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Fri 27 Aug 2010, 11:02 FBR - Famous Brands - Dealings in securities by a director of a
FBR
FBR                                                                             
FBR - Famous Brands - Dealings in securities by a director of a                 
major subsidiary                                                                
FAMOUS BRANDS LIMITED                                                           
(Incorporated in the Republic of South Africa)                                  
(Registration number 1969/004875/06)                                            
Share code: FBR  ISIN code: ZAE000053328                                        
("the Company")                                                                 
DEALINGS IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY                      
In compliance with section 3.63 to 3.65 of the Listings                         
Requirements of the JSE Limited , we hereby advise of the following             
dealings by a director of a major subsidiary in the Company`s                   
securities:                                                                     
Name of director:                   DP Hele                                     
Name of company :                   Famous Brands UK Limited, a95%              
                                   subsidiary of the company                    
Date of transaction:                26 August 2010                              
Nature of transaction:              Sale of options in the company              
                                   ordinary shares                              
Number of options sold:             2 00                                        
Option strike price:                3350 cents                                  
Total value of transaction:         R67 000.00                                  
Class of securities:                Options in respect of ordinary              
                                   shares                                       
Nature and extent of director`s                                                 
Interest:                           Sale of share options granted               
                                   in April 2006                                
Interest:                           Direct beneficial                           
Clearance to deal:                  Yes                                         
Name of director:                   DP Hele                                     
Name of company :                   Famous Brands UK Limited, a95%              
                                   subsidiary of the company                    
Date of transaction:                26 August 2010                              
Nature of transaction:              Sale of options in the company              
                                   ordinary shares                              
Number of options sold:             1 000                                       
Option strike price:                3355 cents                                  
Total value of transaction:         R33 550.00                                  
Class of securities:                Options in respect of ordinary              
                                   shares                                       
Nature and extent of director`s                                                 
Interest:                           Sale of share options granted               
                                   in April 2006                                
Interest:                           Direct beneficial                           
Clearance to deal:                 Yes                                          
Name of director:                   DP Hele                                     
Name of company :                   Famous Brands UK Limited, a95%              
subsidiary of the company                                                       
Date of transaction:                26 August 2010                              
Nature of transaction:              Sale of options in the company              
                                   ordinary shares                              
Number of options sold:             1 000                                       
Option strike price:                3360 cents                                  
Total value of transaction:         R33 600.00                                  
Class of securities:                Options in respect of ordinary              
                                   shares                                       
Nature and extent of director`s                                                 
Interest:                           Sale of share options granted               
                                   in April 2006                                
Interest:                           Direct beneficial                           
Clearance to deal:                  Yes                                         
The above trades were concluded on market.                                      
Midrand                                                                         
27 August 2010                                                                  
Sponsor                                                                         
Standard Bank                                                                   
Date: 27/08/2010 11:02:28 Produced by the JSE SENS Department.                  
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