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Tue 16 Mar 2010, 17:50 BTI - British American Tobacco p.l.c. - Notification Of Transactions By
BTI
BTI                                                                             
BTI - British American Tobacco p.l.c. - Notification Of Transactions By         
Directors, Persons Discharging Managerial Responsibility Or Connected           
Persons                                                                         
British American Tobacco p.l.c.                                                 
Incorporated in England and Wales                                               
(Registration number: 03407696)                                                 
Short name: BATS                                                                
Share code: BTI                                                                 
ISIN number: GB0002875804                                                       
("British American Tobacco p.l.c." or "the Company")                            
NOTIFICATION OF TRANSACTIONS BY DIRECTORS, PERSONS DISCHARGING MANAGERIAL       
RESPONSIBILITY OR CONNECTED PERSONS                                             
Notifications made in accordance with Disclosure Rule 3.1.4R(1)(a) of the       
Disclosure and Transparency Rules.                                              
1.   The Company was notified on 15 March 2010 that on the same day Mrs G       
Adams, a person connected with Mr Paul Adams, an executive director and a     
  person discharging managerial responsibilities, sold 162,067 British          
  American Tobacco p.l.c. 25p ordinary shares (the "Shares") at a price of      
  GBP22.0869 per Share.                                                         
2.   The Company was notified on 15 March 2010 that on the same day Mr          
  John Daly, a person discharging managerial responsibilities, sold 6,000       
  British American Tobacco p.l.c. 25p ordinary shares (the "Shares") at a       
  price of GBP22.12122 per Share.                                               
3.   The independent Trustee of the British American Tobacco Group              
  Employee Trust (the "Trust") notified the Company on 16 March 2010 that       
  it had on 15 March 2010 transferred the beneficial interest in a total of     
  334,285 British American Tobacco p.l.c. 25p ordinary shares (the              
"Shares") subject to awards granted under the British American Tobacco        
  2007 Long Term Incentive Plan (the "2007 LTIP") to the following persons      
  discharging managerial responsibility ("PDMRs") as follows:                   
Participant   Share      Shares,     No. of   No. of     Price at  Net No.      
scheme     subject to  Shares   Shares     which     of            
                        LTIP        sold     sold to    Shares    Shares        
                        Awards,              cover tax  sold      acquired      
                        transferre           liability*                         
d to                 *                                  
                        PDMRs*                                                  
Paul Adams    2007 LTIP  159,337     0        0          n/a       159,337      
Ben Stevens   2007 LTIP  38,240      0        0          n/a       38,240       
Rudi Kindts   2007 LTIP  29,636      0        0          n/a       29,636       
Michael       2007 LTIP  37,284      0        0          n/a       37,284       
Prideaux                                                                        
Peter Taylor  2007 LTIP  32,504      0        0          n/a       32,504       
Neil          2007 LTIP  37,284      0        0          n/a       37,284       
Withington                                                                      
  *The Shares will be held on behalf of the PDMRs by the trustee of the         
  Trust until the third anniversary of the award date. Under clawback           
arrangements entered into by each PDMR, the entire number Shares              
  transferred to each PDMR remain subject to a risk of forfeiture until         
  such time as it is determined that the associated forfeiture                  
  provisions imposed at the date of grant, in particular in leaver              
circumstances, no longer apply.                                               
                                                                                
  **No Shares will be sold to cover the taxation and other statutory            
  withholding obligations arising on the transfer of the beneficial             
interest in the Shares to the PDMRs. Each of the PDMRs is to pay such         
  amounts to the Company out of their own funds.                                
4.   The independent Trustee of the British American Tobacco Group              
  Employee Trust notified the Company on 16 March 2010 that it had on 15        
March 2010 released the following number of British American Tobacco          
  p.l.c. 25p ordinary shares (the "Shares") to the following persons            
  discharging managerial responsibility:                                        
Participan   Share       Shares      No. of   No. of    Price at     Net No.    
t            Scheme      released    Shares   shares    which        of         
                        from DSBS   sold     sold to   Shares sold  Shares      
            Deferred    and LTIP             cover                  acquired    
            Share       Awards               tax                                
Bonus                            liabilit                           
            Scheme                           y                                  
            ("DSBS")                                                            
            2007 LTIP                                                           
Paul Adams   2007 DSBS   46,083      46,083   n/a       GBP22.0300   n/a        
John Daly    2007 DSBS   10,756      10,756   n/a       GBP22.1625   n/a        
Nicandro     2007 DSBS   10,566      10,566   n/a       GBP22.0950   n/a        
Durante                                                                         
David Fell   2007 DSBS   6,650       0        0         n/a          6,650      
            2007 LTIP   12,316      12,316   n/a       GBP22.0500   n/a         
Andrew       2007 DSBS   5,274       5,274    n/a       GBP22.0700   n/a        
Gray         2007 LTIP   12,023      12,023   n/a       GBP22.0650   n/a        
Rudi         2007 DSBS   9,527       9,527    n/a       GBP22.0500   n/a        
Kindts                                                                          
Jean-Marc    2007 DSBS   3,896       3,896    n/a       GBP22.15739  n/a        
Levy                                                    9                       
Michael      2007 DSBS   11,986      11,986   n/a       GBP22.0500   n/a        
Prideaux                                                                        
Ben          2007 DSBS   12,293      n/a      5,144     GBP22.0300   7,149      
Stevens                                                                         
Peter        2007 DSBS   10,449      10,449   n/a       GBP22.0050   n/a        
Taylor                                                                          
5.   Following the above transactions, the total beneficial and family          
  interests in British American Tobacco p.l.c. 25p ordinary shares of the       
following persons discharging managerial responsibilities was as follows:     
Participant               Total Beneficial and Family Interests                 
                                   following this Notification                  
Paul Adams           250,805 (including 88,900 Deferred Shares)                 
John Daly            42,787* (including 21,023 Deferred Shares)                 
Nicandro             141,987 (including 35,192 Deferred Shares)                 
Durante                                                                         
David Fell            32,446 (including 15,145 Deferred Shares)                 
Andrew Gray           46,668 (including 19,496 Deferred Shares)                 
Rudi Kindts          117,755 (including 19,181 Deferred Shares)                 
Jean-Marc Levy        35,424 (including 15,973 Deferred Shares)                 
Michael              107,772 (including 22,402 Deferred Shares)                 
Prideaux                                                                        
Ben Stevens          117,847 (including 32,769 Deferred Shares)                 
Peter Taylor         171,323 (including 20,126 Deferred Shares)                 
Neil Withington      140,691 (including 34,388 Deferred Shares)                 
*Includes restated balance since the last announcement for John Daly made       
on 6 April 2009.                                                                
16 March 2010                                                                   
Sponsor: UBS South Africa (Pty) Ltd                                             
Date: 16/03/2010 17:50:02 Produced by the JSE SENS Department.                  
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