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Thu 1 Apr 2010, 15:48 PFG - Pioneer Food Group Limited - Competition commission referral issued for
PFG
PFG                                                                             
PFG - Pioneer Food Group Limited - Competition commission referral issued for   
the White Maize Milling Market                                                  
PIONEER FOOD GROUP LIMITED                                                      
Incorporated in the Republic of South Africa                                    
(Registration number: 1996/017676/06)                                           
JSE share code: PFG                                                             
ISIN: ZAE000118279                                                              
("Pioneer Foods" or "the Company")                                              
COMPETITION COMMISSION REFERRAL ISSUED FOR THE WHITE MAIZE MILLING MARKET       
We refer to the SENS announcement dated 16 March 2010, which referred to the    
Competition Commission ("the Commission") referral issued for the wheat milling 
market and hereby advise that this announcement refers mainly to the            
Commission`s referral issued for the white maize milling market as set out      
below.                                                                          
Further to the above, Pioneer Foods yesterday received notification, as         
anticipated, from the Commission that it has referred its investigation into the
white maize milling market ("maize milling matter"), to the Competition Tribunal
for adjudication.  Pioneer Foods is named as a respondent in the case together  
with other industry participants.                                               
The Commission has recommended an administrative penalty of R1.6 billion or 10% 
of the 2009 annual group revenue of Pioneer Foods, although the referral refers 
to conduct up to the 2007 financial year, with respect to the Company`s alleged 
transgressions of the Competition Act in the white maize milling market.        
As mentioned before, the Company wants to resolve the milling matters and other 
matters through cooperation with the Commission, and without recourse to        
proceedings before the Competition Tribunal, if possible. The Company has       
already met the Commission in this regard.                                      
The administrative penalty sought by the Commission in the milling matters may  
be adjusted lower depending on the outcome of continuing negotiations with the  
Commission. The Company is committed to fully cooperate with the Commission in  
all investigations where the Commission seeks its assistance.                   
The Company is however, of the opinion, that the 2009 annual group revenue used 
by the Commission in determining the administrative penalty is not the          
appropriate revenue basis, but that the affected revenue should be used given   
the Competition Tribunal`s judgement in the bread matter as well as the fact    
that the alleged activities did not take place after 2007. The table below is   
provided on request of shareholders seeking clarification on the various        
revenue/turnovers.                                                              
               Affected    Affected     Total       Total Group                 
revenue -   revenue -    affected    revenue/turn                
               Wheat       Maize        milling     over                        
                                        revenue                                 
               Rm          Rm           Rm          Rm                          
Year ended 30   891.0       930.6        1,821.6     9,664.4                    
September 2006                                                                  
Year ended 30   1,122.9     1,236,2      2,359.1     11,676.6                   
September 2007                                                                  
Year ended 30   1,610.8     1,584.6      3,195.4     14,884.4                   
September 2008                                                                  
Year ended 30   1,601.5     1,888.5      3,490.0     16,283.9                   
September 2009                                                                  
Shareholders are further referred to the cautionary announcement dated 16 March 
2010 and are advised to continue to exercise caution when dealing in their      
Pioneer Foods shares until a further announcement is made. Pioneer Foods will   
revert to shareholders on further progress in respect of this and other matters 
once more certainty exists.                                                     
Paarl                                                                           
1 April 2010                                                                    
Sponsor                                                                         
PSG Capital (Pty) Limited                                                       
Date: 01/04/2010 15:48:05 Produced by the JSE SENS Department.                  
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