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Fri 26 Feb 2010, 13:55 WIL - Wilderness - Correction Announcement: Abridged Prospectus
JSE
WDN                                                                             
WIL - Wilderness - Correction Announcement: Abridged Prospectus                 
Wilderness Holdings Limited                                                     
(formerly Wilderness Holdings (Proprietary) Limited)                            
(Incorporated in the Botswana on 23 February 2004)                              
(Registration number 2004/2986)                                                 
(Registered as an external company in South Africa on 27 November 2009)         
(External company registration number 2009/022894/10)                           
Share code: WIL   ISIN: BW0000000868                                            
("Wilderness" or "the Company" or "the Group")                                  
CORRECTION ANNOUNCEMENT: ABRIDGED PROSPECTUS                                    
Further to the announcement released on SENS earlier today, please be advised of
a correction to the number of shares placed with selected investors; and to the 
approximate number of people employed by Wilderness.                            
Abridged prospectus relating to the primary listing of Wilderness on the        
Domestic Main Board of the Botswana Stock Exchange ("BSE") and the simultaneous 
secondary listing of Wilderness on the Africa Board of the JSE Limited ("JSE")  
with effect from the commencement of business on Thursday 8 April 2010 ("the    
listing").                                                                      
This abridged prospectus is not an invitation to the public to subscribe for    
shares in Wilderness, but is issued in compliance with the Listings Requirements
of the JSE and BSE for the purpose of providing information to the public with  
regard to Wilderness.                                                           
1. Introduction                                                                 
3 000 000 shares are to be issued by way of public offer to applicants in       
Botswana and South Africa at a price of P4.00 (ZAR4.56) ("public offer"). The   
public offer opens at 09h00 on Friday 26 February 2010 and closes at 17h00 on   
Friday 26 March 2010.                                                           
Prior to the public offer 56 343 256 shares were placed with selected investors 
at a price of P4.00 (ZAR4.56) per share.                                        
The public offer is underwritten by African Alliance Pioneer Master Fund at a   
price of P4.00.                                                                 
The listing is subject to closing of the public offer and the free float and    
spread requirements of the BSE and JSE being met. Subject to fulfilment of these
conditions, 231 000 000 Wilderness ordinary shares of no par value will be      
listed on the Domestic Main Board of the BSE and the Africa Board of the JSE    
under the short name "Wildrness" and share code "WIL", with effect from the     
commencement of business on Thursday 8 April 2010.                              
2. Overview of the business of Wilderness                                       
Wilderness has been in operation for 26 years and has developed an extremely    
powerful brand in both international and local markets, offering premier,       
classic and luxury mobile camps. A policy of "building sustainable conservation 
economies through responsible tourism" shares the benefits of tourism with local
communities and ensures the protection of these areas for future generations.   
Making money is fundamental to the business and since inception Wilderness has  
been cash positive, driven largely by its success in the tourism operations. The
Company is run by a group of likeminded wildlife professionals who came together
to build a successful safari business, delivering a unique experience for guests
and strong returns for shareholders and stakeholders, while ensuring that       
Southern Africa`s pristine wilderness areas remain sustainably protected.       
The Wilderness business model is vertically integrated and consists of the      
following key businesses within the value chain:                                
- Safari consulting (tour operating and destination management);                
- Transfer and touring (air and road);                                          
- Camp, lodge and safari exploration operator; and                              
- Finance and asset management business.                                        
In the tourism business Wilderness currently:                                   
- owns 53 destinations comprising 930 beds (nightly count) in seven countries;  
- markets and/or manages a further 17 destinations comprising 280 beds (nightly 
count) in seven countries;                                                      
- operates 49 aircraft (owning 33 of these);                                    
- operates 6 journey specialist businesses in 6 countries employing 249 people; 
and                                                                             
- employs approximately 2 700 people.                                           
3. Prospects of Wilderness                                                      
The strategic objective of the Group is to double the number of bed nights      
occupied in Wilderness destinations by 2015, while continuously improving the   
operational efficiencies of the business model.                                 
In the opinion of the directors, in order to achieve the above the short -term  
focus of Wilderness is:                                                         
- continued improvement to the business model and operational efficiencies      
focusing on innovation and maximum impact;                                      
- the development of maturing (or infancy) businesses; and                      
- growth and promotion of the Safari and Adventure Company ("SAC") brand and    
operations.                                                                     
In the opinion of the directors, in the longer term the business will focus on: 
- doubling the areas under influence by 2015 focusing initially on regions where
its existing channel to the market supports;                                    
- increasing the bed nights in Wilderness;                                      
- continued growth and promotion of both the Wilderness and SAC brands; and     
- growing the channel to the market under both brands, Wilderness and SAC.      
In all periods Wilderness will strive to exceed the financial, social and       
environmental expectations of its stakeholders.                                 
4. Directors                                                                    
The names, ages and business addresses of the directors are set out             
below:                                                                          
On the date of listing, the Wilderness board will comprise:                     
Non-executive directors:                                                        

Rolf Hartmann (35)  9 Fricker Road, Illovo Boulevard, Illove,                   
                   Sandton, 2146, South Africa                                  
John Gnodde (44)    9 Fricker Road, Illovo Boulevard, Illove,                   
Sandton, 2146, South Africa                                  
Parks Tafa (42)     Dinatla Court, Plot 4863, Gaborone, Botswana                
Michael Tollman     9L The Breakers, 100 Bay Road, Mouille Point,               
(47)                Cape Town, South Africa                                     
John Hunt (55)      TBWA\Hunt\Lascaris, 3 Sandown Crescent,                     
                   Sandton, 2146, South Africa                                  
Roux Marnitz (64)   Plot 766, Ikageng Way, Gaborone, Botswana                   
Marcus ter Haar     Technical Support Centre, Airport Road,                     
(31)                Gaborone, Botswana                                          
Gavin Tollman (46)  15 Grosvenor Place, London, SW1X7HH, United                 
                   Kingdom                                                      
Executive directors:                                                            
Malcolm McCulloch   373 Rivonia Boulevard, Rivonia, Sandton, 2146,              
(56)                South Africa                                                
Andrew Payne (45)   373 Rivonia Boulevard, Rivonia, Sandton, 2146,              
                   South Africa                                                 
Karen Mitchley      373 Rivonia Boulevard, Rivonia, Sandton, 2146,              
(38)                South Africa                                                
David van           373 Rivonia Boulevard, Rivonia, Sandton, 2146,              
Smeerdjik (45)      South Africa                                                
Russel Friedman     373 Rivonia Boulevard, Rivonia, Sandton, 2146,              
(58)                South Africa                                                
Keith Vincent (47)  1 Mathiba Road, Maun, Botswana                              
5. Copies of the pre-listing statement                                          
Copies of the pre-listing statement can be obtained during normal business hours
until 26 March 2010 from:                                                       
The registered office of Wilderness in Botswana:                                
Plot 91, Mophane Avenue, Maun, Botswana                                         
(Private Bag 14, Maun, Botswana)                                                
The registered office of Wilderness in South Africa:                            
373 Rivonia Boulevard, Rivonia, Sandton, 2146, South Africa                     
(PO Box 5219, Rivonia, 2128, South Africa)                                      
The Company website: www.wilderness-group.com                                   
Johannesburg                                                                    
26 February 2010                                                                
Merchant bank and sponsor                                                       
RAND MERCHANT BANK (A Division of FirstRand Bank Limited)                       
Botswana sponsor                                                                
Capital Securities (A member of the Botswana Stock Exchange)                    
Attorneys                                                                       
Bell Dewar and Collins Newman                                                   
Reporting accountants and auditors                                              
Deloitte & Touche, PricewaterHouseCoopers & Horwath Leveton Boner               
Date: 26/02/2010 13:55:02 Produced by the JSE SENS Department.                  
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