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Fri 17 Sep 2010, 13:25 BEG - Beige - Salient Dates in Respect of the Conversion and
BEG
BEG                                                                             
BEG - Beige - Salient Dates in Respect of the Conversion and                    
Redemption of the Cumulative, Non-Participating, Convertible,                   
Redeemable Preference Shares and Renewal of Cautionary Announcement             
BEIGE HOLDINGS LIMITED                                                          
(Incorporated in the Republic of South Africa)                                  
(Registration number 1997/006871/06)                                            
("Beige" or "the company")                                                      
ISIN Code: ZAE000034161        Share code: BEG                                  
SALIENT DATES IN RESPECT OF THE CONVERSION AND REDEMPTION OF THE                
CUMULATIVE, NON-PARTICIPATING, CONVERTIBLE, REDEEMABLE PREFERENCE               
SHARES AND RENEWAL OF CAUTIONARY ANNOUNCEMENT                                   
1.   Introduction                                                               
    Preference shareholders of Beige are referred to the circular to            
    Beige shareholders, dated 9 May 2007 ("the circular"), detailing            
    a capitalisation award of cumulative, non-participating,                    
convertible and redeemable preference shares with a par value of            
    R0.01 each ("preference shares").                                           
    The terms of the preference shares as set out in the circular,              
    provide, inter alia, for the conversion of the preference shares,           
at the election of the preference shareholder, into fully paid up           
    ordinary shares of R0.01 each ("ordinary shares") in a conversion           
    ratio of seven ordinary shares for every one preference share               
    held, being an effective price of R0.15 for each ordinary share,            
and that should a shareholder elect (by taking no action in                 
    respect of the conversion circular referred to below) not to                
    convert all of his preference shares then every preference share            
    not converted will automatically be redeemed by the company at              
the redemption price of R1.05 per preference share.                         
2.   Conversion Process                                                         
    Preference shareholders electing to convert their preference                
    shares into ordinary shares, must give the company the requisite            
written conversion notice, details of which will be included in             
    the circular referred to in paragraph 5 below.                              
3.   Redemption Process                                                         
    Preference shareholders electing not to convert their preference            
shares into ordinary shares, will have their preference shares              
    automatically redeemed at the Redemption Price of R1.05 plus                
    interest calculated at prime from 14 August 2010, being the                 
    Redemption Date of the preference shares as provided for in the             
preference share terms, up to and including the day prior to the            
    actual day of payment of the Redemption Price.                              
4.   Proposed Salient Dates                                                     
    The salient dates in respect of the conversion and redemption of            
the preference shares are subject to the approval by the JSE of             
    the conversion circular referred to in paragraph 5 below.  The              
    proposed dates for the conversion and redemption are set out                
    below.  Any changes to these dates will be announced on SENS.               

                                                                                
                                                                                
                                                                                
2010      
    Finalisation date for conversion of preference       Friday, 1 October      
    shares into ordinary shares                                                 
    Last day to trade for preference shareholders        Friday 15 October      
electing to convert their preference shares                                 
    into ordinary shares                                                        
    Listing of maximum number of ordinary shares        Monday, 18 October      
    that may be converted                                                       
Record Date                                         Friday, 22 October      
    Issue of new ordinary shares resulting from         Monday, 25 October      
    the conversion of preference shares                                         
    Adjustment of number of shares in issue            Tuesday, 26 October      

    Finalisation date for redemption of preference      Friday, 22 October      
    shares not converted into ordinary shares                                   
    Last day to trade to be eligible for the            Friday, 29 October      
redemption                                                                  
    Suspension of old preference shares on the JSE      Monday, 1 November      
    trading system                                                              
    Record date in order to receive the redemption      Friday, 5 November      
payment                                                                     
    Payment of redemption monies                        Monday, 8 November      
    Listing of old preference shares terminated on     Tuesday, 9 November      
    the JSE trading system                                                      
5.   Directors Interests in Preference Shares                                   
    Shareholders are advised that directors and their associates hold           
    approximately 71% of the preference shares.  These directors and            
    their associates have irrevocably undertaken not to convert their           
preference shares into ordinary shares and have furthermore                 
    entered into a loan agreement with the Company in terms of which            
    the monies due to each of them on the redemption of the                     
    preference shares will be held by the Company on loan account.              
The loan accounts will be effectively repaid through the                    
    subscription and partial underwriting of the proposed rights                
    offer to shareholders of a new class of preference shares ("the             
    proposed rights offer"), the terms of which were approved by                
shareholders at the general meeting held on 27 August 2010 and              
    are currently awaiting registration at CIPRO.                               
    The directors and their associates have furthermore agreed with             
    the Company that the loan monies will not immediately be repaid             
in cash, but will be applied by the Company to the subscription             
    by the directors and their associates of such number of new                 
    preference shares as the directors and their associates will be             
    entitled to subscribe for in accordance with the terms of the               
proposed rights offer and that any excess monies arising from               
    such loans will thereafter be applied to the underwriting the               
    proposed rights offer and only thereafter, will any excess monies           
    arising from the loan, be paid out in cash.                                 
6.   JSE Listing and Documentation                                              
    Application will be made to the JSE for the listing of any                  
    ordinary shares to be issued pursuant to the conversion of any              
    preference shares.                                                          
A circular setting out full details of the conversion and                   
    redemption of the preference shares, including final dates in               
    respect of the conversion and redemption, a conversion notice and           
    a form of surrender will be posted to preference shareholders in            
due course.                                                                 
7.   Renewal of Cautionary Announcement                                         
    Shareholders are referred to the announcements dated 2 July 2010            
    and 10 August 2010 and are advised to continue to exercise                  
caution when dealing in the company`s securities until such time            
    as full details of the proposed rights offer referred to therein            
    have been announced.                                                        
Johannesburg                                                                    
17 September 2010                                                               
Designated Advisor                                                              
Arcay Moela Sponsors (Pty) Ltd                                                  
Date: 17/09/2010 13:25:01 Produced by the JSE SENS Department.                  
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