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Fri 8 Oct 2010, 17:16 BEG/BEGP - Beige Holdings Limited - Salient dates in respect of the conversion
BEG   BEGP
BEG                                                                             
BEG/BEGP - Beige Holdings Limited - Salient dates in respect of the conversion  
and redemption of the cumulative, non-participating, convertible, redeemable    
preference shares                                                               
BEIGE HOLDINGS LIMITED                                                          
(Incorporated in the Republic of South Africa)                                  
(Registration number 1997/006871/06)                                            
("Beige" or "the company")                                                      
ISIN Code: ZAE000034161   Share code: BEG                                       
ISIN Code: ZAE000097036   Share Code: BEGP                                      
SALIENT DATES IN RESPECT OF THE CONVERSION AND REDEMPTION OF THE CUMULATIVE,    
NON PARTICIPATING, CONVERTIBLE, REDEEMABLE PREFERENCE SHARES                    
1.   Introduction                                                               
    Beige preference shareholders are referred to the SENS announcement dated   
    16 September 2010 which set out the dates relating to the conversion and    
    redemption of the cumulative, non-participating , convertible, redeemable   
preference shares with a par value of R0.01 each, which were issued by the  
    company in August 2007.                                                     
    Shareholders are advised that the circular containing a notice of           
    conversion and a form of surrender has been approved by the JSE Limited for 
posting to shareholders ("the circular").  The circular contains an         
    important amendment to the salient dates in that the redemption process     
    will now run concurrently with the conversion process and not two weeks     
    later, as initially announced.  The final salient dates in respect of the   
conversion and redemption process are set out in paragraph 4 below.         
2.   Conversion of Preference Shares                                            
    Preference shareholders may elect to convert their preference shares into   
    fully paid-up ordinary shares at a conversion ratio of seven ordinary       
shares for every one preference share held, being an effective price of     
    R0.15 per new ordinary share.  Preference shareholders electing to convert, 
    must complete the form of conversion set out in the circular and return it  
    to the transfer secretaries, Link Market Services South Africa (Pty) Ltd,   
11 Diagonal Street, Johannesburg, 2001 (PO Box 4844, Johannesburg, 2000).   
3.   Redemption of Preference Shares                                            
    Preference shareholders not electing the conversion option will have their  
    preference shares automatically redeemed at the Redemption Price of R1.05   
plus interest of 1.98 cents per share in respect of interest calculated at  
    prime from 15 August 2010, being the redemption date of the preference      
    shares as provided for in the preference share terms, up to and including   
    24 October 2010, being the day prior to the actual date of payment of the   
Redemption Price.                                                           
4.   Salient Dates                                                              
    The salient dates in respect of the conversion and redemption of the        
    preference shares are set out below.  As disclosed in paragraph 1 above,    
the redemption process will now run concurrently with the conversion        
    process.                                                                    
  2010                                                                          
  Finalisation date for conversion of          Friday, 8 October                
preference shares into ordinary shares                                        
  Last day to trade for preference             Friday 15 October                
  shareholders electing to convert their                                        
  preference shares into ordinary shares                                        
Listing of maximum number of ordinary        Monday, 18 October               
  shares that may be converted                                                  
  Record Date                                  Friday, 22 October               
  Issue of new ordinary shares resulting from  Monday, 25 October               
the conversion of preference shares                                           
                                                                                
  Finalisation date for redemption of          Friday, 8 October                
  preference shares not converted into                                          
ordinary shares                                                               
  Last day to trade to be eligible for the     Friday, 15 October               
  redemption                                                                    
  Suspension of old preference shares on the   Monday, 18 October               
JSE trading system                                                            
  Record date in order to receive the          Friday, 22 October               
  redemption payment                                                            
  Payment of redemption monies                 Monday, 25 October               
Listing of old preference shares terminated  Tuesday, 26 October              
  on the JSE trading system                                                     
5.   Directors Interests in Preference Shares                                   
    Shareholders are advised that directors and their associates hold           
approximately 71% of the preference shares.  These directors and their      
    associates have irrevocably undertaken not to convert their preference      
    shares into ordinary shares and have furthermore entered into a loan        
    agreement with the Company in terms of which the monies due to each of them 
on the redemption of the preference shares will be held by the Company on   
    loan account.                                                               
    The loan accounts will be effectively repaid through the subscription and   
    partial underwriting of the proposed rights offer to shareholders of a new  
class of preference shares ("the proposed rights offer"), the terms of      
    which were approved by shareholders at the general meeting held on 27       
    August 2010 and are currently awaiting registration at CIPRO.               
    The directors and their associates have furthermore agreed with the Company 
that the loan monies will not immediately be repaid in cash, but will be    
    applied by the Company to the subscription by the directors and their       
    associates of such number of new preference shares as the directors and     
    their associates will be entitled to subscribe for in accordance with the   
terms of the proposed rights offer and that any excess monies arising from  
    such loans will thereafter be applied to the underwriting the proposed      
    rights offer and only thereafter, will any excess monies arising from the   
    loan, be paid out in cash.                                                  
Johannesburg                                                                    
8 October 2010                                                                  
Designated Advisor                                                              
Arcay Moela Sponsors (Pty) Ltd                                                  
Date: 08/10/2010 17:16:01 Produced by the JSE SENS Department.                  
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