible      
    future exposure to these derivatives contracts amounts to R6.9 million,     
    which represents the net total possible future loss to the Company in this  
    regard.                                                                     
This trading statement has not been reviewed or reported on by the Company`s    
external auditors.                                                              
Johannesburg                                                                    
09 October 2009                                                                 
Corporate Advisor                                                               
Manhattan Equity Corporate Finance (Proprietary) Limited                        
Designated Advisor                                                              
Arcay Moela Sponsors (Proprietary) Limited                                      
Registered office:                                                              
Block 2, Woodlands Drive Office Park, 5 Woodlands Drive, Woodmead, Johannesburg,
2191 (PO Box 16376, Dowerglen, 1610)                                            
Transfer secretaries                                                            
Computershare Investor Services (Proprietary) Limited, Ground Floor, 70 Marshall
Street, Johannesburg                                                            
Date: 12/10/2009 09:35:17 Produced by the JSE SENS Department.                  
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