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Fri 4 Dec 2009, 11:50 BRT/BRN - Brimstone - Announcement Regarding The Acquisition Of 49% Of Each Of
BRT   BRN
BRT                                                                             
BRT/BRN - Brimstone - Announcement Regarding The Acquisition Of 49% Of Each Of  
Fifth Element Marketing (Proprietary) Limited ("Fifth Element") And Its         
Subsidiaries And O`Neill (SA) (Proprietary) Limited ("O`Neill") ("The           
Acquisitions")                                                                  
Brimstone Investment Corporation Limited                                        
(Registration number 1995/010442/06)                                            
(Incorporated in the Republic of South Africa)                                  
ISIN Number:   ZAE000015277   Share Code: BRT                                   
ISIN Number:   ZAE000015285   Share Code: BRN                                   
("Brimstone" or the "Company")                                                  
ANNOUNCEMENT REGARDING THE ACQUISITION OF 49% OF EACH OF FIFTH ELEMENT MARKETING
(PROPRIETARY) LIMITED ("FIFTH ELEMENT") AND ITS SUBSIDIARIES AND O`NEILL (SA)   
(PROPRIETARY) LIMITED ("O`NEILL") ("THE ACQUISITIONS")                          
1.   Background                                                                 
    In amplification of the information contained in the annual financial       
statements of Brimstone for the year ended 31 December 2008 and the         
    announcement dated 30 January 2009, holders of ordinary shares and "N"      
    ordinary shares in Brimstone ("Brimstone shareholders") are advised that on 
    or about 23 July 2008 Brimstone entered into an agreement ("the Agreement") 
with the trustees for the time being of the Shanda Trust and the trustees   
    for the time being of the SDS Investment Trust to acquire the remaining 49% 
    of:                                                                         
    -    Fifth Element (whose wholly-owned subsidiaries included Canterbury     
International South Africa (Proprietary) Limited ("CISA") and Lakeside 
         City Trading 137 (Proprietary) Limited) ("Lakeside")); and             
                                                                                
    -    O`Neill,                                                               
that it did not already own (collectively "the Companies"), through its     
    wholly-owned subsidiary House of Monatic (Proprietary) Limited ("Monatic"). 
    At the time of the conclusion of the Agreement, Fifth Element and O`Neill   
    were designers and marketers of leisurewear while CISA was a designer and   
marketer of sportswear. Lakeside was a property owning entity.              
    The Acquisitions were effective from 15 August 2008.                        
    During January 2009, Brimstone decided to liquidate the Companies in order  
    to protect the interests of all stakeholders, when it became apparent that  
certain financial irregularities may have been perpetrated in the Companies 
    and that the Companies were no longer viable. Details of the liquidation    
    were provided in the announcement dated 30 January 2009. The liquidation    
    process is ongoing.                                                         
2.   Rationale for the Acquisitions                                             
    The Acquisitions were made in line with Brimstone`s broader strategy for    
    its clothing cluster investments by diversifying beyond manufacturing of    
    traditional men`s formal wear, as previously disclosed to the shareholders. 
Brimstone also believed that the brands associated with the Companies,      
    particularly Canterbury, offered significant growth prospects and           
    underlying value which value could be unlocked. Brimstone, through Monatic, 
    had at this point concluded that having a minority shareholder in the       
Companies was an impediment to the implementation of its clothing cluster   
    investments strategies and therefore agreed to acquire the 49% in the       
    Companies not already owned by Monatic.                                     
3.   Consideration for the Acquisitions                                         
The purchase consideration for the Acquisitions was R6 million ("the        
    Consideration") and was paid in cash. At the time the Agreement was entered 
    into, the Consideration comprised 0.48% of Brimstone`s total market         
    capitalisation.                                                             
4.   JSE Listings Requirements in respect of the Acquisitions                   
    4.1  Small related party transactions                                       
         The Acquisitions, at the time of entering into the Agreement, would    
         have been classified as a "small related party transaction" in terms   
of the JSE Limited Listings Requirements (`Listings Requirements") as: 
                                                                                
         -    David Anthony Linder, at the time an interested party in the SDS  
              Investment Trust and the Shanda Trust, was a director of the      
Companies; and                                                    
         -    Brimstone was transacting with material shareholders (as defined  
              in the Listings Requirements) of subsidiary companies.            
    4.2  Implications for small related party transactions                      
It was only recently discovered that the requirements for "small       
         related party transactions" relating to the Acquisitions, which should 
         have been complied with at the time of signature of the Agreement in   
         July 2008, had not been met in terms of the Listings Requirements.     
In terms of the Listings Requirements, should an issuer enter into a   
         small related party transaction, the terms thereof should be announced 
         and an independent expert appointed to determine whether the terms and 
         conditions of the transaction are fair to the issuer`s shareholders.   
Should the terms of the transaction be found to be unfair, then        
         shareholder approval for the transaction should be sought.             
         Brimstone therefore sought to comply with such requirements  through   
         the appointment of Mazars Moores Rowland Corporate Finance             
(Proprietary) Limited (`Mazars") who have provided Brimstone           
         shareholders with a fairness opinion (see clause 4.3 below) and        
         further, through the publication of this announcement.                 
    4.3  Fairness opinion and implications                                      
Brimstone appointed independent professional expert, Mazars to review  
         the terms and conditions of the Acquisitions to determine whether they 
         were fair to Brimstone shareholders around the time of entering into   
         the Agreement.                                                         

         Mazars have concluded that the terms and conditions of the             
         Acquisitions were unfair to Brimstone shareholders as at 30 June 2008  
         (based on quantitative issues). Accordingly, in terms of the Listings  
Requirements, shareholder approval for the Acquisitions would have     
         been required.                                                         
         Notwithstanding Mazars` conclusion that the Acquisitions were unfair   
         to Brimstone shareholders as at 30 June 2008 at the time, Brimstone`s  
directors considered that the Acquisitions were fair and in the        
         interests of shareholders as they believed there was considerable      
         value attached to the brands that resided in the Companies             
         (particularly the Canterbury brand). This value could only be unlocked 
if Brimstone controlled 100% of the Companies therefore making it      
         necessary for Brimstone to buy out the minority shareholder. Although  
         the Companies were loss making, technically insolvent and with little  
         intrinsic value, the parties arrived at a consideration at which the   
minority shareholder agreed to exit and which would allow Brimstone to 
         continue its long-term strategy for the Companies. At the time, the    
         Acquisitions were considered immaterial relative to the other          
         opportunities that were being pursued by Brimstone.                    
As all suspensive conditions relating to the Acquisitions were         
         fulfilled by 15 August 2008, and as the Acquisitions have been         
         implemented and the Companies have subsequently been placed in         
         liquidation, the obtaining of shareholder approval for the             
Acquisitions, as required in terms of the Listings Requirements, would 
         at this stage, serve no practical purpose.                             
5.   Financial effects of the Acquisitions                                      
    Based on the interim consolidated results of Brimstone for the period ended 
30 June 2008 (the latest published results prior to the Acquisitions being  
    effected), the pro forma financial effects of the Acquisitions on           
    Brimstone`s earnings, headline earnings, net asset value ("NAV") and        
    tangible NAV per share were not significant and therefore have not been     
disclosed.                                                                  
Cape Town                                                                       
04 December 2009                                                                
Investment bank and sponsor  Independent expert                                 
-  LOGO  -                   -  LOGO  -                                         
Nedbank Capital              Mazars Moores                                      
                            Rowland Corporate                                   
                            Finance                                             
(Proprietary)                                       
                            Limited                                             
                                                                                
Date: 04/12/2009 11:50:01 Produced by the JSE SENS Department.                  
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