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Tue 15 Jun 2010, 16:26 AVU - Avusa Limited - Press release
AVU
AVU                                                                             
AVU - Avusa Limited - Press release                                             
Avusa Limited                                                                   
(Incorporated in the Republic of South Africa)                                  
(Registration number 2008/002461/06)                                            
JSE share code: AVU                                                             
ISIN: ZAE000115895                                                              
("Avusa" or "the Company")                                                      
Press release                                                                   
Value proposition relating to the proposed acquisition by Avusa of the entire   
issued share capitals of Universal Print Group (Proprietary) Limited ("UPG") and
Hirt & Carter (Proprietary) Limited ("H&C") (collectively, "the UHC Business")  
from UHC Communications (Proprietary) Limited ("UHC" or "the Seller") ("the     
Transaction")                                                                   
1.   Introduction                                                               
    Shareholders are referred to the announcement dated 14 June 2010 ("the      
Announcement") released by the Company on SENS, containing details of the   
    Transaction.                                                                
    This press release, which should be read in conjunction with the            
    Announcement, contains no more information than that contained in the       
Announcement but seeks to highlight the value proposition of the            
    Transaction.                                                                
2.   The value proposition                                                      
    Set out below are the key value proposition drivers for the Transaction:    
2.1  The Purchase Consideration, as defined in the Announcement, of R925    
         million, is based on a forward price:earnings ("PE") multiple of 7.28  
         times.  This multiple is less than Avusa`s current PE multiple of      
         10.00 times, as quoted in the Business Day on Tuesday, 15 June;        
2.2  The Purchase Consideration will be settled by Avusa by the issue of 20 
         555 555 new Avusa shares ("the Consideration Shares") to the Seller at 
         a price of 2 250 cents per Avusa share and a cash payment of R462 500  
         000. The closing price of Avusa shares on the JSE Limited on Friday,   
11 June 2010, being the date before the Announcement was 1 821 cents   
         per  Avusa share;                                                      
    2.3  The allotment and issue of the Consideration Shares will result in the 
         Seller holding a 16.5% interest in Avusa.  The Seller will furnish     
Avusa with, or procure from the relevant parties, an irrevocable       
         undertaking, that each of the shareholders of the Seller shall not:    
         2.3.1     permit its respective shareholders to sell, cede or encumber 
                   any of their shares in the shareholders of the Seller;       
2.3.2     allot or issue any shares from its authorised share capital  
                   to any other person,                                         
         for a period of three years from the date of implementation of the     
         Transaction, without the prior written consent of Avusa.  The Seller   
therefore represents a significant and stable shareholder in Avusa for 
         a three-year period, as well as providing Avusa with favourable BEE-   
         credentials, as discussed in paragraph 2.4 below;                      
    2.4  The Seller is a BEE-controlled entity and it will provide an           
irrevocable undertaking not to sell, cede or encumber the              
         Consideration Shares for a period of three years from the date of      
         implementation of the Transaction ("the BEE Lock-In").  Due to the BEE 
         Lock-In, the Transaction will result in Avusa`s BEE ownership points   
per the relevant BEE scorecard being significantly enhanced;           
    2.5  The Transaction represents an attractive acquisition for Avusa for the 
         following reasons:                                                     
         2.5.1     the UHC Business delivers a strong, resilient revenue base   
and cash flows;                                              
         2.5.2     the UHC Business offers Avusa new revenue streams, with      
                   presence in, inter alia, retail advertising production       
                   systems and related database development and management;     
2.5.3     the Transaction will allow Avusa to expand its markets and   
                   market share as a result of the UHC Business`s exposure to   
                   retail, liquor, beverage, fast moving consumer goods         
                   supplier and manufacturer, financial and publication         
markets, as well as its expertise in offering below-the-line 
                   solutions;                                                   
    2.6  The UHC Business:                                                      
                                                                                
2.6.1     is ungeared;                                                 
         2.6.2     has an experienced management team;  and                     
         2.6.3     operates in markets least affected by economic cycles.       
Johannesburg                                                                    
15 June 2010                                                                    
Investment bank, corporate adviser and sponsor to Avusa                         
Nedbank Capital, a division of Nedbank Limited                                  
Date: 15/06/2010 16:26:01 Produced by the JSE SENS Department.                  
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howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.                                          
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