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Wed 6 Oct 2010, 10:00 SFH - S A French Limited - Trading and Operational Update
SFH
SFH                                                                             
SFH - S A French Limited - Trading and Operational Update                       
S A FRENCH LIMITED                                                              
Incorporated in the Republic of South Africa                                    
(Registration number 1982/009174/06)                                            
Share code: SFH  ISIN: ZAE000108890                                             
("SA French" or "the company")                                                  
TRADING AND OPERATIONAL UPDATE                                                  
TRADING UPDATE                                                                  
Although in terms of the Listings Requirements of JSE Limited, companies are    
only required to publish a trading statement as soon as they become reasonably  
certain that the financial results for the period to be reported on will differ 
by more than 20% from that of the previous corresponding period, shareholders   
are advised that a review of the financial results for the year ended 30 June   
2010 by management has indicated that SA French will report a net asset value   
and net tangible asset value of between 32.90 and 39.24 cents per share.        
In addition, it is anticipated that a loss and headline loss per share of       
between 1.38 and 2.62 cents per share for the period will be reported.          
The financial information on which this trading statement is based has not been 
reviewed or reported on by the company`s auditors. SA French cannot, with       
certainty, determine when its financial results are expected to be released on  
SENS, a further announcement will be released when this can be determined.      
OPERATIONAL UPDATE                                                              
Trading conditions have remained depressed, there have been delays in the       
awarding of projects for which the company has firm orders and bad debts have   
resulted in a deterioration in the group`s cash flow position.                  
SA French has successfully reduced its operating costs in order to align its    
expenses with the current operating environment. Additionally, SA French has    
reached an agreement with the original equipment manufacturers that it          
represents to return inventories at their original purchase cost. This has      
resulted in a R40.4 million reduction to inventories and trade and other        
payables.                                                                       
In order to navigate through the current trading position without eroding the   
group`s net asset value, management has engaged with the group`s rental fleet   
financiers in order to evaluate the current finance terms. SA French is also    
investigating opportunities to raise fresh capital for the business; this       
includes engaging with various private equity and trade buyers, as well as the  
possibility of a rights issue.                                                  
Johannesburg                                                                    
6 October 2010                                                                  
Designated Adviser                                                              
Merchantec Capital                                                              
Date: 06/10/2010 10:00:01 Produced by the JSE SENS Department.                  
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