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Mon 31 Jan 2011, 13:18 TAS - Taste Holdings Limited - Voluntary Sales Update
TAS
TAS                                                                             
TAS - Taste Holdings Limited - Voluntary Sales Update                           
TASTE HOLDINGS LIMITED                                                          
(Incorporated in the Republic of South Africa)                                  
(Registration number 2000/002239/06)                                            
JSE code: TAS                                                                   
ISIN: ZAE000081162)                                                             
("Taste" or "the company")                                                      
VOLUNTARY SALES UPDATE                                                          
Taste is pleased to report that both its Food and Jewellery divisions           
experienced system-wide sales growth for December 2010 when compared to         
December 2009.  The Food division, which consists of Scooters Pizza, Maxi`s     
and St Elmo`s; grew system-wide sales by 30% over December 2009.  Same-store    
sales exceeded expectations with growth of 6% despite price reductions in the   
Pizza division (Scooters Pizza & St Elmo`s) over the December 2009 period.      
January same-store sales have continued the positive trend with a further       
increase of over 6% anticipated for January, over the comparable period in      
2010.                                                                           
The Jewellery division, consisting of NWJ, grew system-wide sales by 10.7%      
when compared to December 2009. This is particularly pleasing as it is off a    
positive increase of 7% in December 2009 over December 2008.  Same-store sales  
in this category were as expected due to delayed consumer spending as           
consumers took advantage of post-Christmas sales.  As such, same-store sales    
for December 2010 declined 2.5% over the 2009 period, while January 2011 same-  
store sales are anticipated to increase 7% over January 2010.                   
Johannesburg                                                                    
31 January 2011                                                                 
Designated Adviser                                                              
Vunani Corporate Finance                                                        
Date: 31/01/2011 13:18:01 Produced by the JSE SENS Department.                  
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