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Thu 28 Jan 2010, 11:51 FBR - Famous Brands Limited - Dealing in securities
FBR
FBR                                                                             
FBR - Famous Brands Limited - Dealing in securities                             
FAMOUS BRANDS LIMITED                                                           
(Incorporated in the Republic of South Africa)                                  
(Registration number 1969/004875/06)                                            
Share code: FBR     ISIN: ZAE000053328                                          
("the company")                                                                 
DEALING IN SECURITIES                                                           
In compliance with section 3.63 to 3.65 of the Listings Requirements of the JSE 
Limited, the following information is disclosed:                                
1  Name of director:                K A Hedderwick                              
  Date of transaction:             1 March 2007                                 
Nature of transaction:           Acceptance of options in the                 
                                   company share incentive scheme               
  Class of securities:             Options in respect of ordinary               
                                   shares                                       
Number of options granted:       400 000                                      
  Option allocation price:         1590                                         
  Vesting:                         50% on the second anniversary                
                                   and 50% on the third anniversary             
of allocation                                
  Total value of transaction:      R 6 360 000                                  
  Nature and extent of director`s  Direct beneficial                            
  interest:                                                                     

2  Name of director:                K A Hedderwick                              
  Date of transaction:             26 January 2010                              
  Nature of transaction:           Exercise and sale of options in              
the company ordinary shares                  
  Number of options exercised:     4200                                         
  Option strike price:             2375 cents                                   
  Total value of transaction:      R 99 750.00                                  
Class of securities:             Options in respect of ordinary               
                                   shares                                       
  Nature and extent of director`s  Sale of share options granted                
  interest:                                                                     
Interest:                        Direct beneficial                            
  Clearance obtained:              Yes                                          
                                                                                
3  Name of director:                K A Hedderwick                              
Date of transaction:             26 January 2010                              
  Nature of transaction:           Exercise and sale of share                   
                                   options in the company ordinary              
                                   shares                                       
Number of options exercised:     2700                                         
  Option strike price:             2351 cents                                   
  Total value of transaction:      R 63 477.00                                  
  Class of securities:             Options in respect of ordinary               
shares                                       
  Nature and extent of director`s  Sale of share options granted                
  interest:                                                                     
  Interest:                        Direct beneficial                            
Clearance obtained:              Yes                                          
                                                                                
4  Name of director:                K A Hedderwick                              
  Date of transaction:             26 January 2010                              
Nature of transaction:           Exercise and sale of options in              
                                   the company ordinary shares                  
  Number of options exercised:     153 256                                      
  Option strike price:             2350                                         
Total value of transaction:      R 3 601 516.00                               
  Class of securities:             Options in respect of ordinary               
                                   shares                                       
  Nature and extent of director`s  Sale of share options granted                
interest:                                                                     
  Interest:                        Direct beneficial                            
  Clearance obtained:              Yes                                          
                                                                                
5  Name of director:                K A Hedderwick                              
  Date of transaction:             27 January 2010                              
  Nature of transaction:           Exercise and sale of option in               
                                   the company ordinary shares                  
Number of options exercised:     130 444                                      
  Option strike price:             2350 cents                                   
  Total value of transaction:      R 3 065 434.00                               
  Class of securities:             Options in respect of ordinary               
shares                                       
  Nature and extent of director`s  Sale of share options granted                
  interest:                                                                     
  Interest:                        Direct beneficial                            
Clearance obtained:              Yes                                          
Midrand                                                                         
28 January 2010                                                                 
Sponsor                                                                         
Standard Bank                                                                   
Date: 28/01/2010 11:51:01 Produced by the JSE SENS Department.                  
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