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Tue 20 Jul 2010, 11:16 SER/ SRN - Seardel Investment Corporation Limited - Dealing in Securities
SER   SRN
SER                                                                             
SER/ SRN - Seardel Investment Corporation Limited - Dealing in Securities       
Seardel Investment Corporation Limited                                          
Registration no. 1968/011249/06                                                 
(Incorporated in the Republic of South Africa)                                  
JSE Code: SER     ISIN Code:  ZAE000029815                                      
JSE Code: SRN     ISIN Code:  ZAE000030144                                      
("Seardel")                                                                     
DEALING IN SECURITIES                                                           
Shareholders are advised of the following information relating to the dealing in
securities by directors of Seardel and of major subsidiaries of Seardel:        
                                                                                
Name of director:                   S QUEEN                                     
Name of group company:              Seardel Investment Corporation              
                                   Limited                                      
Class of security:                  Options                                     
Date of transaction:                16 July 2010                                
Strike/exercise date:               16 July 2011 (first exercise date)          
Number of securities:               990,000                                     
Strike/exercise price:              R0.42                                       
Total value:                        R415,800                                    
Nature of transaction:              Acceptance of options (off-market)          
Nature and extent of director`s     Direct beneficial                           
interest:                                                                       
Periods of exercise/vesting:        10% 16 July 2011                            
                                   20% 16 July 2012                             
                                   30% 16 July 2013                             
                                   40% 16 July 2014                             

                                                                                
Name of director:                   A E DIXON-SEAGER                            
Name of group company:              Seardel Investment Corporation              
Limited                                      
Class of security:                  Options                                     
Date of transaction:                16 July 2010                                
Strike/exercise date:               16 July 2011 (first exercise date)          
Number of securities:               825,000                                     
Strike/exercise price:              R0.42                                       
Total value:                        R346,500                                    
Nature of transaction:              Acceptance of options (off-market)          
Nature and extent of director`s     Direct beneficial                           
interest:                                                                       
Periods of exercise/vesting:        10% 16 July 2011                            
                                   20% 16 July 2012                             
30% 16 July 2013                             
                                   40% 16 July 2014                             
                                                                                
                                                                                
Name of director:                   G WEGE                                      
Name of group company:              Seardel Investment Corporation              
                                   Limited                                      
Class of security:                  Options                                     
Date of transaction:                16 July 2010                                
Strike/exercise date:               16 July 2011 (first exercise date)          
Number of securities:               412,500                                     
Strike/exercise price:              R0.42                                       
Total value:                        R173,250                                    
Nature of transaction:              Acceptance of options (off-market)          
Nature and extent of director`s     Direct beneficial                           
interest:                                                                       
Periods of exercise/vesting:        10% 16 July 2011                            
                                   20% 16 July 2012                             
                                   30% 16 July 2013                             
                                   40% 16 July 2014                             

                                                                                
Name of director:                   I MORRIS                                    
Name of group company:              Prima Toy & Leisure Trading (Pty)           
Ltd                                          
Class of security:                  Options                                     
Date of transaction:                16 July 2010                                
Strike/exercise date:               16 July 2011 (first exercise date)          
Number of securities:               247,500                                     
Strike/exercise price:              R0.42                                       
Total value:                        R103,950                                    
Nature of transaction:              Acceptance of options (off-market)          
Nature and extent of director`s     Direct beneficial                           
interest:                                                                       
Periods of exercise/vesting:        10% 16 July 2011                            
                                   20% 16 July 2012                             
30% 16 July 2013                             
                                   40% 16 July 2014                             
                                                                                
                                                                                
Name of director:                   W AMBROSINI                                 
Name of group company:              Prima Toy & Leisure Trading (Pty)           
                                   Ltd                                          
Class of security:                  Options                                     
Date of transaction:                16 July 2010                                
Strike/exercise date:               16 July 2011 (first exercise date)          
Number of securities:               132,000                                     
Strike/exercise price:              R0.42                                       
Total value:                        R55,440                                     
Nature of transaction:              Acceptance of options (off-market)          
Nature and extent of director`s     Direct beneficial                           
interest:                                                                       
Periods of exercise/vesting:        10% 16 July 2011                            
                                   20% 16 July 2012                             
                                   30% 16 July 2013                             
                                   40% 16 July 2014                             

                                                                                
Name of director:                   F U NUSSBAUM                                
Name of group company:              Prima Toy & Leisure Trading (Pty)           
Ltd                                          
Class of security:                  Options                                     
Date of transaction:                16 July 2010                                
Strike/exercise date:               16 July 2011 (first exercise date)          
Number of securities:               132,000                                     
Strike/exercise price:              R0.42                                       
Total value:                        R55,440                                     
Nature of transaction:              Acceptance of options (off-market)          
Nature and extent of director`s     Direct beneficial                           
interest:                                                                       
Periods of exercise/vesting:        10% 16 July 2011                            
                                   20% 16 July 2012                             
30% 16 July 2013                             
                                   40% 16 July 2014                             
                                                                                
                                                                                
Name of director:                   T J S ATKINSON                              
Name of group company:              Seartec Trading (Pty) Ltd                   
Class of security:                  Options                                     
Date of transaction:                16 July 2010                                
Strike/exercise date:               16 July 2011 (first exercise date)          
Number of securities:               206,250                                     
Strike/exercise price:              R0.42                                       
Total value:                        R86,625                                     
Nature of transaction:              Acceptance of options (off-market)          
Nature and extent of director`s     Direct beneficial                           
interest:                                                                       
Periods of exercise/vesting:        10% 16 July 2011                            
20% 16 July 2012                             
                                   30% 16 July 2013                             
                                   40% 16 July 2014                             
                                                                                
Clearance to deal was received as required in terms of the JSE Listings         
Requirements.                                                                   
20 July 2010                                                                    
Sponsor                                                                         
Java Capital (Proprietary) Limited                                              
Date: 20/07/2010 11:16:04 Produced by the JSE SENS Department.                  
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