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Thu 30 Sep 2010, 9:11 TAS - Taste Holdings Limited - Acquisition of St Elmo`s and further cautionary
TAS
TAS                                                                             
TAS - Taste Holdings Limited - Acquisition of St Elmo`s and further cautionary  
announcement                                                                    
Taste Holdings Limited                                                          
(Incorporated in the Republic of South Africa)                                  
(Registration number 2000/002239/06)                                            
JSE code: TAS ISIN: ZAE000081162                                                
("Taste" or "the company")                                                      
ACQUISITION OF ST ELMO`S AND FURTHER CAUTIONARY ANNOUNCEMENT                    
1.   INTRODUCTION                                                               
Shareholders are referred to the cautionary announcement dated 31 August 2010   
and are advised that Scooters Pizza (Pty) Limited ("the purchaser"), a wholly-  
owned subsidiary of Taste, has entered into an agreement with St Elmo`s Trading 
Company (Pty) Limited ("St Elmo`s"), St Elmo`s Advertising CC and Halben Foods  
CC (collectively "the sellers") for the acquisition of the franchising, food    
manufacturing and distribution business operated by the sellers ("the business")
with effect from 1 November 2010 ("effective date") ("the transaction").        
2.   NATURE OF THE BUSINESS                                                     
The business essentially comprises:                                             
-St Elmo`s, a national, franchised chain of 40 pizza outlets founded in 1987 and
includes, inter alia, all franchise agreements and associated trademarks and    
other intellectual property; and                                                
-a food manufacturing and distribution facility with Hazard Analysis and        
Critical Control Point accreditation of approximately 600 square metres ("the   
facility") together with all recipes and associated intellectual property.      
Certain tangible assets related to the business are also acquired which include,
inter alia, stock, debtors and fixed assets.                                    
3.   RATIONALE FOR THE ST ELMO`S ACQUISITION                                    
St Elmo`s offers a good strategic fit with Taste`s existing pizza business,     
Scooters Pizza. The rationale for the transaction is, inter alia, as follows:   
- The transaction will add critical mass to the Taste food division, allowing   
for increased economies of scale across the franchising and manufacturing       
divisions;                                                                      
- the transaction is in line with the strategic objective of vertically         
integrating the food division; and                                              
- the transaction is expected to be earnings enhancing to Taste from the first  
year.                                                                           
4.   PURCHASE CONSIDERATION                                                     
The purchase consideration is R8 008 913 plus:                                  
-the value of the stock in the distribution centre at the effective date; and   
-the value of the debtors of the business adjusted for long outstanding and     
other non-recoverable items at the effective date.                              
The purchase consideration is payable in cash on the effective date.            
Taste intends to fund the purchase consideration through a combination of cash  
balances and debt funding.                                                      
5.   CONDITIONS PRECEDENT                                                       
There are no outstanding conditions precedent relating to the transaction.      
6.   CLASSIFICATION OF THE TRANSACTION                                          
In terms of the JSE Listings Requirements, the transaction is classified as a   
category 2 transaction and, accordingly, shareholder approval is not required.  
7.   FINANCIAL EFFECTS OF THE TRANSACTION AND FURTHER CAUTIONARY ANNOUNCEMENT   
The unaudited pro forma financial effects of the transaction will be announced  
in due course.                                                                  
Shareholders are accordingly advised to continue to exercise caution when       
dealing in the company`s securities until a further announcement, containing the
financial effects of the transaction, is made.                                  
Johannesburg                                                                    
30 September 2010                                                               
Designated adviser                                                              
Vunani Corporate Finance                                                        
Legal advisor to Taste                                                          
Mahons Attorneys                                                                
Date: 30/09/2010 09:11:02 Produced by the JSE SENS Department.                  
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