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Wed 23 Feb 2011, 11:45 KEL - Kelly Group - Chief Executive`s Newsletter
KEL
KEL                                                                             
KEL - Kelly Group - Chief Executive`s Newsletter                                
KELLY GROUP LIMITED                                                             
(Incorporated in the Republic of South Africa)                                  
(Registration number: 1999/026249/06)                                           
ISIN: ZAE000093373                                                              
Share Code: KEL                                                                 
("the Kelly Group" or "the group")                                              
CHIEF EXECUTIVE`S NEWSLETTER                                                    
Despite continued difficult trading conditions, the first quarter saw top and   
bottom line growth across most of the Kelly Group`s revenue generating streams  
and geographic locations, pointing towards a better performing business in what 
is traditionally the toughest quarter of the year.                              
Financial overview                                                              
We closed the first quarter of the year with revenue of R527.4 million, up 6% on
the same quarter last year and continued to focus on cost curtailment and       
efficiency drives throughout the group.                                         
The South African staffing businesses posted combined revenue of R371.2 million,
representing a decline of 0.6% when compared to Q1`10`s R373.5 million.         
This result was achieved in an environment where revenue from permanent         
placements was down 10% compared to the same quarter last year.  Fortunately,   
the pace of contraction from this business area continues to slow when compared 
to Q1`10`s 40.5%, Q2`10`s 30.4% and Q3`10`s 27.4% reduction in permanent        
revenue.  However, key indicators continue to return erratic datapoints and we  
do not expect a dramatic turnaround in this sector in the near future.          
Temp to perm conversions also remained unpredictable and largely dependent on   
individual customer staffing strategies.  Revenue from this source was down     
26.7% compared to the same quarter last year but, while disappointing in        
absolute terms, it also meant that our annuity revenue base was not eroded as   
dramatically as in previous quarters.                                           
Annuity revenue generated from outsourced business was R349.6 million compared  
to R348.1 million in Q1`10 off the back of an average managed headcount of      
around 22 000.  Unfortunately outsourced margins remained under pressure as a   
result of clients implementing their own cost cutting drives.                   
Torque IT produced a robust set of results given the current market conditions  
and posted a revenue growth of 19.3% compared to the same quarter last year.    
The group`s US-based operations continued to outperform expectations and        
recorded revenue growth of 43% in US Dollar terms, which translated into a 32.5%
revenue growth in Rand terms with the Rand/Dollar exchange rate appreciating by 
almost 9% over the same period.  We are pleased to report that this operation   
posted the highest profit in any given month since the onset of the recession in
the US during this quarter.                                                     
Labour-broking debate                                                           
The debate over job creation, decent work and labour-broking started afresh in  
December last year when the Minister of Labour published four draft amendment   
bills for public comment.  They are amendments to the Labour Relations Act, the 
Basic Conditions of Employment Act, the Employment Equity Act and the Employment
Services Bill.                                                                  
The proposed bills are problematic in a number of respects.  In their current   
form, they are inconsistent, contradictory and confusing.  Among other things,  
the bills propose that temporary positions should be declared permanent; they   
also propose equal pay for equal work between temporary and permanent staff and 
categorically ignore the ILO notion of equal pay for work of equal value; and   
the triangular employment relationship is repealed.                             
Contrary to popular opinion, these proposed changes to the labour laws will not 
only affect the temporary employment services industry but will also have far-  
reaching implications for all businesses in that the changes seek to address all
forms of a-typical employment.   If passed in their current form, the bills will
severely impact on business`s flexibility and ability to compete in local and   
international markets and will affect the livelihood of hundreds of thousand of 
temporary and contract workers.                                                 
Government conceded as much at the National Economic Development and Labour     
Council (NEDLAC) negotiations in January 2010 and agreed that the bills are     
problematic in their current form.  It now intends publishing a final draft of  
these bills, based on the NEDLAC negotiations and hopes to present them to      
parliament by November 2011.  Speaking at the council, Business Unity South     
Africa (BUSA) made it clear that any future proposed labour law will need to    
take into account that a flexible workforce is a growing worldwide phenomenon.  
A realistic outcome to the labour law amendments will more than likely be       
greater regulation of the temporary employment industry, a position which the   
Kelly Group through the Confederation of Associations in the Private Employment 
Services (CAPES) has always endorsed.  This development bodes well for business 
and temporary workers and our confidence that these problematic bills will be   
scrapped in favour of more pragmatic ones has been greatly increased.           
The group has started a series of client roadshows, the first of which happened 
in Johannesburg on 18 February, intended to keep our clients informed of        
developments as the labour law process unfolds.                                 
Corporate actions                                                               
On 16 February 2011, the Kelly Group disposed of 6.5 million surplus shares from
its Share Appreciation Rights Scheme Trust and invested the proceeds in the     
Group`s operations.  These shares were previously treated as treasury shares and
the disposal thereof will result in a higher number of shares used in the       
calculation of earnings and headline earnings per share but have no material    
dilutory effect.                                                                

EPS Cents           As reported    Full dilutory effect                         
BASIC                                                                           
Atributable         28.4           28.3                                         
Headline            28.4           28.4                                         
DILUTED                                                                         
Attributable        28.2           28.2                                         
Headline            28.2           28.2                                         
Prospects                                                                       
The economy has now recorded five quarters of consecutive growth without any    
real improvement in employment levels.  Clients continue to seek innovative ways
to improve efficiency and to grow the top and bottom line without increasing    
overheads.  The investment of the group in new enabling technologies, such as   
the people resource planning system K-log, continues to build traction and gain 
market acceptance and should become a major revenue source and opportunity      
generator for the group.                                                        
In addition, we are buoyed by the Government`s intention to create five million 
jobs over an extended period of time as well as President Zuma`s pledge in his  
State of the Nation Address that 2011 will be the year of job creation.  We look
forward to the Finance Minister`s Budget Speech, scheduled for today, to see how
this goal will be further expanded on and how the Kelly Group, with over 40     
years` experience of managing large and diverse workforces, can benefit.        
Interim results announcement                                                    
Our results for the six months ending 30 March will be published in May.  There 
will be a presentation on the results in Johannesburg and Cape Town.  If you    
would like to attend either of these, please contact our investor and media     
relations office at kellygroup@dpapr.com for an invitation.                     
Yours sincerely                                                                 
Grenville Wilson                                                                
Chief executive                                                                 
Sandton                                                                         
23 February 2011                                                                
Merchant bank and sponsor                                                       
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Date: 23/02/2011 11:45:01 Produced by the JSE SENS Department.                  
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