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Thu 24 Feb 2011, 9:31 BTI - British American Tobacco p.l.c - Preliminary announcement - year ended
BTI
BTI                                                                             
BTI - British American Tobacco p.l.c - Preliminary announcement - year ended    
31 December 2010                                                                
British American Tobacco p.l.c.                                                 
Incorporated in England and Wales                                               
(Registration number: 03407696)                                                 
Short name: BATS                                                                
Share code: BTI                                                                 
ISIN number: GB0002875804                                                       
("British American Tobacco p.l.c." or "the Company")                            
BRITISH AMERICAN TOBACCO p.l.c.                                                 
PRELIMINARY ANNOUNCEMENT - YEAR ENDED 31 DECEMBER 2010                          
SUMMARY                                                                         
                       2010           2009       Change                         
                                                                                
Revenue                 GBP14,883m     GBP14,208m +5%                           
Profit from operations  GBP4,318m      GBP4,101m  +5%                           
Adjusted profit from    GBP4,984m      GBP4,461m  +12%                          
operations                                                                      
Basic earnings per      145.2p         137.0p     +6%                           
share                                                                           
Adjusted diluted        175.7p         153.0p     +15%                          
earnings per share                                                              
Dividends per share     114.2p         99.5p      +15%                          

-   Group revenue grew by 5 per cent to GBP14,883 million as                    
   a result of the continued good pricing momentum, the                         
   acquisition of PT Bentoel Investama Tbk made in June                         
2009 and the favourable impact of exchange rate                              
   movements.  Organic Group revenue (see page 1) was up 3                      
   per cent at constant rates of exchange.                                      
                                                                                
-   The reported Group profit from operations was 5 per cent                    
   higher at GBP4,318 million.  Adjusted profit from                            
   operations (see page 1) was 12 per cent higher and would                     
   have been up 6 per cent at constant rates of exchange.                       

-   Group volumes were 708 billion, down 2 per cent mainly                      
   due to industry declines.  However, overall market share                     
   in the Group`s Top 40 markets increased.                                     

-   The four Global Drive Brands achieved good overall                          
   volume growth of 7 per cent.  Dunhill was up 18 per                          
   cent, Lucky Strike 2 per cent and Pall Mall grew by 8                        
per cent, while Kent volumes fell 1 per cent due to                          
   industry declines in its main markets.                                       
                                                                                
-   Adjusted diluted earnings per share rose by 15 per cent,                    
principally as a result of the growth in profit from                         
   operations and favourable exchange movements.  Basic                         
   earnings per share were up 6 per cent at 145.2p (2009:                       
   137.0p).                                                                     

-   The Board is recommending a final dividend of 81.0p,                        
   payable on 5 May 2011.  The total dividend in respect of                     
   2010 is 114.2p, an increase of 15 per cent.                                  

-   Free cash flow increased by 23 per cent to GBP3,240                         
   million, 92 per cent of adjusted earnings.                                   
                                                                                
-   Share buy-back of GBP750 million announced.                                 
                                                                                
-   The Chairman, Richard Burrows, commented "British                           
   American Tobacco remains in very good shape at the end                       
of 2010. We have increased our competitiveness by                            
   growing our share in key markets and improving our cost                      
   base. There will be further global economic challenges                       
   ahead but we can see strong opportunities for growth                         
too. That`s why I am confident we can continue to                            
   deliver superior shareholder returns in 2011 and                             
   beyond."                                                                     
                                                                                
ENQUIRIES:                                                                      
INVESTOR RELATIONS:          PRESS OFFICE:                                      
Ralph          020 7845      Christina Dona/      02020020                      
Edmondson/     1180          Kate Matrunola/      7845 2888                     
Maya Farhat    020 7845      Catherine Armstrong                                
              1977                                                              
BRITISH AMERICAN TOBACCO p.l.c.                                                 
PRELIMINARY ANNOUNCEMENT - YEAR ENDED 31 DECEMBER 2010                          
INDEX                                                                           
                                                      PAGE                      
BUSINESS REVIEW:                                                                
Chairman`s statement                                   2                        
Chief Executive`s review                               4                        
New Chief Executive`s review                           6                        
Regional review                                        8                        
Dividends                                              13                       
Risk and uncertainties                                 14                       
Going concern                                          14                       
Directors` responsibility statement                    14                       
                                                                                
FINANCIAL STATEMENTS:                                                           
Group income statement                                 15                       
Group statement of comprehensive income                16                       
Group statement of changes in equity                   17                       
Group balance sheet                                    18                       
Group cash flow statement                              20                       
Accounting policies and basis of preparation           21                       
Non-GAAP measures                                      22                       
Foreign currencies                                     22                       
Half-yearly analyses of profit                         23                       
Segmental analyses of revenue and profit               24                       
Rebased regional analysis                              27                       
Adjusting items included in profit from operations     28                       
Other changes in the Group                             29                       
Net finance costs                                      29                       
Associates and joint ventures                          30                       
Taxation                                               31                       
Earnings per share                                     31                       
Cash flow and net debt movements                       33                       
Retirement benefit schemes                             37                       
Litigation: Franked Investment Income Group Litigation 37                       
Order                                                                           
Contingent liabilities and financial commitments       38                       
Related party disclosures                              53                       
Resumption of share buy-back programme                 53                       
Post balance sheet events                              53                       
Annual Report                                          53                       
                                                                                
SHAREHOLDER INFORMATION:                                                        
Financial calendar 2011                                54                       
Calendar for the final dividend 2010                   54                       
Corporate information                                  54                       
Disclaimers                                            56                       
Distribution of announcement                           56                       
                                                                                
APPENDICES                                                                      
Appendix 1 - Analysis of revenue and profit from       57                       
operations                                                                      
Appendix 2 - Key Group risk factors                    58                       
Appendix 3 - Related party disclosures                 65                       

NON-GAAP MEASURES                                                               
Adjusted profit from operations is derived after                                
excluding the adjusting items of subsidiaries (see                              
page 28) and associates (see page 30) from the profit                           
from operations.                                                                
Organic growth is the growth after adjusting for                                
mergers and acquisitions and discontinued activities.                           
Adjustments are made to current and prior year                                  
numbers, based on the 2010 Group position.                                      
Page 1                                                                          
CHAIRMAN`S STATEMENT                                                            
This has been a good year for your company in spite of difficult trading        
conditions. The global economic climate has affected consumer spending in       
many parts of the world but the inherent strength of your company`s business,   
with its worldwide reach to emerging and developed markets, its balanced        
portfolio of brands and its consistent focus on innovation, continues to        
deliver impressive results and sustained shareholder value.                     
Strong business performance                                                     
Reported revenue rose by 5 per cent to GBP14,883 million at current rates,      
while organic revenue rose by 3 per cent at constant rates of exchange.         
Adjusted profit from operations increased by 6 per cent at constant rates of    
exchange and by 12 per cent to GBP4,984 million at current rates. The benefit   
from the translation of our results into sterling was GBP239 million.           
This resulted in adjusted diluted earnings per share growing by 15 per cent     
to 175.7p.                                                                      
Our regions all contributed to our very good results. However, the growth in    
illicit trade in a number of markets remains a cause for concern. For           
example, in Romania - one of our two main markets in our Eastern Europe         
region - our market share was up but industry volumes declined significantly    
due to large excise-driven price increases that led to a sharp rise in          
illicit trade.                                                                  
Our overall Global Drive Brand volumes grew by 7 per cent in the year and we    
increased our overall market share in our Top 40 markets. Despite global        
recessionary pressures, we also improved our share of the premium segment in    
these markets.                                                                  
Dividends                                                                       
The Board has recommended a final dividend of 81.0p per share, which will be    
paid on 5 May 2011 to shareholders on the register at 11 March 2011. This       
takes the total dividend for the year to 114.2p, an increase of 15 per cent,    
and maintains our target of paying out 65 per cent of sustainable earnings in   
dividends.                                                                      
Share buy-back programme                                                        
In 2009, the Board decided to suspend the share buy-back programme that         
started in 2003, in order to preserve the Group`s financial flexibility         
during a period of economic uncertainty. As a result, no shares were bought     
back during 2009 and 2010. The Board has approved the resumption of the         
programme in 2011 with a value of up to GBP750 million.                         
Board changes                                                                   
During 2010, Kieran Poynter joined our Board as a Non-Executive Director.       
And, at our forthcoming AGM, Ana-Maria Llopis will retire from the Board        
after eight years of excellent service.                                         
At the end of February 2011, Paul Adams, our Chief Executive, retires after     
seven years in that role. Paul has made an immense contribution and has led     
your Company to a recognised position of pre-eminence in the industry.          
Nicandro Durante takes over as Chief Executive on 1 March. He is very           
experienced in this industry and, as you will see in this report, he is         
committed to continuing our successful strategy and driving growth.             
John Daly has joined the Board as Chief Operating Officer and he also has a     
lot of experience in the industry and a very good track record.                 
Ben Stevens, Finance Director, has been appointed as Chief Information          
Officer in addition to his Finance role. This means he will have direct         
responsibility for the transformation of the Group as we continue to develop    
a more integrated approach to the management of the business.                   
To all our directors on the p.l.c. Board and the Management Board, and to all   
our employees around the world, I express my thanks and appreciation for your   
efforts that have made this company so successful in 2010. To Paul Adams, I     
say thanks and I wish you a long and happy retirement.                          
Excellence in sustainability                                                    
We can be justly proud of our record of excellence in sustainability, which     
helps us create wealth for our shareholders as well as creating value for our   
stakeholders.                                                                   
We have long had the brands and people to deliver very good results in our      
key markets. During the last ten years, we have become better at                
demonstrating that we are running our business responsibly and we have made a   
number of important improvements that should ensure your company`s long-term    
success.                                                                        
Our first Social Report was published in 2002 and this year sees our tenth      
publication, as our 2010 Sustainability Report is published alongside our       
Annual Report at the end of March for the first time.                           
Chairman`s Statement cont...                                                    
Opportunities for growth                                                        
British American Tobacco remains in very good shape at the end of 2010. We      
have increased our competitiveness by growing our share in key markets and      
improving our cost base. There will be further global economic challenges       
ahead but we can see strong opportunities for growth too. That`s why I am       
confident we can continue to deliver superior shareholder returns in 2011 and   
beyond.                                                                         
Richard Burrows                                                                 
23 February 2011                                                                
CHIEF EXECUTIVE`S REVIEW                                                        
A strong business in a tough marketplace                                        
The strength of our companies worldwide and the success of our tried and        
tested Group strategy have enabled us to achieve very good growth through a     
volatile year, marked by economic uncertainty. Some emerging markets are now    
showing strong economic growth and even developed markets are returning to      
growth, yet unemployment remains stubbornly high in many parts of the world     
and disposable incomes are still under pressure.                                
So it`s still a tough marketplace but our results show the true quality of      
our business. Our geographic diversity and strong positions in markets that     
have been least affected by the global recession continue to play a part in     
our success. However, the real story is the strength of our brands, the         
innovative products we bring to market and the quality of our people.           
In 2010 we grew market share, we grew our leading international brands in our   
most important markets and we achieved significant productivity savings that    
were well ahead of our established targets. Our organic revenue in constant     
currency also rose 3 per cent despite a decline in organic volume of 3 per      
cent.                                                                           
Our brands are strong and growing in market share                               
Our brands are performing well and I believe that this shows the true           
vitality of the Company. Collectively, our Global Drive Brands (GDBs) -         
Dunhill, Kent, Lucky Strike and Pall Mall - grew by 7 per cent, reflecting      
the successful launch of product innovations in key markets and brand           
migrations.                                                                     
What`s pleasing is that we are growing market share where it matters most.      
Our overall share in our Top 40 markets grew by 30 basis points to 25.3 per     
cent - a really encouraging result.                                             
Productivity enabling growth                                                    
Our structural cost base has seen big changes over the past couple of years     
and this will continue. This is not just belt tightening, we are                
reconfiguring our structural costs as a result of refining our manufacturing    
footprint and developing new global systems that reduce local duplication of    
effort and resources.                                                           
Productivity savings in the supply chain, general overheads and indirect        
costs amounted to GBP327 million in 2010 and helped us achieve an overall       
operating margin increase from 31.4 to 33.5 per cent. This means we have        
achieved our GBP800 million per year productivity savings target for 2012 two   
years ahead of schedule. I can see our ability to reduce costs continuing,      
especially as we exploit new global systems and processes. So we`ve made good   
progress on costs and there`s more to come.                                     
Delivering sustainable growth                                                   
Our sustainability performance is also very important to us. It`s all about     
creating shared value - how we can create economic value in a way that also     
creates value for our stakeholders. The work we have done in this area, not     
just in 2010 but over the last decade, has been recognised through external     
benchmarking such as the UK`s Business in the Community Corporate               
Responsibility Index and the Dow Jones Sustainability Indexes.                  
We have also received very good feedback on our Sustainability Reports and,     
in some cases, we have surprised independent assessors, including some who      
are critical of our business, with the openness and transparency of our         
reporting and the way we integrate sustainability with our business             
priorities and our strategy.                                                    
We continue to make progress on our sustainability agenda - not just our        
impact on the environment and our people, but also the way we conduct our       
operations in the marketplace and throughout our supply chain. Our focus on     
the consumer means that we have continued to invest in our brands and the       
development of product innovations to drive growth, while we also invest in     
the longer term to ensure the business is fit to meet future challenges. This   
includes having the research and development capability to support our          
investigation of innovative products and our efforts to develop potentially     
reduced-harm prototypes.                                                        
Chief Executive`s review cont...                                                
Handing over                                                                    
This report marks the end of an extremely enjoyable, often challenging and      
always interesting seven-year period for me as Chief Executive. My successor,   
Nicandro Durante, has much to look forward to. I know he will quickly make      
the role his own and his drive for success will help to ensure the continued    
growth of this excellent business.                                              
I retire from the Company satisfied with the progress we have made and          
confident about its future. I`m clearly going to miss it. I`m tremendously      
proud of what we`ve achieved and I can only thank my colleagues in the          
company - all 60,000 of them - for what we`ve achieved together. I wish them,   
Nicandro and the whole business well for the future.                            
Paul Adams                                                                      
Chief Executive                                                                 
NEW CHIEF EXECUTIVE`S REVIEW                                                    
A strategy for growth                                                           
I am delighted to take on my role at a time when the opportunities for growth   
continue to be strong. There`s no doubt that we have our work cut out to        
match or exceed the success of the past few years, but I know that we have      
the right business model, the right products and the right people, with the     
strongest innovations anyone in our industry has at their disposal.             
Our strategy certainly won`t change, although we may talk about it in a         
slightly different way. Our business model and balanced strategy add value to   
all aspects of our business and we believe this sets us apart from our          
competitors. We still think that delivering growth is the key to achieving      
our vision to lead the global tobacco industry. This means placing an even      
greater focus on growth and ensuring that it drives everything we do. Our       
growth is funded by productivity and delivered by a winning organisation that   
acts responsibly at all times.                                                  
Strengthening our business                                                      
In 2010, we`ve strengthened our brands, we`ve strengthened our innovations      
and we`ve increased market share. We also made good progress on our             
sustainability agenda and very good progress on reducing costs.                 
We grew overall share in our Top 40 markets and I believe that as markets       
start to come out of the recession, we are now armed with a stronger            
portfolio than we had before and are ready to take advantage of further         
growth opportunities. The key indicators are moving in the right direction,     
demonstrating the strength of our business.                                     
Our GDBs have grown 7 per cent overall in a declining total market and our      
share of the adult smokers under 30 (ASU30) segment increased in our Top 40     
markets.                                                                        
This success has been driven by innovations we have introduced across the       
world - such as Lucky Strike Click & Roll in the Americas and Western Europe,   
and Dunhill Reloc and Kent Convertibles in Asia-Pacific.                        
During 2010, we saw our business improve in markets that are fundamental to     
our growth strategy - such as Russia, South Korea, Canada, Mexico, Japan,       
Nigeria, the GCC, France and Italy. We also announced our intention to move     
from five to four regions to reduce complexity in our management structures,    
achieve a better balance in the scale of our regions and to make us more        
agile in our decision making.                                                   
Global outlook                                                                  
Paul has explained why we are confident we have a sustainable business, but     
where will the industry be in 10, 20 or even 40 years` time? Well, one thing    
we have always said is that it`s not a good time to predict the long-term       
future when you`re in a recession. Even so, few would disagree that the         
industry looks very robust for the foreseeable future. Forecasts suggest that   
the world market is likely to remain fairly stable at between 5 and 6           
trillion cigarettes, more than 40 per cent of which are sold in China.          
Even where we see volumes decline, we expect overall market values to grow,     
due to changes in the product mix. Our consumer-led innovations will continue   
to help us build our premium products and the strength of our brands.           
Looking at market size in isolation, we`ve done extrapolations that cover the   
next 20 years and that`s where demographics become important. Trends indicate   
that individual smokers will consume fewer cigarettes each and smaller          
percentages of populations will smoke.                                          
However, with the world`s population predicted to increase to seven billion     
by the end of 2012 and nine billion by the end of 2050, we expect there will    
be a very sustainable and profitable tobacco industry delivering value for a    
long time to come.                                                              
The World Health Organisation has forecast that there are likely to be more     
smokers in the year 2050 than there are today, despite the impact of            
regulation. That is certainly a plausible scenario given the demographics.      
Managing risks                                                                  
We have identified a core list of areas that we believe could represent a       
significant risk to our business. As can be seen from our review of the Key     
Group risk factors in appendix 2 to this report, we regularly monitor their     
potential impact and controls are in place to ensure that, where possible,      
they are carefully managed.                                                     
New Chief Executive`s review cont...                                            
Competitive landscape                                                           
We are looking to grow our business and we believe we can meet our financial    
objectives through organic growth alone. However, we continue to monitor        
acquisition opportunities around the world and will participate where it        
makes financial and strategic sense to do so.                                   
Illicit trade                                                                   
The illicit trade in tobacco products is a growing threat to legitimate         
companies. We support the development of the World Health Organisation`s        
Framework Convention on Tobacco Control (FCTC) protocol aimed at creating an    
international regulatory framework for addressing illicit trade. However,       
other measures from the FCTC may drive significant excise increases, retail     
display bans and plain packaging, all of which could play into the hands of     
organised crime by creating ideal conditions for further increases in illicit   
trade.                                                                          
A vision for success                                                            
Looking to 2011 and the years ahead, our ambitious vision of achieving          
leadership of our industry remains as relevant as ever. We still have much to   
do to deliver our vision but our strategy for growth and our increasing         
competitiveness mean we are well placed to succeed.                             
We will continue to refresh and enhance our brand portfolio, introducing        
consumer-focused innovations where appropriate. Our operational fitness will    
also continue to improve, as we implement and roll-out new global systems. I    
look forward to the challenges ahead and I know our people around the world     
do too.                                                                         
Nicandro Durante                                                                
Chief Executive (from 1 March 2011)                                             
REGIONAL REVIEW                                                                 
Group revenue grew by 5 per cent in 2010. This was the result of favourable     
exchange rate movements, continued good pricing momentum and the acquisition    
of PT Bentoel Internasional Investama Tbk (Bentoel) in the middle of 2009.      
Organic Group revenue was up 3 per cent at constant rates of exchange.          
The reported profit from operations was 5 per cent higher at GBP4,318           
million, with a 12 per cent increase if adjusting items (as explained on        
pages 28 and 29), are excluded.  The major difference between the growth        
rates of adjusted profit from operations compared to reported profit, is the    
goodwill and trademark impairment write-downs in respect of Turkey, as          
further described on page 29.  All of the regions contributed to this good      
profit result, except for Eastern Europe where there were significantly lower   
industry volumes in Romania, driven by illicit trade, and an adverse exchange   
rate in Uzbekistan. Adjusted profit from operations was 6 per cent higher at    
constant rates of exchange, with all regions growing.                           
Group volumes from subsidiaries were 708 billion in 2010, down 2 per cent on    
last year, despite the acquisition of Bentoel. This was a result of lower       
industry volumes in some markets, mainly Turkey, Pakistan, Romania and South    
Africa and an increase in illicit trade.                                        
Overall Group market share in its Top 40 markets increased with a               
particularly strong performance in the second half of 2010. However, volumes    
were down 3 per cent on last year once benefits of the acquisition are          
excluded.                                                                       
The Global Drive Brands achieved good overall volume growth of 7 per cent       
following the launch of successful innovations, and this resulted in a          
continued improvement in market share. Excluding brand migrations, growth was   
3 per cent.                                                                     
Dunhill increased volumes by 18 per cent in 2010, mainly as a result of brand   
migrations in Brazil and South Africa and strong growth in the GCC, Russia,     
France, Nigeria and Indonesia. Kent was 1 per cent lower after industry         
volume declines in two of its main markets, Japan and Romania, despite          
growing market share in both. Volumes were up in Russia, Ukraine and            
Uzbekistan.                                                                     
Lucky Strike volumes were 2 per cent higher with growth in many markets,        
including France, Chile and Argentina. However, this was partially offset by    
declines in its main markets of Germany, Spain and Japan.  Pall Mall volumes    
increased by 8 per cent, with growth in Germany, Uzbekistan, Italy, Spain,      
Pakistan, Nigeria and Chile, partially offset by lower volumes in Russia,       
Romania, Hungary and Turkey.                                                    
Other International Brands excluding GDBs grew by 2 per cent, with good         
performances by Vogue, Benson & Hedges, Craven `A`, John Player Gold Leaf and   
Rothmans.                                                                       
Adjusted profit from operations* at constant and current rates of exchange is   
as follows:                                                                     
2010                                      2009                
                  Adjusted profit from              Adjusted                    
                  operations*                                                   
                  Constant          Current         profit from                 
rates             rates           operations*                 
                  GBPm              GBPm            GBPm                        
                                                                                
Asia-Pacific       1,195             1,332           1,148                      
Americas           1,248             1,382           1,186                      
Western Europe     1,081             1,054           994                        
Eastern Europe     428               358             409                        
Africa and Middle East      793      858              724                       
4,745    4,984            4,461                      
*Adjusted profit from operations (page 15) is derived after excluding           
adjusting items from profit from operations. Adjusting items include            
restructuring and integration costs, amortisation of trademarks, goodwill and   
trademark impairments and gains on disposal of businesses and trademarks as     
explained on pages 28 and 29.                                                   
Regional review cont...                                                         
In Asia-Pacific, profit was up GBP184 million to GBP1,332 million as a result   
of strong performances in Japan, Australia, New Zealand and Bangladesh.         
Favourable exchange rates and the acquisition of Bentoel were also              
contributing factors. At constant rates of exchange, profit would have          
increased by GBP47 million, or 4 per cent. Volumes were 2 per cent higher at    
188 billion, due to increases in Bangladesh and Vietnam and the additional      
volumes from Bentoel, although these were partially offset by lower volumes     
in Australia, Japan, Taiwan and Pakistan.                                       
Australia achieved strong profit growth through higher pricing and continued    
cost saving initiatives. Good performances from both Pall Mall and Winfield     
led to an increase in market share, although an ad-hoc excise increase in May   
2010 resulted in a drop in industry volumes.                                    
In New Zealand, profit increased due to beneficial exchange rate movements      
and strong growth in share by Pall Mall. However, volumes were lower,           
impacted by an ad-hoc excise increase and a tax equalisation for roll-your-     
own products.                                                                   
Market share in Malaysia was up, as the share gained by Peter Stuyvesant and    
the resilient performances by Kent and Dunhill were partially offset by the     
impact of down-trading. Volumes were slightly lower due to both legal           
industry volume decreases as a result of hefty excise rises and increased       
illicit trade. Profit was up as a result of exchange rate movements and price   
increases, partially offset by lower volumes and higher marketing investment.   
Profit grew strongly in Japan, benefiting from increased margins, exchange      
rate movements and lower overheads. Although industry volumes were down,        
following the excise rise on 1 October 2010, market share grew. Kent returned   
to share growth, driven by the successful launch of Nanotek, and Kool           
continued to grow share.                                                        
Vietnam had a solid performance, with market share gains and good volume        
growth, mainly due to Craven `A`.                                               
South Korea closed the year with market share at a record high, supported by    
the successful launch of Kent and the growth of Dunhill in the second half of   
the year. However, volumes were lower due to the contraction of the industry.   
Profit decreased as a result of lower volumes and investment into the           
launches of Kent and Dunhill innovations.                                       
Excise and inflation-led price increases in Pakistan, combined with supply      
chain disruption, caused by floods, led to lower volumes and accelerated down-  
trading to the low-price segment and the illicit sector. Profit was adversely   
affected by the mix deterioration, increased costs and lower volumes.           
Bangladesh achieved significantly higher market share. Operating profit was     
higher, reflecting improved volumes and the impact of excise-led price          
increases, as well as a tight control on costs.                                 
Volumes, market share and profit in Indonesia grew through the acquisition of   
Bentoel and the subsequent integration with the existing business. Profit       
grew strongly on a comparable basis as a result of higher volumes, price        
increases and synergy savings resulting from the integration.                   
In Americas, profit rose by GBP196 million to GBP1,382 million. This was        
mainly due to strong performances from Canada, Brazil and Chile, an improved    
product mix and exchange rate benefits. At constant rates of exchange, profit   
would have risen by GBP62 million, or 5 per cent. Volumes were down 1 per       
cent at 149 billion, with the small decreases experienced in Brazil and         
Venezuela as a result of industry declines almost offset by higher volumes in   
Canada and Chile.                                                               
Profit growth in Brazil was driven by higher pricing, an improved product mix   
and a stronger local currency. Market share in the premium segment grew due     
to solid performances from Lucky Strike as well as Dunhill after the            
migration from Carlton. Overall market share was higher, although price         
increases led to lower industry volumes.                                        
Profit in Canada was higher, with the effect of reduced illicit trade, price    
increases and exchange rate benefits more than offsetting continued down-       
trading. Substantial progress was also made on the cost base. Volume grew       
following a significant reduction in illicit trade due to the enforcement       
activities of authorities. The Group gained leadership in all cigarette         
segments in Canada, which contributed to a significant market share             
improvement, driven by John Player Standard.                                    
Regional review cont...                                                         
In Mexico, profit was higher as a result of an improved operating margin and    
volume stability after many years of market decline, driven by trade-stocking   
in December 2010 in anticipation of a price increase. Market share stabilised   
with good performances from Pall Mall and Montana and the launch of Dunhill     
in the third quarter. In Argentina, Dunhill was launched in the last quarter    
of the year, and Lucky Strike showed strong volume and share growth as it       
capitalised on consumers` up-trading. However, profit was impacted by lower     
volumes and higher marketing investment.                                        
Volumes increased in Chile, driven mainly by strong performances from Lucky     
Strike and Pall Mall.  Profit grew significantly as a result, enhanced by       
price rises ahead of an excise increase, an improved product mix and lower      
overheads.                                                                      
Market share in Venezuela was up in a contracted market. However, price         
increases did not cover the impact of currency devaluation on costs, higher     
expenses and lower volumes, which resulted in a lower profit. Market share      
and volumes in Colombia were maintained, although profit was slightly down.     
Profit in Western Europe increased by GBP60 million to GBP1,054 million,        
mainly as a result of strong performances in Germany, Belgium, Spain, Poland,   
Sweden and the Netherlands, although this was partially offset by declines in   
Denmark, Italy and Greece. At constant rates of exchange, profit would have     
increased by GBP87 million, or 9 per cent. Regional volumes were 8 per cent     
lower at 119 billion as a result of declines in Poland, Germany, Switzerland    
and the Netherlands.                                                            
In Italy, an improved mix, coupled with a price increase and lower costs,       
offset some of the volume decline, although profit was depressed by an          
adverse exchange rate. Market share was slightly down on last year, despite     
share growth of Global Drive Brands and overall share increasing over the       
last quarter.                                                                   
Profit in Germany increased as a result of higher margins from price            
increases in 2009 and lower costs, despite the termination of the Gauloises     
license agreement at the end of March. Market share was the same as last        
year. On a like-for-like basis, volumes were slightly down in a contracting     
market, despite an excellent performance by Pall Mall.                          
Volumes in France were stable, which kept profit in line with last year.        
Improved pricing and lower product costs were offset by an unfavourable         
product mix and marketing investment.                                           
Profit and market share were both up strongly in Spain, driven by a             
favourable pricing environment and good performances by Pall Mall and Lucky     
Strike. Volumes were slightly down in a declining total market.                 
Profit was maintained in Switzerland, benefiting from price increases and       
lower costs. Volumes were lower, impacted by industry contraction. Market       
share was down although Parisienne maintained its overall share at an           
historic high.                                                                  
The restructuring of the commercial units of Belgium and the Netherlands into   
one organisation was completed on 1 June 2010.  There was a good growth in      
profit as a result of higher pricing and lower costs.                           
Profit increased strongly in Poland as two price increases more than offset     
the impact of lower industry volumes. Market share decreased despite the        
strong growth of Viceroy.                                                       
In Greece, industry volume declined due to excise and VAT increases during      
the first half of the year and lower consumer disposable income. Although       
market share was up, volumes were slightly lower. Profit dropped                
significantly due to competitor pricing and as a result of lower volumes.       
Volumes and profit in Denmark were lower due to the rationalisation of          
various tail brands and down-trading following two significant excise           
increases.                                                                      
Market share grew and volume increased in the United Kingdom, mainly as a       
result of the good performance of Pall Mall, which resulted in a significant    
increase in profit.                                                             
Regional review cont...                                                         
Profit in the Eastern Europe region decreased by GBP51 million to GBP358        
million. This was principally due to lower volumes and the adverse impact of    
exchange rates, mainly in Uzbekistan, although this was partly offset by        
price increases. At constant rates of exchange, profit would have increased     
by GBP19 million, or 5 per cent. Volumes at 128 billion were 2 per cent         
lower, mainly due to industry declines in Romania. Market share grew in the     
majority of markets and regional share was also higher.                         
Price increases and the improved product mix in Russia increased profit.        
Market share grew, despite volumes being in line with last year. The Group      
achieved leadership in the premium segment and market share leadership in       
Moscow, as a result of continued excellent performances by Kent and Dunhill.    
Market share in Romania was up strongly, with an impressive performance by      
the market leader, Kent. Increased illicit trade due to numerous large excise-  
driven price increases meant industry volumes declined significantly. The       
volume decline was only partially offset by price increases, leading to a       
lower profit.                                                                   
In Ukraine, market share increased strongly, and excellent profit growth was    
achieved as a result of an improved product mix, led by growth in Global        
Drive Brands and stronger pricing. Group volumes increased.                     
Results improved in Kazakhstan due to higher margins. Market share was up as    
a result of a strong performance by Kent and Pall Mall. The decrease of the     
premium segment resulted in slightly lower volumes.                             
In Uzbekistan, market share grew strongly, driven by the growth of Kent and     
Pall Mall. However, industry volumes were lower as a result of an excise        
increase and profit was significantly impacted by adverse exchange rates.       
Profit from the Africa and Middle East region grew by GBP134 million to         
GBP858 million in 2010. At constant rates of exchange, profit would have        
improved by GBP69 million, or 10 per cent, mainly driven by Nigeria and the     
Gulf Cooperation Council (GCC). Volumes were 2 per cent lower at 124 billion,   
following declines in Turkey, Iran and South Africa. However, these were        
partially offset by increases in the GCC, Egypt and Nigeria.                    
In South Africa, market share grew following strong performances by Peter       
Stuyvesant and Kent, aided by the successful migration of Courtleigh to         
Dunhill. Volumes were down after an almost doubling of illicit trade.           
However, the profit impact of this was mitigated by increased pricing and       
cost reduction initiatives, helped by a stronger exchange rate.                 
Nigeria achieved strong volume growth. Coupled with higher prices and cost      
reductions, this led to an impressive profit performance. A reduction in        
illicit trade, rural market expansion and effective distribution across all     
channels contributed to volume growth. Market share also grew strongly, with    
excellent performances from Dunhill and Pall Mall.                              
In the GCC markets, volume, market share and share in the Premium segment       
grew strongly, with Dunhill and John Player Gold Leaf the main contributors.    
Profit was significantly higher, benefiting from volume growth and stronger     
pricing.                                                                        
In the rest of the Middle East volumes were lower although this was partially   
offset by a strong performance in the Levant. Profit was lower, as a result     
of a decline in volumes and higher brand investment in Levant.                  
An aggressive excise-driven price increase in Turkey in January 2010 led to     
an almost doubling of illicit trade. Nevertheless, profit rose as price         
increases, favourable exchange movements and reduced production overheads       
offset the impact of lower volumes. The brand portfolio acquired in the Tekel   
transaction was particularly affected by the growth in illicit trade and        
competitor pricing.                                                             
In Egypt, volumes and market share continued their impressive growth trend,     
despite the excise-led price increases in July. However, profit was adversely   
impacted as the excise increase was only partially recovered through higher     
prices. Rothmans had a good performance, expanding its leadership position      
among international brands.                                                     
Regional review cont...                                                         
Results of associates                                                           
Associates principally comprise Reynolds American and ITC.                      
The Group`s share of the post-tax results of associates excluding the           
adjusting items explained on page 30, increased by 15 per cent to GBP622        
million, with a rise of 11 per cent at constant rates of exchange.              
The segmental analyses of the Group`s share of the adjusted post-tax results    
of associates and joint ventures are as follows:                                
                   2010                    2009                                 
Adjusted share of       Adjusted                             
                   post-tax results        share of                             
                                           post-tax                             
                                           results                              
Constant    Current                                          
                   rates       rates                                            
                   GBPm        GBPm        GBPm                                 
                                                                                
Asia-Pacific      194         208         148                                  
 Americas          407         412         391                                  
 Western Europe    -           -           -                                    
 Eastern Europe    -           -           -                                    
Africa and Middle 2            2          2                                    
 East                                                                           
                   603          622        541                                  
The contribution from Reynolds American increased by 5 per cent to GBP346       
million. Excluding the impairment and amortisation of trademarks and            
restructuring costs, as well as the past service credit for a health plan in    
2009 and the Canadian settlement in 2010, the contribution was 5 per cent       
higher at GBP409 million. At constant rates of exchange the increase was 4      
per cent.                                                                       
The Group`s associate in India, ITC, continued its strong profit growth and     
its contribution to the Group rose by 35 per cent to GBP195 million.            
Excluding the impact of the dilution in the Group`s shareholding, the           
contribution was 42 per cent higher at GBP204 million. At constant rates of     
exchange, the contribution would have been 33 per cent higher than last year.   
Changes to our regional structure                                               
As part of plans to reduce complexity, drive efficiency in management           
structures and achieve a better balance in the scale of the regions, the        
number of regions is being reduced from five to four from 1 January 2011.       
Markets which currently comprise the Eastern Europe region will be merged       
into the Africa and Middle East region and the Western Europe region. Russia,   
Ukraine, Moldova, Belarus, Caucasus and Central Asia will form part of the      
new Eastern Europe, Middle East and Africa region (EEMEA) while Romania,        
Bulgaria, Serbia, Montenegro, Albania and Kosovo will become part of the        
Western Europe Region. (See page 27).                                           
Cigarette volumes                                                               
The segmental analysis of the volumes of subsidiaries is as follows:            
6 months to                                        12 months to                 
30.06.10    30.06.09                               31.12.10    31.12.09         
bns         bns                                    bns         bns              
                                                                                
95          88             Asia-Pacific            188         185              
73          74             Americas                149         151              
59          63             Western Europe          119         130              
58          60             Eastern Europe          128         131              
63          64             Africa and Middle        124        127              
                           East                                                 
348         349                                     708        724              
DIVIDENDS                                                                       
The Board recommends a final dividend of 81.0 pence per ordinary share of 25p   
for the year ended 31 December 2010.  If approved by shareholders at the        
Annual General Meeting to be held on 28 April 2011, the dividend will be        
payable on 5 May 2011 to shareholders registered on either the UK main          
register or the South African branch register on 11 March 2011 (the record      
date).                                                                          
In compliance with the requirements of Strate, the electronic settlement and    
custody system used by the JSE Limited (JSE), the following dates for the       
payment of the dividend are applicable:                                         
Last day to trade cum dividend (JSE):        Friday 4 March 2011                
Shares commence trading ex dividend (JSE):   Monday 7 March 2011                
Shares commence trading ex dividend (LSE):   Wednesday 9 March 2011             
Record date (JSE and LSE):                   Friday 11 March 2011               
Payment date:                                Thursday 5 May 2011                
As the Group reports in sterling, dividends are declared and payable in         
sterling except for shareholders on the branch register in South Africa whose   
dividends are payable in rand.  A rate of exchange of GBP:R = 11.54580 as at    
22 February 2011 (the closing rate on that date as quoted by Bloomberg),        
results in an equivalent final dividend of 935.20980 SA cents per ordinary      
share.  From the close of business on 4 March 2011 until the close of           
business on 11 March 2011, no transfers between the UK main register and the    
South African branch register will be permitted and no shares may be            
dematerialised or rematerialised between 7 March 2011 and 11 March 2011, both   
days inclusive.                                                                 
The following is a summary of the dividends declared for the years ended 31     
December 2010 and 2009:                                                         
2010               2009                              
                           Pence     GBPm     Pence    GBPm                     
                           per                per                               
                           share              share                             
Ordinary shares                                                                 
Interim                                                                         
- 2010 paid 29 September    33.2       662                                      
2010                                                                            
- 2009 paid 29 September                       27.9     557                     
2009                                                                            
Final                                                                           
- 2010 payable 5 May 2011   81.0      1,607                                     
- 2009 paid 6 May 2010                         71.6     1,431                   
                           114.2     2,269    99.5     1,988                    
In accordance with IFRS, the proposed final dividend amounting to GBP1,607      
million (2009: GBP1,431 million), payable on 5 May 2011, will be recognised     
in the Group accounts for the year ending 31 December 2011. For the year        
ended 31 December 2010, the accounts include the final dividend paid in         
respect of the year ended 31 December 2009, amounting to GBP1,431 million and   
the interim dividend amounting to GBP662 million, paid on 29 September 2010.    
For the year ended 31 December 2009, the accounts include the final dividend    
paid in respect of the year ended 31 December 2008, amounting to GBP1,241       
million and the 2009 interim dividend, amounting to GBP557 million.             
RISKS AND UNCERTAINTIES                                                         
The principal risks and uncertainties affecting the business activities of      
the Group were reviewed and updated and are summarised in a table that is       
attached as appendix 2 to this announcement.  The table provides a brief        
description of the key risks to which the Group`s operations are exposed and    
it identifies, in each case, their potential impact on the Group and the        
principal processes in place to manage the risk.                                
The key Group risks are summarised under the headings of:                       
-    Illicit trade                                                              
-    Excise and tax                                                             
-    Financial                                                                  
-    Marketplace                                                                
-    Regulation                                                                 
-    Legal and compliance                                                       
-    Data risks                                                                 
The key Group risks should be read in the context of the cautionary statement   
regarding forward looking statements on page 56.                                
GOING CONCERN                                                                   
A full description of the Group`s business activities, its financial            
position, cash flows, liquidity position, facilities and borrowings position,   
together with the factors likely to affect its future development,              
performance and position, is set out in this announcement.  It will also be     
discussed and disclosed in the Business Review and Financial Review and in      
the notes to the financial statements, all of which will be included in the     
2010 Annual Report that will be available on the Group`s website, www.bat.com   
on 28 March 2011.                                                               
The Group has, at the date of this report, sufficient existing financing        
available for its estimated requirements for at least the next twelve months.   
This, together with the proven ability to generate cash from trading            
activities, the performance of the Group`s Global Drive Brands, its leading     
market positions in a number of countries and its broad geographical spread,    
as well as numerous contracts with established customers and suppliers across   
different geographical areas and industries, provides the Directors with the    
confidence that the Group is well placed to manage its business risks           
successfully, despite the current financial conditions and the uncertain        
outlook in the general global economy.                                          
After reviewing the Group`s annual budget, plans and financing arrangements,    
as well as the current trading activities of the Group, the Directors           
consider that the Group has adequate resources to continue operating for the    
foreseeable future.  The Annual Report has therefore been prepared on a going   
concern basis.                                                                  
DIRECTORS` RESPONSIBILITY STATEMENT                                             
The responsibility statement below has been prepared in connection with the     
company`s full Annual Report for the year ended 31 December 2010.  Certain      
parts thereof are not included within this announcement.                        
We confirm to the best of our knowledge:                                        
-    the financial statements, prepared in accordance with IFRS as adopted by   
the European Union, give a true and fair view of the assets, liabilities,       
financial position and profit or loss of the Company and the Group; and         
-    the Directors` report (which incorporates the business review), includes   
a fair review of the development and performance of the business and the        
position of the Group and the Company, together with a description of the       
principal risks and uncertainties that they face.                               
This responsibility statement was approved by the Board of Directors on 23      
February 2011 and is signed on its behalf by:                                   
Richard Burrows          Ben Stevens                                            
Chairman       Finance Director and CIO                                         
GROUP INCOME STATEMENT                                                          
                                                                                
For the year ended 31 December                                                  
                                            2010      2009                      
GBPm      GBPm                     
                                                                                
Gross turnover (including duty, excise and   43,855    40,713                   
other taxes of GBP28,972 million (2009:                                         
GBP26,505 million))                                                             
                                                                                
Revenue                                      14,883    14,208                   
                                                                                
Raw materials and consumables used           (3,695)   (3,983                   
                                                      )                         
Changes in inventories of finished goods     (12)      35                       
and work in progress                                                            
Employee benefit costs                       (2,550)   (2,317                   
                                                      )                         
Depreciation, amortisation and impairment    (897)     (611)                    
costs                                                                           
Other operating income                       207       196                      
Other operating expenses                     (3,618)   (3,427                   
                                                      )                         
Profit from operations                       4,318     4,101                    
Analysed as:                                                                    
- adjusted profit from operations            4,984     4,461                    
- restructuring and integration costs        (311)     (304)                    
- amortisation of trademarks                 (62)      (58)                     
- impairment of trademarks                   (44)      -                        
- goodwill impairment                        (249)     -                        
- gains on disposal of businesses and        -         2                        
trademarks                                                                      
4,318     4,101                     
                                                                                
Finance income                               27        77                       
Finance costs                                (507)     (581)                    
Net finance costs                            (480)     (504)                    
Share of post-tax results of associates and  550       483                      
joint ventures                                                                  
Analysed as:                                                                    
- adjusted share of post-tax results of      622       541                      
associates and joint ventures                                                   
- trademark amortisation and impairments      (1)       (65)                    
- health plan credit                         -         16                       
- Canadian settlements                       (59)      -                        
- dilution in shareholding                   (9)       -                        
- restructuring costs                        (3)       (9)                      
                                            550       483                       

Profit before taxation                       4,388     4,080                    
Taxation on ordinary activities              (1,248)   (1,124                   
                                                      )                         
Profit for the year                          3,140     2,956                    
                                                                                
Attributable to:                                                                
Owners of the parent                         2,879     2,713                    
Non-controlling interests                    261       243                      
                                            3,140     2,956                     
                                                                                
Earnings per share                                                              
Basic                                        145.2p    137.0p                   
                                                                                
Diluted                                      144.4p    136.3p                   
                                                                                
The accompanying notes on pages 21 to 53 form an integral part                  
of this condensed consolidated financial information.                           
GROUP STATEMENT OF COMPREHENSIVE INCOME                                         
                                                                                
For the year ended 31 December                                                  
                                             2010     2009                      
                                             GBPm     GBPm                      
Profit for the year (page 15)                 3,140    2,956                    
Other comprehensive income                                                      
Differences on exchange                                                         
- subsidiaries                                502      166                      
- associates                                  105      (258)                    
Differences on exchange reclassified and      (3)      -                        
reported in profit for the year                                                 
Cash flow hedges                                                                
- net fair value losses                       (106)    (72)                     
- reclassified and reported in profit for the 55       67                       
year                                                                            
- reclassified and reported in net assets     3        (1)                      
Available-for-sale investments                                                  
- net fair value gains                        4        3                        
- reclassified and reported in profit for the -        (3)                      
year                                                                            
Net investment hedges                                                           
- net fair value (losses)/gains               (31)     238                      
- differences on exchange on borrowings       74       12                       
Retirement benefit schemes                                                      
- net actuarial gains/(losses) in respect of  193      (295)                    
subsidiaries                                                                    
- surplus recognition and minimum funding                                       
obligations in respect                                                          
  of subsidiaries                            58       (76)                      
- actuarial (losses)/gains in respect of      (54)     61                       
associates net of tax                                                           
Tax on items recognised directly in other     1        (71)                     
comprehensive income                                                            
Total other comprehensive income for the      801      (229)                    
year, net of tax                                                                
                                                                                
Total comprehensive income for the year, net  3,941    2,727                    
of tax                                                                          
                                                                                
Attributable to:                                                                
Owners of the parent                          3,664    2,476                    
Non-controlling interests                     277      251                      
                                             3,941    2,727                     
                                                                                
                                                                                
The accompanying notes on pages 21 to 53 form an integral                       
part of this condensed consolidated financial information.                      
GROUP STATEMENT OF CHANGES IN EQUITY                                            
                                                                                
At 31 December                                                                  
                                                                                
2010              Attributable to owners of the parent                          
                 Share   Share   Othe  Retain  Total     Non-   Total           
capita  premiu  r     ed      attribut  contr  equity          
                 l       m,      rese  earnin  able      ollin  GBPm            
                 GBPm    capita  rves  gs      to        g                      
                         l       GBPm  GBPm    owners    inter                  
redemp                of        ests                   
                         tion                  parent    GBPm                   
                         and                   GBPm                             
                         merger                                                 
reserv                                                 
                         es                                                     
                         GBPm                                                   
Balance at 1      506     3,907   1,03  2,168   7,613     299    7,912          
January 2010                      2                                             
Total                             568   3,096   3,664     277    3,941          
comprehensive                                                                   
income for the                                                                  
year (page 16)                                                                  
Employee share                                                                  
options                                                                         
- value of                              67      67               67             
employee                                                                        
services                                                                        
- proceeds from           3             4       7                7              
shares issued                                                                   
Dividends and                                                                   
other                                                                           
appropriations                                                                  
- ordinary                              (2,093  (2,093)          (2,093)        
shares                                  )                                       
- to non-                                                 (234)  (234)          
controlling                                                                     
interests                                                                       
Purchase of own                                                                 
shares                                                                          
- held in                                                                       
employee share                                                                  
ownership                            (66)    (66)             (66)            
trusts                                                                          
Non-controlling                         (12)    (12)             (12)           
interests -                                                                     
acquisitions                                                                    
Other movements                         26      26               26             
Balance at 31     506     3,910   1,60  3,190   9,206     342    9,548          
December 2010                     0                                             

                                                                                
2009              Attributable to owners of the parent                          
                 Share   Share   Othe  Retain  Total     Non-   Total           
capita  premiu  r     ed      attribut  contr  equity          
                 l       m,      rese  earnin  able      ollin  GBPm            
                 GBPm    capita  rves  gs      to        g                      
                         l       GBPm  GBPm    owners    inter                  
redemp                of        ests                   
                         tion                  parent    GBPm                   
                         and                   GBPm                             
                         merger                                                 
reserv                                                 
                         es                                                     
                         GBPm                                                   
Balance at 1      506     3,905   955   1,578   6,944     271    7,215          
January 2009                                                                    
Total                             77    2,399   2,476     251    2,727          
comprehensive                                                                   
income for the                                                                  
year (page 16)                                                                  
Employee share                                                                  
options                                                                         
- value of                              61      61               61             
employee                                                                        
services                                                                        
- proceeds from           2             5       7                7              
shares issued                                                                   
Dividends and                                                                   
other                                                                           
appropriations                                                                  
- ordinary                                       (1,798)          (1,798)       
shares                                  (1,798                                  
                                       )                                        
- to non-                                                         (240)         
controlling                                               (240)                 
interests                                                                       
Purchase of own                                                                 
shares                                                                          
- held in                                                                       
employee share                                                                  
  ownership                             (94)    (94)             (94)           
trusts                                                                          
Non-controlling                                           1      1              
interests -                                                                     
acquisitions                                                                    
Non-controlling                                           16     16             
interests -                                                                     
capital                                                                         
injection                                                                       
Other movements                         17      17               17             
Balance at 31     506     3,907   1,03  2,168   7,613     299    7,912          
December 2009                     2                                             
                                                                                
The accompanying notes on pages 21 to 53 form an integral part of the           
condensed consolidated financial information.                                   
GROUP BALANCE SHEET                                                             
                                                                                
At 31 December                                                                  
                                             2010     2009                      
GBPm     GBPm                      
Assets                                                                          
Non-current assets                                                              
Intangible assets                             12,45    12,23                    
8        2                         
Property, plant and equipment                 3,117    3,010                    
Investments in associates and joint ventures  2,666    2,521                    
Retirement benefit assets                     122      105                      
Deferred tax assets                           411      350                      
Trade and other receivables                   272      171                      
Available-for-sale investments                29       26                       
Derivative financial instruments              128      93                       
Total non-current assets                      19,20    18,50                    
                                             3        8                         
                                                                                
Current assets                                                                  
Inventories                                   3,608    3,261                    
Income tax receivable                         73       97                       
Trade and other receivables                   2,409    2,344                    
Available-for-sale investments                58       57                       
Derivative financial instruments              145      156                      
Cash and cash equivalents                     2,329    2,161                    
                                             8,622    8,076                     
Assets classified as held-for-sale            35       30                       
Total current assets                          8,657    8,106                    
                                                                                
Total assets                                  27,86    26,61                    
                                             0        4                         

The accompanying notes on pages 21 to 53 form an integral                       
part of this condensed consolidated financial information.                      
GROUP BALANCE SHEET                                                             

At 31 December                                                                  
                                             2010        2009                   
                                             GBPm        GBPm                   
Equity                                                                          
Capital and reserves                                                            
Share capital                                 506         506                   
Share premium, capital redemption and merger  3,910       3,907                 
reserves                                                                        
Other reserves                                1,600       1,032                 
Retained earnings                             3,190       2,168                 
Owners of the parent                          9,206       7,613                 
after deducting                                                                 
- cost of treasury shares                     (750)        (772)                
Non-controlling interests                     342         299                   
Total equity                                  9,548       7,912                 

Liabilities                                                                     
Non-current liabilities                                                         
Borrowings                                    8,916       9,712                 
Retirement benefit liabilities                770         1,129                 
Deferred tax liabilities                      509         527                   
Other provisions for liabilities and charges  187         144                   
Trade and other payables                      193         180                   
Derivative financial instruments              92          94                    
Total non-current liabilities                 10,667      11,786                
                                                                                
Current liabilities                                                             
Borrowings                                    1,334       1,370                 
Income tax payable                            467         364                   
Other provisions for liabilities and charges  282         312                   
Trade and other payables                      5,335       4,727                 
Derivative financial instruments              227         127                   
                                             7,645       6,900                  
Liabilities directly associated with assets   -           16                    
classified as held-for-sale                                                     
Total current liabilities                     7,645       6,916                 
                                                                                
Total equity and liabilities                  27,860      26,614                
                                                                                

The financial statements on pages 21 to 53 form an integral part of             
this condensed consolidated financial information                               
GROUP CASH FLOW STATEMENT                                                       

For the year ended 31 December                                                  
                                             2010          2009                 
                                             GBPm          GBPm                 
Cash flows from operating activities                                            
Cash generated from operations (page 35)      5,207         4,645               
Dividends received from associates            461           328                 
Tax paid                                      (1,178)       (1,095)             
Net cash from operating activities            4,490         3,878               
                                                                                
Cash flows from investing activities                                            
Interest received                             59            83                  
Dividends received from investments           2             2                   
Purchases of property, plant and equipment    (497)         (450)               
Proceeds on disposal of property, plant and   61            39                  
equipment                                                                       
Purchases of intangibles                      (87)          (104)               
Purchases and proceeds on disposals of        (1)           37                  
investments                                                                     
Purchase of Bentoel                           -             (370)               
Purchase of Tekel cigarette assets            -             (12)                
Proceeds from ST trademark disposals          -             187                 
Purchases of other subsidiaries and           -             (1)                 
associates                                                                      
Proceeds on disposal of subsidiaries          12            -                   
Net cash from investing activities            (451)         (589)               
                                                                                
Cash flows from financing activities                                            
Interest paid                                 (578)         (576)               
Interest element of finance lease rental      (2)           (2)                 
payments                                                                        
Capital element of finance lease rental       (17)          (35)                
payments                                                                        
Proceeds from issue of shares to owners of    3             2                   
the parent                                                                      
Proceeds from the exercise of options over    4             5                   
own shares                                                                      
 held in employee share ownership trusts                                        
Proceeds from increases in and new borrowings 892           1,447               
Movements relating to derivative financial    (179)         (267)               
instruments                                                                     
Purchases of own shares held in employee      (66)          (94)                
share ownership trusts                                                          
Purchase of non-controlling interests         (12)          -                   
Reductions in and repayments of borrowings    (1,582)       (1,853)             
Dividends paid to owners of the parent        (2,093)       (1,798)             
Dividends paid to non-controlling interests   (234)         (234)               
Net cash from financing activities            (3,864)       (3,405)             
Net cash flows from operating, investing and  175           (116)               
financing activities                                                            
Differences on exchange                       29            (125)               
Increase/(decrease) in net cash and cash      204           (241)               
equivalents in the year                                                         
Net cash and cash equivalents at 1 January    1,979         2,220               
Net cash and cash equivalents at 31 December  2,183         1,979               
                                                                                
The accompanying notes on pages 21 to 53 form an integral part of               
this condensed consolidated financial information.                              
ACCOUNTING POLICIES AND BASIS OF PREPARATION                                    
The financial information has been extracted from the Annual Report,            
including the audited financial statements for the year ended 31 December       
2010.  This financial information does not constitute statutory accounts        
within the meaning of Section 434 of the Companies Act 2006.                    
The Group has prepared its annual consolidated financial statements in          
accordance with International Financial Reporting Standards (IFRS) as adopted   
by the European Union and implemented in the UK.                                
These financial statements have been prepared under the historical cost         
convention, except in respect of certain financial instruments, and on a        
basis consistent with the IFRS accounting policies as set out in the Annual     
Report for the year ended 31 December 2009, with the following amendments due   
to certain changes in IFRS affecting the Group. These changes are effective     
from 1 January 2010:                                                            
-    The revised IFRS 3 (Business Combinations) and IAS 27 (Consolidated and    
Separate Financial Statements) change the accounting for business               
combinations and transactions with non-controlling interests. These revised     
standards are only to be applied prospectively and so there is no restatement   
of transactions prior to the effective date. IFRS 3 Revised has had no impact   
on the current period. IAS 27 Revised was applied to the acquisition of         
certain non-controlling interests in the year with the difference between the   
fair value of the consideration paid and the carrying value of the non-         
controlling interest recognised directly in equity. Goodwill is no longer       
recognised on acquisition of non-controlling interests where there is no        
change in control.                                                              
-    Also in accordance with IAS 27 Revised, losses in the current year         
applicable to non-controlling interests, where their share of accumulated       
losses exceed their interest in the equity of a subsidiary, are no longer       
allocated to the owners of the parent  except to the extent that the Group      
has a binding obligation to cover the losses.                                   
-    Annual Improvements to IFRS (issued in April 2009) introduce a number of   
minor changes including revised disclosures under IFRS 8. As a result of this   
amendment, the Group no longer presents a measure of total assets for each      
reportable segment as information on total assets and liabilities is not        
reported to the chief operating decision maker.                                 
-    In addition, a number of other interpretations and revisions to existing   
standards have been issued and endorsed which have had no effect on reported    
profit or equity or on the disclosures in the financial statements.             
The preparation of this condensed consolidated financial information requires   
management to make estimates and assumptions that affect the reported amounts   
of revenues, expenses, assets and liabilities, and the disclosure of            
contingent liabilities at the date of the condensed consolidated financial      
information. Such estimates and assumptions are based on historical             
experience and various other factors that are believed to be reasonable in      
the circumstances and constitute management`s best judgment at the date of      
the financial statements. In the future, actual experience may deviate from     
these estimates and assumptions, which could affect these financial             
statements as the original estimates and assumptions are modified, as           
appropriate, in the period in which the circumstances change.                   
NON-GAAP MEASURES                                                               
In the reporting of financial information, the Group uses certain measures      
that are not required under IFRS, the generally accepted accounting             
principles (GAAP) under which the Group reports.  The Group believes that       
these additional measures, which are used internally, are useful to users of    
the financial information in helping them understand underlying business        
performance.                                                                    
The principal non-GAAP measure which the Group uses is adjusted diluted         
earnings per share, which is reconciled to diluted earnings per share.  The     
adjusting items that mainly drive the adjustments made are separately           
disclosed as memorandum information on the face of the Income Statement and     
are used to calculate the additional non-GAAP measures of adjusted profit       
from operations and adjusted share of post-tax results of associates and        
joint ventures.  All adjustments to profit from operations and diluted          
earnings per share are explained in this announcement.                          
The Management Board as the chief operating decision maker, reviews current     
and prior year segmental income statement information of subsidiaries and       
associates at constant rates of exchange which provides an approximate guide    
to performance in the current year had they been translated at last year`s      
rate of exchange.  The constant rate comparison provided for reporting          
segment information is based on a retranslation, at prior year exchange         
rates, of the current year results of the Group`s overseas entities but other   
than in exceptional circumstances, does not adjust for the normal               
transactional gains and losses in operations which are generated by movements   
in exchange rates.                                                              
In the presentation of financial information, the Group also uses another       
measure, organic growth, to analyse underlying business performance.  Organic   
growth is the growth after adjusting for mergers and acquisitions and           
discontinued activities.  Adjustments are made to current and prior year        
numbers, based on the 2010 Group position.                                      
The Group also prepares an alternative cash flow, which includes a measure of   
`free cash flow`, to illustrate the cash flows before transactions relating     
to borrowings, and provides gross turnover as an additional disclosure to       
indicate the impact of duty, excise and other taxes.                            
Due to the secondary listing of the ordinary shares of British American         
Tobacco p.l.c. on the main board of the JSE Limited (JSE) in South Africa,      
the Group is required to present headline earnings per share and diluted        
headline earnings per share, as alternative measures of earnings per share,     
calculated in accordance with Circular 8/2007 `Headline Earnings` issued by     
the South African Institute of Chartered Accountants.  These are shown on       
pages 31 and 32.                                                                
FOREIGN CURRENCIES                                                              
The income and cash flow statements of overseas subsidiaries and associates     
have been translated at the average rates for the respective periods.  Assets   
and liabilities have been translated at the relevant period end rates.          
The principal exchange rates used were as follows:                              
                         Average                   Closing                      
                         2010         2009         2010      2009               
                                                                                
US dollar                 1.546        1.566        1.566     1.615             
Canadian dollar           1.592        1.779        1.556     1.693             
Euro                      1.166        1.123        1.167     1.126             
South African rand        11.300       13.091       10.358    11.891            
Brazilian real            2.719        3.108        2.599     2.815             
Australian dollar         1.682        1.990        1.527     1.796             
Russian rouble            46.945       49.535       47.795    48.952            
HALF-YEARLY ANALYSES OF PROFIT                                                  
The figures shown below have been produced using average rates of exchange on   
a half-yearly basis since the beginning of the year.  Thus the discrete half-   
year to 30 June has not been restated for subsequent movements in foreign       
exchange rates during the year, which are reflected in the results for the      
subsequent half-year to 31 December.                                            
                                    6 months to           Year to               
                                    30.6.10   31.12.10    31.12.10              
                                    GBPm      GBPm        GBPm                  
Revenue                                7,298      7,585       14,883            
Adjusted profit from operations                                                 
Asia-Pacific                           651        681         1,332             
Americas                               694        688         1,382             
Western Europe                         548        506         1,054             
Eastern Europe                         124        234         358               
Africa and Middle East                 443        415         858               
                                      2,460      2,524       4,984              
Restructuring and integration costs    (158)      (153)       (311)             
Amortisation of trademarks             (31)       (31)        (62)              
Impairment of trademarks               -          (44)        (44)              
Goodwill impairment                    -          (249)       (249)             
Profit from operations                 2,271      2,047       4,318             
Net finance costs                      (231)      (249)       (480)             
Share of post-tax results of           239        311         550               
associates and joint ventures                                                   
Profit before taxation                 2,279      2,109       4,388             
Taxation on ordinary activities        (624)      (624)       (1,248)           
Profit for the period                  1,655      1,485       3,140             
Earnings per share                     76.9p      68.3p       145.2p            
Basic                                                                           
Diluted                                76.5p      67.9p       144.4p            
Adjusted diluted                       87.1p      88.6p       175.7p            
                                 6 months to           Year to                  
30.6.09   31.12.09    31.12.09                 
                                 GBPm      GBPm        GBPm                     
Revenue                             6,780      7,428       14,208               
Adjusted profit from operations                                                 
Asia-Pacific                        557        591         1,148                
Americas                            579        607         1,186                
Western Europe                      509        485         994                  
Eastern Europe                      183        226         409                  
Africa and Middle East              336        388         724                  
                                   2,164      2,297       4,461                 
Restructuring and integration costs (29)       (275)       (304)                
Amortisation of trademarks          (26)       (32)        (58)                 
Gains on disposal of businesses and 2          -           2                    
trademarks                                                                      
Profit from operations              2,111      1,990       4,101                
Net finance costs                   (219)      (285)       (504)                
Share of post-tax results of        231        252         483                  
associates and joint ventures                                                   
Profit before taxation              2,123      1,957       4,080                
Taxation on ordinary activities     (534)      (590)       (1,124)              
Profit for the period               1,589      1,367       2,956                
                                                                                
Earnings per share                  73.2p      63.8p       137.0p               
Basic                                                                           
Diluted                             72.8p      63.5p       136.3p               
Adjusted diluted                    77.3p      75.7p       153.0p               
SEGMENTAL ANALYSES OF REVENUE AND PROFIT                                        
The five geographic regions are the reportable segments for the Group as they   
form the focus of the Group`s internal reporting systems and are the basis      
used by the chief operating decision maker, identified as the Management        
Board, for assessing performance and allocating resources.                      
The Management Board as the chief operating and decision maker, reviews         
current and prior year segmental adjusted revenue, profit from operations of    
subsidiaries and adjusted post-tax results of associates and joint ventures     
at constant rates of exchange.  As a result, the 2010 segmental results are     
translated using the 2009 average rates of exchange.  The 2009 comparative      
figures are also stated at the 2009 actual average rates of exchange.           
The analyses of revenue for the 12 months to 31 December 2010 and 31 December   
2009, based on location of sales, are as follows:                               
                      2010                           2009                       
Revenu               Revenu                               
                      e         Translat   e                                    
                      Consta    ion        Curren    Revenu                     
                      nt        exchange   t         e                          
rates                rates                                
                      GBPm      GBPm       GBPm      GBPm                       
                                                                                
Asia-Pacific           3,448     311        3,759     3,270                     
Americas               3,202     296        3,498     3,156                     
Western Europe         3,486     (67)       3,419     3,884                     
Eastern Europe         1,726     (40)       1,686     1,628                     
Africa and Middle East  2,401      120        2,521     2,270                   
Total                   14,26      620        14,88     14,20                   
                       3                     3         8                        
Segmental analyses of revenue and profit cont...                                
The analyses of profit from operations and the Group`s share of the post-tax    
results of associates and joint ventures for the year ended 31 December 2010,   
reconciled to profit before tax, are as follows:                                
                   2010                                                         
                   Adjuste                Adjust                                
d*                     ed*                  Segmen           
                   segment                segmen               t                
                   result     Translat    t         Adjusti    result           
                   Constan    ion         result    ng         Curren           
t          exchange    Curren    items      t                
                   rates      **          t                    rates            
                                          rates                                 
                   GBPm       GBPm        GBPm      GBPm       GBPm             

Asia-Pacific        1,195      137         1,332     (56)       1,276           
Americas            1,248      134         1,382     (36)       1,346           
Western Europe      1,081      (27)        1,054     (236)      818             
Eastern Europe      428        (70)        358       -          358             
Africa and Middle   793         65         858       (338)      520             
East                                                                            
Profit from         4,745       239        4,984     (666)      4,318           
operations                                                                      
                                                                                
Net finance costs                                               (480)           
                                                                                
Asia-Pacific        194         14         208       (9)        199             
Americas            407         5          412       (63)       349             
Africa and Middle   2           -          2         -          2               
East                                                                            
Share of post-tax                                                               
results of                                                                      
associates and      603         19         622       (72)       550             
joint ventures                                                                  

Profit before                                                   4,388           
taxation                                                                        
*The adjustments to profit from operations and the Group`s share of the post-   
tax results of associates and joint ventures are explained on pages 28 and      
30, respectively.                                                               
**Translation exchange in Eastern Europe includes exceptional transitional      
exchange losses in respect of the Group`s subsidiary in Uzbekistan.             
Segmental analyses of revenue and profit cont...                                
The analyses of profit from operations and the Group`s share of the post-tax    
results of associates and joint ventures for the year ended 31 December 2009    
are as follows:                                                                 
2009                                              
                            Adjusted                                            
                            *          Adjust    Segment                        
                            segment    ing       result                         
result     items                                    
                            GBPm       GBPm      GBPm                           
                                                                                
Asia-Pacific                 1,148      (59)      1,089                         
Americas                     1,186      (51)      1,135                         
Western Europe               994        (188)     806                           
Eastern Europe               409        (16)      393                           
Africa and Middle            724        (46)      678                           
East                                                                            
Profit from                  4,461      (360)     4,101                         
operations                                                                      
                                                                                
Net finance costs                                 (504)                         
                                                                                
Asia-Pacific                 148        -         148                           
Americas                     391        (58)      333                           
Africa and Middle            2          -         2                             
East                                                                            
Share of post-tax                                                               
results of                   541        (58)      483                           
associates and                                                                  
joint ventures                                                                  
                                                                                
Profit before                                     4,080                         
taxation                                                                        
*The adjustments to profit from operations and the Group`s share of the post-   
tax results of associates and joint ventures are explained on pages 28 and      
30, respectively.                                                               
REBASED REGIONAL ANALYSIS                                                       
As part of the plans to reduce complexity and drive efficiency in our           
management structures and achieve a better balance in the scale of our          
regions, it was decided to reduce the management structure from five regions    
to four regions from 1 January 2011.  Markets which currently comprise the      
Eastern European region will be merged into the Africa and Middle East region   
and the Western Europe region.  Russia, Ukraine, Moldova, Belarus, Caucasus     
and Central Asia will form part of the new Eastern Europe, Middle East and      
Africa region (EEMEA) while Romania, Bulgaria, Serbia, Montenegro, Albania      
and Kosovo will become part of the Western Europe Region. The following         
analysis of revenue and adjusted profit from operations is being provided as    
additional information and will be the comparative information used by the      
Management Board in 2011 to evaluate segment performance and allocate           
resources.                                                                      
                                             2010                               
                                             Revenue                            
GBPm                               
                                                                                
Asia-Pacific                                  3,759                             
Americas                                      3,498                             
Western Europe                                3,695                             
Eastern Europe, Middle East and Africa                   3,931                  
Total                                                    14,883                 
                       2010                                                     
Adjusted*                                                
                       segment             Adjusti    Segment                   
                       result              ng         result                    
                                           items                                
GBPm                GBPm       GBPm                      
                                                                                
Asia-Pacific            1,332               (56)       1,276                    
Americas                1,382               (36)       1,346                    
Western Europe          1,103               (236)      867                      
Eastern Europe, Middle                                                          
East                    1,167               (338)      829                      
and Africa                                                                      
Profit from operations  4,984               (666)      4,318                    
                                                                                
Net finance costs                                      (480)                    
                                                                                
Asia-Pacific            208                 (9)        199                      
Americas                412                 (63)       349                      
Western Europe          -                   -          -                        
Eastern Europe, Middle                                                          
East                    2                   -          2                        
and Africa                                                                      
Share of post-tax                                                               
results of associates   622                 (72)       550                      
and joint ventures                                                              
                                                                                
Profit before taxation                                 4,388                    
*The adjustments to profit from operations and the Group`s share of the post-   
tax results of associates and joint ventures are explained on pages 28 and      
30, respectively.                                                               
ADJUSTING ITEMS INCLUDED IN PROFIT FROM OPERATIONS                              
Adjusting items are significant items in the profit from operations which       
individually or, if of a similar type, in aggregate, are relevant to an         
understanding of the Group`s underlying financial performance.  These items     
are separately disclosed as memorandum information on the face of the income    
statement and in the segmental analyses, and are used to derive the Group`s     
principal non-GAAP measure which is adjusted diluted earnings per share.        
(a) Restructuring and integration costs                                         
Restructuring costs reflect the costs incurred as a result of initiatives to    
improve the effectiveness and the efficiency of the Group as a globally         
integrated enterprise.  These initiatives include a review of the Group`s       
manufacturing operations, overheads and indirect costs, organisational          
structure and systems and software used.  The costs of these initiatives        
together with the costs of integrating acquired businesses into existing        
operations are included in profit from operations under the following           
headings:                                                                       
                                           2010       2009                      
                                           GBPm       GBPm                      

Employee benefit costs                      163        143                      
Impairment of tangible and intangible       100        107                      
assets                                                                          
Other operating expenses                    68         61                       
Other operating income                      (20)       (7)                      
Total                                       311        304                      
Restructuring and integration costs in 2010 principally relate to: the          
continuation of factory closure and downsizing activities in Denmark and        
Australia respectively; the closure of the Jawornik factory in Poland, the      
Tire factory in Turkey and the Lecce factory in Italy; a voluntary separation   
scheme and closure of the printing unit in Argentina and the continued          
integration of Bentoel into existing operations; as well as other               
restructuring initiatives directly related to improving the efficiency and      
effectiveness of the Group as a globally integrated enterprise. These include   
the combining of the Group`s businesses in Belgium, Luxembourg and the          
Netherlands and charges for bringing employee benefits costs in the Group`s     
subsidiary in Canada in line with the Group`s global practices. In addition,    
the Group has recognised impairment charges as a result of the continued        
review of its software assets in light of the development of global software    
solutions.                                                                      
Restructuring and integration costs in 2010 also include a payment of US$21     
million to Reynolds American relating to the early termination and settlement   
of all disputes at issue in respect of the Contract Manufacturing Agreement     
dated 30 July 2004, as explained on page 30.                                    
Restructuring and integration costs in 2009 principally relate to: costs in     
respect of the planned closure of the Soeborg factory in Denmark; the planned   
downsizing of the manufacturing plant in Australia; the continued integration   
of ST, Tekel and Bentoel with existing operations; as well as other             
restructuring initiatives, directly related to improving the efficiency and     
effectiveness of the Group as a globally integrated enterprise. The costs for   
these other initiatives include redundancies, principally in respect of         
restructuring activities in the Group`s subsidiary in Canada, and impairment    
charges for certain software assets where the development of global software    
solutions has resulted in these assets having minimal or limited future         
economic benefits.                                                              
Other operating income in 2010 includes gains from sales of surplus land and    
buildings in Turkey and Croatia as well as the release of deferred income       
from a disposal in 2007. In 2009, other operating income also includes gains    
on property disposals and the release of deferred income from a disposal in     
2007.                                                                           
(b) Amortisation of trademarks                                                  
The acquisitions of Bentoel, Tekel and ST resulted in the capitalisation of     
trademarks which are amortised over their expected useful lives, which do not   
exceed 20 years. The amortisation charge of GBP62 million (2009: GBP58          
million) is included in depreciation, amortisation and impairment costs in      
profit from operations.                                                         
Adjusting items included in profit from operations cont...                      
(c) Impairment of goodwill and trademarks                                       
Goodwill and trademarks recognised as a result of the Tekel acquisition in      
2008 have been impaired by GBP249 million and GBP44 million respectively.       
Turkey remains an important strategic market for the Group. Although cost       
saving initiatives in the acquisition plan have been delivered successfully,    
the impairment charge arises from intense pricing competition in 2010           
following unforeseen and significant excise increases in Turkey during 2009     
and further increases effective from January 2010, which resulted in the        
growth of illicit trade and a loss of volumes and market share.                 
(d) Gains on disposal of businesses and trademarks                              
The acquisition of the cigarette and snus businesses of Skandinavisk            
Tobakskompagni (ST) in 2008 was subject to regulatory approval which was        
received on the condition that the Group divest a small number of local         
trademarks, primarily in Norway. The disposal of the trademarks was dealt       
with in two packages, with the first package sold and completed in February     
2009. In March 2009, contracts were exchanged in respect of the second          
package with completion in May 2009. The total proceeds from the two packages   
resulted in a gain of GBP2 million which is included in other operating         
income in profit from operations for the year ended 31 December 2009.           
OTHER CHANGES IN THE GROUP                                                      
a.   Lyfra NV                                                                   
On 7 April 2010, the Group announced that it had agreed to sell its Belgium     
distribution business, Lyfra NV, to Landewyck Group S.a.r.l. The transaction    
was completed on 25 June 2010 for a consideration of Euro16 million and         
resulted in a gain of GBP5 million. Lyfra contributed GBP215 million to         
revenue (GBP473 million for the year to 31 December 2009) and GBP1 million to   
profit from operations to 25 June 2010 (GBP1 million for the year to 31         
December 2009) in the Western Europe Region.                                    
b.   PT Bentoel Internasional Investama Tbk                                     
On 17 June 2009, the Group acquired an 85 per cent stake in Indonesia`s         
fourth largest cigarette maker PT Bentoel Internasional Investama Tbk           
(Bentoel). A public tender offer for the remaining shares was completed on 26   
August 2009, resulting in the acquisition of a further 14 per cent share in     
the company, bringing the total shareholding in the Bentoel Group to 99.7 per   
cent. This transaction resulted in goodwill of GBP188 million.                  
On 20 October 2009, it was announced that Bentoel and BAT Indonesia would       
enter into a merger plan whereby BAT Indonesia would merge into Bentoel. This   
was completed with an effective date of 1 January 2010. The Bentoel name has    
been retained and the company remains listed on the Indonesian Stock            
Exchange. As part of the merger, certain non-controlling interests were         
acquired for GBP3 million and the total shareholding in the merged group is     
99.14%.                                                                         
NET FINANCE COSTS                                                               
Net finance costs comprise:                                                     
2010              2009                          
                                GBPm              GBPm                          
                                                                                
Finance costs                    507               581                          
Finance income                     (27)              (77)                       
                                  480               504                         
Comprising:                                                                     
Interest payable                   583               602                        
Interest and dividend              (60)              (85)                       
income                                                                          
Fair value changes -    209                4                                    
derivatives                                                                     
Exchange differences    (252)      (43)    (17)      (13)                       
                                                                                
                                  480               504                         
Net finance costs cont...                                                       
Net finance costs at GBP480 million were GBP24 million lower than last year,    
principally reflecting the net impact of interest related changes in the fair   
value of derivatives and reduced borrowings.                                    
The net GBP43 million gain (2009: GBP13 million) of fair value changes and      
exchange differences reflects a GBPnil position (2009: loss of GBP9 million)    
from the net impact of exchange rate movements and a gain of GBP43 million      
(2009: gain of GBP22 million) principally due to interest related changes in    
the fair value of derivatives.                                                  
The Group targets interest cover, as calculated under its key central banking   
facilities, of greater than five. For 2010 it was 11.2 times (2009: 9.9         
times) with the higher cover reflecting increased profit from operations,       
lower net debt and the contribution of Bentoel for the whole of 2010, offset    
by an increase in finance costs as a result of the acquisition of Bentoel.      
ASSOCIATES AND JOINT VENTURES                                                   
The Group`s share of the post-tax results of associates and joint ventures      
increased by GBP67 million to GBP550 million after net adjusting charges of     
GBP72 million (2009: GBP58 million) and after tax of GBP322 million (2009:      
GBP291 million). Excluding the adjusting items, the Group`s share of the post-  
tax results increased by 15 per cent to GBP622 million (2009: GBP541            
million).  The following adjusting items are excluded from the calculation of   
adjusted diluted earnings per share (page 32).                                  
In the year ended 31 December 2010, Reynolds American recognised a trademark    
impairment charge of US$6 million as well as trademark amortisation of US$4     
million.  The Group`s share of these charges amounted to GBP1 million (net of   
tax).                                                                           
In the year ended 31 December 2010, a subsidiary of Reynolds American, R.J.     
Reynolds Tobacco Company Inc. (RJRTC), entered into a comprehensive             
settlement agreement with the Canadian federal, provincial and territorial      
governments to resolve all the governments` civil claims related to smuggling   
in Canada during the 1980s and 1990s. As part of the civil settlement, RJRTC    
agreed to pay the governments CA$325 million. In a separate matter, a           
subsidiary of R.J. Reynolds Tobacco Holdings Inc., Northern Brands              
International Inc., entered into a plea agreement with the Ministry of the      
Attorney General of Ontario. As a result of its plea to one count of            
conspiracy to aid others in the sale and possession of contraband cigarettes    
in the early 1990s, Northern Brands paid a fine of CA$75 million. The Group`s   
share of these charges amounted to GBP59 million (net of tax).                  
Reynolds American also recognised restructuring charges in the year ended 31    
December 2010 from the closure of one factory in August 2010 and the planned    
closure of another in mid 2011. As a result of these actions, Reynolds          
American has recorded charges mostly relating to asset impairment and to a      
lesser extent, severance costs. The Group`s share of these charges amounted     
to GBP6 million (net of tax).                                                   
In the year ended 31 December 2010, RJRTC received a payment of US$21million    
as a result of the agreement to terminate early the Contract Manufacturing      
Agreement dated 30 July 2004 between RJRTC and BATUS Japan Inc., a wholly       
owned Group subsidiary, and settle all disputes at issue between the parties,   
as explained on page 65. The Group`s share of this receipt amounted to GBP3     
million (net of tax) and is treated as an adjusting item. The receipt (net of   
tax) is presented as part of restructuring costs in the post-tax results of     
associates and joint ventures in the Group income statement.                    
During the year, the Group`s interest in ITC decreased from 31.92 per cent to   
31.43 per cent as a result of ITC issuing ordinary shares under the Company`s   
Employee Stock Option Scheme. This dilution in the Group`s share of ITC         
results in a charge of GBP9 million, which under IAS 28 Revised (Investments    
in associates) is treated as a potential disposal and included in the income    
statement.                                                                      
Associates and joint ventures cont...                                           
In the year ended 31 December 2009, Reynolds American recognised a trademark    
impairment charge of US$394 million, triggered by the increase in federal       
excise taxes on tobacco products and changes in pricing. It also has an         
amortisation charge of US$5 million in respect of brands. The Group`s share     
of this charge amounted to GBP65 million (net of tax).                          
During 2009, Reynolds American reviewed its post-retirement medical plans,      
resulting in a past service credit which is amortised under US GAAP, but        
under IFRS it must be recognised in full in the income statement in 2009. The   
Group`s share of this credit amounted to GBP16 million (net of tax).            
Reynolds American also recognised a charge of US$56 million in 2009 in          
connection with severance and related costs of around 400 employees in order    
to better align staffing levels with business requirements and enable           
Reynolds American`s manufacturing operations to phase in new productivity       
programs. The Group`s share of this charge amounted to GBP9 million (net of     
tax).                                                                           
TAXATION                                                                        
                                      2010      2009                            
                                      GBPm      GBPm                            

UK                                                                              
- adjustment in respect of prior       (16)      16                             
periods                                                                         
Overseas                                                                        
- overseas tax                         1,270     1,104                          
- adjustment in respect of prior       24        43                             
periods                                                                         
Current tax                            1,278     1,163                          
Deferred tax                           (30)      (39)                           
                                      1,248     1,124                           
                                                                                
The tax rates in the income statement of 28.4 per cent in 2010 and 27.5 per     
cent in 2009 are affected by the inclusion of the share of associates` post-    
tax profit in the Group`s pre-tax results and by adjusting items.  The          
underlying tax rate for subsidiaries reflected in the adjusted earnings per     
share below was 30.2 per cent in 2010 and 30.3 per cent in 2009.                
EARNINGS PER SHARE                                                              
                                           2010       2009                      
                                           pence      pence                     
Earnings per share                                                              
- basic                                     145.2      137.0                    
- diluted                                   144.4      136.3                    
Adjusted earnings per share                                                     
- basic                                     176.7      153.8                    
- diluted                                   175.7      153.0                    
Headline earnings per share                                                     
- basic                                     160.9      144.1                    
- diluted                                   160.0      143.3                    
Basic earnings per share are based on the profit for the year attributable to   
ordinary shareholders and the weighted average number of ordinary shares in     
issue during the year (excluding treasury shares).                              
Earnings per share cont...                                                      
For the calculation of the diluted earnings per share, the weighted average     
number of shares reflects the potential dilutive effect of employee share       
schemes.                                                                        
The presentation of headline earnings per share, as an alternative measure of   
earnings per share, is mandated under the JSE Listing Requirements.  It is      
calculated in accordance with Circular 3/2009 `Headline Earnings`, as issued    
by the South African Institute of Chartered Accountants.                        
Earnings have been affected by a number of adjusting items which impact         
profit from operations (see page 28) and share of post-tax results of           
associates and joint ventures (see page 30).  It was also affected by the       
write-off of deferred tax assets of GBP35 million in respect of unutilised      
losses in Turkey, which has also been treated as an adjusting item.  In order   
to illustrate the impact of these items, the adjusted diluted earnings per      
share are shown below:                                                          
                                      Adjusted diluted                          
earnings per share                        
                                      2010            2009                      
                                      pence           pence                     
                                                                                
Unadjusted earnings per share          144.4           136.3                    
Effect of restructuring and            11.8            11.7                     
integration costs                                                               
Effect of impairment of goodwill and   11.8            -                        
trademarks                                                                      
Effect of deferred tax asset written   1.8             -                        
off                                                                             
Effect of amortisation of trademarks   2.3             2.1                      
Effect of associates` adjusting items  3.6             2.9                      
Adjusted diluted earnings per share    175.7           153.0                    
Similar types of adjustments would apply to basic earnings per share.           
The earnings per share are based on:                                            
2010                2009                                
                        Earnin     Shares   Earnin   Shares                     
                        gs                  gs                                  
                        GBPm       GBPm     GBPm     GBPm                       
Earnings per share                                                              
- basic                  2,879      1,983    2,713    1,980                     
- diluted                2,879      1,994    2,713    1,991                     
Adjusted earnings per                                                           
share                                                                           
- basic                  3,504      1,983    3,046    1,980                     
- diluted                3,504      1,994    3,046    1,991                     
Headline earnings per                                                           
share                                                                           
- basic                  3,191      1,983    2,853    1,980                     
- diluted                3,191      1,994    2,853    1,991                     
Headline earnings per share are calculated by taking the following              
adjustments into account:                                                       
                                           Diluted headline                     
                                           earnings per                         
                                           share                                
2010       2009                      
                                           pence      pence                     
                                                                                
Unadjusted earnings per share               144.4      136.3                    
Effect of impairment of intangibles and     15.6       4.3                      
property, plant and equipment                                                   
Effect of gains on disposal of property,    -          (0.2)                    
plant and equipment                                                             
Effect of gains on disposal of non-current  (0.7)      -                        
assets held-for-sale                                                            
Effect of gains on disposal of businesses   (0.2)      (0.2)                    
and trademarks                                                                  
Effect of gains reclassified from the          -        (0.2)                   
available-for-sale reserve                                                      
Effect of share of associates` trademark and   0.4      3.3                     
other asset impairments                                                         
Effect of dilution in shareholding in          0.5      -                       
associate                                                                       
Headline earnings per share                    160.0    143.3                   
CASH FLOW AND NET DEBT MOVEMENTS                                                
a) Alternative cash flow                                                        
The IFRS cash flow statement on page 20 includes all transactions affecting     
cash and cash equivalents, including financing. The alternative cash flow       
statement below is presented to illustrate the cash flows before transactions   
relating to borrowings.                                                         
                                           2010          2009                   
                                           GBPm          GBPm                   
                                                                                
Adjusted profit from operations before      4,984         4,461                 
adjusting items (page 15)                                                       
Depreciation, amortisation and impairment   442           446                   
Other non cash items in operating profit    59            25                    
Profit from operations before depreciation  5,485         4,932                 
and impairment                                                                  
Increase in working capital                 (61)          (100)                 
Net capital expenditure                     (523)         (515)                 
Gross capital expenditure                   (584)         (554)                 
Sale of fixed assets                        61            39                    
                                                                                
Operating cash flow                         4,901         4,317                 
Net interest paid                           (491)         (499)                 
Tax paid                                    (1,178)       (1,095)               
Dividends paid to non-controlling interests (234)         (234)                 
Restructuring costs                         (219)         (187)                 
Dividends from associates                   461           328                   
Free cash flow                              3,240         2,630                 
Dividends paid to shareholders              (2,093)       (1,798)               
Net investment activities                   -             (196)                 
Purchases of subsidiaries and non-          (12)          (383)                 
controlling interests                                                           
Disposal of subsidiaries and trademarks     12            187                   
Net flow from share schemes and other       (77)          (203)                 
Net cash flow                               1,070         433                   
                                                                                
External movements on net debt                                                  
                                                                                
Exchange rate effects*                      (41)          672                   
Net debt disposed/(acquired)                11            (84)                  
Change in accrued interest and other        (39)          28                    
Change in net debt                          1,001         1,049                 
Opening net debt                            (8,842)       (9,891)               
Closing net debt                            (7,841)       (8,842)               
                                                                                
                                                                                
* Including movements in respect of debt related derivatives.                   
Free cash flow is the Group`s cash flow before dividends and investing          
activities.  Operating cash flow increased by GBP584 million or 14 per cent     
to GBP4,901 million, reflecting growth in underlying operating performance.     
Taking into account outflows relating to taxation, which were GBP83 million     
higher than last year due to higher taxable profits, an increase in             
restructuring costs due to the timing of payments and an increase in            
restructuring activities, as well as an increase in inflows relating to         
dividends received from associates, the Group`s free cash flow was GBP610       
million or 23 per cent higher at GBP3,240 million.                              
The ratio of free cash flow per share to adjusted diluted earnings per share    
was 92 per cent (2009: 86 per cent), with free cash flow per share increasing   
by 23 per cent (2009: increasing by 2 per cent).                                
Cash flow and net debt movements cont...                                        
Below free cash flow, the principal cash outflows for 2010 comprise the         
payment of the prior year final dividend and the 2010 interim dividend. Also    
reflected below free cash flow are cash flows in respect of investing           
activities.  Proceeds on disposal of subsidiaries of GBP12 million which        
arose from the sale of the Group`s Belgian distribution business, Lyfra NV,     
as explained on page 29, have been offset by a cash outflow of GBP12 million    
arising from the acquisition of non-controlling interests in Bentoel and        
subsidiaries in the Eastern Europe Region.  The year ended 31 December 2009     
included a net outflow of GBP382 million in respect of the purchase of          
Bentoel and Tekel, net proceeds of GBP185 million from the ST trademark         
disposals and GBP2 million refunded from the original purchase consideration    
paid in 2008, as explained on page 35.  The other net flows principally         
relate to the impact of the level of shares purchased by the employee share     
ownership trusts and outflows in respect of certain derivative financial        
instruments.                                                                    
The above flows resulted in net cash inflows of GBP1,070 million (2009:         
GBP433 million inflow).  After taking account of exchange rate movements, net   
debt disposed, and the change in accrued interest and other, total net debt     
was GBP7,841 million at 31 December 2010, down GBP1,001 million from GBP8,842   
million on 31 December 2009.                                                    
b) Net debt/financing                                                           
The Group defines net debt as borrowings including related derivatives, less    
cash and cash equivalents and current available-for-sale investments.  The      
maturity profile of net debt is as follows:                                     
                                             2010        2009                   
                                             GBPm        GBPm                   
Net debt due within one year:                                                   
Borrowings                                    (1,334)     (1,370)               
Related derivatives                           (29)        33                    
Cash and cash equivalents                     2,329       2,161                 
Current available-for-sale investments        58          57                    
                                             1,024       881                    
Net debt due beyond one year:                                                   
Borrowings                                    (8,916)     (9,712)               
Related derivatives                           51          (11)                  
                                             (8,865)     (9,723)                
                                                                                
Total net debt                                (7,841)     (8,842)               
The Group remains confident about its ability to access successfully the debt   
capital markets and reviews its options on a continuing basis.                  
Cash flow and net debt movements cont...                                        
c) IFRS Cash generated from operations                                          
The cash generated from operating activities in the IFRS cash flows on page     
20 include the following items:                                                 
                                            2010      2009                      
                                            GBPm      GBPm                      

Profit from operations                       4,318     4,101                    
Adjustments for:                                                                
Amortisation and impairment of trademarks    106       58                       
Amortisation and impairment of other         322       120                      
intangible assets                                                               
Gains on disposal of businesses and          (5)       (2)                      
trademarks                                                                      
Depreciation and impairment of property,     469       433                      
plant and equipment                                                             
Increase in inventories                      (280)     (125)                    
(Increase) / decrease in trade and other     (127)     30                       
receivables                                                                     
Increase in trade and other payables         497       174                      
Decrease in net retirement benefit           (153)     (127)                    
liabilities                                                                     
Increase / (decrease) in provisions for      17        (38)                     
liabilities and charges                                                         
Other non-cash items                         43        21                       
Cash generated from operations               5,207     4,645                    
d)  IFRS Investing and financing activities                                     
The investing and financing activities in the IFRS cash flows on page 20        
include the following items:                                                    
The purchases and disposals of investments (which comprise available-for-sale   
investments and loans and receivables) comprises a net cash outflow in          
respect of current investments of GBP1 million (2009: GBP37 million inflow).    
In 2009, the net cash outflow of GBP370 million on the purchase of Bentoel      
reflects the settlement of the purchase consideration for an initial 85 per     
cent stake followed by the acquisition of a further 14 per cent from non-       
controlling interests, together with related acquisition costs and the          
acquired cash and cash equivalents and overdrafts.                              
The GBP12 million outflow in 2009 in respect of the acquisition of Tekel        
cigarette assets reflected the final payment made at the conclusion of the      
acquisition.                                                                    
The cash outflow in 2009 reflected proceeds of GBP188 million from the          
disposal of a small number of ST trademarks in Norway, the payment of the       
related disposal costs of GBP3 million and a GBP2 million refund of the         
original purchase price.                                                        
In 2009, the GBP1 million outflow from purchases of other subsidiaries and      
associates principally arises from equity investments in associate companies.   
The proceeds on disposal of subsidiaries in 2010 reflects the consideration     
received, less cash and cash equivalents disposed of, from the sale of the      
Group`s Belgian distribution business, Lyfra NV, as explained on page 29.       
Cash flow and net debt movements cont...                                        
The cash outflow of GBP12 million in 2010 for the purchases of non-             
controlling interests arises from the acquisition of non-controlling            
interests from shareholders who did not want to participate in the merger of    
Bentoel and BAT Indonesia, as well as non-controlling interests acquired in     
subsidiaries in the Eastern Europe region.                                      
The movement relating to derivative financial instruments is in respect of      
derivatives taken out to hedge cash and cash equivalents and external           
borrowings, derivatives taken out to hedge inter company loans and              
derivatives treated as net investment hedges.  Derivatives taken out as cash    
flow hedges in respect of financing activities are also included in the         
movement relating to derivative financial instruments, while other such         
derivatives in respect of operating and investing activities are reflected      
along with the underlying transactions.                                         
e) IFRS net cash and cash equivalents                                           
The net cash and cash equivalents in the IFRS cash flows on page 20 comprise:   
                                            2010         2009                   
GBPm         GBPm                   
                                                                                
Cash and cash equivalents per balance sheet  2,329        2,161                 
Accrued interest                             (1)          (1)                   
Overdrafts                                   (145)        (181)                 
Net cash and cash equivalents                2,183        1,979                 
f) Liquidity                                                                    
The Central Treasury Department is responsible for managing, within an          
overall policy framework, the Group`s exposure to funding and liquidity,        
interest rate, foreign exchange and counterparty risk arising from the          
Group`s underlying operations.                                                  
The Group has a target, average centrally managed debt maturity, of at least    
5 years with no more than 20 per cent of centrally managed debt maturing in a   
single rolling year. As at 31 December 2010, the average centrally managed      
debt maturity was 7.4 years (2009: 6.6 years) and the highest proportion of     
centrally managed debt maturing in a single rolling year was 12.5 per cent      
(2009: 18.4 per cent).                                                          
In May 2010, the Group repaid a Euro525 million bond. The repayment was         
financed from debt issued in November 2009.                                     
On 25 June 2010, the terms of Euro470 million of the Euro1 billion bond         
maturing in 2011 were modified by extending the maturity to 2020; at the same   
time, the Group issued an additional Euro130 million bond with a maturity of    
2020. In addition, Euro413 million of the Group`s Euro750 million bond          
maturing in 2012 was purchased and cancelled. At the same time, the Group       
issued a new GBP275 million bond with a maturity of 2040.                       
During the year, the Group`s subsidiary in Brazil received proceeds of GBP410   
million (2009: GBP293 million) from short-term borrowings in respect of         
advance payments on leaf export contracts and repaid GBP297 million (2009:      
GBP241 million) in the year.                                                    
It is Group policy that short-term sources of funds (including drawings under   
the GBP1 billion euro commercial paper (ECP) programme) are backed by undrawn   
committed lines of credit and cash. The ECP programme was undrawn at 31         
December 2010 whereas, at 31 December 2009, GBP187 million of ECP was           
outstanding.                                                                    
In December 2010, the Group negotiated a new central banking facility of GBP2   
billion with a final maturity date of December 2015. The facility is provided   
by 22 banks. The existing central banking facility of GBP1.75 billion, with a   
final maturity date of March 2012 was cancelled at the same time. The           
facilities were undrawn at the end of both years.                               
Cash flow and net debt movements cont...                                        
In February 2009, the Group repaid a Euro900 million bond which was financed    
by bond issues during 2008 and cash generated from operations.                  
In May 2009, the Group repaid Malaysian ringgit (MYR) 100 million which was     
refinanced in August 2009 by a new MYR250 million bond, due 2014. The           
additional proceeds were used to repay MYR150 million in November 2009.         
During June 2009, the Group also issued a new GBP250 million bond maturing in   
June 2022.                                                                      
In September 2009 and October 2009, the Group repaid its Euro359 million and    
Euro759 million credit facilities used to finance the acquisition of Tekel in   
2008. The Euro759 million was refinanced by a new Euro700 million term loan     
facility with a maturity date of 31 October 2012 with an option to extend it    
to October 2013, at the discretion of the banking participants in the           
syndicated facility. In December 2010, the Euro700 million term loan facility   
was partly repaid and the remaining term loan facility of Euro450 million was   
extended to October 2013 with the Group able to negotiate improved pricing.     
In November 2009, the terms of Euro481 million of the Euro1 billion bond        
maturing in 2013 were modified by extending the maturity to 2021. At the same   
time, the Group issued an additional Euro169 million bond with a maturity of    
2021. In addition, GBP199 million of the GBP350 million bond maturing in 2013   
was purchased and cancelled; at the same time the Group issued a new GBP500     
million bond with a maturity of 2034.                                           
RETIREMENT BENEFIT SCHEMES                                                      
The Group`s subsidiaries operate around 180 retirement benefit arrangements     
worldwide.  The majority of the scheme members belong to defined benefit        
schemes, most of which are funded externally and many of which are closed to    
new entrants.  The Group also operates a number of defined contribution         
schemes.                                                                        
The present total value of funded scheme liabilities was GBP5,365 million       
(2009: GBP5,250 million), while unfunded scheme liabilities amounted to         
GBP337 million (2009: GBP282 million). The scheme assets increased from         
GBP4,634 million in 2009 to GBP5,134 million in 2010.                           
After accounting for minimum funding obligations of GBP29 million (2009:        
GBP75 million), excluding unrecognised scheme surpluses of GBP51 million        
(2009: GBP52 million) and GBP1 million for unrecognised past service cost in    
2009, the overall net liability for all pension schemes and healthcare          
schemes amounted to GBP648 million at the end of 2010, down from GBP1,024       
million at the end of 2009.                                                     
Contributions to the defined benefit schemes are determined after               
consultation with the respective trustees and actuaries of the individual       
externally funded schemes, taking into account the regulatory requirements.     
LITIGATION: FRANKED INVESTMENT INCOME GROUP LITIGATION ORDER                    
British American Tobacco is the principal test claimant in an action in the     
United Kingdom against HM Revenue and Customs in the Franked Investment         
Income Group Litigation Order (FII GLO). There are 26 corporate groups in the   
FII GLO. The case concerns the treatment for UK corporate tax purposes of       
profits earned overseas and distributed to the UK. The claim was filed in       
2003 and the case was heard in the European Court of Justice (ECJ) in 2005      
and a decision of the ECJ received in December 2006. In July 2008, the case     
reverted to a trial in the UK High Court for the UK Court to determine how      
the principles of the ECJ decision should be applied in a UK context.           
The High Court judgment in November 2008 concluded, amongst many other          
things, that dividends received from EU subsidiaries should be, and should      
have been, exempt from UK taxation. It also concluded that certain dividends    
received before 5 April 1999 from the EU and, in some limited circumstances     
after 1993 from outside the EU, should have been treated as franked             
investment income with the consequence that advance corporation tax need not    
have been paid. Claims for the repayment of UK tax incurred where the           
dividends were from the EU can be made back to 1973. The tentative conclusion   
reached by the High Court would, if upheld, produce an estimated receivable     
of about GBP1.2 billion for British American Tobacco.                           
Litigation: Franked investment income Group litigation order cont...            
The case was heard by the Court of Appeal in October 2009 and the judgment      
handed down on 23 February 2010. The Court of Appeal has determined that        
various questions should be referred back to the ECJ for further                
clarification. In addition, the Court determined that the claim should be       
restricted to six years and not cover claims dating back to 1973. This time     
restriction would, if upheld, reduce the value of the claim to between zero     
and GBP10 million. Based on advice received, the Company believes it has        
realistic prospects of success on further appeal. The Company sought leave to   
appeal from the Supreme Court in the UK and the Supreme Court has agreed to     
hear the appeal on time limits although no date has yet been set for the        
hearing. Several questions are to be referred back to the ECJ for further       
clarification.                                                                  
No potential receipt has been recognised in the current year or the prior       
year, in the results of the Group, due to the uncertainty of the amounts and    
eventual outcome.                                                               
CONTINGENT LIABILITIES AND FINANCIAL COMMITMENTS                                
The Group is subject to contingencies pursuant to requirements that it          
complies with relevant laws, regulations and standards. Failure to comply       
could result in restrictions in operations, damages, fines, increased tax,      
increased cost of compliance, interest charges, reputational damage, or other   
sanctions. These matters are inherently difficult to quantify.                  
In cases where the Group has an obligation as a result of a past event          
existing at the balance sheet date, it is probable that an outflow of           
economic resources will be required to settle the obligation and the amount     
of the obligation can be reliably estimated, a provision would be recognised    
based on best estimates and management judgment.                                
There are, however, contingent liabilities in respect of litigation, taxes in   
some countries and guarantees for which no provisions were made.                
The Group has exposures in respect of the payment or recovery of a number of    
taxes. The Group is and has been subject to a number of tax audits covering     
amongst others, excise tax, value added taxes, sales taxes, corporate taxes,    
withholding taxes and payroll taxes.                                            
The estimated costs of known tax obligations have been provided in these        
accounts in accordance with the Group`s accounting policies. In some            
countries, tax law requires that full or part payment of disputed tax           
assessments be made pending resolution of the dispute. To the extent that       
such payments exceed the estimated obligation, they would not be recognised     
as an expense. In some cases disputes are proceeding to litigation.             
While the amounts that may be payable or receivable could be material to the    
results or cash flows of the Group in the period in which they are              
recognised, the Board does not expect these amounts to have a material effect   
on the Group`s financial condition.                                             
Product liability litigation                                                    
Group companies, notably Brown & Williamson Holdings, Inc. (formerly Brown &    
Williamson Tobacco Corporation) (B&W) as well as other leading cigarette        
manufacturers, are defendants, principally in the United States, in a number    
of product liability cases. In a number of these cases, the amounts of          
compensatory and punitive damages sought are significant.                       
Indemnity                                                                       
In 2004, B&W completed the combination of the assets, liabilities and           
operations of its US tobacco business with R.J. Reynolds Tobacco Company        
(RJRT), a wholly-owned subsidiary of R.J. Reynolds Tobacco Holdings, Inc.,      
pursuant to which Reynolds American Inc. was formed (the Business               
Combination). As part of the Business Combination, B&W contributed to RJRT      
all of the assets and liabilities of its US cigarette and tobacco business,     
subject to specified exceptions, in exchange for a 42 per cent equity           
ownership interest in Reynolds American Inc. As a result of the Business        
Combination:                                                                    
-    B&W discontinued the active conduct of any tobacco business in the         
United States;                                                                  
-    B&W contributed to RJRT all of its assets other than the capital stock     
of certain subsidiaries engaged in non-US businesses and other limited          
categories of assets;                                                           
-    RJRT assumed all liabilities of B&W (except liabilities to the extent      
relating to businesses and assets not contributed by B&W to RJRT and other      
limited categories of liabilities) and contributed                              
Contingent liabilities and financial commitments cont...                        
subsidiaries or otherwise to the extent related to B&W`s tobacco business as    
conducted in the United States on or prior to 30 July 2004; and                 
-    RJRT agreed to indemnify B&W and each of its associates (other than        
Reynolds American Inc. and its subsidiaries) against, among other matters,      
all losses, liabilities, damages, expenses, judgments, attorneys` fees, etc.,   
to the extent relating to or arising from such assumed liabilities or the       
assets contributed by B&W to RJRT (the RJRT Indemnification).                   
The scope of the RJRT Indemnification includes all expenses and contingent      
liabilities in connection with litigation to the extent relating to or          
arising from B&W`s US tobacco business as conducted on or prior to 30 July      
2004, including smoking and health tobacco litigation, whether the litigation   
is commenced before or after 30 July 2004 (the Tobacco Litigation).             
Pursuant to the terms of the RJRT Indemnification, RJRT is liable for any       
possible judgments, the posting of appeal bonds or security, and all other      
expenses of and responsibility for managing the defence of the Tobacco          
Litigation. RJRT has assumed control of the defence of the Tobacco Litigation   
involving B&W, to which RJRT is also a party in most (but not all) of the       
same cases. Accordingly, RJRT uses or plans to use the same law firm or firms   
to represent both B&W and RJRT in any single or similar case (except in         
certain limited circumstances) as RJRT`s interests are typically aligned with   
B&W`s interests, as RJRT has substantial experience in managing recognised      
external legal counsel in defending the Tobacco Litigation, and external        
counsel have independent professional responsibilities to represent the         
interests of B&W. In addition, in accordance with the terms of the RJRT         
Indemnification, associates of B&W have retained control of the defence in      
certain Tobacco Litigation cases with respect to which such associates are      
entitled to indemnification.                                                    
Included in the US litigation section below are all significant cases where     
B&W and/or a UK company is named as a defendant and all cases where RJRT is     
named as a defendant as a successor to B&W (the RJRT Successor Cases). The      
RJRT Successor Cases are covered by the indemnity explained above. Of the       
RJRT Successor Cases, the section below includes details of all cases where     
there has been an adverse judgment and also notes favourable judgments.         
US litigation                                                                   
The total number of US product liability cases pending at 31 December 2010      
naming B&W was approximately 9,458 (2009: approximately 9,991). Of these,       
6,303 cases are RJRT Successor Cases. For all of these cases, British           
American Tobacco Group companies have the protection of the indemnity above.    
British American Tobacco (Investments) Limited (Investments) has been served    
as a codefendant in five of those cases (2009: six). No other UKbased Group     
company has been served as a codefendant in any US product liability case       
pending as at 31 December 2010. In 2010, there were no US product liability     
cases tried to verdict against B&W.  No product liability case in which a UK-   
based Group company is a defendant was tried in 2010, and one case in which a   
UK-based Group company is a defendant started trial in January 2011 (City of    
St. Louis - see below). Since many of these pending cases seek unspecified      
damages, it is not possible to quantify the total amounts being claimed, but    
the aggregate amounts involved in such litigation are significant, possibly     
totalling in the billions of US dollars. The cases fall into four broad         
categories:                                                                     
(a)  Medical reimbursement cases                                                
These civil actions seek to recover amounts spent by government entities and    
other third party providers on healthcare and welfare costs claimed to result   
from illnesses associated with smoking. Although B&W continues to be a          
defendant in healthcare cost recovery cases involving plaintiffs such as        
hospitals and Native American tribes (see below), the vast majority of such     
cases have been dismissed on legal grounds.                                     
Further, on 23 November 1998, the major US cigarette manufacturers (including   
B&W and RJRT) and the attorneys general of 46 US states and five US             
territories executed the Master Settlement Agreement (MSA), which settled       
medical reimbursement lawsuits that had been brought by these states and        
territories. Under the terms of the MSA, the settling cigarette manufacturers   
agreed, among other things, to pay approximately US$246 billion to the          
settling states and territories (and to four states that reached separate       
settlements of their medical reimbursement actions) over 25 years, and agreed   
to various restrictions on US tobacco advertising and marketing. The MSA        
includes a credit for any amounts paid by participating manufacturers in        
subsequent suits brought by the states` political subdivisions.                 
At 31 December 2010, three US medical reimbursement suits were pending          
against B&W (2009: two). One of these suits was brought by an Indian tribe in   
the Indian Tribal Court in South Dakota. Another reimbursement suit (City of    
St. Louis) is pending against B&W, Investments and several other                
Contingent liabilities and financial commitments cont...                        
defendants in the state court in Missouri. In City of St. Louis, the            
plaintiffs, approximately 40 public and non-profit hospitals in Missouri, are   
seeking reimbursement of past and future alleged smoking-related healthcare     
costs. On 26 October 2007, the plaintiffs filed a motion requesting the court   
to give collateral estoppel effect to the factual findings in the US            
Department of Justice case, which motion was denied on 2 June 2010. On 1        
December 2009, certain defendants, including B&W and Investments, filed         
additional motions for summary judgment. In a series of orders issued from      
April 2010 through October 2010, the court granted summary judgment as to the   
plaintiffs` claims for fraudulent misrepresentation, negligent                  
misrepresentation, failure to warn (whether sounding in strict liability or     
negligence) and improper marketing, and entered judgment in favour of the       
defendants, including B&W and Investments, on these claims. The court also      
dismissed the plaintiffs` claims for prejudgment interest, future damages,      
and damages allegedly arising out of exposure to environmental tobacco smoke    
(ETS), thus reducing the damages claims from the US$2 billion originally        
sought to approximately US$600 million. The claims remaining for trial are      
product defect (whether sounding in strict liability or negligence),            
restitution, civil conspiracy, aiding and abetting and punitive damages. The    
trial of this case began on 31 January 2011, and is expected to last            
approximately four to six months.                                               
In another recoupment suit (National Committee to Preserve Social Security &    
Medicare), the plaintiffs, two taxpayer advocacy groups and a Medicare          
recipient diagnosed with lung cancer, alleged that the defendants (including    
B&W) are liable for the payment of Medicare beneficiaries` medical costs for    
diseases attributable to smoking, pursuant to the Medicare as Secondary Payer   
Statute (MSP). On 5 March 2009, the district court in the Eastern District of   
New York issued an order granting the defendants` motion to dismiss the         
plaintiffs` complaint in its entirety, and denying the plaintiffs` cross        
motion for summary judgment. The district court ruled that MSP plaintiffs can   
only recover Medicare funds where an alleged tortfeasor`s liability has been    
established prior to the plaintiffs` seeking relief under the MSP, and that     
the plaintiffs in National Committee had failed to establish such liability.    
The plaintiffs filed a notice of appeal to the US Court of Appeals for the      
Second Circuit on 20 May 2009. On 4 February 2010, the defendants filed a       
motion to dismiss the appeal. On 23 June 2010, the Second Circuit denied the    
defendants` motion to dismiss the appeal. On 8 October 2010, a summary order    
was entered by the Second Circuit that vacated the judgment of the district     
court and remanded the case with instructions to dismiss the complaint for      
lack of subject matter jurisdiction.  On 22 December 2010, the district court   
entered an order of dismissal for lack of subject matter jurisdiction and       
directed the Clerk of Court to enter judgment in accordance with the            
instructions from the Second Circuit.  The Clerk of Court entered judgment in   
defendants` favour on 23 December 2010.                                         
(b)  Class actions                                                              
At 31 December 2010, B&W was named as a defendant in eight (2009: eight)        
separate actions attempting to assert claims on behalf of classes of persons    
allegedly injured or financially impacted through smoking or where classes of   
tobacco claimants have been certified. If the classes are or remain certified   
and the possibility of class-based liability is eventually established, it is   
likely that individual trials will be necessary to resolve any claims by        
individual plaintiffs. Class action suits have been filed in a number of        
states against individual cigarette manufacturers and their parent              
corporations, alleging that the use of the terms `lights` and `ultralights`     
constitutes unfair and deceptive trade practices.                               
The Schwab class-action complaint (Schwab) was filed in the US District Court   
for the Eastern District of New York on 11 May 2004 against several             
defendants, including B&W and certain UK-based Group companies. The complaint   
challenges the defendants` practices with respect to the marketing,             
advertising, promotion and sale of `light` cigarettes. After six years of       
litigation, including before appellate courts, the parties on 13 July 2010      
filed a stipulation of dismissal.                                               
The Cleary class action complaint was filed in the state court in Chicago,      
Illinois on 3 June 1998 against several defendants, including B&W, B.A.T        
Industries p.l.c. (Industries) and Investments. Industries was dismissed on     
jurisdictional grounds by an intermediate appellate court on 17 March 2000.     
The Third Amended Complaint, filed on 3 March 2009, alleged that all            
defendants fraudulently concealed facts regarding the addictive nature of       
nicotine, that certain US defendants (but not Investments) marketed tobacco     
products to underage consumers, and that defendant Philip Morris fraudulently   
marketed Marlboro Lights cigarettes. The plaintiffs sought disgorgement of      
profits. The case was removed to the federal district court on 13 March 2009,   
and the federal district court denied the plaintiffs` motion to remand the      
case back to the state court via order dated 1 July 2009. On 1 February 2010,   
the court granted summary judgment dismissing the plaintiffs` fraudulent        
concealment claim, and permitted the plaintiffs to reinstate that claim via a   
new plaintiff. The court also granted summary judgment dismissing the           
plaintiffs` youth marketing claims and permitted the Marlboro Lights claim to   
proceed against defendant Philip Morris. On 22 February 2010, the court         
Contingent liabilities and financial commitments cont...                        
denied the plaintiffs` motion for class certification of all three putative     
classes, but granted the plaintiffs leave to reinstate the certification        
motion as to the putative class alleging the fraudulent concealment claim if    
the plaintiffs identified a new plaintiff to represent that putative class.     
On 18 April 2010, the plaintiffs filed a motion for leave to file a Fourth      
Amended Complaint, which was granted on 22 April 2010. The Fourth Amended       
Complaint alleged that all defendants fraudulently concealed facts regarding    
the addictive nature of nicotine, and that defendant Philip Morris              
fraudulently marketed Marlboro Lights cigarettes. The plaintiffs sought         
disgorgement of profits. On 7 May 2010, the defendants filed a motion to        
dismiss the plaintiffs` Fourth Amended Complaint, which motion was granted on   
22 June 2010.  On 20 August 2010, the plaintiffs filed a notice of appeal in    
the US Court of Appeals for the Seventh Circuit. Briefing on the plaintiffs`    
appeal commenced in December 2010 and is expected to conclude in February       
2011.                                                                           
In a medical monitoring class action brought on behalf of Louisiana smokers     
(Scott) the jury returned a verdict on 28 July 2003 in favour of the            
defendants on the plaintiffs` claim for medical monitoring and found that       
cigarettes were not defectively designed. However, the jury also made certain   
findings against the defendants on claims relating to fraud, conspiracy,        
marketing to minors and smoking cessation. Notwithstanding these findings,      
this portion of the trial did not determine liability as to any individual      
class member or class representative. On 21 May 2004, the jury returned a       
verdict in the amount of US$591 million, requiring the defendants to fund a     
cessation programme to help eligible class members stop smoking. On 29          
September 2004, the defendants posted a US$50 million bond, pursuant to         
legislation that limits the amount of the bond to US$50 million collectively    
for MSA signatories, and noticed their appeal. RJRT posted US$25 million (the   
portions for RJRT and B&W) towards the bond. On 7 February 2007, the            
Louisiana Court of Appeals upheld the class certification and found the         
defendants responsible for funding smoking cessation for eligible class         
members. The appellate court also ruled, however, that no class member who      
began smoking after 1 September 1988 could receive any relief, and that only    
those smokers whose claims accrued on or before 1 September 1988 would be       
eligible for the smoking cessation programme. In addition, the appellate        
court rejected the award of prejudgment interest, and struck eight of the       
twelve components of the smoking cessation programme. The defendants`           
application to the Louisiana Supreme Court for a writ of certiorari was         
denied on 7 January 2008. The defendants` petition to the US Supreme Court      
for a writ of certiorari was denied on 10 June 2008. On 21 July 2008, the       
trial court entered an amended judgment in the case. The court found that the   
defendants are jointly and severally liable for funding the cost of a court-    
supervised smoking cessation program and ordered the defendants to deposit      
approximately US$263 million together with interest from 30 June 2004, into a   
trust for the funding of the programme. On 23 April 2010, the Louisiana Court   
of Appeals amended but largely affirmed the trial court`s amended judgment.     
Pursuant to the judgment, the defendants are required to deposit US$242         
million with the court, with interest from 21 July 2008 until paid. In          
September 2010, the defendants` application for writ of certiorari or review    
by the Supreme Court of Louisiana along with the defendants` motion to stay     
execution of the judgment was denied. On 24 September 2010, the US Supreme      
Court granted the defendants` motion to stay the judgment pending the US        
Supreme Court`s disposition of the defendants` petition for a writ of           
certiorari, which was filed on 2 December 2010.                                 
Black is a `lights` class action filed in November 2000 in the Circuit Court,   
City of St. Louis, Missouri. B&W removed the case to the US District Court      
for the Eastern District of Missouri on 23 September 2005. On 25 October        
2005, the plaintiffs filed a motion to remand, which was granted on 17 March    
2006. On 16 April 2008, the court stayed the case pending US Supreme Court      
review in Good v. Altria Group, Inc. A nominal trial date of 10 January 2011    
was scheduled, but trial did not proceed at that time. No new date has been     
set.                                                                            
Brown is a case filed in June 1997 in the Superior Court, San Diego County,     
California. On 11 April 2001, the court granted in part the plaintiffs`         
motion for certification of a class composed of residents of California who     
smoked at least one of the defendants` cigarettes from 10 June 1993 through     
23 April 2001, and who were exposed to the defendants` marketing and            
advertising activities in California. The plaintiffs seek to recover            
restitution, disgorgement of profits and other equitable relief under the       
California Business and Professions Code. Certification was granted as to the   
plaintiffs` claims that the defendants violated the section of the California   
Business and Professions Code pertaining to unfair competition. The court,      
however, refused to certify the class under the California Legal Remedies Act   
and on the plaintiffs` common law claims. On 7 March 2005, the court granted    
the defendants` motion to decertify the class. On 5 September 2006, the         
California Court of Appeal affirmed the judge`s order decertifying the class.   
On 1 November 2006, the plaintiffs` petition for review with the California     
Supreme Court was granted. On 18 May 2009, the California Supreme Court         
reversed the decision issued by the trial court and affirmed by the             
California Court of Appeal that decertified the class to the extent that it     
was based upon the conclusion that all class members were required to           
demonstrate standing, and remanded the case to the trial court for further      
proceedings regarding whether the class                                         
Contingent liabilities and financial commitments cont...                        
representatives have, or can demonstrate, standing. On 10 March 2010, the       
California Superior Court found that the plaintiffs` `lights` claims were not   
pre-empted by the Federal Cigarette Labelling and Advertising Act, rendered     
the court`s 30 September 2004 ruling on the issue no longer viable, and         
denied the defendants` second motion for summary judgment. The plaintiffs       
filed a tenth amended complaint on 10 September 2010. Certain defendants,       
including RJRT and B&W, filed answers to the tenth amended complaint on 12      
October 2010. Trial is scheduled to begin on 6 May 2011.                        
Howard is a `lights` class action filed in February 2000 in the Circuit         
Court, Madison County, Illinois. A judge certified a class on 18 December       
2001. On 6 June 2003, the trial judge issued an order staying all proceedings   
pending resolution of Price v. Philip Morris, Inc., a `lights` class action     
against Philip Morris, Inc. in the Illinois state court. The plaintiffs         
appealed this stay order to the Illinois Fifth District Court of Appeals,       
which affirmed the Circuit Court`s stay order on 19 August 2005. There is       
currently no activity in the case.                                              
Jones is a case filed in December 1998 in the Circuit Court, Jackson County,    
Missouri. The defendants removed the case to the US District Court for the      
Western District of Missouri on 16 February 1999. The action was brought by     
tobacco product users and purchasers on behalf of all similarly situated        
Missouri consumers. The plaintiffs allege that their use of the defendants`     
tobacco products has caused them to become addicted to nicotine. The            
plaintiffs seek to recover an unspecified amount of compensatory and punitive   
damages. The case was remanded to the Circuit Court on 17 February 1999.        
There has been limited activity in this case.                                   
Parsons is a case filed in February 1998 in the Circuit Court, Ohio County,     
West Virginia. The plaintiff sued asbestos manufacturers, US cigarette          
manufacturers, including B&W, among other defendants, seeking to recover US$1   
million in compensatory and punitive damages individually and an unspecified    
amount for the class in both compensatory and punitive damages. The class was   
brought on behalf of persons who allegedly have personal injury claims          
arising from their exposure to respirable asbestos fibres and cigarette         
smoke. The case has been stayed pending a final resolution of the plaintiffs`   
motion to refer tobacco litigation to the judicial panel on multidistrict       
litigation filed in In Re: Tobacco Litigation in the Supreme Court of Appeals   
of West Virginia. On 26 December 2000, three defendants, Nitral Liquidators,    
Inc., Desseaux Corporation of North American and Armstrong World Industries,    
filed bankruptcy petitions in the US Bankruptcy Court for the District of       
Delaware. Pursuant to the Bankruptcy Code, Parsons is automatically stayed      
with respect to all defendants.                                                 
Young is a case filed in November 1997 in the Circuit Court, Orleans Parish,    
Louisiana. The plaintiffs brought an ETS class action on behalf of all          
residents of Louisiana who, though not themselves cigarette smokers, have       
been exposed to second-hand smoke from cigarettes which were manufactured by    
the defendants, and who allegedly suffered injury as a result of that           
exposure. The plaintiffs seek to recover an unspecified amount of               
compensatory and punitive damages. On 13 October 2004, the trial court stayed   
this case pending the outcome of appellate review in the Scott class action     
in Louisiana (discussed above).                                                 
In Engle (a case in Florida), a jury awarded a total of US$12.7 million to      
three class representatives, and in a later stage of the three-phase trial      
procedure adopted in this case, a jury assessed US$17.6 billion in punitive     
damages against B&W. On 21 May 2003, the intermediate appellate court           
reversed the trial court`s judgment and remanded the case to the trial court    
with instructions to de-certify the class. On 16 July 2003, the plaintiffs      
filed a motion for rehearing which was denied on 22 September 2003. On 12 May   
2004, the Florida Supreme court agreed to review this case and, on 6 July       
2006, it upheld the intermediate appellate court`s decision to decertify the    
class and vacated the jury`s punitive damages verdict. Further, the Florida     
Supreme Court permitted the judgments entered for two of the three Engle        
class representatives to stand, but dismissed the judgment entered in favour    
of the third Engle class representative. Finally, the Florida Supreme Court     
has permitted putative Engle class members to file individual lawsuits          
against the Engle defendants within one year of the court`s decision            
(subsequently extended to 11 January 2008). The court`s order precludes         
defendants from litigating certain issues of liability against the putative     
Engle class members in these individual actions. On 7 August 2006, the          
defendants filed a motion for rehearing before the Florida Supreme Court,       
which was granted in part and denied in part, on 21 December 2006. The          
Florida Supreme Court`s 21 December 2006 ruling did not amend any of the        
earlier decisions` major holdings, which included decertifying the class,       
vacating the punitive damages judgment, and permitting individual members of    
the former class to file separate suits. Instead, the ruling addressed the      
claims on which the Engle jury`s phase one verdict will be applicable to the    
individual lawsuits that were permitted to stand. On 1 October 2007, the        
United States Supreme Court denied the defendants` request for certiorari       
review of the Florida Supreme Court`s decision.                                 
As at 31 December 2010, B&W have been served in approximately 49 Engle          
progeny cases in both state and federal courts in Florida. These cases          
include approximately 105 plaintiffs. RJRT as a                                 
Contingent liabilities and financial commitments cont...                        
successor to B&W are named in approximately 6,286 Engle progeny cases. The      
plaintiffs` counsel included multiple plaintiffs in most of the cases filed,    
so case totals have increased over the past year as Florida courts ordered      
cases originally filed as multi-plaintiff actions to be severed.                
In the first `phase three` trial of an individual Engle class member            
(Lukacs), the jury awarded the plaintiff US$37.5 million in compensatory        
damages (B&W`s share: US$8.4 million) on 11 June 2002. On 1 April 2003, the     
jury award was reduced to US$25.1 million (B&W`s share: US$5.6 million) but     
no final judgment was entered into because the trial court postponed the        
entry of final judgment until the Engle appeal was fully resolved. The trial    
court, on 14 August 2008, issued an order entering judgment for the plaintiff   
that awarded US$24.8 million to the plaintiff (plus interest), for which the    
defendants would be jointly and severally liable. On 17 October 2008, the       
plaintiff withdrew her request for punitive damages. On 12 November 2008, the   
trial court entered final judgment. On 1 December 2008, the defendants filed    
a notice of appeal. On 17 March 2010, the Third District Court of Appeal        
affirmed the ruling of the trial court. The defendants` motion for rehearing    
and petition for rehearing en banc was denied on May 18, 2010. RJRT expensed    
and paid the final judgment in the amount of approximately US$15.2 million on   
18 June 2010.                                                                   
As at 31 December 2010, there have been 10 additional phase three Engle         
trials naming RJRT as successor to B&W, which proceeded to verdict. Of these    
ten trials, three resulted in the plaintiffs` verdicts (Douglas, Putney,        
Grossman). In Douglas, the jury awarded US$5 million in compensatory damages    
against all defendants on 10 March 2010, allocating US$250,000 of the award     
to RJRT. The defendants filed notice of appeal on 28 June 2010. On 29 June      
2010, RJRT posted a supersedeas bond in the amount of US$250,000. In Putney,    
the jury awarded US$15,086,688 in compensatory damages and US$5 million in      
punitive damages on 26 April 2010, allocating US$4,526,000 in compensatory      
damages and US$2.5 million in punitive damages to RJRT. The defendants filed    
a notice of appeal on 30 August 2010, and the plaintiff filed a notice of       
cross appeal on 31 August 2010. On 20 December 2010, RJRT posted a              
supersedeas bond in the amount of US$2,372,765. In Grossman, the jury awarded   
US$1,934,727 in compensatory damages on 29 April 2010, allocating US$483,682    
to RJRT. The defendants filed a notice of appeal on 14 July 2010. The           
plaintiff filed a notice of cross appeal on 19 July 2010. On 19 July 2010,      
RJRT posted a supersedeas bond in the amount of US$483,682.                     
In June 2009, the Florida legislature amended its existing bond cap statute     
by adding a US$200 million bond cap that applies to all phase three Engle       
cases in the aggregate, and establishes individual bond caps for individual     
cases in amounts that vary depending on the number of judgments in effect at    
a given time. In the absence of further legislative action, this bond cap       
will remain in effect until 31 December 2012.                                   
(c)  Individual cases                                                           
Approximately 3,161 cases were pending against B&W at 31 December 2010 (2009:   
3,191) filed by or on behalf of individuals in which it is contended that       
diseases or deaths have been caused by cigarette smoking or by exposure to      
ETS. Of these cases, approximately: (a) 2,590 are ETS cases brought by flight   
attendants who were members of a class action (Broin) that was settled on       
terms that allow compensatory but not punitive damages claims by class          
members; (b) 429 of the individual cases against B&W are cases brought in       
consolidated proceedings in West Virginia, where the first phase of the trial   
is scheduled to begin on 17 October 2011; (c) 49 are Engle progeny cases that   
have been filed directly against B&W, and (d) 93 are cases filed by other       
individuals (76 of which name B&W and 17 of which name RJRT as successor to     
B&W). As mentioned above there are a further 6,286 Engle progeny cases which    
name RJRT as successor to B&W. These cases are subject to the indemnity set     
out above and are not detailed here.                                            
There were three individual cases that resulted in verdicts against B&W and     
which remained on appeal during 2010 (not including Lukacs, see above):         
In December 2003, a New York jury (Frankson) awarded US$350,000 in              
compensatory damages against B&W and two industry organisations. In January     
2004, the same jury awarded US$20 million in punitive damages. On 22 June       
2004, the trial judge granted a new trial unless the parties agreed to an       
increase in compensatory damages to US$500,000 and a decrease in punitive       
damages to US$5 million, of which US$4 million would be awarded against B&W.    
The plaintiff agreed to a decrease in punitive damages, but B&W has not         
agreed to an increase in compensatory damages. On 25 January 2005, B&W          
appealed to an intermediate New York State appellate court. Oral argument was   
heard on 8 May 2006. The appellate court affirmed the judgment on 5 July        
2006, except insofar as it dismissed the plaintiff`s design defect claims.      
B&W filed a motion for leave to reargue, or in the alternative, for leave to    
appeal to the New York Court of Appeals, on 3 August 2006. The intermediate     
appellate court denied this motion on 5 October 2006. On 8 December 2006, the   
trial judge granted the plaintiff`s                                             
Contingent liabilities and financial commitments cont...                        
application for entry of judgment in the amounts of US$5 million in punitive    
damages and US$175,000 in compensatory damages. The trial court also granted    
the plaintiff`s motion to vacate that part of the 2004 order granting a new     
trial unless the parties agreed to an increase in compensatory damages to       
US$500,000. RJRT posted a bond in the approximate amount of US$8.018 million    
on 3 July 2007. B&W appealed from final judgment on 3 July 2007 to an           
intermediate New York State appellate court. Oral argument was heard on 28      
January 2009. On 29 September 2009, the appellate court issued a decision       
modifying the final judgment by deleting the award of punitive damages, and     
remanding the case to the trial court for a new trial on the issue of           
punitive damages. On 22 December 2009, the plaintiff requested an extension     
of time to move for leave to appeal to the New York Court of Appeals, and for   
leave to reargue the case to the appellate court. On 15 January 2010, the       
appellate court denied the plaintiff`s motion for additional time to seek       
leave to appeal to the New York Court of Appeals, but granted the plaintiff     
more time to file a motion for leave to reargue to the appellate court. The     
plaintiff`s motion for leave to reargue was denied by the appellate court on    
12 March 2010. As at 31 December 2010, no date has been set for a new trial     
on the issue of punitive damages.                                               
On 1 February 2005, a Missouri jury (Lincoln Smith) awarded US$500,000 in       
compensatory damages against B&W and then, on 2 February 2005, awarded US$20    
million in punitive damages, also against B&W. On 1 June 2005, B&W filed its    
notice of appeal. Oral argument was heard on 31 August 2006. On 31 July 2007,   
an intermediate Missouri appellate court affirmed the compensatory damages      
award, but it reversed the punitive damages award, reasoning that the           
plaintiffs failed to produce sufficient evidence to justify the verdict. The    
majority of the court would have remanded the case for a second trial,          
limited to punitive damages, but a dissenting judge transferred the case to     
the Missouri Supreme Court, as permitted by Missouri law. Oral argument was     
heard by the Missouri Supreme Court on 13 February 2008. On 31 July 2008, the   
Missouri Supreme Court transferred the case back to the intermediate            
appellate court for further proceedings. In a decision entered on 16 December   
2008, the intermediate appellate court again upheld the award of compensatory   
damages and reversed the jury`s award of US$20 million in punitive damages,     
sending the case back to the trial court for a new trial on punitive damages.   
Following a new trial, on 20 August 2009, a Missouri jury returned a verdict    
awarding US$1.5 million in punitive damages against B&W. On 24 September        
2009, B&W filed a motion for a new trial and a motion for judgment              
notwithstanding the verdict. On the same date, the plaintiffs filed a motion    
for additur, asking the court to increase the amount of punitive damages from   
US$1.5 million to US$20 million, and a motion to vacate, modify or set aside    
judgment, or in the alternative, for a new trial. On 21 December 2009, the      
court denied the plaintiffs` and B&W`s post-trial motions. On 30 December       
2009, B&W filed a notice of appeal. On 31 December 2009, the plaintiffs filed   
a notice of appeal. Both appeals remain pending.                                
On 18 March 2005, a New York jury (Rose) awarded US$1.7 million in              
compensatory damages against B&W. On 18 August 2005, B&W filed its notice of    
appeal. RJRT posted a bond in the approximate amount of US$2.058 million on 7   
February 2006. Oral argument on this appeal was heard on 12 December 2006 by    
an intermediate New York appellate court. On 10 April 2008, the appellate       
court reversed the judgment in the plaintiff`s favour and ordered that the      
case be dismissed. On 8 May 2008, the plaintiff filed a notice of appeal to     
New York`s Court of Appeals. On 16 December 2008, the New York Court of         
Appeals affirmed the decision of the appellate court dismissing the             
plaintiff`s complaint. On 14 January 2009, the plaintiff filed a motion         
seeking leave to reargue the 16 December 2008 decision and order of the New     
York Court of Appeals, which was denied by an order dated 26 March 2009. The    
plaintiff filed a petition for a writ of certiorari in the US Supreme Court     
in June 2009, which was denied on 5 October 2009.                               
(d)  Other claims                                                               
The Flintkote Company (Flintkote), a US asbestos production and sales           
company, was included in the acquisition of Genstar Corporation by Imasco       
Limited`s subsidiary, Imasco Enterprises, Inc., in 1986 and became a Group      
subsidiary following the restructuring of Imasco Limited (now Imperial          
Tobacco Canada Limited (Imperial), the Group`s operating company in Canada)     
in 2000. Soon after this acquisition, and as part of the acquisition plan,      
Genstar Corporation began to sell most of its assets, including the non-        
asbestos related operations and subsidiaries of Flintkote. The liquidation of   
Flintkote assets produced cash proceeds and, having obtained advice from the    
law firm of Sullivan & Cromwell LLP and other advice that sufficient assets     
would remain to satisfy liabilities, Flintkote authorised the payment of a      
dividend of US$170.2 million in 1986 and a further dividend of US$355 million   
in 1987. In 2003, Imperial`s subsidiary, Genstar Pacific Corporation,           
divested Flintkote and then, in 2004, Flintkote filed for bankruptcy in the     
United States Bankruptcy Court for the District of Delaware. In 2006,           
Flintkote, representatives of both the present and future asbestos claimants,   
and individual asbestos claimants were permitted by the bankruptcy court to     
file a complaint against Imperial and numerous other defendants including       
Sullivan & Cromwell LLP, for the recovery of the dividends, plus interest,      
and other compensation under various legal and equitable theories, including    
seeking a                                                                       
Contingent liabilities and financial commitments cont...                        
determination that Imperial is Flintkote`s `alter ego` and is responsible for   
all of Flintkote`s asbestos tort liabilities. Sullivan & Cromwell LLP and       
Imperial have since filed cross complaints against each other. The parties      
are presently engaged in case management discussions to establish the scope     
and manner of discovery in this case. Although the Flintkote litigation is at   
a preliminary stage, the judge has stated an intention to determine several     
discrete issues for resolution in a series of bifurcated bench trials in an     
effort to simplify or clarify the determinative issues in the litigation. The   
first issue is whether Flintkote`s claim for malpractice against Sullivan &     
Cromwell LLP is time barred. On 31 January 2011, the court entered a            
preliminary ruling stating that the complaint was time barred and that          
Sullivan & Cromwell LLP is entitled to dismissal. The second issue involves     
an enquiry into the two dividends and the circumstances surrounding them,       
including issues involving fraudulent conveyance. Certain legal issues          
regarding fraudulent conveyance were briefed and, at hearings held on 22        
December 2010 and 2 February 2011, the court further refined the list of        
issues involving fraudulent conveyance. In addition, two other issues have      
emerged: (1) whether Flintkote or certain asbestos tort claimants are able to   
pursue `alter ego` claims against imperial, and (2) whether Flintkote should    
be judicially estopped from asserting certain fraudulent conveyance remedies    
in light of prior inconsistent statements it made during the course of the      
litigation.  While it is expected that bench trials on all of these issues      
will occur in 2011, it is unclear when the court might rule on the issues.      
In Wisconsin, the authorities have identified potentially responsible parties   
(PRPs) to fund the clean up of river sediments in the lower Fox River,          
Wisconsin. The pollution was caused by discharges of PCBs from paper mills      
and other facilities operating close to the river. The cost of the clean up     
work has been estimated to be in excess of US$900 million. Among the            
potentially responsible parties are NCR Corporation (NCR) and Appleton Papers   
Inc. (Appleton) who are liable for the clean up costs in a large portion of     
the river under the terms of a consent decree. In 1978, Industries purchased    
what was then NCR`s Appleton Papers Division from NCR. In 1978, Industries      
also incorporated a US entity by the name of BATUS, Inc. (BATUS), which in      
1980 became the holding company for all of Industries` US subsidiaries,         
including Appleton. As the holding company, BATUS obtained insurance policies   
for itself and its subsidiaries that included coverage for certain              
environmental liabilities. Industries/BATUS spun off the Appleton business in   
1990 to Wiggins Teape Appleton p.l.c. and Wiggins Teape Appleton (Holdings)     
p.l.c., now known as Arjo Wiggins Appleton Ltd. and Arjo Wiggins US Holdings    
Ltd. (collectively, the AWA Entities), obtaining full indemnities from AWA      
Entities for past and future environmental claims. Disputes between NCR,        
Appleton, the AWA Entities, and Industries as to the indemnities given and      
received under the purchase agreement in 1978 have been the subject of          
arbitrations in 1998 and 2006. Under the terms of the arbitration awards,       
Industries and Appleton/the AWA Entities have an obligation to share the        
costs of environmental claims with NCR (60:40), but Industries has never been   
required to pay any sums in this regard because Appleton and the AWA Entities   
have paid the nonNCR (60 per cent) share of the cleanup costs to date, and      
the authorities have not identified Industries or BATUS as PRPs. However,       
there is a risk for Industries that Appleton and the AWA Entities will          
exhaust the recoverable insurance policies prior to the completion of the       
mandated cleanup work and that Appleton and the AWA Entities will not have      
sufficient assets of their own to pay the cleanup obligations, leaving          
Industries with the responsibility to pay the nonNCR share of the remaining     
cleanup costs. There is a further risk that the cleanup costs for the project   
will increase beyond current estimates.                                         
UK-based Group companies                                                        
Investments has been served in the following US cases pending at 31 December    
2010: a medical reimbursement case, City of St. Louis, and Cleary, a class      
action (see above under medical reimbursement cases and class actions           
respectively); the US Department of Justice case (see below); an anti-trust     
case, Daric Smith (see below); and two individual actions, Eiser and Perry,     
which are currently dormant. No other UKbased Group company has been served     
in a US product liability case pending as at 31 December 2010.                  
Conduct-based claims                                                            
On 22 September 1999, the US Department of Justice brought an action in the     
US District Court for the District of Columbia against various industry         
members, including RJRT, B&W, Industries and Investments. Industries was        
dismissed for lack of personal jurisdiction on 28 September 2000. The           
government sought to recover federal funds expended in providing healthcare     
to smokers who have developed diseases and injuries alleged to be smoking-      
related, and, in addition, sought, pursuant to RICO, disgorgement of profits    
the government contends were earned as a consequence of a RICO `enterprise`.    
On 28 September 2000, the district court dismissed the portion of the claim     
which sought recovery of federal funds expended in providing healthcare to      
smokers who have developed diseases and injuries alleged to be smoking-         
related. The non-jury trial of the RICO portion of the claim began on           
Contingent liabilities and financial commitments cont...                        
21 September 2004, and ended on 9 June 2005. On 17 November 2004, the US        
Court of Appeals for the DC Circuit heard an appeal by the defendants against   
an earlier district court decision that disgorgement of profits is an           
appropriate remedy for the RICO violations alleged by the government. On 4      
February 2005, the DC Circuit allowed the appeal, ruling that the government    
could not claim disgorgement of profits. On 17 October 2005, the US Supreme     
Court declined to hear the appeal by the US government in respect of the        
claim for disgorgement of US$280 billion of past profits from the defendants.   
On 17 August 2006, the district court issued its final judgment, consisting     
of some 1,600 pages of factual findings and legal conclusions. The court        
found in favour of the government, and against certain defendants, including    
B&W and Investments. The court also ordered a wide array of injunctive          
relief, including a ban on the use of `lights` and other similar descriptors.   
Compliance with the court-ordered remedies may cost RJRT and Investments        
millions of dollars, although remedial compliance has been stayed over the      
last several years pending appellate review. In addition, the government is     
seeking the recovery of roughly US$1.9 million (plus accruable interest) in     
litigation costs, with RJRT having already paid approximately US$780,000 in     
costs on behalf of itself and B&W. Investments filed a praecipe with the        
district court on 28 September 2010 stating that it is not yet obligated to     
pay costs inasmuch as there has not been final resolution of all appeals in     
this matter (including the extraterritorial reach, if any, of the RICO          
statute based on an intervening change in law).                                 
On 10 August 2007, the defendants filed their initial appellate briefs to the   
Court of Appeals for the DC Circuit. All defendants filed a joint appellate     
brief, and Investments also filed its own brief which raised the issue of       
whether Congress intended for RICO to apply to extraterritorial conduct by a    
foreign defendant. On 19 November 2007, the government filed its opposition     
and cross-appeal brief, seeking to reinstate certain remedial relief,           
including its disgorgement claims. On 22 May 2009, a three-judge appellate      
panel unanimously affirmed the district court`s RICO liability judgment         
against Investments, Altria, Philip Morris, RJRT and Lorillard, ordered the     
dismissal of CTR and TI (two defunct US trade associations that were not        
covered by the district court`s injunctive remedies), and remanded for          
further factual findings and clarification as to whether liability should be    
imposed against B&W, based on changes in the nature of B&W`s business           
operations. The panel also remanded on four discrete issues relating to the     
remedies, including for the district court "to reformulate" the injunction on   
the use of low-tar descriptors "to exempt foreign activities that have no       
substantial, direct, and foreseeable domestic effects". The government`s        
cross-appeal seeking disgorgement of past profits and the funding of smoking    
education and cessation programmes was denied. Investments` petition for        
panel rehearing and rehearing en banc were filed on 31 July 2009 and was        
denied on 22 September 2009 by the DC Circuit.                                  
On 19 February 2010, the defendants and the government filed certiorari         
petitions with the US Supreme Court. On 28 June 2010, the US Supreme Court      
declined to grant certiorari on all petitions. On 23 July 2010, Investments     
filed a petition for rehearing before the US Supreme Court, on the basis of     
an intervening decision by the High Court that invalidated the "effects" test   
the district court and DC Circuit both used in concluding that the RICO         
statute applied to Investments` foreign conduct. The US Supreme Court denied    
Investments` rehearing petition on 3 September 2010.                            
On 7 July 2010, the DC Circuit issued its remand returning the case to the      
district court for further proceedings.  On 22 December 2010, the district      
court ordered, among other things, that B&W is no longer a defendant and is     
therefore not subject to the court`s injunction. On 28 December 2010, the       
government filed a motion to compel Investments` compliance with the district   
court`s 17 August 2006 order.  Investments` opposition to the government`s      
motion to compel compliance along with Investments` motion for                  
reconsideration of the liability judgment against it on the basis of an         
intervening change in controlling law was filed on 21 January 2011.             
In the Daric Smith case, purchasers of cigarettes in the State of Kansas        
brought a class action in the Kansas State Court against B&W, Investments and   
certain other tobacco companies seeking injunctive relief, treble damages,      
interest and costs. The allegations are that the defendants participated in a   
conspiracy to fix or maintain the price of cigarettes sold in the US,           
including the State of Kansas, in violation of the Kansas Restraint of Trade    
Act. Following a hearing on 8 December 2008 on the plaintiff`s motion to        
compel Investments to produce documents, Investments identified relevant        
documents for discovery and Judge Smith (now retired) issued an order           
compelling disclosure of all of Investments` documents without an in camera     
review. On 15 October 2009, Investments filed a motion for reconsideration of   
Judge Smith`s order. A decision on this is awaited. Following the appointment   
of a new judge, in October and November 2010, all defendants moved for          
summary judgment. Those motions have not yet been fully briefed.                
Contingent liabilities and financial commitments cont...                        
Product liability outside the United States                                     
At 31 December 2010, active claims against the Group`s companies existed in     
22 markets outside the US (2009: 22) but the only markets with more than five   
claims were Argentina, Brazil, Canada, Chile, Italy, Nigeria, and the           
Republic of Ireland (2009: five). Medical Reimbursement actions are being       
brought in Canada, Argentina, Brazil, Colombia, Israel, Nigeria, Saudi Arabia   
and Spain.                                                                      
(a)  Medical reimbursement cases                                                
Brazil                                                                          
In August 2007, the Sao Paulo Public Prosecutors office filed a medical         
reimbursement claim against Souza Cruz. A similar claim was lodged against      
Philip Morris. Souza Cruz`s motion to consolidate the two claims was rejected   
and instead this case was removed to a different lower court. Souza Cruz        
filed a motion to reconsider the refusal for consolidation and an               
interlocutory appeal against assignment to the lower court. At the same time,   
the Public Prosecutor filed a motion challenging the connection between the     
two cases, which argument the State Court of Appeals accepted in August 2010    
and ordered the two cases to progress independently. Souza Cruz subsequently    
filed a motion for clarification opposing the ruling, which is now pending      
review with the reporting justice. The lower court proceedings against Souza    
Cruz are expected to resume in due course.                                      
Canada                                                                          
In Canada there are three statutory actions for recovery of healthcare costs    
arising from the treatment of smoking and health related diseases. These        
proceedings name various group companies. Legislation enabling provincial       
governments to recover the healthcare costs has been enacted in British         
Columbia, New Brunswick, Ontario and Quebec. Actions have begun against         
various Group companies in British Columbia, New Brunswick and Ontario. In      
Quebec, the Group companies are challenging the legislation, and the Quebec     
has not filed its own action. Newfoundland is in the process of referring       
legislation to the Newfoundland Court of Appeals. Similar legislation has       
also been passed and is also being considered by other Canadian provinces.      
The government of British Columbia brought a claim pursuant to the provisions   
of the Tobacco Damages and Health Care Costs Recovery Act 2000 (the Recovery    
Act) against domestic and foreign `manufacturers` seeking to recover the        
plaintiff`s costs of health care benefits. Imperial, Investments, Industries    
and other former Rothmans Group companies are named as defendants. The          
constitutionality of the Recovery Act was challenged by certain defendants      
and, on 5 June 2003, the British Columbia Supreme Court found the Recovery      
Act to be beyond the competence of the British Columbia legislature and,        
accordingly, dismissed the government`s claim. The government appealed the      
decision to the British Columbia Court of Appeal which, on 20 May 2004,         
overturned the lower court`s decision and declared the Recovery Act to be       
constitutionally valid. The defendants appealed to the Supreme Court of         
Canada in June and the court gave its judgment in September 2005 dismissing     
the appeals and declaring the Act to be constitutionally valid.                 
The federal government was enjoined by a Third Party Notice, and presented a    
Motion to Strike the claim out. The hearing took place during the week of 3     
March 2008 and the court found in favour of the federal government. The         
defendants appealed that decision and the hearing was held during the week of   
1 June 2009. On 8 December 2009, the British Columbia Court of Appeal handed    
down its decision in both this case and the Knight class action. This appeal    
was granted in part. The Court of Appeal held that it was not "plain and        
obvious" that the federal government did not owe a duty of care to tobacco      
manufacturers or consumers when it implemented its tobacco control strategy.    
On 8 February 2010, the federal government sought leave to appeal this          
decision to the Supreme Court of Canada. On 10 March, the defendant filed       
response materials and a cross appeal. The government of British Columbia       
sought leave to oppose the defendants` cross appeal in part. On 20 May, the     
Supreme Court of Canada granted leave to appeal both in respect of the          
federal government`s application and the defendants` conditional cross          
applications. The appeal is scheduled to be heard on 24 February 2011.          
The underlying medical reimbursement action remains at a preliminary case       
management stage. Damages have not yet been quantified by the plaintiff.        
Given the Supreme Court application, and a number of other factors including    
delay on the part of the plaintiff in producing his damages modelling           
materials, the trial date has been postponed.                                   
Non-Canadian defendants challenged the personal jurisdiction of the British     
Columbia Court and those motions were heard in the Supreme Court of British     
Columbia. On 23 June 2005, the court dismissed all defendants` motions,         
finding that there is a "real and substantial connection" between British       
Contingent liabilities and financial commitments cont...                        
Columbia and the foreign defendants. Subsequently, the defendants were          
granted leave to appeal that ruling to the Court of Appeal of British           
Columbia. The appeal was dismissed on 15 September 2006. The defendants filed   
leave to appeal to the Supreme Court on 10 November 2006, and that              
application was denied on 5 April 2007.                                         
The government of New Brunswick has brought a medical reimbursement claim       
against domestic and foreign tobacco "manufacturers", pursuant to the           
provisions of the Recovery Act passed in that Province in June 2006. The        
Company, Investments, Industries, Imperial and Carreras Rothmans Limited (the   
UK Companies) have all been named as defendants. The government filed a         
statement of claim on 13 March 2008. The Group defendants were served with      
the Notice of Action and Statement of Claim on 2 June 2008. A case management   
conference was held on 8 January 2009 so that other defendants could            
challenge the use of a contingent fee arrangement (CFA) for the plaintiff`s     
lawyer. This challenge was refused at first instance. Leave to appeal was       
granted on limited grounds. These grounds, upon which leave was denied, were    
appealed directly to the Supreme Court of Canada. On May 13, 2010, the New      
Brunswick Court of Appeal dismissed Imperial`s appeal. The Supreme Court of     
Canada subsequently denied leave on all aspects of the CFA challenge, thus      
ending this preliminary challenge. The appeal was dismissed and an              
application to appeal to the Supreme Court was denied on 21 October 2010. The   
UK Companies have challenged the court`s jurisdiction and in November 2010      
all four challenges were refused. Appeals are ongoing. No damages have yet      
been quantified by the plaintiff.                                               
The government of the Province of Ontario has also filed a C$50 billion         
medical reimbursement claim against domestic and foreign tobacco                
"manufacturers", pursuant to the provisions of the Tobacco Damages and Health   
Care Costs Recovery Act 2009. The UK Companies have all been named as           
defendants. Imperial was served on 30 September 2009 and the UK Companies       
were served on 8 October 2009. A case management judge has been appointed and   
the jurisdiction motions filed by the UK Companies will be heard first. The     
hearing is scheduled for April 2011.                                            
Colombia                                                                        
British American Tobacco (South America) Limited (BAT South America) was        
served on 18 July 2008 in a public interest action that has a medical           
reimbursement component. The case was brought by two Colombian citizens         
alleging that the defendant violated numerous "collective" interests and        
rights of the Colombian population. In addition to equitable and injunctive     
relief being sought, the plaintiffs are seeking 25 per cent of smoking-         
related healthcare costs since the time that British American Tobacco has       
been operating in Colombia. Thereafter, the plaintiffs also request that the    
company contribute US$50 million a year to a fund. BAT South America            
initially filed preliminary objections to the action, with a view to joining    
the claim with another class action, the Sandra Florez action (which made       
substantially similar allegations and sought similar relief). However, as the   
Florez case was decided in BAT South America`s favour in September 2009, BAT    
South America will submit a full defence in due course.                         
Israel                                                                          
In Israel, a medical reimbursement claim was brought against Industries, B&W,   
Investments and B.A.T (U.K. and Export) Limited (BATUKE), amongst others, by    
Clalit Health Services. The plaintiff claims damages of NIS 7.6 billion and     
seeks injunctive relief. On 29 March 2005, B&W, Investments and BATUKE argued   
for leave to appeal the denial of their application to dismiss the action on    
the grounds of remoteness and a decision from the Supreme Court on this issue   
is still awaited.                                                               
Nigeria                                                                         
Health care recoupment actions have also been brought by five Nigerian states   
(Lagos, Kano, Gombe, Oyo, Ogun) and by the federal government of Nigeria,       
each seeking the equivalent of billions of US dollars for costs allegedly       
incurred by the state and federal governments in treating smoking-related       
illnesses. British American Tobacco (Nigeria) Limited (BAT Nigeria) has been    
named as a defendant in each of the cases; the Company and Investments have     
been named as defendants in six of the cases.                                   
As at 31 December 2010, the actions that had been filed by the Attorneys-       
General of Ondo State and of Ekiti State were voluntarily discontinued by the   
plaintiffs without prejudice to re-file on 5 October 2009 and 18 June 2009,     
respectively. The action filed by the Attorney-General of Akwa Ibom State was   
struck out without prejudice for lack of prosecution on 19 October 2009.        
On 21 February 2008, the Lagos action was voluntarily discontinued by the       
plaintiffs. On 13 March 2008, the Lagos Attorney General filed a                
substantially similar action which was marked as `qualified` under Lagos        
State`s `Fast-Track` system. The `Fast-Track` system provides for resolution    
of the dispute within an eight-month time-period after filing. BAT Nigeria,     
the Company and Investments                                                     
Contingent liabilities and financial commitments cont...                        
have all been served in the new action, and have filed preliminary              
objections. At a hearing on 16 September 2008, because service was yet to be    
completed on all defendants, the court directed that the case no longer         
qualified to be heard on the `Fast Track`. On 18 September 2009, the court      
issued a ruling denying the preliminary objections filed by the Company and     
Investments on the basis that the court was competent to hear the case as it    
related to those defendants, that the Company and Investments are necessary     
parties to the action and that the suit therefore was not liable to be struck   
out as against those defendants. On 2 October 2009, the Company and             
Investments filed notices of appeal from the entirety of the court`s ruling     
as it related to their respective objections. On 15 October and 19 October      
2009, respectively, the Company and Investments filed motions to stay all       
proceedings pending the resolution of their appeals, which motion was granted   
by the High Court on 20 September 2010. On 26 November 2010, the Lagos          
Attorney General filed a motion for leave to appeal the High Court`s order      
granting a stay, which motion remains pending before the Court of Appeal.       
On 8 July 2008, the High Court of Gombe State issued a ruling on the            
preliminary objections filed by the Company, Investments and other defendants   
in the case, setting aside the service on all defendants and striking out the   
Gombe suit. In its decision, the court held that the writs served on the        
defendants were invalid, the plaintiff had failed to pay the requisite filing   
fees, and that based on these filing defects, the court was not competent to    
assume jurisdiction. The court also stated, however, that the plaintiff,        
through its statement of claim and affidavit evidence filed in support of its   
ex parte motion for leave to serve outside the jurisdiction, had satisfied      
the requirements for service outside the jurisdiction. Although the plaintiff   
has not appealed from the court`s decision, the plaintiff has filed a renewed   
action in the High Court of Gombe State. BAT Nigeria, the Company and           
Investments have filed notices of preliminary objection in the renewed          
action.   On 16 December 2010, the Gombe High Court heard argument on the       
defendants` service and jurisdictional objections.                              
In the Oyo State case the British American Tobacco companies filed              
preliminary objections. These were partially granted on 22 June 2010 and        
service was set aside. The issuance of the writ was, however, not set aside     
and the Company and Investments are appealing this decision based on their      
jurisdictional objections.  As at 31 December 2010, the appeals remain          
pending, and the plaintiff has not re-served the writ on the British American   
Tobacco defendants.                                                             
In Kano, the preliminary objections filed by the Company and Investments were   
dismissed on 16 April 2010. The Company and Investments have appealed the       
decision and sought a stay of proceedings. On 13 May 2010, the plaintiff        
filed a motion for preliminary injunction which seeks inter alia to prevent     
the defendants from marketing tobacco products or causing them to be sold to    
underage purchasers or near any primary or secondary school in Kano State. At   
a hearing on 8 December 2010 the court heard argument concerning the order in   
which the stay application, injunction motion, and other pending matters will   
be heard, and adjourned to 20 January 2011 for ruling. On 20 January 2011,      
the court ruled that it would first hear Nigeria`s preliminary objections to    
the court`s jurisdiction, and subsequently would hear the defendants` stay      
applications together with the plaintiff`s injunction motion, and adjourned     
to 22 February 2011 for a hearing on BAT Nigeria`s objections.                  
In Ogun, preliminary objections were filed by BAT Nigeria, the Company and      
Investments, but were rejected by the court on 20 May 2010. All three British   
American Tobacco defendants have filed appeals. On 24 May 2010, the plaintiff   
filed a motion for preliminary injunction which seeks inter alia to prevent     
the defendants from marketing tobacco products or causing them to be sold to    
underage purchasers or near any primary or secondary school in Ogun State. On   
15 and 19 October 2010, the Company and Investments, respectively, filed        
motions in the Court of Appeal for a stay of proceedings pending their          
appeals. On 21 October 2010, the High Court adjourned proceedings without       
date pending resolution of the stay motions.  As at 31 December 2010, the       
stay motions remain pending before the Court of Appeal and a hearing is         
scheduled for 31 March 2011.                                                    
Saudi Arabia                                                                    
In Saudi Arabia, in 2007, there were reports that the Ministry of Health was    
pursuing a healthcare recoupment action in the Riyadh General Court against a   
number of distributors and agents. As at 31 December 2010, no Group company     
has been served with process. The Ministry of Health is reportedly seeking      
damages of at least 127 billion Saudi Riyals.  Hearings take place on average   
every six months.                                                               
In addition, a separate medical reimbursement action has reportedly been        
filed by the King Faisal Specialist Hospital in the Riyadh General Court,       
naming `BAT Company Limited` as a defendant. As at 31 December 2010, no Group   
company had been served with process in the action.                             
Contingent liabilities and financial commitments cont...                        
Spain                                                                           
In early 2006, the Junta de Andalucia, in Spain, filed a medical                
reimbursement action against the State and tobacco companies (including BAT     
Espana S.A.) before the contentious-administrative courts. The State filed      
preliminary objections to the Junta`s claim, with tobacco companies filing      
supporting briefs. The court upheld these preliminary objections and            
dismissed the claim in November 2007. The Junta`s appeal of this ruling to      
the Supreme Court was dismissed in September 2009. However, in May 2009, the    
Junta also filed a new contentious-administrative claim following inactivity    
on their previous claim, which proceedings are still progressing. Preliminary   
objections were made in May 2010 and the parties are awaiting the court`s       
ruling.                                                                         
(b)  Class actions                                                              
Brazil                                                                          
There are five class actions being brought in Brazil. One is also a medical     
reimbursement, and is therefore discussed above.                                
In 1995, the Associacao de Defesa da Saude do Fumante (ADESF) class action      
was filed against Souza Cruz S.A. (Souza Cruz) and Philip Morris in the Sao     
Paulo Lower Civil Court alleging that the defendants are liable to a class of   
smokers and former smokers for failing to warn of cigarette addiction. The      
case was stayed in 2004 pending the defendants` appeal from a decision issued   
by the lower civil court on 7 April 2004. That lower court decision held that   
the defendants had not met their burden of proving that cigarette smoking was   
not addictive or harmful to health, notwithstanding an earlier interlocutory    
order that the Sao Paulo Court of Appeals had issued, which directed the        
trial court to allow more evidence to be taken before rendering its decision.   
On 12 November 2008, the Sao Paulo Court of Appeals overturned the lower        
court`s unfavourable decision of 2004, finding that the lower court had         
failed to provide the defendants with an opportunity to produce evidence. The   
case now returns to the lower court for production of evidence and a new        
judgment. On 19 March 2009, the Lower Civil Court ordered the previous court-   
appointed medical expert to be replaced and a new advertising expert            
appointed. The parties have submitted questions to these court-appointed        
experts who have both delivered their reports. The plaintiff has provided       
comments on both expert reports. Souza Cruz responded with its comments and     
submissions from its own experts on 26 November 2010.                           
The Brazilian Association for the Defense of Consumers` Health (Saudecon)       
filed a class action against Souza Cruz in the City of Porto Alegre, Brazil     
on 3 November 2008. The plaintiff purports to represent all Brazilian smokers   
whom, it alleges, are unable to quit smoking and lack access to cessation       
treatments. The plaintiff is seeking an order requiring the named defendants    
to fund, according to their market share, the purchase of cessation             
treatments for these smokers over a minimum period of two years. Souza Cruz     
was served with this complaint on 19 November 2008. On 18 May 2009, the case    
was dismissed with judgment on the merits. The plaintiffs appealed in August    
2009 and Souza Cruz and Philip Morris both responded. The parties are now       
awaiting judgment from the State Court of Appeal`s 10th Civil Chamber.          
A class action was filed against Souza Cruz by the Association of Exploited     
Consumers of the federal District, requesting a court order to prevent Souza    
Cruz selling cigarettes in Brazil. In December 2006, the federal District       
Court of Appeals confirmed a favourable lower court decision which had found    
the claim groundless and unlawful. The plaintiff appealed that ruling, but on   
12 March 2009 the Superior Court affirmed the ruling and rejected the           
plaintiff`s appeal. The plaintiff appealed again, but on 23 March 2009, in a    
unanimous decision, the Superior Court rejected the plaintiff`s appeal. An      
appeal is now pending before the federal Supreme Court.                         
In 2004, the State of Sergipe instigated a class action seeking compensation    
for smokers in Sergipe State who purportedly sought to quit smoking. The        
lower court denied the plaintiffs` request for early relief and determined      
ANVISA (a federal government health agency) be ordered to join the case as co-  
defendants. As ANVISA is a federal agency, the case was removed to the          
federal court where ANVISA successfully argued that it lacked standing to be    
sued. The claim against ANVISA was dismissed and the federal court sent the     
case back to the lower state court for proceedings to continue, however, the    
action was stayed on 18 December 2009 pending a decision by the Superior        
Court on which court has jurisdiction. On 26 March 2010 the Superior Court      
determined that it has jurisdiction of the matter and a decision from the       
court is now pending.                                                           
Contingent liabilities and financial commitments cont...                        
Bulgaria                                                                        
In March 2008, a smoking-related consumer fraud class action was filed in the   
Sofia City Court of Bulgaria against 21 defendants, including the following     
British American Tobacco-affiliated companies: British-American Tobacco         
Polska S.A., British-American Tobacco (Romania) Investments SRL, House of       
Prince A/S, and Scandinavian Tobacco S.A.  On 24 September 2008, the claim      
was dismissed on procedural grounds, and the plaintiff appealed this ruling.    
On 11 November 2008, the Court of Appeal granted the plaintiff`s appeal and     
on 2 December 2008, the Sofia City Court ordered the plaintiff to meet          
various evidentiary and procedural conditions before proceeding further with    
this claim.  An ex parte hearing took place on 18 November 2010 to allow the    
plaintiff to present evidence on his ability to bring the claim and on the      
viability of the claim itself.  On 24 November 2010, the Sofia City Court       
issued an order denying plaintiff the right to proceed with the claim on the    
grounds that the class members could not be accurately identified and because   
plaintiff lacked adequate funding to pursue the litigation on behalf of the     
proposed class. The plaintiff appealed that ruling and on 20 January 2011,      
the Court of Appeal affirmed the dismissal of the case.                         
Canada                                                                          
There are 10 class actions being brought in Canada against Group companies.     
In the Knight class action, a claim has been brought against Imperial under     
the Trade Practices Act and the Business Practices and Consumer Protection      
Act. The claim includes alleged deceptive practices in relation to the use of   
`light` and `mild` descriptors. The Supreme Court of British Columbia           
certified a class of all consumers of cigarettes bearing `light` or `mild`      
descriptors since 1974 manufactured in British Columbia by Imperial. Imperial   
filed an appeal against the certification which was heard in February 2006.     
The Appeal Court confirmed the certification of the class but has limited any   
financial liability, if proved, to the period from 1997. This is a `lights`     
class action in which the plaintiff alleges that the marketing of light and     
mild cigarettes is deceptive because it conveys a false and misleading          
message that those cigarettes are less harmful than regular cigarettes.         
Although the claim arises from health concerns, it does not seek compensation   
for personal injury. Instead it seeks compensation for amounts spent on         
`light and mild` products and a disgorgement of profits from Imperial. The      
motion of the federal government to strike out the third party notice issued    
against them by Imperial was heard in February 2006 and was granted but was     
appealed by Imperial and the appeal was heard in June 2009 in conjunction       
with the British Columbia medical reimbursement. The Court of Appeal went so    
far as to say that it was not "plain and obvious" that the federal government   
did not owe a duty of care to manufacturers or indeed to the class itself.      
Therefore, the government of Canada faces potential liability to claims of      
product liability or misrepresentation. The government has appealed this        
decision and the appeal will be heard on 24 February 2011.                      
On 9 December 2009, Imperial was served with a class action filed by Ontario    
tobacco farmers and the Provincial Marketing Board. The plaintiffs allege       
that, during the timeframe, the companies improperly paid lower prices for      
tobacco leaf destined for duty-free products, as opposed to the higher          
domestic leaf price. Imperial deposited the amount owing to the government of   
Ontario pursuant to the Comprehensive Agreement into an escrow account, as      
Imperial believes that the Growers` claim could fall within the definition of   
a released claim according to the Comprehensive Agreement. In response, the     
Ontario government filed an action against Imperial, seeking a declaration to   
the effect that the Growers` action is valid in its own right, and that it is   
not a Released Claim. No monetary damages are being claimed against Imperial    
by the government of Ontario.                                                   
On 26 July 2010, Imperial argued its preliminary motion in the Ontario claim.   
Imperial was successful in its application and the court ordered that the       
Ontario claim be stayed in favour of the arbitration provisions stipulated in   
the Comprehensive Agreement and raised by Imperial in its Notice of             
Arbitration. The Province of Ontario has appealed this decision but no          
hearing date has been set.                                                      
There are currently two class actions in Quebec. On 21 February 2005, the       
Quebec Superior Court granted certification in two class actions against        
Imperial and two domestic manufacturers, which have a combined value of C$22    
billion plus interest and costs. The court certified two classes, which         
include residents of Quebec who suffered from lung, throat and laryngeal        
cancer or emphysema, and residents who were addicted to nicotine at the time    
the proceedings were filed and who have since remained addicted. In Quebec,     
there is no right of appeal for a defendant upon certification. The             
plaintiffs have served a Statement of Claim. Trial in this matter has been      
set for 17 October 2011 and discovery is currently under way.                   
In June 2009, four new smoking and health class actions were filed in Nova      
Scotia, Manitoba, Saskatchewan and Alberta, against Canadian manufacturers      
and foreign companies, including the UK Companies and Imperial. In June 2010,   
two further suits were filed in British Columbia. Proceedings in these          
smoking and health class actions have also been served on Imperial. A           
jurisdiction motion has                                                         
Contingent liabilities and financial commitments cont...                        
been filed in British Columbia. In Saskatchewan, a number of UK companies       
have been released from the action. In Nova Scotia the proceedings have not     
progressed. There are service issues in relation to the UK Companies for        
Alberta and Manitoba.                                                           
Israel                                                                          
In May 2008, a `lights` class action was brought in Israel against a number     
of parties including British American Tobacco`s distributor, which was          
dismissed on 16 May 2010. The plaintiff`s time to appeal that order has         
expired.                                                                        
Venezuela                                                                       
The Venezuelan Federation of Associations of Users and Consumers filed a        
class action against the Venezuelan government seeking regulatory controls on   
tobacco and recovery of medical expenses for future expenses of treating        
smoking-related illnesses in Venezuela. On 19 January 2009, C.A Cigarrera       
Bigott Sucs. (Cigarrera Bigott) notified the court of its intention to appear   
as a third party. The court adjourned a public hearing, initially scheduled     
for 28 July 2009, where Cigarrera Bigott`s status as a third party would be     
determined and parties would present evidence and make arguments. On 16         
September 2009, the Venezuelan Republic ordered the court to continue the       
judicial process. A new date has yet to be scheduled by the court.              
(c)  Individual personal injury claims                                          
Aside from the US there are approximately 353 individual smoking cases          
pending world-wide as at 31 December 2010 against Group companies that are      
not detailed here. Over three-quarters of these cases are in Brazil.            
At 31 December 2010, there were only five (2009: approximately 634)             
individual `lights` cases in Italy pending against British American Tobacco     
Italia S.p.A before the justice of the peace courts. As at 31 October 2010,     
approximately 4,390 cases had been withdrawn, suspended or resulted in          
decisions given in favour of British American Tobacco Italia S.p.A. There are   
34 smoking and health cases pending before Italian civil courts, filed by or    
on behalf of individuals in which it is contended that diseases or deaths       
have been caused by cigarette smoking. There are two labour cases for alleged   
occupational exposure pending in Italy. There are also seven smoking and        
health cases and two labour cases on appeal related to the same decision but    
based on different grounds (Serafini case).                                     
In 2008, three individual smoking and health actions were brought against       
British American Tobacco Finland Oy, collectively seeking a total of            
approximately Euro349,329 plus interest in damages for smoking related          
diseases. On 10 October 2008, the Helsinki District Court dismissed the         
plaintiffs` claims in their entirety. Two of the original plaintiffs have       
appealed the respective judgments of the District Court. A joint de novo        
trial of the appeals was heard on 31 August 2009 before the Helsinki Court of   
Appeal. These appeals were dismissed. A further appeal to the Supreme Court     
was withdrawn on 9 November 2010. The parties agreed to bear their own costs.   
Conclusion                                                                      
While it is impossible to be certain of the outcome of any particular case or   
of the amount of any possible adverse verdict, the Group believes that the      
defences of the Group`s companies to all these various claims are meritorious   
on both the law and the facts, and a vigorous defence is being made             
everywhere. If an adverse judgment is entered against any of the Group`s        
companies in any case, an appeal will be made. Such appeals could require the   
appellants to post appeal bonds or substitute security in amounts which could   
in some cases equal or exceed the amount of the judgment. In any event, with    
regard to US litigation, the Group has the benefit of the RJRT                  
Indemnification. At least in the aggregate, and despite the quality of          
defences available to the Group, it is not impossible that the Group`s          
results of operations or cash flows in particular quarterly or annual periods   
could be materially affected by this and by the final outcome of any            
particular litigation.                                                          
Having regard to all these matters, the Group (i) does not consider it          
appropriate to make any provision in respect of any pending litigation and      
(ii) does not believe that the ultimate outcome of this litigation will         
significantly impair the Group`s financial condition.                           
RELATED PARTY DISCLOSURES                                                       
The Group`s related party transactions and relationships for 2010 and 2009      
are disclosed as Appendix 3 to this announcement.                               
RESUMPTION OF THE SHARE BUY-BACK PROGRAMME                                      
At the beginning of 2009, the Board suspended the Group`s on-market share buy-  
back programme for the time being, in order to preserve the Group`s financial   
flexibility during the period of economic uncertainty. Consequently, in the     
year ended 31 December 2010, no shares were bought back (2009: none). The       
Board has approved the resumption of the on-market share buy-back programme     
in 2011 with a value of up to GBP750 million, excluding costs.                  
POST BALANCE SHEET EVENTS                                                       
Disposal of a business by an associate company                                  
On 14 January 2011, Reynolds American Inc. (RAI), announced that it had         
reached an agreement to sell Lane Limited to Scandinavian Tobacco Group A/S     
(STG).  Under the terms of the transaction, STG has agreed to pay US$205        
million in cash for Lane.  Lane manufactures other tobacco products and         
contributes approximately US$0.04 per share to RAI`s annual earnings which      
equates to earnings of US$10 million (GBP6 million) for the Group.  The Group   
disposed of Lane Limited to RAI in 2004.  The transaction is expected to        
close in the first half of 2011, pending anti-trust review and approval.        
ANNUAL REPORT                                                                   
The financial information set out above does not constitute the Company`s       
statutory accounts for the years ended 31 December 2010 or 2009.  Statutory     
accounts for 2009 have been delivered to the Registrar of Companies and those   
for 2010 will be delivered following the Company`s Annual General Meeting.      
The auditor`s reports on both the 2009 and 2010 accounts were unqualified,      
did not draw attention to any matters by way of emphasis and did not contain    
statements under s498(2) or (3) of Companies Act 2006 or equivalent preceding   
legislation.                                                                    
The Annual Report will be published on www.bat.com on 28 March 2011.  At that   
time, a printed copy will be mailed to shareholders on the UK main register     
who have elected to receive it.  Otherwise, such shareholders will be           
notified that the Annual Report is available on the website and will, at the    
time of that notification, receive a Performance Summary (which sets out an     
overview of the Group`s performance, headline facts and figures and key dates   
in the Company`s financial calendar) together with a Proxy Form and Notice of   
Annual General Meeting.  Specific local mailing and/or notification             
requirements will apply to shareholders on the South African branch register.   
SHAREHOLDER INFORMATION                                                         
FINANCIAL CALENDAR 2011                                                         
28 April       Interim Management Statement                                     
28 April       Annual General Meeting                                           
              The Mermaid Conference & Events Centre                            
              London                                                            
              EC4V 3DB                                                          
27 July        Half-Yearly Report                                               
26 October     Interim Management Statement                                     
CALENDAR FOR THE FINAL DIVIDEND 2010                                            
2011                                                                            
24 February    Dividend announced (including amount of dividend per share in    
both sterling and rand; applicable exchange rate and conversion date)           
4 March   Last day to trade (JSE)                                               
7 March to                                                                      
11 March  No transfers between UK main register and South African branch        
register; no shares may be dematerialised or rematerialised.                    
7 March   Ex-dividend date (JSE)                                                
9 March   Ex-dividend date (LSE)                                                
11 March  Record date (LSE and JSE)                                             
5 May     Payment date (sterling and rand)                                      
Details of the applicable exchange rate can be found under the heading          
`Dividends` above.                                                              
For holders of American Depository Receipts (ADRs), the record date is also     
11 March 2011 with an ADR payment date of 10 May 2011.                          
For the Dividend Reinvestment Plan (DRIP), the last date for elections is 8     
April 2011.                                                                     
CORPORATE INFORMATION                                                           
Premium listing                                                                 
London Stock Exchange (Share Code: BATS; ISIN: GB0002875804)                    
Computershare Investor Services PLC                                             
The Pavilions, Bridgwater Road, Bristol, BS99 6ZZ, UK                           
tel: 0800 408 0094; +44 870 889 3159                                            
share dealing tel: 0870 703 0084 (UK only)                                      
your account: www.computershare.com/uk/investor/bri                             
share dealing: www.computershare.com/dealing/uk                                 
web-based enquiries: www.investorcentre.co.uk/contactus                         
Corporate information cont...                                                   
Secondary listing                                                               
JSE (Share Code: BTI)                                                           
Shares are traded in electronic form only and transactions settled              
electronically through Strate                                                   
Computershare Investor Services (Pty) Ltd                                       
PO Box 61051, Marshalltown 2107, South Africa                                   
tel: 0861 100 925; +27 11 870 8222                                              
e-mail enquiries: web.queries@computershare.co.za                               
American Depositary Receipts (ADRs)                                             
NYSE Amex Equities (Symbol: BTI; CUSIP No. 110448107)                           
Sponsored ADR programme; each ADR represents two ordinary shares of British     
American                                                                        
Tobacco p.l.c.                                                                  
Citibank Shareholder Services                                                   
PO Box 43077                                                                    
Providence, Rhode Island 02940-3077, USA                                        
tel: 1 888 985 2055 (toll-free) or +1 781 575 4555                              
email enquiries: citibank@shareholders-online.com                               
website: www.citi.com/dr                                                        
Publications                                                                    
British American Tobacco Publications                                           
Unit 80, London Industrial Park, Roding Road, London E6 6LS, UK                 
tel: +44 20 7511 7797; facsimile: +44 (0)20 7540 4326                           
email enquiries: bat@team365.co.uk or                                           
Computershare Investor Services (Pty) Ltd in South Africa using the contact     
details above.                                                                  
British American Tobacco p.l.c.                                                 
Registered office                                                               
Globe House                                                                     
4 Temple Place                                                                  
London                                                                          
WC2R 2PG                                                                        
UK                                                                              
tel: +44 20 7845 1000                                                           
British American Tobacco p.l.c.                                                 
Representative office in South Africa                                           
34 Alexander Street                                                             
Stellenbosch 7600                                                               
South Africa                                                                    
(PO Box 631, Cape Town 8000, South Africa)                                      
tel: +27 21 888 3722                                                            
DISCLAIMERS                                                                     
This announcement does not constitute an invitation to underwrite, subscribe    
for, or otherwise acquire or dispose of any British American Tobacco p.l.c.     
shares or other securities.                                                     
This announcement contains certain forward looking statements which are         
subject to risk factors associated with, among other things, the economic and   
business circumstances occurring from time to time in the countries and         
markets in which the Group operates. It is believed that the expectations       
reflected in this announcement are reasonable but they may be affected by a     
wide range of variables which could cause actual results to differ materially   
from those currently anticipated.                                               
Past performance is no guide to future performance and persons needing advice   
should consult an independent financial adviser.                                
DISTRIBUTION OF ANNOUNCEMENT                                                    
This announcement is released to the London Stock Exchange and the JSE          
Limited.  It may be viewed and downloaded from our website www.bat.com          
Copies of this announcement may also be obtained during normal business hours   
from (1) the Company`s registered office; (2) the Company`s representative      
office in South Africa; and (3) British American Tobacco Publications, as       
above.                                                                          
Nicola Snook                                                                    
Secretary                                                                       
23 February 2011                                                                
                                                                                
Appendix 1                 
ANALYSIS OF REVENUE AND PROFIT FROM OPERATIONS                                  
                                                                                
REVENUE                                                                         
2010                                     2009                       
                     Impac         Organi  Organic          Organi              
                     t             c                        c                   
            Reporte  of     Revenu adjust- revenue   Repor  adjust- Organic     
d               e                        ted                        
            revenue  excha  at     ments(  at        reven  ments(  revenue     
                     nge    CC(1)  3)      CC(1)     ue     3)                  
            GBPm     GBPm   GBPm   GBPm    GBPm      GBPm   GBPm    GBPm        

Asia-        3,759    311    3,448  (112)   3,336     3,270  -       3,270      
Pacific                                                                         
America      3,498    296    3,202  (117)   3,085     3,156  (170)   2,986      
s                                                                               
Western      3,419    (67)   3,486  (220)   3,266     3,884  (594)   3,290      
Europe                                                                          
Eastern      1,686    (40)   1,726  -       1,726     1,628  -       1,628      
Europe                                                                          
Africa       2,521    120    2,401  -       2,401     2,270  -       2,270      
and                                                                             
Middle                                                                          
East                                                                            
Total        14,883   620    14,263 (449)   13,814    14,20  (764)   13,444     
                                                     8                          
                                                                                

                                                                                
PROFIT FROM OPERATIONS                                                          
           2010                                                                 
Organi       
                                                                   c            
                                               Adjusted  Organic   Adjust       
                                                                   ed           
Adjus  Adjusted    Impact   Profit(2  adjust-   Profit       
                   ting               of       )                   (2)          
           Profit  items  Profit(2)   exchang  at CC(1)  ments(3)  at           
           (2)                        e                            CC(1)        
GBPm    GBPm   GBPm        GBPm     GBPm      GBPm      GBPm         
                                                                                
Asia-       1,276   (56)   1,332       137      1,195     (19)      1,176       
Pacific                                                                         
Americas    1,346   (36)   1,382       134      1,248     (3)       1,245       
Western     818     (236)  1,054       (27)     1,081     (1)       1,080       
Europe                                                                          
Eastern     358     -      358         (70)     428       -         428         
Europe                                                                          
Africa and  520     (338)  858         65       793       -         793         
Middle                                                                          
East                                                                            
Total       4,318   (666)  4,984       239      4,745     (23)      4,722       
                                                                                
Table continues:...                                                             
                                                                                

                                                                                
 2009                                                                           
                                                                                
Organic    Organic                                                   
 Adjusted  adjust-    Adjusted                                                  
Profit(2)    ments(3)  Profit(2)                                                
 GBPm      GBPm       GBPm                                                      

 1,148     -          1,148                                                     
 1,186     (6)        1,180                                                     
 994       (15)       979                                                       
409       -          409                                                       
 724       -          724                                                       
 4,461     (21)       4,440                                                     
                                                                                
Notes:                                                                          
(1) CC: Constant currencies                                                     
(2) Profit: Profit from operations                                              
(3) Organic adjustments: Mergers and acquisitions and discontinued activities   
- adjustments are made to the 2009 and 2010                                     
     numbers, based on the 2010 Group position                                  
Appendix 2                                                                      
KEY GROUP RISK FACTORS                                                          
This section identifies the main risk factors that may affect the British       
American Tobacco Group`s finances and operations.                               
The following table provides a brief description of the key risks to which      
the Group`s operations are exposed and identifies, in each case, their          
potential impact on the Group and the principal activities in place to manage   
the risk. Each risk is considered in the context of the Group strategy by       
identifying the principal strategic element to which it relates, although       
other elements may also be relevant.                                            
It is not the intention to provide an extensive analysis of all risks           
affecting the Group. Not all of the factors listed are within the control of    
the Group and other factors besides those listed may affect the performance     
of its businesses. Some risks may be unknown at present and other risks,        
currently regarded as immaterial, could turn out to be material in the          
future.                                                                         
This section should also be read in the context of the cautionary statement     
regarding forward-looking statements on page 56.                                
Risk registers are used at Group, regional, area and individual market          
levels. They are based on a standardised methodology, which was updated         
during 2010 to include information on prevailing trends in relation to each     
risk and to simplify and standardise the analysis of their impact and           
likelihood, which are now assessed at three levels (high/medium/low), instead   
of four previously. The Group risk register provides the basis for the          
assessment of the key Group risk factors identified below. It is reviewed by    
the Audit Committee twice yearly and one or more key risks are considered in    
detail at each Audit Committee meeting. The Board reviews the Group risk        
register annually.                                                              
The number of risks identified in this section has been reduced in comparison   
with previous years. This reflects both the updated risk management             
methodology and the Board`s continuing reappraisal of Group risks. It also      
ensures that the list identifies only those risks and uncertainties that the    
Directors believe to be the principal ones facing the business, consistent      
with the guidance issued recently by the Financial Reporting Review Panel.      
Illicit trade                                                                   
Competition from Illicit trade                                                  
Illicit trade in the form of counterfeit products, smuggled genuine products    
and locally manufactured products on which applicable taxes are evaded,         
represents a significant and growing threat to the legitimate tobacco           
industry. Increasing excise rates can encourage more consumers to switch to     
illegal cheaper tobacco products and provide greater rewards for smugglers.     
The risk is exacerbated where current economic conditions have resulted in      
high unemployment and/or reduced disposable incomes.                            
Principal relevance to Group strategy:  Potential impact on Growth (organic     
revenue growth)                                                                 
Principal potential causes                                                      
-    Sudden and disproportionate excise increases and widening excise           
differentials between markets.                                                  
-    Ineffective regulatory environment.                                        
-    Economic downturn.                                                         
-    Lack of law enforcement and weak border controls.                          
Potential impact on Group                                                       
-    Erosion of brand equity.                                                   
-    Reduced ability to take price increases.                                   
-    Investment in trade marketing and distribution is undermined.              
-    Product is commoditised.                                                   
-    Lower volumes and reduced profits.                                         
Principal activities in place to address risk                                   
-    Dedicated Anti-Illicit Trade (AIT) teams operating at global, regional,    
area and key market levels.                                                     
Key Group risk factors cont...                                                  
-    Active engagement with key stakeholders.                                   
-    Global AIT strategy development supported by a research programme to       
further the understanding of the size and scope of the problem.                 
-    AIT Intelligence Unit (including a dedicated analytical laboratory)        
cooperates with law enforcement agencies in pursuit of priority targets and     
capacity building.                                                              
-    Strong internal business conduct and customer approval policies.           
Excise and tax                                                                  
Excise shocks from tax rate increases or structure changes                      
Tobacco products are subject to substantial excise and sales taxes in most      
countries in which the Group operates. In many of these countries, taxes are    
generally increasing but the rate of increase varies between countries and      
between different types of tobacco products.                                    
Principal relevance to Group strategy:  Potential impact on Growth (organic     
revenue growth)                                                                 
Principal potential causes                                                      
-    Government initiatives to raise revenues.                                  
-    Increases advocated within context of national health policies.            
-    Insufficient capcity to engage with stakeholders in meaningful dialogue    
Potential impact on Group                                                       
-    Consumers reject the Group`s legitimate tax-paid products for products     
from illicit sources.                                                           
-    Reduced sales volume or alteration of sales mix.                           
Principal activities in place to address risk                                   
-    Requirement for Group companies to have in place formal pricing and        
excise -  strategies including contingency plans.                               
-    Pricing and excise committees at regional, area and individual market      
levels.                                                                         
-    Engagement with local tax and customs authorities where appropriate.       
-    Annual management review of brand portfolio, brand health and equity.      
Onerous disputed taxes, interest and penalties                                  
Principal relevance to Group strategy:  Potential impact on Productivity        
(capital effectiveness)                                                         
Principal potential causes                                                      
-    Non-filing or late filing of tax returns or incorrect filings.             
-    Non-payment or late payments of taxes.                                     
-    Unfavourable ruling by tax authorities in disputed areas and aggressive    
auditing and/or pursuit of tax claims.                                          
Potential impact on Group                                                       
-    Significant fines and penalties.                                           
-    Disruption and loss of focus on the business due to diversion of           
management time.                                                                
-    Impact on profit and dividend.                                             
Principal activities in place to address risk                                   
-    Tax committees.                                                            
-    Specialist resources available internally to provide advice and guidance   
and external advice sought where appropriate.                                   
Financial                                                                       
The Group`s underlying operations give rise to certain financial risks. The     
principal risks in this regard, and the controls in place to address them,      
are identified below and further details of the Group`s financial management    
and treasury operations can be found within the Financial review.               
Management of cost base                                                         
The Group continues to implement measures to reduce its overall cost base.      
There is a risk that targeted reductions will not be achieved and/or that       
productivity programmes do not achieve their objectives.                        
Key Group risk factors cont...                                                  
Principal relevance to Group strategy:  Potential impact on Productivity        
(cost management)                                                               
Principal potential causes                                                      
-    Insufficient resources devoted to productivity programmes due to other     
priorities.                                                                     
-    Low prioritisation or resistance to change to overhead focus and           
targets.                                                                        
Potential impact on Group                                                       
-    Inability to manage cost savings leads to lower profits and reduced        
funds for investment in long term growth.                                       
-    Reduced shareholder confidence.                                            
Principal controls in place to address risk                                     
-    Programme in place to achieve costs savings of GBP800 million by 2012.     
-    Development of a formal structure to integrate, drive and orchestrate      
the delivery of productivity programmes by providing visibility, establishing   
targets and enabling benefits tracking.                                         
-    Regular tracking of actual productivity savings and forecast               
improvements in operating margin and supply chain, overheads and indirects      
projects.                                                                       
Translational foreign exchange rate exposures                                   
The Group faces translational foreign exchange (FX) rate exposures for          
earnings/cash flows from its global business.                                   
Principal relevance to Group strategy:  Potential impact on Productivity        
(capital effectiveness)                                                         
Principal potential causes                                                      
-    FX rate exposures arise from exchange rate movements against sterling,     
the Group`s reporting currency.                                                 
Potential impact on Group                                                       
-    Fluctuations in translational FX rates of key currencies against           
sterling introduce volatility in reported results.                              
Principal activities in place to address risk                                   
-    While translational FX exposure is not hedged, its impact is identified    
in results presentations and financial disclosures and earnings are restated    
at constant rates for comparability.                                            
-    Debt and interest are matched to assets and cash flows to mitigate         
volatility where possible.                                                      
Marketplace                                                                     
The Group has substantial operations in over 180 countries. Its results are     
influenced by the economic, regulatory and political situations in the          
countries and regions in which it has operations, as well as by the actions     
of competitors.                                                                 
Inability to obtain required price increases                                    
To the extent that price increases are required to cover cost rises and         
deliver profit growth, there is a risk that the Group will be unable to         
achieve these.                                                                  
Principal relevance to Group strategy:  Potential impact on Growth (organic     
revenue growth)                                                                 
Principal potential causes                                                      
-    Changes in the global economy reduce consumers` disposable income.         
Consumer down-trading.                                                          
-    Competitors seek volume growth by price discounts or by not taking full    
price increases.                                                                
Potential impact on Group                                                       
-    Reduction in volumes.                                                      
-    Profit growth in the short term falls below shareholders` expectations.    
Reduction in funds for investment in long-term growth.                          
Principal activities in place to address risk                                   
-    Regular regional and management reviews of budgeted pricing scenarios.     
-    Pricing and excise committees at regional, area and individual market      
levels.                                                                         
-    Routine brand price trade-off exercises conducted in key markets.          
Key Group risk factors cont...                                                  
-    Competitor analysis and price war simulations.                             
Geopolitical tensions                                                           
Geopolitical tensions, including terrorism have the potential to disrupt the    
Group`s business operations.                                                    
Principal relevance to Group strategy:  Potential impact on Growth (organic     
revenue growth)                                                                 
Principal potential causes                                                      
-    Regional and/or global conflicts.                                          
-    Terrorism and political violence.                                          
-    Violent organised crime.                                                   
-    The implementation of trade sanctions.                                     
-    Economic policy changes, including nationalisation of assets and           
withdrawal from international and bilateral trade agreements.                   
Potential impact on Group                                                       
-    Potential loss of life, loss of assets and disruption to normal business   
processes.                                                                      
-    Increased costs due to more complex supply chain arrangements and/or the   
cost of building new facilities or maintaining inefficient facilities.          
-    Reduced volumes and impact on profits.                                     
Reputational impact of inability to protect staff and assets from serious       
harm.                                                                           
Principal activities in place to address risk                                   
-    Globally integrated sourcing strategy and contingency sourcing             
arrangements.                                                                   
-    Security risk modelling, including external risk assessments and the       
monitoring of geopolitical and economic policy developments world wide.         
-    Insurance cover and business continuity planning, including scenario       
planning and testing and risk awareness training.                               
-    Security controls for field force, direct store sales, supply chain,       
with an emphasis on the protection of Group employees.                          
Major impact of climate change                                                  
Climatic instability and degradation may lead to loss of traditional growing    
areas, relocation of office/factory sites, and supply chain disruption.         
Principal relevance to Group strategy:  Potential impact on Growth (organic     
revenue growth)                                                                 
Principal potential causes                                                      
-    Increased production of CO2 and other greenhouse gases as a result of      
human activity.                                                                 
-    Alteration of the earth`s global energy.                                   
-    Changes in ocean circulation or atmospheric composition.                   
-    Natural disasters.                                                         
Potential impact on Group                                                       
-    Loss of major leaf growing area, market and/or major transportation        
facilities, including ports.                                                    
-    Inability to obtain adequate supply of leaf and other production           
materials.                                                                      
-    Scarcity of skilled staff due to population migration.                     
-    Potential loss of market share to competitors with changes in the          
geographical footprint.                                                         
Principal activities in place to address risk                                   
-    Group-wide sales and operational planning, including a globally            
integrated sourcing strategy and contingency sourcing arrangements.             
-    Group-wide environmental risk modelling and supporting insurance to        
cover financial exposure.                                                       
-    Biodiversity risk and opportunity assessments specific to leaf growing     
areas.                                                                          
-    Sustainability implementation plan covering the management and reduction   
of - the Group`s impact on natural resources and CO2 generation.                
-    Research and development, including on drought-resistant tobacco types.    
Legal and compliance                                                            
Breach of legal and contractual obligations                                     
Key Group risk factors cont...                                                  
Non-compliance with any of the laws applicable to group companies that could    
expose the Group to liabilities and reputational risks.                         
Principal relevance to Group strategy:  Potential impact on Productivity        
(capital effectiveness)                                                         
Principal potential causes                                                      
-    Lack of understanding of applicable national and international laws and    
legal principles.                                                               
-    Lack of understanding of contractual obligations or inconsistent           
contractual risks and assumptions.                                              
-    Dependency on third parties.                                               
Potential impact on Group                                                       
-    Unfavourable outcome or settlement of pending or future litigation.        
-    Material impact on consolidated results of operations, cash flows and      
financial position in a particular fiscal quarter or fiscal year.               
Principal activities in place to address risk                                   
-    Comprehensive policies and procedures to promote legal compliance.         
-    Development of template contracts and standard provisions.                 
-    Specialist resources available internally to provide advice and guidance   
and external advice sought where appropriate.                                   
Regulation                                                                      
The Group`s businesses operate under increasingly stringent regulatory          
regimes around the world. Further regulation is expected, particularly as a     
result of the World Health Organisation`s Framework Convention on Tobacco       
Control (FCTC) and, increasingly, active tobacco control activities outside     
the FCTC.                                                                       
Regulation risks covering: packaging and labelling; advertising and             
promotion; design, contents and emissions of products; testing and measuring;   
and public place smoking.                                                       
Strict and restrictive regulation in these areas may impair the Group`s         
ability to communicate with adult smokers and/or to meet consumer               
expectations and may also impact on its ability to communicate with its         
corporate stakeholders. In addition, increased regulation may lead to           
increased operating costs and reduced sales.                                    
Principal relevance to Group strategy:  Potential impact on Growth (organic     
revenue growth)                                                                 
Principal potential causes                                                      
-    Strict adoption of FCTC guidelines.                                        
-    Adoption of more stringent national regulations, such as point of sale     
display bans and plain packaging.                                               
-    Adoption of differing regulatory regimes in different countries/groups     
of -countries and/or lack of consensus on interpretation/application.           
Potential impact on Group                                                       
-    Cost complexity of meeting regulations.                                    
-    Generic or plain packaging leads to loss of brand equity.                  
-    Reduced ability to communicate brand portfolio and innovations, -          
contributing to an increase in illicit trade.                                   
-    Contribution to the denormalisation of smoking.                            
-    Reduced consumer acceptability of new product specifications, leading to   
loss of volume.                                                                 
-    Loss of reputation, penalties and closure of production as a result of     
non-compliance.                                                                 
Principal activities in place to address risk                                   
-    Group companies have regulatory strategies in place in order to identify   
issues material to their operating environment and develop plans to address     
them in a manner consistent with local law and Group policy.                    
-    Engagement is sought with scientific and regulatory communities and        
stakeholder engagement takes place at global, regional and individual market    
levels.                                                                         
-    Global monitoring of regulatory trends and developments and analysis of    
regulatory proposals to determine impacts, if any, on business.                 
Key Group risk factors cont...                                                  
-    Development of dedicated technical and advocacy capabilities, corporate    
positions and best practice examples, supported by training, for markets to     
address regulation.                                                             
-    Development of strategies and capabilities to develop and launch           
competitive, consumer-acceptable, fit-for-purpose products and new product      
initiatives within the changing regulatory environment.                         
Regulations are passed without the voice of the industry being taken into       
account                                                                         
There is a risk that industry participation in the regulation discussion is     
reduced due to inability to engage with authorities and put its points across   
effectively.                                                                    
Principal relevance to Group strategy:  Potential impact on Responsibility      
(balanced regulation)                                                           
Principal potential causes                                                      
-    Stringent adoption of FCTC guidelines on industry participation.           
-    National governments fail to take into account the views of tobacco        
industry                                                                        
-    The Group`s advocacy of balanced regulation is not considered when         
regulation is formulated.                                                       
Potential impact on Group                                                       
-    Exclusion of industry from participating in engagement with regulators     
and policy makers.                                                              
-    Increased cost of business for legitimate industry, lower turnover and     
reduced profits                                                                 
-    Diminished shareholder confidence leading to a reduced share price.        
Principal activities in place to address risk                                   
-    Continued social dialogue.                                                 
-    Regulatory and stakeholder engagement at global, regional and individual   
market levels, including the promotion of best practice in the formulation of   
regulation.                                                                     
Data risks                                                                      
Loss of confidential information or malicious manipulation of data              
The loss or misuse of sensitive information, or its disclosure to outsiders,    
including competitors and trading partners, could potentially have a            
significant adverse impact on the Group`s business operations and/or give       
rise to legal liability.                                                        
Principal relevance to Group strategy:  Potential impact on Productivity        
(cost management)                                                               
Principal potential causes                                                      
-    Inadequate controls regarding the creation, storage and sharing of         
confidential information.                                                       
-    Inadequate access controls to key systems and data.                        
Potential impact on Group                                                       
-    Loss of revenue and/or profit due to use of inaccurate data, loss of       
trade secrets and/or competitors gaining advantage.                             
-    Increased costs in restoring lost data and/or reversing inaccurate         
transactions.                                                                   
-    Regulatory action, civil action and/or criminal prosecution for breach     
of legal obligations.                                                           
-    Damage to corporate reputation and loss of shareholder confidence.         
-    Negative impact on share price.                                            
Principal activities in place to address risk                                   
-    Information technology controls.                                           
-    Established information security and information technology policies and   
procedures.                                                                     
-    Promotion of awareness and understanding of information security issues.   
As noted in the introduction to this section, as a result of the Group`s        
updated risk management methodology and in consequence of the Board`s           
continuing reappraisal of Group risks, a number of risks previously             
considered as key Group risks are no longer assessed as such in terms of        
their impact and likelihood, and so are not addressed in the table above.       
Nevertheless, they remain on the Group risk register and continued to be        
reviewed in accordance with the Group`s risk management procedures. They        
include:                                                                        
-    Liquidity risk, including capital structure and leverage;                  
-    Transactional foreign exchange exposures;                                  
-    Financial counterparty risks;                                              
-    Key Group risk factors cont...                                             
-    Wrongly valued acquisition opportunities;                                  
-    Retirement benefits;                                                       
-    Economic crisis impact on secondary supply chain;                          
-    Trading performance in key markets;                                        
-    Loss of a smoking and health-related court case; and                       
-    Disruption to the Group`s information technology systems.                  
Cautionary statement                                                            
The Business Review and certain other sections of this document contain         
forward-looking statements which are subject to risk factors associated with,   
among other things, the economic and business circumstances occurring from      
time to time in the countries and markets in which the Group operates. It is    
believed that the expectations reflected in these statements are reasonable     
but they may be affected by a wide range of variables which could cause         
actual results to differ materially from those currently anticipated.           
Appendix 3                                                                      
RELATED PARTY DISCLOSURES                                                       
The Group has a number of transactions and relationships with related           
parties, as defined in IAS 24 (Related Party Disclosures), all of which are     
undertaken in the normal course of business.                                    
Transactions and balances with associates relate mainly to the sale and         
purchase of cigarettes and tobacco leaf. Amounts receivable from associates     
in respect of dividends included in the table below were GBP77 million (2009:   
GBP68 million). The Group`s share of dividends from associates was GBP466       
million (2009: GBP331 million). Legal fees recovered from Reynolds American     
Inc. included in other net income amounted to GBP1 million (2009: GBPnil).      
                                         2010      2009                         
                                          GBPm     GBPm                         
Transactions                                                                    
- revenue                                 38        47                          
- purchases                               (442)     (365)                       
- other net income                        460       329                         
Amounts receivable at 31 December         99        78                          
Amounts payable at 31 December            (21)      (34)                        
On 26 May 2010, a wholly owned subsidiary of the Group, BATUS Japan Inc.,       
entered into an American blend Cigarette Manufacturing Agreement (referred to   
as the 2010 Agreement) with a wholly owned subsidiary of Reynolds American,     
R.J. Reynolds Tobacco Company (referred to as RJRTC), with an effective date    
of 1 January 2010. Under this Agreement, RJRTC has been appointed BATUS         
Japan`s exclusive manufacturer of all BATUS Japan`s requirements for certain    
American-blend cigarettes intended to be distributed and sold in Japan for      
the five year period expiring on 31 December 2014, subject to the early         
termination and extension provisions set out in the agreement. The 2010         
Agreement is based on arm`s length terms and conditions.                        
On the same date, RJRTC and BATUS Japan entered into a letter agreement         
terminating the existing Contact Manufacturing Agreement dated 30 July 2004     
(referred to as the 2004 Agreement), as amended between the parties, with       
effect from midnight on 31 December 2009. The 2004 Agreement was scheduled to   
expire on 31 December 2014, subject to early termination and extension          
provisions. Under the terms of the letter agreement, certain sections and sub-  
sections of the 2004 Agreement will survive the termination, and, in            
consideration for RJRTC agreeing to terminate the agreement and in settlement   
of all disputes at issue between the parties, BATUS Japan agreed to pay RJRTC   
US$21 million. The payment has been presented as an adjusting item and is       
included within the Group`s restructuring and integration costs on page 28.     
The Group`s share of the income net of tax included within the post-tax         
results of Reynolds American is also presented as an adjusting item and is      
credited against restructuring costs (see page 30).                             
In 2010, the Group acquired non-controlling interests of shareholders in        
Indonesia and Eastern Europe for GBP3 million and GBP9 million respectively.    
These transactions are shown as a GBP12 million reduction to reserves.          
The Group sold its Belgian distribution business, Lyfra NV, to Landewyck        
Group S.a.r.l in 2010 for a consideration of Euro16 million. The Group`s        
German subsidiary has an available-for-sale investment in Landewyck Group       
S.a.r.l.                                                                        
A capital injection was made into BAT Algeria in 2009 where a shareholder       
SOCALTA (Societe Algerienne de Trading Alimentaire) contributed GBP16           
million. This contribution by a non-controlling interest was assisted by a      
loan from another Group subsidiary of GBP4 million.                             
Related party disclosures cont...                                               
The key management personnel of British American Tobacco consist of the         
members of the Board of Directors of British American Tobacco p.l.c. and the    
members of the Management Board.  No such person had any material interest      
during the year in a contract of significance (other than a service contract)   
with the Company or any subsidiary company.  The term key management            
personnel in this context includes the respective members of their              
households.                                                                     
                                         2010      2009                         
                                         GBPm      GBPm                         
The total compensation for key                                                  
management personnel, including                                                 
Directors, was:                                                                 
- salaries and other short term employee  22        18                          
benefits                                                                        
- post-employment benefits                3         3                           
- share based payments                    12        9                           
                                         37        30                           
There were no other long term benefits applicable in respect of key personnel   
other than those disclosed in the Remuneration Report in the Annual Report.     
24 February 2011                                                                
Sponsor: UBS South Africa (Pty) Ltd                                             
Date: 24/02/2011 09:30:53 Produced by the JSE SENS Department.                  
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