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Thu 10 Feb 2011, 13:46 BIO - Bioscience Brands Limited - Sale of Phyto Nova Brand and a further
BIO
BIO                                                                             
BIO - Bioscience Brands Limited - Sale of Phyto Nova Brand and a further        
cautionary announcement                                                         
BIOSCIENCE BRANDS LIMITED                                                       
(Incorporated in the Republic of South Africa)                                  
(Registration Number: 2005/005805/06)                                           
Share code: BIO                                                                 
ISIN code: ZAE000115036                                                         
("BioScience" or "the company")                                                 
SALE OF PHYTO NOVA BRAND                                                        
1.   Introduction                                                               
    Shareholders are advised that Vitamology (Proprietary) Limited, a wholly    
owned subsidiary of BioScience has sold its brand, Phyto Nova ("the         
    Brand"), to Akacia Healthcare (Proprietary) Limited ("Akacia").             
2.   Background and details of the Disposal                                     
    In terms of the agreement of the disposal, the disposal consideration  of   
R2.5 million, will be settled by way of R2 million in cash and R500 000 in  
    lieu of an existing debt owing to Akacia and/or its subsidiaries or related 
    companies. Phyto Nova was originally acquired in 2008 before BioScience was 
    listed and 257 142 857 shares were issued as consideration.                 
3.   Rationale for the Sale                                                     
    Bioscience has resolved to focus its resources on its larger brands in 2011 
    and hence the sale of Phyto Nova will provide BioScience with additional    
    funding in this regard and will also alleviate some pressure on working     
capital.                                                                    
4.   Categorisation of the Disposal                                             
    In terms of the Altx Listing Requirements of the JSE Limited, the sale of   
    the Brand is categorised as a Category 2 transaction for Bioscience, as     
well as a small related party transaction as a result of Akacia being a     
    material shareholder in BioScience, with representation on the board.       
    Accordingly, a fairness opinion and shareholder approval is not required.   
5.   Illustrative Financial Effects of the Transaction                          
The unaudited pro forma financial effects set out below are included for    
    the purpose of illustrating the effect on BioScience shareholders, of the   
    disposal of the Brand, on earnings ("EPS"), headline earnings ("HEPS"), net 
    asset value ("NAV") and net tangible asset value ("NTAV") per BioScience    
ordinary share for the year ended 30 June 2010.                             
These unaudited pro forma financial effects:                                    
- are the responsibility of the directors;                                      
- are presented for illustrative purposes only and have not been reviewed by    
auditors;                                                                       
- may, because of their nature, not give a fair reflection of BioScience`s      
financial results, changes in equity, cash flows or financial position after the
Transaction; and                                                                
- do not necessarily represent or indicate sustainable earnings or future       
financial positions.                                                            
                                Before the     After the     Percentage         
                                Transaction    Transaction   change             
EPS and diluted EPS (cents)           (0.26)         (0.58)           (123%)   
 HEPS and diluted HEPS (cents)         (0.26)         (0.31)            (19%)   
 NAV per share (cents)                   1.69           1.44            (15%)   
 NTAV per share (cents)                (0.40)         (0.30)              25%   
Notes and assumptions:                                                      
    1.   The financial information has been extracted from the published annual 
         financial report of BioScience for the year ended 30 June 2010;        
    2.   EPS, diluted EPS, HEPS and diluted HEPS, as set out in the "After the  
Transaction" column , reflect the effects of the sale of the Phyto     
         Nova brand on EPS, diluted EPS, HEPS and diluted HEPS for the year     
         ended 30 June 2010 based on the following assumptions:                 
         i.   the sale of the Phyto Nova brand was effective 1 July 2009;       
ii.  the accumulated loss has been adjusted for the R6 500 000         
              impairment of the intangible asset and the reversal of the R1 211 
              375 contribution earned from the Phyto Nova brand;                
         iii. There were no income tax effects;                                 
3.   NAV per share and NTAV per share, as set out in the "After the         
         Transaction" column reflect the effect of the sale of the Phyto Nova   
         brand on NAV per share and NTAV per share at 30 June 2010 based on the 
         following assumption:                                                  
i.   Cash proceeds of R2 000 000 were received and R500 000 was off    
              set against the amount owed to Akacia as a trade creditor;        
         ii.  Inventory was reduced by R112 000 and off set against the amount  
              owed to Akacia as a trade creditor.                               
4.   Transaction costs were not accounted for as it is immaterial.          
6.   Further Cautionary announcement                                            
    Bioscience is in continuing discussions with Akacia, as well as other       
    parties, the outcomes of which will be announced in due course.             
Accordingly, shareholders are advised to continue exercising caution when   
    dealing in BioScience` securities until a further announcement is made.     
10 February 2011                                                                
Designated Advisor:                                                             
PricewaterhouseCoopers Corporate Finance (Proprietary) Limited                  
Date: 10/02/2011 13:46:01 Produced by the JSE SENS Department.                  
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