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Wed 15 Sep 2010, 8:15 SHF - Steinhoff International Holdings Limited - Issue of EUR 300 Million
SHF
SHF                                                                             
SHF  -  Steinhoff International Holdings Limited - Issue of EUR 300  Million    
Convertible Bonds                                                               
Steinhoff International Holdings Limited                                        
(Incorporated in the Republic of South Africa)                                  
(Registration Number 1998/003951/06)                                            
Share Code: SHF & ISIN: ZAE000016176                                            
NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN  OR    
INTO   THE   UNITED  STATES  OF  AMERICA  (INCLUDING  ITS  TERRITORIES   AND    
POSSESSIONS), AUSTRALIA, CANADA OR JAPAN.                                       
RELEASED  IN  SOUTH  AFRICA  FOR INFORMATION  PURPOSES  ONLY  AND  DOES  NOT    
CONSTITUTE AN OFFER TO SOUTH AFRICAN INVESTORS.                                 
STEINHOFF INTERNATIONAL HOLDINGS LIMITED                                        
Steinhoff  International Holdings Limited ("SIHL") announces the  launch  of    
its  offering  of  EUR  300 million senior unsecured guaranteed  convertible    
bonds  due May 2016 (the "Bonds"), with an increase option of up to  EUR  45    
million.  In addition, SIHL has granted to Citigroup Global Markets  Limited    
and BNP Paribas S.A. (the "Joint Bookrunners") an overallotment option of up    
to  an  additional  EUR  30  million aggregate  principal  amount  of  Bonds    
exercisable  up to close of business in South Africa on Friday 17  September    
2010.   The  Bonds  will be issued by Steinhoff Finance  Holding  GmbH  (the    
"Issuer")  which is a 100% subsidiary of SIHL and incorporated  in  Austria.    
The Issuer`s payment obligations under the Bonds will be guaranteed by SIHL,    
which  is  rated  Ba1 (positive outlook) by Moody`s and the  Bonds  will  be    
convertible into approximately 140 million ordinary shares of SIHL (assuming    
the overallotment option is exercised in full by the Joint Bookrunners).        
The  Bonds will mature on 22 May 2016 and will be marketed with a coupon  of    
5%  payable semi-annually in arrear.  The conversion price is expected to be    
set  at  a  premium of 30% - 35% to the volume weighted average price  (from    
launch  to pricing) of the ordinary shares of SIHL listed on the JSE Limited    
(the  "JSE")  and  the  Bonds are expected to have a yield  to  maturity  of    
between  6.125%  and  6.875%. The Bonds will be  issued  at  100%  of  their    
principal amount and, unless previously converted, redeemed or purchased and    
cancelled,  will  be  redeemed  at between  107.51%  and  112.76%  of  their    
principal amount on maturity.  The Issuer will have the right to redeem  all    
outstanding  Bonds at their Accreted Principal Amount together with  accrued    
interest  on  or  after 6 December 2014 if the parity  value  of  the  Bonds    
translated  into  Euro at the prevailing exchange rate shall  have  exceeded    
140% of the principal amount of the Bonds for a specified period, or at  any    
time  at  their Accreted Principal Amount together with accrued interest  if    
less than 10% of the Bonds originally issued remain outstanding.                
The  Bonds  are  expected to be priced today and closing is expected  on  or    
about  22  September 2010.  The proceeds of the issue of the Bonds  will  be    
utilised for general corporate purposes of the group including extending and    
diversifying the debt maturity profile and to provide financial  flexibility    
for strategic initiatives.                                                      
In  accordance  with  the Listings Requirements of the  JSE,  PwC  Corporate    
Finance  (Proprietary) Limited ("PwC") has been appointed by  the  board  of    
directors of SIHL as independent expert to consider the conversion terms  of    
the  Bonds  in  relation  to the fairness of the  conversion  terms  to  the    
ordinary  shareholders of SIHL. PwC`s fairness opinion, as  contemplated  in    
Rule  5.53(b)  of  the  JSE`s Listings Requirements, which  is  a  condition    
precedent  to the issue of the Bonds, will be issued by not later  than  the    
date  of closing.  Upon release of the PwC opinion, it will be submitted  to    
the  JSE`s  Issuer Services Division and become available for inspection  at    
the  registered office of SIHL for a period of two weeks from  the  date  of    
closing.                                                                        
Application will be made to include the Bonds for trading on the Open Market    
(Freiverkehr) of the Frankfurt Stock Exchange.                                  
Citigroup   Global  Markets  Limited  is  sole  global  coordinator,   joint    
bookrunner and stabilising manager (the "Stabilising Manager"), BNP  Paribas    
is  acting  as  joint bookrunner for the offering of the Bonds while  Credit    
Suisse and Standard Bank are co-bookrunners.                                    
15 September 2010                                                               
For more information, please contact:                                           
Steinhoff International Holdings Limited:                                       
Markus Jooste                                                                   
+27 (11) 445 3035                                                               
Piet Ferreira                                                                   
+27 (11) 445 3061                                                               
Mariza Nel                                                                      
+27 (11) 445 3154                                                               
Transaction sponsor: Citigroup Global Markets (Proprietary) Limited             
Company sponsor:  PSG Capital (Proprietary) Limited                             
Independent expert in respect of the Bonds: PwC Corporate Finance               
(Proprietary) Limited                                                           
This  announcement is not for publication, distribution or release, directly    
or  indirectly, in or into the United States (including its territories  and    
dependencies, any State of the United States and the District of  Columbia).    
The  securities referred to herein have not been and will not be  registered    
under  the  U.S. Securities Act of 1933, as amended (the "Securities  Act"),    
and  may  not  be offered or sold in the United States without  registration    
there  under or pursuant to an available exemption there from. Neither  this    
document nor the information contained herein constitutes or forms  part  of    
an  offer to sell or the solicitation of an offer to buy securities  in  the    
United  States.  There will be no public offer of the Bonds  in  the  United    
States or in any other jurisdiction.                                            
In  member  states of the European Economic Area which have implemented  the    
Prospectus  Directive  (Directive  2003/71/EC)  (each,  a  "Relevant  Member    
State"),  this  announcement  is directed exclusively  at  persons  who  are    
"qualified  investors"  within  the  meaning  of  Article  2(1)(e)  of   the    
Prospectus  Directive  and pursuant to the relevant implementing  rules  and    
regulations adopted by each Relevant Member State.                              
In the United Kingdom this announcement is directed exclusively at Qualified    
Investors  (i)  who  have  professional experience in  matters  relating  to    
investments  falling  within  Article 19(5) of the  Financial  Services  and    
Markets  Act 2000 (Financial Promotion) Order 2005, as amended (the "Order")    
or  (ii) who fall within Article 49(2)(A) to (D) of the Order, and (iii)  to    
whom it may otherwise lawfully be communicated.                                 
This  announcement  is not intended to be nor is it an  offer  for  sale  or    
subscription  to the public as contemplated under Chapter VI  of  the  South    
African  Companies  Act No.61 of 1973 nor does it constitute  an  offer  for    
subscription,  sale or purchase of the Bonds to any South  African  resident    
persons or company or any non-South African company which is a subsidiary of    
a  South African company. A South African resident person or company or  any    
non-South  African company which is a subsidiary of a South African  company    
is  not  permitted  to  acquire the Bonds unless the express  prior  written    
approval of the South African Reserve Bank has been obtained.                   
In  connection with the issue of the Bonds, the Stabilising Manager  or  any    
person  acting on behalf of the Stabilising Manager may over-allot Bonds  or    
effect transactions with a view to supporting the market price of the  Bonds    
at a level higher than that which might otherwise prevail. However, there is    
no  assurance that the Stabilising Manager (or any persons acting on  behalf    
of  the  Stabilising  Manager)  will  undertake  stabilisation  action.  Any    
stabilisation  action,  if begun, may be ended at  any  time,  and  must  be    
brought to an end after a limited period.                                       
This announcement is not an offer of securities or investments for sale  nor    
a  solicitation  of  an  offer  to  buy securities  or  investments  in  any    
jurisdiction where such offer or solicitation would be unlawful.                
Date: 15/09/2010 08:15:01 Produced by the JSE SENS Department.                  
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JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
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completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.                                          
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