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Mon 1 Feb 2010, 10:31 KEL - Kelly Group - Kelly Stronger And Better When Economy Improves
KEL
KEL                                                                             
KEL - Kelly Group - Kelly "Stronger And Better" When Economy Improves           
KELLY GROUP LIMITED                                                             
(Incorporated in the Republic of South Africa)                                  
(Registration number 1999/026249/06)                                            
(Share code: KEL)                                                               
(ISIN: ZAE000093373)                                                            
("Kelly Group")                                                                 
KELLY "STRONGER AND BETTER" WHEN ECONOMY IMPROVES                               
Johannesburg, 1 February 2010 - Staffing services provider the Kelly Group is   
well placed to resume its growth as its markets start to recover in response to 
the global economic improvement,  says chairman Moss Ngoasheng in the company`s 
2009 annual report, published today.                                            
Ngoasheng notes, however, that 2010 will be another challenging year for the    
company.  Despite the opportunities presented by the World Cup and the          
cautiously optimistic outlook from many analysts, the employment sector         
traditionally lags the general economy by at least six months and trading       
conditions for Kelly will therefore remain depressed for most of the year.      
"During this time, we will continue to take advantage of emerging trends in the 
workplace and to implement our strategic objectives so that the group will again
emerge stronger and better when the economy improves," he says.                 
In the same report, Kelly Group CEO Grenville Wilson said productivity          
improvement and cost saving initiatives had last year helped to support the     
company`s performance.  In spite of a significant deterioration in trading      
conditions from April onwards, the group had still managed to grow its annual   
revenue slightly in Rand terms while maintaining its gross margin.  The         
development of new products and services had also helped to offset the decline. 
He said the group had successfully rolled out a digital strategy geared to the  
emergence of a new generation, now entering the workplace, which is             
technologically proficient and focused on mobile connectivity, interactive media
and social networking.  In line with this strategy, it has already introduced   
its CVs Online and CV Warehouse applications, which among other things          
streamline the job application process while also offering job-seekers greater  
choice by integrating the group`s various candidate databases.                  
In addition, the group has been developing technology-driven, value added online
services for both clients and candidates.  These include the recently introduced
K-log, an advanced time, attendance and productivity management tool, and Talent
Ocean, which will provide revenue-generating online services to clients and     
candidates.                                                                     
For further information call Grenville Wilson, CEO Kelly Group, on 011 722 8009 
Issued by du Plessis Associates on behalf of Kelly Group Limited dPA contact    
Helen McKane Tel : +27 11 728 4701, Fax: +27 11 728 2547, Mobile: 082 330 2034  
or e-mail: kellygroup@dpapr.com   website : www.kellygroup.co.za                
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Date: 01/02/2010 10:31:01 Produced by the JSE SENS Department.                  
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