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Thu 9 Dec 2010, 8:45 SHF - Steinhoff International Holdings Limited - Cautionary announcement
SHF
SHF                                                                             
SHF - Steinhoff International Holdings Limited - Cautionary announcement        
regarding Steinhoff International Holdings Limited entering into exclusive      
negotiations with PPR S.A with the intention of acquiring Conforama Holding S.A 
STEINHOFF INTERNATIONAL HOLDINGS LIMITED                                        
Incorporated in the Republic of South Africa                                    
Registration Number: 1998/003951/06                                             
Share Code: SHF & ISIN: ZAE000016176                                            
9 December 2010                                                                 
STEINHOFF INTERNATIONAL HOLDINGS LIMITED                                        
("Steinhoff")                                                                   
CAUTIONARY ANNOUNCEMENT REGARDING STEINHOFF ENTERING INTO EXCLUSIVE NEGOTIATIONS
WITH PPR S.A ("PPR") WITH THE INTENTION OF ACQUIRING CONFORAMA HOLDING S.A      
("CONFORAMA")                                                                   
1. Introduction                                                                 
Steinhoff announces that it has entered into exclusive negotiations to acquire  
100% of the issued share capital of Conforama, a leading European retailer of   
furniture and household goods, from PPR for a cash consideration of EUR 1,207   
million ("the Proposed Acquisition"). It is intended that the consideration will
be financed through an appropriate mix of available cash resources, debt and    
equity that would include a combination of up to 137 million ordinary shares    
("the SHF shares"), unlisted perpetual preference shares and an acquisition     
facility of EUR 600 million provided by a consortium of six banks. The SHF      
shares will be issued as a vendor consideration placement to a foreign long-term
strategic investor, subject to the prescribed pricing parameters of the Listings
Requirements of the JSE Limited ("the JSE").                                    
Subject to the successful conclusion of the negotiations relating to the        
transaction, Conforama will refund PPR`s working capital facility and, in this  
regard, Steinhoff has secured a new working capital facility for Conforama.     
2. Information on Conforama                                                     
Conforama is a leading retailer of furniture and household goods. It operates   
from a network of 241 stores, of which 190 stores are located in France making  
it France`s second largest furniture and household goods retailer. In addition, 
Conforama operates 51 stores in 6 other European countries.                     
Conforama`s sales amounted to EUR 3.01 billion for the twelve months ended 30   
June 2010. Conforama`s real estate assets include 98 owned retail sites, 14     
warehouses and 6 administrative buildings. Conforama employs 13,400 people.     
3. Process                                                                      
The proposed transaction should be concluded in the coming weeks, following     
consultation with personnel representative bodies, as required under French law,
and will be submitted for the approval of the relevant competition authorities. 
The proposed transaction is also subject to approval in General Meeting by      
Steinhoff shareholders ("General Meeting") of the related Category 1 ordinary   
resolution (in respect of which a 50% + 1 majority is required). A circular     
containing details of the proposed acquisition, including a notice convening a  
General Meeting, will be sent to Steinhoff shareholders once a definitive       
agreement has been concluded between Steinhoff and PPR.                         
In order to procure the exclusive negotiations with PPR, Steinhoff has secured  
the support of holders of 53% of its ordinary shares for this transaction.      
4. Cautionary Announcement                                                      
Shareholders and Convertible bond holders of Steinhoff (collectively, "security 
holders") are advised that the Proposed Acquisition, if successfully concluded, 
may have a material effect on the price of the Steinhoff`s securities.          
Accordingly, security holders are advised to exercise caution when dealing in   
the company`s securities until a definitive agreement is concluded and a full   
announcement, including the financial effects thereof, is made.                 
5. Comments by Company Officers                                                 
Mr. Francois-Henri Pinault, Chairman and Chief Executive Officer of PPR, has    
stated: "This planned cession to a global furniture sector player is a major    
strategic opportunity for Conforama. This proposed offer would reflect a        
strategic valuation recognizing the true value of the company, its brand, and   
the work achieved by the team. The operation, entirely consistent with the      
company`s strategy, would favour its development and would underline the calibre
of its employees and management. Since its acquisition by PPR in 1991, Conforama
has enjoyed significant development both in France and internationally, to      
become one of the leaders in household goods in Europe. Steinhoff International 
has an intimate understanding of Conforama`s business and the two companies     
operate in complementary markets. The expertise and experience of these two     
players would provide Conforama with the means to successfully continue to mine 
the potential of its markets."                                                  
Mr. Markus Jooste, Chief Executive Officer of Steinhoff, has stated: "Should    
this transaction be concluded, it will allow us to reinforce our position as one
of Europe`s leading integrated furniture and household goods companies by giving
us access to key markets such as France, one of Europe`s largest household goods
markets, and other territories where Conforama operates. Steinhoff will also    
continue to support and honour its strategic relationships with retail partners 
and customers in its traditional territories where it has operated for more than
40 years. Furthermore we will support Conforama in the implementation of its    
exciting growth plans for the future."                                          
Mr Thierry Guibert, Chairman and Chief Executive Officer of Conforama, has      
stated: "I would be particularly proud and eager to see Conforama join the      
Steinhoff group. With Conforama being part of an industry player like Steinhoff,
we will be able to pursue the strategic goals of the company, accelerate its    
development and establish itself as a leader in products for the home."         
Johannesburg                                                                    
9 December 2010                                                                 
Financial advisors to Steinhoff                                                 
Citigroup Global Markets Limited                                                
HSBC                                                                            
The Royal Bank of Scotland                                                      
South African investment bank                                                   
Standard Bank                                                                   
JSE transaction sponsor to Steinhoff                                            
Citigroup Global Markets (Proprietary) Limited                                  
JSE sponsor to Steinhoff                                                        
PSG Capital (Proprietary) Limited                                               
Date: 09/12/2010 08:45:01 Produced by the JSE SENS Department.                  
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