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Wed 24 Feb 2010, 11:00 KEL - Kelly Group Limited - CEO Newsletter
KEL
KEL                                                                             
KEL - Kelly Group Limited  - CEO Newsletter                                     
KELLY GROUP LIMITED                                                             
(Incorporated in the Republic of South Africa)                                  
(Registration number 1999/026249/06)                                            
Share code: KEL                                                                 
ISIN: ZAE000093373                                                              
("the group")                                                                   
CEO NEWSLETTER                                                                  
The three months to December - the first quarter of our financial year - turned 
out to be as tough as we anticipated when we published our 2009 results.  The   
market remained uncertain about the timing and extent of the economic recovery, 
and the apparently encouraging employment numbers from Statistics SA, which     
showed that the official jobless rate improved marginally from 24.5% to 24.3%   
during this quarter, are not that meaningful when seen in context.  The 89 000  
new jobs created during this period according to Statistics SA are insignificant
when compared to the 870 000 real jobs lost over the full year and in addition, 
most of these new jobs were unskilled posts in the informal non-farming sector  
of the economy.                                                                 
Financial overview                                                              
Our results for the first quarter were a mixed bag, with some of our businesses 
performing well, and meeting or exceeding expectations, while others were slow  
off the mark.  Revenue for the quarter of R556.8 million was down 8.6% year on  
year.                                                                           
The South African staffing business remained under pressure, posting negative   
variances against most 2009 comparatives.  Permanent placements revenue, down   
41.2% against Q109, remains the biggest performance inhibitor.  The decrease in 
volumes as well as average placement fees in this sector confirm that new jobs  
are not yet being created.                                                      
On the other hand, our outsourced business was a relatively strong performer,   
with its annuity revenue slipping only 1.37% below the Q109 level.  The group   
managed to maintain its headcount with the decline recorded being less than 1%  
but yielded some margin, ending the quarter on 23.57% against Q109`s 24.7%.  It 
is worth noting that this was achieved in an environment where a number of      
clients converted temporary employees to permanent staff, some pre-emptively to 
negate any adverse effect potential changes to the labour legislation might     
have, and others to secure scarce resources.  This conversion factor created a  
revenue windfall in the first quarter but will have a negative impact on annuity
income going forward if temporary headcounts are not replaced.                  
Torque IT produced a particularly pleasing performance for the quarter,         
improving their results by 13.9% year on year and exceeding expectations.       
Our US operations continue to improve their performance month by month in a very
difficult market.  Revenue, however, was down 29.7% in ZAR and 6.9% in US$      
against the same period last year.  The fact that the ZAR appreciated by 20%    
year on year over this period obviously had a direct bearing on the ZAR revenue.
Leveraging technology                                                           
We continue to aggressively market K-log, our online workforce management,      
productivity and time and attendance tool.  Its most significant application to 
date is the telecoms project which will see all temporary employees engaged by  
this client on the system, regardless of the TES supplier.  The project is still
in its pilot phase but should be generating material annuity revenue from Q2.   
Our Talent Ocean project is also progressing well and the system is now fully   
functional for in house use, having exceeded all development targets. Its first 
external client will use the application as a white label product for in-house  
recruitment.  Development has been expanded and expedited without incurring     
additional costs and we expect that before the end of 2010 a number of legacy   
applications, for which we currently pay licensing fees, will be replaced by    
updated applications that are functionality rich, more efficient and tailored to
the needs of clients and candidates.                                            
Prospects                                                                       
We are cautiously optimistic that market conditions will improve in the course  
of this year.  The economy is no longer shedding jobs, as it did for most of    
2009, and the marginal growth achieved in the last quarter of 2009 signalled the
technical end of the recession as well as the prospect of better times ahead.   
At this early stage, however, the domestic and global recovery remains fragile, 
and the volatility in the business confidence indices reflect the continuing    
uncertainty in the market place.  Only once there has been a sustained          
improvement in the key indicators will we be able to provide forecasts regarding
our own performance with a reasonable degree of certainty.                      
In the short term, our expectations have, however, been buoyed by the fact that 
December and January, traditionally slow months, have seen an increase in the   
number of orders received for permanent placements across a range of sectors and
industries.  These are higher than in any month during the previous quarter or  
the comparable months in 2008.  In addition the pipeline for the US business is 
the strongest it has been since October 2008 with a number of prospects being   
pursued and converted into revenue.                                             
We continue to focus on improving efficiencies, driving costs down and the      
aggressive pursuit of new business. In addition, we are well placed through our 
product offering and service orientation to maximise the opportunities afforded 
by the 2010 World Cup.                                                          
Interim results announcement                                                    
Our interim results for the six months ended 31 March will be published in May. 
There will be a presentation on the results in Johannesburg and in Cape Town.   
If you would like to attend either of these please contact our investor         
relations office at kellygroup@dpapr.com for an invitation.                     
Yours sincerely                                                                 
Grenville Wilson                                                                
Chief executive                                                                 
Sandton                                                                         
24 February 2010                                                                
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Date: 24/02/2010 11:00:02 Produced by the JSE SENS Department.                  
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