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Thu 28 Oct 2010, 8:00 MPC - Mr Price Group Limited - Earnings forecast for the half year ended
MPC
MPC                                                                             
MPC - Mr Price Group Limited - Earnings forecast for the half year ended        
30 September 2010                                                               
Mr Price Group Limited                                                          
Registration number 1933/004418/06                                              
Incorporated in the Republic of South Africa                                    
ISIN:  ZAE 000026951                                                            
JSE share code: MPC                                                             
("Mr Price" or "the company" or "the group")                                    
EARNINGS FORECAST FOR THE HALF YEAR ENDED 30 SEPTEMBER 2010                     
As required by the JSE Limited Listing Requirements, a company is obliged to    
announce once it is reasonably certain that its results will differ by more     
than 20% over the corresponding reporting period. The company announced this    
expectation on SENS on 26 August 2010. The company is currently in the process  
of finalising its results for the six months ended 30 September 2010 and is     
therefore able to forecast the range of earnings estimates with more            
certainty.                                                                      
The company expects basic and headline earnings per share to increase by        
between 45% and 55% and core headline earnings per share by between 55% and     
65% over the comparable period.                                                 
These results have been generated by the continued strong profit growth of the  
Mr Price Apparel chain, which constitutes 55% of group sales, and improved      
operating performances by all other divisions.                                  
Initiatives taken last year to enhance the profitability of the                 
underperforming chains impacted favourably on the second half of the financial  
year ended 31 March 2010. As a result of the higher base, the company does not  
expect the same level of earnings growth in the second half of the current      
financial year. Detailed interim results will be announced on 18 November       
2010.                                                                           
The above-mentioned figures and forecast financial information have not been    
reviewed and reported on by the company`s auditors.                             
Durban                                                                          
28 October 2010                                                                 
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Mr Price Group Limited is a value retailer, selling fashionable products at     
everyday low prices, predominantly for cash. The group operates 943 stores in   
Southern Africa and 24 franchised stores in Africa. The five retail chains      
focus on clothing, footwear, sportswear, sporting goods, accessories and        
homewares.                                                                      
Date: 28/10/2010 08:00:01 Produced by the JSE SENS Department.                  
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information disseminated through SENS.                                          
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