| Wed 2 Mar 2011, 10:51 | | SIL - Wilderness Holdings Limited - Re-Structuring of Wilderness Holdings |
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WIL
WIL
SIL - Wilderness Holdings Limited - Re-Structuring of Wilderness Holdings
Limited
Wilderness Holdings Limited
(Incorporated in Botswana on 23 February 2004)
(Registration number 2004/2986)
(Registered as an external company in South Africa on 27 November 2009)
(Registration number 2009/022894/10)
ISIN: BW0000000868
Share code: WIL
("Wilderness" or "the Company")
RE-STRUCTURING OF WILDERNESS HOLDINGS LIMITED
Shareholders are advised that the Company shall commence immediately with re-
structuring and re-organising in order to position the business for future
challenges and growth opportunities. The Company is in the business of
`building sustainable conservation economies` achieved through the employment
of a responsible tourism model. To this end, the Company has adopted a
conceptual organisational platform for sustainable businesses based on the
4Cs namely, Conservation, Community, Culture and Commerce. Through the 4Cs
we have created a tangible, meaningful philosophy around the importance of
balancing the creation of financial, social and environmental equity.
This platform has necessitated the re-organisation of roles and
responsibilities to best support the Company`s ongoing strategy:
- Andy Payne shall continue to serve as Group CEO responsible for driving
the strategy of the business and the Wilderness brand, pursuing
initiatives to connect the brand to both our customers and our clients.
He will also be responsible for growing the business;
- Keith Vincent shall move into the role of MD of the Company. Keith will
be supported by Dave van Smeerdijk as Deputy MD, and together they will
manage the existing Wilderness businesses;
- Derek de la Harpe will take on role of Chief Sustainability Officer, in
addition to his existing role as CFO. Derek`s challenge shall be the
integration of the 4Cs concept into the business.
The process of reorganisation involved the rebranding of the Wilderness
Group. Instead of being a `house of brands` we now are becoming a `branded
house`. Our trading brands shall be formally launched at Indaba in May 2011
with a `soft launch` effective immediately.
The parent brand is now Wilderness. Our trading brands are now:
- Wilderness Safaris
- Wilderness Adventures - previously Safari Adventure Company
- Wilderness Explorations - previously not a brand but part of Wilderness
Safaris
- Wilderness Air - previously Sefofane
- The Wilderness Collective - a new brand comprising sustainable
programmes around the world (not owned by Wilderness) to which we will
lend the Wilderness 4Cs philosophy, sales and marketing expertise and
infrastructure and overall strategic direction
Supporting this branded house will be our social and environmental programmes
undertaken through Children in the Wilderness and The Wilderness Wildlife
Trust.
Management is confident that this re-organisation will realign the business
units, improve internal engagement models, result in more focused measurement
and align talent and skill to roles and responsibilities. We do not
anticipate that this restructuring will result in job losses.
For further information, please contact:
Julia Swanepoel
Company Secretary (SA)
+27 11 257 5054
Email: julias@wilderness.co.za
Sponsoring broker
Capital Securities (A member of the Botswana Stock Exchange)
JSE sponsor
RAND MERCHANT BANK (A division of FirstRand Bank Limited)
2 March 2011
Date: 02/03/2011 10:51:00 Produced by the JSE SENS Department.
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